Screen Shot 2014-04-17 at 9.47.21 AMIf you know me, you know I’ve got a soft spot in my heart for Tufts University School of Medicine and Tufts Medical Center, not to mention Floating Hospital for Children at Tufts Medical Center. I’ve worked with Tufts for seven years and I am a loyal brand advocate. That aside, Lisa Gualtieri and the folks at Tufts University School of Medicine are trailblazers in the field of Digital Health Communication. Tufts introduced one of the first master’s degrees in health communication in 1994. It is always a pleasure to share information about their programs on my blog. Most recently, the Health Communication Program at Tufts University School of Medicine has introduced new offerings for health and medicine professionals looking to stay current in the fast-paced field of health communication.

Tufts is now offering a certificate program in Digital Health Communication, enrolling for July 2014. The program gives graduates the skills for creating effective health communication messaging and campaigns using digital media, including the web, social media, and mobile technologies. It can be completed on a part-time basis in one year. Visit go.tufts.edu/digitalhealthcommcert for more information and to apply.

In addition, the 2014 Health Communication Summer Institute offers three courses tailored to address the latest developments in the field:

  • Mobile Health Design (Synchronous online, May 21 – June 18)
  • Digital Strategies for Health Communication (Boston campus, July 20 – 25)
  • Health Literacy Leadership (Boston campus, June 9 – 13)

Visit go.tufts.edu/summerinstitute for more information and to register. Early registration before April 20 gets a tuition discount!

For a taste of the kinds of work being done at Tufts in health communication, check out this recent presentation: Small Screens, Big Changes: Frontiers in Mobile Technology for Nutrition, Health and Wellness at http://www.slideshare.net/lisagualtieri/small-screens-big-changes.

Contact me with any questions: lisa.gualtieri@tufts.edu.


Screen Shot 2014-04-16 at 4.18.30 PMWe had an amazing Healthcare Leadership Twitter Chat (#HCLDR) on Tuesday evening. The discussion was around the benefits of creating true healing environments. We also examined many different ideas about what elements go into creating a healing environment: art, music, quiet, light, hand hygiene, listening, physician-patient interaction, etc. I was so taken with the discussion, and believe the topic is of such importance, that I decided to use Storify to curate the conversation. Below is the link to my Storify of the “Healing Environments” Twitter Chat.
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A couple of weeks ago I presented with Brooke Hynes of Tufts Medical Center at the AAMC GIA Professional Development Conference in Salt Lake City. It was a terrific experience. We had an audience of about 70 marketers and communicators from academic medical centers and medical schools.

I recorded the presentation on my flip camera and have edited a short 5-minute segment where I introduce the presentation and discuss the role of “value” in health communication (something sorely missing in great deal of the communication I see). Specifically, Brooke and I introduced online video as a way to infuse value into our communications. Enjoy the clip!


Digihealth PulScreen Shot 2014-04-08 at 8.26.53 AMse Virtual 2014 (DHPV) is an online digital health conference that will take place during the month of May. There will be virtual roundtables taking place from May 1-21, and the main conference will be May 19, 20 & 21. The conference is being produced by Enspektos – a digital health innovation firm headed up by Fard Johnmar. Among other things, Fard has developed and implemented programs for numerous major global and domestic pharmaceutical companies, nonprofits, medical associations and government organizations, and is one of the authors of the recently published ePatient 2015.

There are two things I love about this virtual conference that Fard has put together. First, he has lined up an amazing array of speakers including Dan Munro, Jane Sarasohn-Kanh, Esther Dyson, Enoch Choi, Marie Ennis-O’Connor, Alex Fair, David Goldsmith and Matthew Zachary, just to name a few. There are many more! These are the people I follow on social media – my peer group. Second, you can attend this conference from your home or office, without the expense of air travel and hotels. To me, it is amazing to have access to all these thinkers without having to physically attend a national conference. This is such an impressive line-up.

I am honored to be serving on the faculty for this event. In my presentation I’ll discuss why it is important for health organizations to support patients and other health consumers using digital technology platforms, including online patient support communities and social networks. To learn more about this conference, go to http://enspektos.com/landing2/dhpv-2014/. Below is a screen shot that shows some of the amazing professionals who will be presenting at digihealth pulse Virtual 2014.

Screen Shot 2014-04-08 at 8.39.56 AM

Here’s an interesting infographic I ran across yesterday that details the differences in the ways men and women use social media. In general, men are more likely to use social media for business or dating, while women are more likely to use social media for relationships, sharing, entertainment, and self-help. Enjoy the infographic!


Social Media and Mobile Phone Analysis: FinancesOnline.com Reviews Why Men Look For Business & Love While Women Seek Games & Knowledge
Reviews by David Adelman | Follow our Tumblr

Screen Shot 2014-04-01 at 3.19.48 PMSeveral weeks ago I received an invitation to an event hosted by the UNC School of Journalism and Mass Communication. Author Amanda Bennett was going to headline a Women in Media Leadership Series talk. Bennett is a Pulitzer Prize-winning journalist and an executive editor at Bloomberg News. Enclosed with the invitation was a copy of her most recent book. (In my opinion, there is no better gift than a book.) It looked interesting, so I tucked it in my briefcase as I headed off to the AAMC GIA Professional Development Conference where I was scheduled to speak.

On the flight from Dallas to Salt Lake City I read Amanda Bennett’s memoir, The Cost of Hope. It is the incredibly well-written story of Amanda’s relationship with her late husband, from their first introduction and tumultuous love affair to his eventual death from a rare form of kidney cancer. This is one of the best book I’ve read in ages. It held my attention throughout.

Amanda does an amazing job telling the story of their lives together (they are both fascinating people) while weaving in details of their extensive interactions with the healthcare system. In the end, Amanda examines the cost of her hope – the hope of finding a cure for her husband’s cancer. She looks at real dollars and cents. How many CT scans did Foley have over the course of his illness, and how much did they cost? Why were some of the scans far more expensive than others? So what is the true cost of hope and how does it impact the cost of healthcare in the United States? Through her book, Amanda Bennett opens the door to this important and difficult conversation.

Here’s a link to The New York Times review of “The Cost of Hope.”


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