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The New Ophthalmology Innovation Network

May 25, 2012 by dandunlop

Guest Post by Gregg Scheller, CEO Katalyst Surgical

In collaboration with physicians, clinicians, and researchers around the world, Katalyst Surgical is launching the Ophthalmology Innovation Network (OIN).  The Ophthalmology Innovation Network brings together leaders in ophthalmology and ophthalmic product development through online collaboration, forums, discussions, and webinars.

As many in the Ophthalmic Industry know, instruments, surgical procedures, facilities, equipment, and much more are changing each and every day.  The Ophthalmology Innovation Network (OIN), Katalyst Surgical and people from all over the world will discuss not only their ideas but valued opinions.  This information is a key part to what Katalyst Surgical believes will be large advancements in Ophthalmology.  From the manufacturers to the doctors and surgeons, every opinion and comment will be brought together in one large hub.
Ophthalmic Instruments by Katalyst Surgical - Proud Member of the Ophthalmology Innovation Network

The amount of LASIK and Eye Corrective surgery procedures has increased over the past several years.  Both the cost and demand have risen over the past decade.  According to a chart provided by All About Vision, The average LASIK procedure can cost anywhere between $1500 to $3000.

The Ophthalmology Innovation network (OIN) will be a tool to brainstorm ideas that will cut cost for the future of the Eye Surgery industry.

Join the already Fast Growing Ophthalmology Innovation Network (OIN) at the link below:

Gregg Scheller is a renowned ophthalmic instrument innovator and CEO of Katalyst Surgical. With over 60 United States Patents and 25+ years of experience in the industry, Scheller has invented numerous devices commonly used in Vitreoretinal Surgery.

Started in 2009, Katalyst Surgical was launched by Scheller as a state-of-the-art design, development, and manufacturing facility for ophthalmic surgical instruments and devices. Scheller and his team at Katalyst Surgical have placed an unprecedented focus on fostering innovation through widespread collaboration with surgeons.

Being a main contributor to the Ophthalmology Innovation Network (OIN), Gregg plans to work with individuals throughout the world to improve current ophthalmic instruments & produce new products and innovative tools from OIN member opinions.

New product development is the lifeblood of Katalyst Surgical. The Ophthalmology Innovation Network (OIN) will serve as a hub for ophthalmology professionals to discuss, absorb, and improve upon ophthalmic instrumentation, devices, and surgical techniques.

(Note: Dan Dunlop has no relationship with Katalyst Surgical or the Ophthalmology Innovation Network. He receives no compensation for running this guest post.)

Posted in Guest Post, Social Media, Uncategorized | Tagged , , , | 1 Comment »

Infographic: Social Media in Healthcare

May 24, 2012 by dandunlop

The folks from PowerDMS Suite contacted me about the healthcare infographics they’re producing. PowerDMS Suite is a a policy and procedure management software company. Below is their most recent infographic on the topic of social media in healthcare.
Social Media in Healthcare

Via: PowerDMS

Posted in Social Media, Infographics | Tagged , , , | 1 Comment »

Chris Boyer’s Social Media ROI Rag Reprised

May 23, 2012 by dandunlop

My friend Chris Boyer is the Director of Digital Marketing & Communications for Inova Health System based in the Northern Virginia & Washington DC area. He is a healthcare social media thought leader and a great guy. In this video, he sings the “Social Media ROI Rag” at the 2012 Connecting Healthcare & Social Media Conference in New York City (#hcsmNY on twitter) on May 17, 2012. The video was recorded by Mike Sevilla, MD of the Family Medicine Rocks website.

This was not Chris’ first performance of the Social Media ROI Rag. I recorded him performing the hit at the 2011 Mayo Ragan Healthcare Social Media Conference. Here’s that video:

Also check out the following sites:
http://connectinghcsm.com
http://www.christopherboyer.com
http://twitter.com/chrisboyer
http://FamilyMedicineRocks.com

Posted in marketing conference, Marketing Conferences, Social Media, Social Media Conference | Tagged , , , , , | Leave a Comment »

Is There Real Value in Tweeting from Conferences?

May 22, 2012 by dandunlop

I just finished several months of traveling to healthcare marketing conferences, speaking at conferences, and religiously tweeting from sessions. This week while I was attending the Spring Symposium of the New England Society for Healthcare Communication (NESHCo), I started to reflect on the value of tweeting during presentations. I actually tweeted the question looking for feedback from my peers on Twitter.

My friend Vicki makes a great point in her tweet above: The tweeting from conferences definitely has value in promoting the event. I often learn about conferences from tweets and then make a mental note that I need to be there next year. So that certainly is a value. Here’s an example of that situation happening just last week when I was tweeting from the NESHCo conference in Boston:

But is there educational value in the tweets? What about the value to the conference attendees who view the tweets? In my experience, it depends on the conference. When I attended Mayo Ragan’s Healthcare Social Media Conference last year, it was so much fun to follow the twitter stream because there were so many thought leaders and early adopters in the crowd. It felt like everyone at the conference was tweeting from a mobile device. And the insights from the tweeters was of real value. They often brought as much to the table as the presenters, sometimes more. So that’s an example where I believe many audiences, including people following from home, benefit from the tweeting.

I also like it when people generate tweets that don’t just regurgitate the content of a presentation, but respond to and question the information being presented. For me, that’s when the tweeting is at its best.

I’d love to hear your thoughts on the value of tweeting from conferences. Please feel free to leave comments.

