Last week I visited Pensacola, Florida. Even though I was taking some time off to be with my father who is currently in hospice care, I couldn’t help but notice the ever-present healthcare marketing throughout the region. It was everywhere, particularly on billboards. My guess is that the healthcare advertising is so prevalent due to the large retirement population and the competition between the three major health systems in the area (Baptist, West Florida and Sacred Heart). In any event, I took photos of some of the outdoor advertising and thought I’d share them with you here. This is just the tip of the iceberg. There were so many more billboards that I didn’t capture. (Please note that some of these are digital boards and they don’t always photograph as well as the old vinyl boards.)
Posted in Advertising Campaigns, Outdoor Advertising | Tagged healthcare advertising, hospital billboards, hospital outdoor advertising, linkedin, outdoor adertising, pensacola healthcare, pensacola hospitals | Leave a Comment »
I’ve spent the last several days at Sacred Heart Hospital in Pensacola, Florida. I was impressed by a number of different things about the organization, but as a marketer I was most impressed their use of the color purple as a branding device. Purple is powerful, and they have embraced it as their corporate color and the hallmark of their graphic identity. The staff uniforms are purple, signs are purple, and marketing materials are purple. You can’t underestimate the value of this consistent visual representation of the brand.
I took a few photos with my iPhone to give you a feel for their visual branding effort. Please know that any variations in the shade of purple are due to my photography, not their use of the color. Enjoy.
Posted in Brand Experience, Visual Branding | Tagged branding with color, hospital brand identity, hospital graphic identity, linkedin, pensacola hospitals, sacrd heart hospital | Leave a Comment »
With my interest in online patient support communities, the rare disease community is top of mind. Last week, in a presentation I did for the New England Society for Healthcare Communications, I introduced the audience to a couple of the rare disease online community platforms: Rare Connect and NORD. Of course, in the past I’ve written a great deal about Inspire.com and the patient support communities they develop and manage.
The presence of these online patient support communities is so important for patients and families dealing with rare diseases. The more we can do to make people aware of these communities and the support they offer, the better.
Yesterday I was pleased to see a new infographic that draws attention to rare diseases and promotes RareDiseaseDay.org. Check out the infographic below:
Posted in Infographics, Rare Diseases | Tagged inspire.com, NORD, rare connect, rare disease day, rare disease day 2014, rare disease online communities, rarediseaseday.org | Leave a Comment »
I hope to see you this year at the Healthcare Marketing and Physician Strategies Summit in Orlando. This is a terrific conference for healthcare marketing and physician relations professionals who, for the most part, are all dedicated to the same set of goals: driving growth, improving service, defining the brand, understanding and communicating with customers, and continually adapting to meet the challenges presented within the ever-changing healthcare environment. This is one of my favorite events of the year where I can reconnect with colleagues from around the country, share leading edge practices and network to my heart’s content. The conference runs from April 30 to May 2, 2014.
This year I will be playing a role in two presentations. The first is a presentation on “Digital Physician Relations” where I will be co-presenting with Lyle Green of MD Anderson. The talk is based on an article we published last year in eHealthcare Strategy & Trends. It articulates a vision for the future of physician relations. The second presentation is a panel that I will moderate that delves into the role of video in healthcare and physician marketing. Panelists will include Mark Shelley of Lexington Medical Center, Marie Gross of Signature Healthcare, and Gabrielle DeTora of Gabrielle DeTora Consulting. This is an all-star panel!
As we get closer to the event, I’ll write about some of the presentations I am most excited about attending. Look for those posts in April. Until then, visit the website and sign up the the Summit! Visit http://www.healthcarestrategy.com.
Posted in healthcare conference, marketing conference, Marketing Conferences | Tagged 2013 healthcare marketing strategies summit, eHealthcare Strategy & Trends, ehealthcare strategy and trends, Healthcare Marketing and Physician Strategies Summit, linkedin, lyle green, Physician strategies summit | Leave a Comment »
On Thursday, February 27, I conducted a webinar for the New England Society for Healthcare Communications (NESHCo). The subject of the talk was Online Community Building in Healthcare. For those of you who are interested, below is my slide deck embedded from SlideShare.
Here are some of the Tweets that were generated during my presentation. Thanks to the members of my online community who followed along on Twitter!
Posted in Online Communities, Online Health Information, patient communities | Tagged online community building, online health communities, online patient communities, patient support communities | 1 Comment »
Twitter gets the news out faster than most any other medium. And that includes news of scientific research and reports on the implications of that research. Obscure studies can now find prominence and relevance via Twitter. And as a result of Twitter’s power to disseminate information rapidly, more people can take advantage of new research.
The infographic below explores the role of Twitter in sharing information about scientific research. My thanks to MediaBistro’s All Twitter blog for bringing this to my attention.
Back in 2010 I read an interesting article that discussed why Twitter is relevant to the scientific community. That article, published in Deep Sea News, came to mind when I saw this infographic. It was titled: What is Twitter and Why Scientists Need To Use It. If you’re interested in the relationship between Twitter and Science, definitely check it out. Here’s a link to a related article from the Robert Wood Johnson Foundation: ‘Retweet This’—Researchers See Rise in Use of Twitter to Share Scientific Journal Articles.
Posted in Infographics, Twitter | Tagged linkedin, Robert Wood Johnson Foundation, twitter and research, twitter and science, twitter's role communicating research findings | 2 Comments »