We work in what should be a very human business – healthcare. Often it doesn’t live up to that. But in general, we should strive to make every point of contact with our organizations as human and personal as possible. That includes contact with our websites and other digital platforms. Nothing is better at doing that than well-produced video.
Last weekend I attended Southwestern Vermont Medical Center’s annual Harvest Ball. It is their big fundraiser of the year. We had recently shot a ton of video for SVMC capturing patient and employee stories, so we were able to repurpose some of that footage and use it in a compilation video for this event. The audience seemed to love it but I’ll let you be the judge of the end result.
Now that the video has been produced, it can be leveraged across numerous digital platforms including the hospital’s website, YouTube, Facebook, Vimeo and Google+. It is not cheap to produce high quality videos, so the right thing to do is maximize your investment by putting that video on all your digital and social platforms. Ultimately, it will enrich the experience of visitors to those sites and help them to form a deeper understanding of your brand. That’s a good thing.
Posted in Patient Videos, Physician Videos, Use of Video, Video Content | Tagged fundraising video, linkedin, patient video, physician video | Leave a Comment »
As healthcare marketers and communicators, we can all benefit from exposure to patient stories. The voice of the patient should be present in everything we do. The post below is a story told by Rachel Ventura, a blogger for Signature Healthcare’s Signature Moms Blog. She shares her story of living with diabetes. I love Rachel’s spirit, generosity and willingness to share with all of us.
Originally posted on Signature Moms:
By: Rachel Ventura
To read Part 1 of Rachel’s journey to manage her diabetes, click here.
Within the past year, I started experiencing hypoglycemia unawareness, which can happen to people who have had diabetes for a long time. In my case, it has been 20 years. Very scary stuff, especially with two little ones almost always with me.
Normally, when your blood sugar begins to get low, around 70, you can feel it. Many of you who do not have diabetes have experienced low blood sugar, or as it’s medically known, hypoglycemia. If you haven’t eaten or have done a lot of exercise, or in a diabetic’s case, taken too much insulin, you may begin to feel shaky, sweaty, weak and/or hungry. These are signs of hypoglycemia. You eat something or drink some juice, and your blood sugar goes up. You feel better. But what was happening to me, I…
View original 508 more words
Posted in Patient Stories | Tagged hospital mommy blog, linkedin, living with diabetes, patient story, Signature Moms Blog, storytelling | Leave a Comment »
Whatever their particular area of need, people are seeking answers to their health questions and concerns. They are using online forums and in-person events. Some are looking for the fountain of youth, while others are simply looking for solutions not provided through their interactions with the medical establishment (traditional providers and provider organizations).
Last weekend my wife and I attended the Body, Mind, Spirit Expo in Raleigh, NC. It comes to town every six months and we always enjoy attending. The array of healing modalities represented by the vendors is amazing: reiki, massage, aroma therapy, psychic healing, hynotherapy and more.
I’ve always thought it would be interesting to have a hospital set up a booth to market its wellness program and/or integrative medicine offerings. In the Raleigh-Durham area of North Carolina, Duke has a well established Integrative Medicine Program. Services include acupuncture, massage and bodywork, integrative nutrition and weight management, Yoga therapy, clinical hypnosis, mindfulness meditation, expressive art therapy, movement therapy, sand tray exploration, relaxation training, and guided imagery, among others. I would love to see an organization like Duke Medicine and its clinicians have a presence at these Body, Mind, Spirit Expos. It would be interesting to see how the organization would be received. These events attract a community of individuals who are open to holistic health and alternative therapies. From my perspective, it would be great to reach out to them and introduce them to the academic medical center’s approach to integrative medicine. There’s a very real possibility that it might change the way people look at our hospitals and healthcare systems. In any event, it is clear to me that we can do more to reach out to this audience that seeks non-traditional approaches to health and wellness.
Posted in Alternative Therapies, Holistic Health, Integrative Medicine, Wellness | Tagged alternative therapies, body mind spirit expo, holistic health, integrative medicine, linkedin | Leave a Comment »
Over the last few weeks I’ve seen an infomercial for Cancer Treatment Centers of America running Saturday mornings on Discovery Channel. It relies heavily on patient stories – a good strategy. I like the idea of being able to do the kind of long-form storytelling that this platform allows.
What do you think of using infomercials to market oncology services or any other service line? Bariatric surgery? I’m interested to hear your perspectives.
Posted in Advertising Campaigns, Cancer | Tagged cancer treatment centers of america, linkedin, marketing cancer services | 1 Comment »