Posted in healthcare conference, marketing conference, Marketing Conferences, Uncategorized | Tagged , , , , , | 6 Comments »

Marketers Making Physicians Uncomfortable

May 21, 2012 by dandunlop

Do I seem like the kind of guy who enjoys making doctors feel uncomfortable? Actually, I spent a couple of days last week working hard to make sure physicians were comfortable with being photographed and videotaped. It is amazing what a fuss these highly educated, self-confident individuals can make over sitting in front of a few cameras for an hour. Yes, we took an hour of their time. We were at Signature Healthcare, just south of Boston, capturing images and video for a new campaign. The marketing team at Signature did an incredible job lining up the physicians for the shoot. It took a ton of work and cajoling. Over two days, our crew of seven shot still photography and digital video of 18 doctors. It felt like a major accomplishment.

My job was to interview the docs on camera and to engage them in conversation, making them feel comfortable, during the still photography. It was exhausting work.  Whenever I have the opportunity to interview medical professionals, I come away from the experience energized by what I do for a living. These are really interesting, multi-dimensional people who care deeply about delivering high quality care. It is the multi-dimensional aspect that we generally miss in our day-to-day interactions with physicians. Typically, as healthcare marketers, we have very short, direct interactions with physicians that are related to a specific agenda (either theirs or ours). It often isn’t the most satisfying interaction because of the brevity and directness.  Having an hour with each of these docs was so rewarding and informative. We got to see these individuals as people – and in the photoshoot context they were far more vulnerable and unsure of themselves than is typical. It led to some amazing interaction.

I’ll add that shooting videos of physicians is exactly the right thing to be doing today. Both consumers and referring physicians benefit greatly by having the opportunity to meet your docs via video. It is far superior to what you see in most “physician finders.” Looking at a crappy head shot and reading a poorly crafted CV is no way to select your physician. Meeting them by video, along with reviewing their credentials, is far superior.

When the Signature work goes live I’ll be sure to share it on the blog. Meanwhile, here are some shots I took with my iPhone during the photoshoot:












Posted in Advertising Campaigns, Physician Marketing, Physician Relations | Tagged , , , | 1 Comment »

NESHCo Wrap Up: Final Summation, Twitter Transcript & Impact Report

May 18, 2012 by dandunlop

My Conference Wrap Up: First, I want to say congratulations to the NESHCo leaders who put on this conference. It could not have been better. What a spectacular event. It was an honor to be a presenter and participant. My thanks go out to Deb Chiaravalloti (Anna Jaques Hospital), Paul Hopkins (Northern Bershire Healthcare), John Looney (Winchester Hospital), Lauren Smith (Fairview Hospital), and Kelly Woodsum.

One of the highlights of the conference was the annual Lamplighter Awards Dinner last night. Dewey Mooring and I attended for Jennings. We were fortunate to have a number of our clients in attendance including representatives from Tufts Medical Center, Southwestern Vermont Medical Center, Signature Healthcare, Lowell General Hospital, Lawrence General Hospital and MetroWest Medical Center. My highlight, and surely one of the high points of my year, was winning the Best of New England Award for our work with Signature Healthcare and Tufts Medical Center. I was completely caught off guard by the recognition! It was definitely a special moment and I am still trying to catch my breath. Above all, I am excited for my clients and my team back at Jennings.

On Friday morning I thoroughly enjoyed Jim Rattray’s session on mobile health apps for hospitals. Jim Rattray and Justin Brodeur are both excellent presenters and they gave an abundance of great advice. I found the content to be extremely user-friendly. They ended their presentation early (a rare thing), but then ended up taking questions for another 30 minutes. It was a great way to start the day.

At 11am on Friday, I gave the final address of the conference. The subject of my talk was “marketing to referring physicians.” The reaction to my presentation was positive and I fielded a number of questions. It was nice to have a  full room with the conference winding down on a beautiful Friday in Boston. The audience was incredibly gracious. In additional to all my NESHCo colleagues and friends, I had a few special guests in the audience including Andreas Klein MD, an oncologist with Tufts Medical Center, and Michelle Perron of Perron Services. Both are learning about healthcare marketing and plan to apply that learning within their organizations. After my presentation, I enjoyed reviewing the tweets from attendees:

Below is the twitter transcript for the final 24 hours of the 2012 Spring Symposium of the New England Society for Healthcare Communications in Boston. The transcript begins with a few stats from Hashtracking.com (Impressions, Reach and top Tweeters). Be sure to scroll down below the tweets for more photos from the conference!

#neshco2012

Tweet Reports

Tweets begin with the Lamplighter Awards Dinner on Thursday evening and run through the close of sessions on Friday. Enjoy!

@BradySadler: Congrats to Keith Fontaine of @backushospital for his Evans Houghton Award at #NESHCo2012, well deserved!

@justinbrodeur: Just got to the party and got a sweet award with @jimrattray for the Southcoast MyHealth #neshco2012 http://t.co/HKvbnd9X

@jimrattray: RT @justinbrodeur: Just got to the party and got a sweet award with @jimrattray for the Southcoast MyHealth #neshco2012 http://t.co/HKvbnd9X

@GYKTweets: Congrats to all the #NESHCo2012Lamplighters Award winners. Proud to be members of this great organization of #healthcare innovators.

@jimrattray: Congrats to @dandunlop & @jenningshealth for winning @NESHCo’s Best in New England award. You are the rock star of #neshco2012!

@dandunlop: RT @bradysadler: Congrats to Keith Fontaine of @BackusHospital for his Evans Houghton Award at #NESHCo2012, well deserved!

@jimrattray: RT @dandunlop: RT @bradysadler: Congrats to Keith Fontaine of @BackusHospital for his Evans Houghton Award at #NESHCo2012, well deserved!

@dandunlop: I can’t think of a better guy than Keith Fontaine of @BackusHospital to receive the Evans Houghton Award at #NESHCo2012. Congrats!

