Latest Posts
Call for Speakers: Indiana Healthcare Marketing & Public Relations Society (IHMPRS)
IHMPRS has announced the opening of its Call for Proposals for its upcoming Strategic Communications Summit! They are inviting expertsContinue Reading
New Article & Video: The Dance Dad Approach to Healthcare Content
Last month, my friends at Swaay.Health, formerly HITMC, interviewed me on video while I was attending the Healthcare Marketing 360Continue Reading
Kaiser’s New Food Is Medicine Center of Excellence
I’ve always been a fan of the food as medicine movement. I was excited when I saw the news lastContinue Reading
National Donate Life Month
Each April, Donate Life America (DLA) leads National Donate Life Month (NDLM), an observance focusing national attention on the needContinue Reading
Two Golden Rules of Content Marketing
A couple weeks ago I had the honor of speaking at the first-ever Healthcare Marketing 360 Summit in Nashville. MyContinue Reading
Live from HCIC23 Podcasts and Videos
The Healthcare Internet Conference partnered with Bowstring and Touch Point Media to bring you access to the strategic thinking ofContinue Reading
New Article: Maximizing the Impact of Digital Advertising
Last week, the folks at Swaay.Health published one of my articles on the subject of digital advertising. Swaay.Health is theContinue Reading
9 Digital Advertising Pitfalls: Ignore Them at Your Peril
This week, Jared Johnston and I contributed an article to eHealthcare Strategy and Trends. The title of the article isContinue Reading
Join Me at The Healthcare Marketing 360 Summit
l will be speaking at the Healthcare Marketing 360 Summit in Nashville on March 18th. My presentation is titled “TakingContinue Reading
Call for Entries: 41st Healthcare Advertising Awards
The Healthcare Ad Awards is the grandfather of all the healthcare marketing awards competitions. They’ve been around since 1983? AtContinue Reading