@HelayneL: RT @dandunlop: RT @bradysadler: Congrats to Keith Fontaine of @BackusHospital for his Evans Houghton Award at #NESHCo2012, well deserved!

@HelayneL: RT @jimrattray: Congrats to @dandunlop & @jenningshealth for winning @NESHCo’s Best in New England award. You are the rock star of #neshco2012!

@Robbrogna: #neshco2012 @umassmemorialproud to take top award for #Hcsm . It’s all about #engagement

@pidalia: RT @justinbrodeur: Just got to the party and got a sweet award with @jimrattray for the Southcoast MyHealth #neshco2012 http://t.co/Exkhdzev

@ScottDubois: RT @justinbrodeur: Just got to the party and got a sweet award with @jimrattray for the Southcoast MyHealth #neshco2012 http://t.co/E2S7hoBL

@mattcyr: Slides for the talk I’m giving this AM at #neshco2012: 710,000 FB Fans is Not Enough: http://t.co/wpLY5evl via @slideshare#in

@jenningshealth: RT @dandunlop: Twitter Transcript and Impact Report for Thursday at NESHCo | #neshco2012 #hcsm http://t.co/e8XbAX1d

@CrescendoCG: Good morning #NESHCO2012! Looking forward to talking with you all in just a few moments.

@CCG_Heidi: @CrescendoCG is teaching us about the new healthcare consumer at #NESHCo2012

@CCG_Heidi: 34% of consumers are obese but only 11% believe themselves to be. #NESHCo2012

@CCG_Heidi: Engaged patients with self-efficacy actually do get better care #NESHCo2012

@mspeir: Interesting #healthcare consumer research at #neshco2012-study of 12,000+ New Englanders over 3 yrs, ages 45-65. #hcmktg

@CCG_Heidi: The chronic management gap is increasing @CrescendoCG #NESHCo2012

@CCG_Heidi: Patients want to be involved in their care! #NESHCo2012 states @CrescendoCG

@CCG_Heidi: Patients are becoming increasingly likely to use quality data to select their healthcare providers #NESHCo2012

@mspeir: Each yr, more cons surveyed use quality data to make decisions -abt 30% in 2011. 93% say “quality of care” impacts. #NESHCO2012#hcmktg

@CCG_Heidi: 2/3 of people are still seeing an MD or DO instead of an NP or PA as their PCP #NESHCo2012

@CCG_Heidi: Patients feel that communication between office visits could be improved. #NESHCo2012

@mspeir: Cancer patients value clear communications +pt-centered care #NESHCO2012#hcmktg

@CCG_Heidi: @CrescendoCG speaking on The New Healthcare Consumer in Boston at #NESHCo2012 after her engagement in NY yesterday http://t.co/yT9CHhsw

@CCG_Heidi: As diabetes increases all of our work on tobacco cessation becomes negated #NESHCo2012

@CCG_Heidi: RT @jimrattray: Congrats to @dandunlop & @jenningshealth for winning @NESHCo’s Best in New England award. You are the rock star of #neshco2012!

@CCG_Heidi: RT @dandunlop: Twitter Transcript and Impact Report for Thursday at NESHCo | #neshco2012 #hcsm http://t.co/F3wgTF1K

@CCG_Heidi: Is anyone using a meet the doctor event or online chats? #NESHCo2012

@CCG_Heidi: Want Crescendo white papers on Social Media, Gen Z, etc? Let @CrescendoCG or me know! #NESHCo2012

@CCG_Heidi: “Yesterday’ communication methods are not going to work on the consumer of tomorrow” #NESHCo2012 @CrescendoCG

@CCG_Heidi: Hey, @CrescendoCG IBS dating site sounds like a wild crowd. #NESHCo2012

@mspeir: Seeing increase in patient navigators in more services lines than cancer #hcmktg #NESHCO2012

@FranklinTweets: For more Best Practices in #hcmktg to Men: http://t.co/6miL62UR Fun group in our #NESHCO2012session yest!

@CrescendoCG: Next up @mattcyr to tell us about engaging pts through social media #NESHCo2012#hcsm

@dandunlop: Attending great session by @jimrattray and Justin Brodeur on mobile health apps. #neshco2012 #mhealth #hcsm http://t.co/cnQCbI7G

@CCG_Heidi: I love when people share personal photos and stories during presentations! #NESHCo2012 http://t.co/XhEs3nlU

@BrainInjuryMA: Received two Lamplighters Awards at the #NESHCO2012conference in Boston!

@dandunlop: Yes MT @ccg_heidi: I love when people share personal photos & stories during presentations! #NESHCo2012 http://t.co/U5UeSKJL @jimrattray

@dandunlop: #neshco2012: @jimrattray:Start with strategy before you launch into digital & mobile execution. Don’t try to figure it out after the fact.

@mspeir: Now @mattcyr on engaging patients thru #hcsm -YouTube #2 search engine, Pinterst driving more blog traffic than Twitter #NESHCo2012#hcmktg

@CrescendoCG: The connection between social sites and website is tremendously important. #NESHCo2012#hcsm

@mspeir: Use SEA: strategize (what are goals-build vol? Pt support?), execute (use right tools), access (was it successful?) #hcsm #NESHCo2012

@dandunlop: RT @crescendocg: The connection between social sites and website is tremendously important. #NESHCo2012#hcsm

@CCG_Heidi: “A good app makes the complicated simple” #NESHCo2012 @pidalia

@CrescendoCG: Don’t forget about internal audience w/your soc med efforts. “nurses love our FB page.” #NESHCo2012

@CCG_Heidi: Southcoast medical group makes beautiful slides. Their brand/aesthetic is the exact same as mine. #NESHCo2012

@mspeir: More SEA: share (find great stories), engage, amplify (use internal+external audiences to spread word). #hcsm #NESHCo2012#hcmktg

@dandunlop: “You have to get into the user’s head before you start to build an App.” @justinbrodeur at #Neshco2012 @jimrattray#mhealth

@GYKTweets: Breakout session on #healthcare and mobile apps with @jimrattray & @justinbrodeur #neshco2012. Recommending ‘Design is a Job’ by @Mike_FTW

@FranklinTweets: Nurses say patient stories on Facebook boost staff morale (added value if consumer engagement is org’s #hcsm goal) #NESHCo2012#hcmktg

@RH_DScott: RT @mspeir @mattcyr on engaging patients:YouTube #2 search engine, Pinterst driving more blog traffic than Twitter! #NESHCo2012#hcsm

@BrainInjuryMA: RT @mspeir: More SEA: share (find great stories), engage, amplify (use internal+external audiences to spread word). #hcsm #NESHCo2012#hcmktg

@CrescendoCG: Blogs are a great channel if there are concerns about brand control. #NESHCo2012

@crlganz: RT @dandunlop: #neshco2012: @jimrattray:Start with strategy before you launch into digital & mobile execution. Don’t try to figure it out after the fact.

@dandunlop: For this session on #mHealth, @jimrattray & @justinbrodeur are using Keynote rather than PowerPoint. Nice look! #neshco2012#hcsm

@dandunlop: “When you launch an App, u become tech support- u can use online help desk software like zendesk to help.” @jimrattray #neshco2012#mhealth

@BrainInjuryMA: What does it take to get our brochures and fact cards in hospitals as a resource to brain injury patients? @NESHCo #neshco2012

@CCG_Heidi: “Mobile is a strategy not a tactical solution; you must be in it for the long-haul.” #NESHCo2012

@Robbrogna: Had a fun night with my work team at #neshco2012 last night! Award for our #Facebook page #bringinghomethegold @umassmemorial

@dandunlop: Great presentation by @jimrattray and @justinbrodeur on #mHealth and Southcoast’s Mobile Health App. #neshco2012#hcmktg

@PenBayHealth: RT @CCG_Heidi: Patients are becoming increasingly likely to use quality data to select their healthcare providers #NESHCo2012

@CrescendoCG: When you’ve written your blog post, your work is not done. You need to write the FB post, the tweets; & post on your ws. #NESHCo2012

@jenningshealth: If you work in #hcmktg in New England and don’t belong to #NESHCO, you’re missing out. Terrific #neshco2012spring symposium. Gr8 content!

@dandunlop: Day 1 Stats 220,000 impressions: Twitter Transcript & Impact Report for Thursday at NESHCo | #neshco2012 #hcsm http://t.co/F3wgTF1K

@FranklinTweets: True #hcsm success: @BostonChildrens has more FB likes than total patient visits per year, more than # of ppl in Boston #NESHCo2012#hcmktg

@ahvorder: RT @mspeir: Now @mattcyr on engaging patients thru #hcsm -YouTube #2 search engine, Pinterst driving more blog traffic than Twitter #NESHCo2012#hcmktg

@CrescendoCG: YouTube is the second most common search engine so you need to be there -but the “related video” component can be challenging #NESHCo2012

@Colin_Hung: MT @CrescendoCG: YouTube is 2nd most pop search engine so you need to be there -but “related video” component can be challenging #NESHCo2012

@PenBayHealth: How do you share your organization’s stories? @mattcyr #neshco2012

@dandunlop: Preparing to deliver the closing keynote presentation at #neshco2012- Marketing to Referring Physicians #hcmktg

@AtlMedCtr: Good luck! RT @dandunlop: Preparing to deliver the closing keynote presentation at #neshco2012- Marketing to Referring Physicians #hcmktg

@CrescendoCG: Closing session with @dandunlop – how can new media be used to recruit physicians? #NESHCo2012

@CCG_Heidi: Closing #NESHCo2012 speaker @dandunlopalready has us laughing.

@jimrattray: RT @CCG_Heidi: I love when people share personal photos and stories during presentations! #NESHCo2012 http://t.co/XhEs3nlU

@jimrattray: RT @CCG_Heidi @SouthcoastHosp makes beautiful slides. Their brand/aesthetic is the exact same as mine. #NESHCo2012

@CrescendoCG: Missed opportunity: involve marketing in referring physician communications. #NESHCo2012

@CrescendoCG: Dunlop: there’s no excuse not to be using online physician videos #NESHCo2012

@CrescendoCG: RT @CCG_Heidi: @CrescendoCG speaking on The New Healthcare Consumer in Boston at #NESHCo2012 after her engagement in NY yesterday http://t.co/yT9CHhsw

@pidalia: RT @ccg_heidi: “A good app makes the complicated simple” #NESHCo2012 @pidalia

@jimrattray: From @dandunlop: No excuse not to use online video for MDs. Do you really want to pick a doc from a photo & some bullet points? #neshco2012

@CrescendoCG: Find physician champions within your organization to lead social media charge. #NESHCo2012

@jimrattray: From @dandunlop: LinkedIn is the most underrated social network out there. #neshco2012

@TuftsMedicalCtr: Great conference! #neshco2012 RT @mattcyr: @TuftsMedicalCtrThanks for the follow and for coming to the talk this morning!

@PenBayHealth: @mattcyr Thanks for a great presentation. Certainly inspired us to share more grateful patient stories in more ways! #neshco2012

@CCG_Heidi: The greatest sin in physician directories is “photo not available” #NESHCo2012 @dandunlop

@marciomazza: RT @dandunlop: “Culture will trump strategy every time.” Regarding two organizations coming together in an affiliation of some sort. #NESHCO2012

@jimrattray: From @dandunlop: Repurposing content is the way to survive today. #neshco2012

@jimrattray: RT @CCG_Heidi: The greatest sin in physician directories is “photo not available” #NESHCo2012 @dandunlop

@CCG_Heidi: “Repurposing content is the way to survive today” @dandunlop #NESHCo2012

@CrescendoCG: RT @jimrattray: From @dandunlop: LinkedIn is the most underrated social network out there. #neshco2012

@jimrattray: From @dandunlop: Create a positive experience for MDs to refer patients to your hospital. Remove roadblocks! #neshco2012

@jimrattray: From @dandunlop: Make physicians feel like part of the communications program. It’s mandatory for success! #neshco2012

@PenBayHealth: @dandunlop Thanks for some great info on reaching referring physicians. #neshco2012

@jimrattray: From @dandunlop: Video content featuring docs: Why are you practicing medicine? Form a connection in 60 seconds! #neshco2012

@FranklinTweets: Great time sharing, learning and making friends at #neshco2012! Safe travels everyone. ~ @stephenmoegling @mspeir

@dandunlop: @jimrattray Thanks for all the tweet Jim! Great seeing you and Lisa at #neshco2012

@dandunlop: Thanks so much! It was my pleasure. RT @penbayhealth: @dandunlop Thanks for some great info on reaching referring physicians. #neshco2012

@jenningshealth: RT @jimrattray: From @dandunlop: Repurposing content is the way to survive today. #neshco2012

@dandunlop: Thanks for the tweet Heidi! RT @ccg_heidi: The greatest sin in physician directories is “photo not available” #NESHCo2012 @dandunlop

@Diane_Atwood: Great #neshco2012 conference! Thanks@crescendocg @mattcyr @dandunlopfor presentations today.

@HelayneL: Great #NESHCo2012conference! Packed with great info, people, and tips! #hcmktg #hcsm

@dandunlop: Thanks for the shout out. RT @diane_atwood: Great #neshco2012 conference! Thanks @crescendocg @mattcyr @dandunlopfor presentations today.

@dandunlop: @andreaskleinmd Andreas, I was so pleased that you were able to make it to the presentation. Let’s keep in touch! #neshco2012

@HelayneL: “@dandunlop: Day 1 Stats 220,000 imps: Twitter Transcript & Impact Report for Thursday at NESHCo | #neshco2012 #hcsm http://t.co/jXFLqHlV”

@dandunlop: Agreed! RT @helaynel: Great #NESHCo2012conference! Packed with great info, people, and tips! #hcmktg #hcsm


Justin Brodeur and Jim Rattray

My co-presenter Brooke Tyson Hynes and little Jack

Posted in healthcare conference, marketing conference, Marketing Conferences | Tagged , , , , , | Leave a Comment »

Twitter Transcript and Impact Report for NESHCo Day One

May 17, 2012 by dandunlop

Below is the twitter transcript from the first full day (Thursday) of the 2012 Spring Symposium of the New England Society for Healthcare Communications (NESHCo) in Boston. The transcript begins with a few stats from Hashtracking.com (Impressions, Reach and Top Tweeters). It was a great day at the conference. Not a ton of people tweeting, but a few committed tweeters. Tonight we have the Lamplighter Awards and then we have a full morning of presentations tomorrow. More blogging from NESHCo later…

#neshco2012

All Tweets

2012-05-16 to 2012-05-17
Tweet Reports
Real-time Results
@CrescendoCG: How can healthcare marketers most effectively communicate w/Gen Z? Find out in @CCG_Heidi ‘s session http://t.co/ZsTdZhxT #NESHCO2012#in
@CCG_Heidi: @dandunlop @crescendocg Thanks for the mentions. I’m looking forward to your presentations at #NESHCO2012too!
@PenBayHealth: Headed to #neshco2012!
@jimrattray: Settling in at #neshco2012 Boston, looking forward to catching up with @dandunlop & plenty of other @NESHCofriends!
@jimrattray: Warming up the deck for Friday’s presentation on app development at #NESHCO2012 with @justinbrodeur http://t.co/U7b0BFaV
@ShopperInsight: Looking forward to attending #neshco2012for the first time. Back in Boston where I worked at the PRU for years.
@dandunlop: Healthcare Marketing, Fenway Park and NESHCo | #hcmktg #hcsm #neshco2012 http://t.co/WJ0hpMlr
@jimrattray: 9.11 mile run on Charles River. Great way to start #neshco2012!
@HealthBostonPR: Excited for today’s @neshco “Musical Chairs” panel on consolidation in healthcare featuring @MRintouch, @Copp73 and @edcafasso #neshco2012
@CorpBostonPR: Excited for today’s @neshco “Musical Chairs” panel on consolidation in healthcare featuring @MRintouch, @Copp73 and @edcafasso #neshco2012
@edcafasso: Great day to see old @nescho friends and study new trends at #neshco2012 today. Joining @MRintouch and @copp73to play “Musical Chairs”
@jenningshealth: New blog post: Healthcare Marketing, Fenway Park and NESHCo | #hcmktg #hcsm #neshco2012 http://t.co/K37S5lNc @dandunlop
@dandunlop: Shout out to tweeters from New England Healthcare Communications gathering today: @mspeir @jimrattray @medtouch @healthbostonPR #neshco2012
@dandunlop: MT @edcafasso: Gr8 day to see @nescho friends & study new trends at #neshco2012. Joining @MRintouch and @Copp73to play “Musical Chairs”
@dandunlop: Ready for the first keynote presentation at the #NESHCo2012 conference. Hanging out with Hilary, Lorraine and Rachel from @SignatureHlth
@dandunlop: My blog post about opening night at #NESHCo2012: Healthcare Marketing, Fenway Park and NESHCo | #hcmktg #hcsm http://t.co/WJ0hpMlr#redsox
@jimrattray: I’ll be talking mobile apps tomorrow with @justinbrodeur at #neshco2012 http://t.co/V0uIaEBx
@dandunlop: Check out Jim Rattray tomorrow: RT @jimrattray: I’ll be talking mobile apps tomorrow with @justinbrodeur at #neshco2012 http://t.co/ZN2KHFOz
@dandunlop: Lots of healthcare marketing and #hcsm learning taking place today at #HCSMNY & #NESHCo2012: New England & New York gatherings
@dandunlop: #NESHCo2012Keynote pres underway: Dr. Scott Cullen of Kaufman Hall. Topic: Knowing Your Strategic Value When Partners/Players change
@HelayneL: At Neshco conference, learning what’s happening in healthcare today: everything’s changing. #neshco2012#healthcare #marketing
@jimrattray: RT @MRintouch We spend the most on healthcare and have 38th best healthcare in the world @neshco #neshco2012
@dandunlop: “The healthcare market will shift from a volume focus to a value focus.” Scott Cullen, MD at #NESHCO2012
@dandunlop: Old News: RT @jimrattray: RT @MRintouch We spend the most on healthcare and have 38th best healthcare in the world @NESHCo #neshco2012
@dandunlop: Scott Cullen recommends a hybrid, pluralistic physician model: includes indep phys, employed phys & clinically integrated phys #neshco2012
@TuftsMedicalCtr: RT @dandunlop: My blog post about opening night at #NESHCo2012: Healthcare Marketing, Fenway Park and NESHCo | #hcsm http://t.co/KtPgvYZv
@SignatureHlth: Hello NESHCo friends! @SignatureHlth is in attendance today at the Spring Symposium. Say hello to Rachel, Hilary and Lorraine. #neshco2012
@dandunlop: RT @signaturehlth: Signature Healthcare is in attendance today at the Spring Symposium. Say hello to Rachel, Hilary & Lorraine. #neshco2012
@dandunlop: “The blurring of lines between not-for-profit and for-profit healthcare creates new, more pragmatic competitors.” Scott Cullen #neshco2012
@jimrattray: RT @dandunlop: “The blurring of lines between not-for-profit and for-profit healthcare creates new, more pragmatic competitors.” Scott Cullen #neshco2012
@jimrattray: Scott Cullen: “What’s different today [in health care] is the focus on quality.” #neshco2012
@dandunlop: RT @jimrattray: Scott Cullen: “What’s different today [in health care] is the focus on quality.” #neshco2012
@HealthBostonPR: “When the pie shrinks table manners change.” #healthcare’s #new normal says Dr. Cullen @neshco2012.
@dandunlop: “Focus: Provide value-driven care; a team approach to system; and balance between access, cost and quality.” Scott Cullen, MD. #neshco2012
@CCG_Heidi: ACO’s are the illusive unicorns of healthcare reform #neshco2012
@dandunlop: In the past, consolidation driven by distress: Financial, clinical. Today, consolidation more competency driven. Expertise! #neshco2012
@dandunlop: More talk of unicorns – MT @ccg_heidi: Scott Cullen MD: ACO’s are the illusive unicorns of healthcare reform #neshco2012
@jimrattray: RT @dandunlop: More talk of unicorns – MT @ccg_heidi: Scott Cullen MD: ACO’s are the illusive unicorns of healthcare reform #neshco2012
@dandunlop: @tuftsmedicalctr Thanks for the RT. Looking forward to seeing folks from Tufts Medical Center tonight at the Lamplighters. #neshco2012
@jimrattray: Scott Cullen: Face-to-face care will give way to eCare and team care #neshco2012
@lkafle: RT @dandunlop: Lots of healthcare marketing and #hcsm learning taking place today at #HCSMNY & #NESHCo2012: New England & New York gatherings
@jimrattray: Scott Cullen: Health care communicators must convince public of value proposition of new care models #neshco2012
@dandunlop: Already starting to happen. RT @jimrattray: Scott Cullen: Face-to-face care will give way to eCare and team care #neshco2012
@jimrattray: Scott Cullen: Successful networks will have strong MD integration, leadership & governance #neshco2012
@dandunlop: Successful providers will establish market relevance, have strong physician leadership, embrace transparency… Scott Cullen MD #neshco2012
@MESHagency: @neshco for the Spring Symposium #neshco2012
@dandunlop: (continued) Scott Cullen MD: Successful providers will also have strong MD integration & physician role in governance #neshco2012
@MRintouch: RT @jimrattray: Scott Cullen: Health care communicators must convince public of value proposition of new care models #neshco2012
@jimrattray: Scott Cullen: Palliative & hospice care are key issues and should be addressed by primary care MDs early on #neshco2012
@FranklinTweets: RT @dandunlop: “The blurring of lines between not-for-profit and for-profit healthcare creates new, more pragmatic competitors.” Scott Cullen #neshco2012
@dandunlop: Twitter stats from Keynotes morning session at #neshco2012 Hashtracking report for #neshco2012 | http://t.co/LPaktMhV http://t.co/mz9yhbBA
@dandunlop: #neshco2012So far: Twitter stats from HashTracking: 47 tweets generated 73,929 impressions, reaching an audience of 20,308 followers #hcsm
@jimrattray: Scott Cullen: “Specialists are going to be in a world of hurt for awhile” #neshco2012
@dandunlop: RT @jimrattray: Scott Cullen: “Specialists are going to be in a world of hurt for awhile” #neshco2012
@TuftsMedicalCtr: Looking forward to celebrating tonight’s Lamplighter Awards at #neshco2012! #hcsm #boston
@dandunlop: Best #hcmktg in New England RT @tuftsmedicalctr: Looking forward to celebrating tonight’s Lamplighter Awards at #neshco2012! #hcsm #boston
@mspeir: RT @CCG_Heidi: ACO’s are the illusive unicorns of healthcare reform #neshco2012
@TuftsMedicalCtr: #Neshco2012 attendees: Don’t miss today’s 3pm session on Mommy blogs with @Dandunlopand Brooke Tyson Hynes. #hcsm #boston
@jenningshealth: RT @tuftsmedicalctr: #Neshco2012 attendees: Don’t miss today’s 3pm session: Mommy blogs w/ @dandunlopand Brooke Tyson Hynes. #hcsm #boston
@lkafle: RT @dandunlop: Best #hcmktg in New England RT @tuftsmedicalctr: Looking forward to celebrating tonight’s Lamplighter Awards at #neshco2012! #hcsm #boston
@lkafle: RT @dandunlop: #neshco2012So far: Twitter stats from HashTracking: 47 tweets generated 73,929 impressions, reaching an audience of 20,308 followers #hcsm
@MissDanaSmith: RT @dandunlop: Best #hcmktg in New England RT @tuftsmedicalctr: Looking forward to celebrating tonight’s Lamplighter Awards at #neshco2012! #hcsm #boston
@GYKTweets: GY&K was proud to sponsor the #NESHCo2012 Fenway Tour. If you’re at the conference today , say hi to @bradysadler! http://t.co/IqrSo33K
@HealthBostonPR: At @neshco spring symposium listening to @MRintouch and @edcafasso present on healthcare mergers, affiliations, and acquisitions #neshco2012
@jimrattray: From @MRintouch: “Overwhelmingly bigger is going to be better in the future.” #neshco2012
@HealthBostonPR: Not a question of “if”: it’s a question of when says @MRintouch #healthcareconsolidation #neshco2012
@ShopperInsight: #neshco2012, very interesting presentation by Scott Cullen MD who spoke about the healthcare landscape.
@dandunlop: #NESHCo2012 @MRintouch & @edcafassopresenting on healthcare mergers, affiliations, and acquisitions #hcmktg
@HealthBostonPR: 77% of employers now offer health care, up 7% since #MA #healthcare reform law enacted says @edcafasso #neshco2012
@dandunlop: Healthcare reform is encouraging a “bigger is better” model. @edcafasso #neshco2012
@CCG_Heidi: “Medicaid recipients will increase 40% this year alone.” in mass. #NESHCo2012
@jimrattray: From @edcafasso: “Reform gives incentives to provide to become more efficient and perform better” #neshco2012
@jimrattray: From @edcafasso: “You don’t just get the payments — you need to perform” #neshco2012
@BradySadler: Great to see so many familiar faces, talking about the future of #healthcare RT @jimrattray @GYKTweets @bradysadler Hi Brady! #neshco2012
@HealthBostonPR: Now you don’t just get the payments, you have to perform for the payments says @edcafasso #neshco2012#hcr #healthcare
@jimrattray: Frm @edcafasso: You have to have financial stability to carry out your mission #neshco2012
@HealthBostonPR: What we do, and what you do is all about #mission, said @edcafasso at #neshco2012
@HealthBostonPR: If you’re planning just for day one, that’s not going to get you far enough. @MRintouch #neshco2012#healthcareconsolidation #hcr
@dandunlop: “Culture will trump strategy every time.” Regarding two organizations coming together in an affiliation of some sort. #NESHCO2012
@HealthBostonPR: Identifying objectives of two organizations together is important. What is the combined result? Says @MRintouch #neshco2012#hcr
@jimrattray: @BigGuyD @edcafasso Ed always kills it! #neshco2012
@FranklinTweets: Communicating #hospital mergers: Be proactive, seen as innovative, unified in msgs. Control msgs (is that realistic?) #hcmktg #NESHCo2012
@SignatureHlth: RT @dandunlop: My blog post about opening night at #NESHCo2012: Healthcare Marketing, Fenway Park and NESHCo | #hcsm http://t.co/J3MsNsz0
@jimrattray: Merger advice from @MRintouch: Get the employees on board first! #neshco2012
@HealthBostonPR: It is critical to bring employees in as early as possible and be as transparent as possible says @MRintouch #neshco2012#communications #hcr
@mspeir: “Culture will trump strategy every time” -Regarding 2 orgs coming together #NESHCO2012 #hcmktg (via @dandunlop)
@jimrattray: From @MRintouch: Don’t start down a road with employee communication that you would have to reverse #neshco2012
@jimrattray: From @MRintouch: There is no substitute for the personal touch #neshco2012
@jimrattray: Merger advice from @edcafasso: Your community has to see that nothing has changed — it’s only getting better #neshco2012
@SignatureHlth: RT @tuftsmedicalctr: Looking forward to celebrating tonight’s Lamplighter Awards at #neshco2012! #hcsm #boston
@jimrattray: Thanks, Dan! RT @dandunlop 10 Top Marketers to Meet at #NESHCo Today http://t.co/EW3q43Ff #neshco2012
@dandunlop: @jimrattray You are doing great things @southcoasthosp! Glad to celebrate it with you. #neshco2012
@crlganz: RT @dandunlop: “Culture will trump strategy every time.” Regarding two organizations coming together in an affiliation of some sort. #NESHCO2012
@GYKTweets: Join @BradySadler for a lunch roundtable: challenges, opportunities and value of creating original content (back right) #neshco2012
@dandunlop: How can #PRSAHealth, #HCSMNY and #NESHCO2012all be taking place at the same time? Wow. Lots to keep up with. #hcsm
@jenningshealth: Blog post: 10 Top Marketers to Meet While Attending #NESHCo Today http://t.co/ch6HIW6T #neshco2012#hcmktg
@MoragMacLachlan: Respecting staff culture is key when communicating info about healthcare mergers #neshco2012Boston conference
@FranklinTweets: The countdown begins! Only 1 hour and 15 minutes until Stephen Moegling presents on Marketing to Men at @NESHco! #NESHco2012
@mspeir: What are #healthcare merger implications for brand(s)/branding? #neshco2012#hcmktg
@kevinmd: Indeed RT @dandunlop: How can #PRSAHealth, #HCSMNY and #NESHCO2012all be taking place at the same time? Lots to keep up with. #hcsm
@kimwhit: MT @dandunlop: How can #PRSAHealth, #HCSMNY, #NESHCO2012all b taking place at same time?Lots to keep up with #hcsm cc/ DrVeronicaEyeMD #in
@FranklinTweets: Thx for shout out! RT @dandunlop 10 Top Marketers to Meet at #NESHCo Today http://t.co/5OgMWiF2 #neshco2012
@mediagal21: RT @GYKTweets: Join @BradySadler for a lunch roundtable: challenges, opportunities and value of creating original content (back right) #neshco2012
@dandunlop: Now presenting at #NESHCO2012- Heidi Wurpel of Crescendo Consulting Group: Marketing to Gen Z. CCG_Heidi #hcsm #hcmktg
@dandunlop: You’re welcome. MT @franklintweets: Thx for shout out! RT @dandunlop 10 Top Marketers to Meet @ #NESHCo http://t.co/Uk90GkBD #neshco2012
@jimrattray: Psst … @justinbrodeur & I will talk mobile apps Friday AM at #neshco2012 http://t.co/C6hJ1HKH
@dandunlop: If you’re not busy Friday AM: RT @jimrattray: Psst… @justinbrodeur & I will talk mobile apps Friday AM at #neshco2012 http://t.co/lhYa64pt
@dandunlop: @carissao New England Society for Healthcare Communications Spring Conference #neshco2012- at the Marriott Long Wharf
@pidalia: RT @jimrattray: Psst … @justinbrodeur & I will talk mobile apps Friday AM at #neshco2012 http://t.co/fmfpwaT9
@jenningshealth: MT @kevinmd: Indeed RT @dandunlop: How can #PRSAHealth, #HCSMNY & #NESHCO2012taking place at the same time? Lots to keep up with. #hcsm
@dandunlop: If you work in #hcmktg in New England and don’t belong to #NESHCO, you’re missing out. Terrific #neshco2012spring symposium. Great content
@mspeir: Recession driven rise of Dad Moms, changes in masculinity, % of men making household decisions. Early trend-pay attn #hcmktg #neshco2012
@mspeir: Best prac in #hcmktg 2men: offer lure of control, humor in stereotypes #neshco2012
@mspeir: Best prac: use web as safety zone, appeal 2need for hierarchy, use msgs that appeal 2women too #neshco2012#hcmktg
@mspeir: #hcmktg to GenZ: comm uniqueness, seamless integration, how to avoid lack of control #neshco2012
@mspeir: GenZ uses YouTube like others use Google: search+watch vs read news. Rich web vid impt for #hcmktg. #neshco2012
@TuftsMedicalCtr: #Neshco2012 attendees: Don’t miss today’s 3pm session on Mommy blogs w/ @dandunlopand Brooke Tyson Hynes. #hcsm #boston
@MissDanaSmith: RT @dandunlop: Healthcare reform is encouraging a “bigger is better” model. @edcafasso #neshco2012
@MissDanaSmith: RT @dandunlop: In the past, consolidation driven by distress: Financial, clinical. Today, consolidation more competency driven. Expertise! #neshco2012
@PenBayHealth: How do you like to research medical conditions and get healthcare info? Getting lots of ideas @neshco! #neshco2012
@CCG_Heidi: “When you are the meat of the sandwich generation, the bread sucks the life out of you” #nescho2012 #NESHCo2012
@jimrattray: RT @CCG_Heidi: “When you are the meat of the sandwich generation, the bread sucks the life out of you” #nescho2012 #NESHCo2012
@ScottDubois: Nice! RT @jimrattray: Thanks, Dan! RT @dandunlop 10 Top Marketers to Meet at #NESHCo Today http://t.co/Nf5SpeWg #neshco2012
@elizabethslynch: @GYKTweets @bradysadler Thanks Brady! Lunch conversation was interesting. #NESHCo2012#nehsco2012
@jimrattray: +1! RT @elizabethslynch @GYKTweets @bradysadler Thanks Brady! Lunch conversation was interesting. #NESHCo2012#nehsco2012
@jimrattray: Marketing to Baby Boomers & Beyond: Partner with chambers of commerce to do “lunch & learn” at area businesses #neshco2012
@FranklinTweets: RT @CCG_Heidi: “When you are the meat of the sandwich generation, the bread sucks the life out of you” #nescho2012 #NESHCo2012
@jimrattray: App development can be trying … @justinbrodeur and I will share a few tales Friday AM! #neshco2012 http://t.co/CdJmn8rD
@jimrattray: Marketing to Baby Boomers & Beyond: Be flexible — next generation prefers choice and unbundling of services #neshco2012
@mattcyr: Looking forward to doing my talk on social media tomorrow morning at #neshco2012. http://t.co/zaPAkIXA.Stop by and say hi!

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