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The 2014 annual conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association was an overwhelming success. Here’s my evaluation of the conference using a report card format:

  • Quality of Keynote Presentations & General Sessions: A-
  • Quality of Breakout Sessions: C+
  • Quality of Networking: A+
  • Quality of Activity in the Exhibit Hall: A
  • Quality of Events: A

Screen Shot 2014-10-19 at 11.39.59 AMThese are good grades. The highlight of the conference, from my perspective, was Dr. Eric Topol’s presentation on Tuesday afternoon. He was phenomenal. After reading his book, The Creative Destruction of Medicine, it was a treat for me to meet him at #SHSMD14 and to hear him speak about the consumer-driven revolution in healthcare – and the importance of digital medical technology for the individual. It was an incredible experience.

Throughout the conference I maintained a Storify: #SHSMD14 Curated. Within my Storify, the archived Tweets tell the story (a story) of the conference and much of what went on. Check it out by clicking here.

Speaking of Twitter, here are the final Twitter stats for the conference as documented by Symplur. You can click on the images below to enlarge them.

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For me, conferences like this are about learning and fellowship. There was a time, before LinkedIn Groups and Twitter, when the learning was the more important of the two. Today, because I am accessing leading innovations in the field everyday through my contacts on social media, the revelations at conferences happen less frequently. But, the opportunities for fellowship, particularly with peers I’ve come to know and interact with through social media, are immense. Conference represent an amazing opportunity for connecting with these people in real life (IRL). This year I was able to connect with some amazing friends including Jason Wolf (Beryl Institute) and Colin Hung (Healthcare Leaders Twitter Chat Co-Founder). There were many others! Here are a few photos that represent some of the fellowship I experienced.

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My friend John Novack, who works for Inspire.com, sent me a link to this awesome video from the SCAD Alliance. The Scad Alliance exists to facilitate collaborations among specialists to improve the diagnosis, care and outcomes of Spontaneous Coronary Artery Disease. Years ago I met some of the amazing women behind the SCAD Alliance at a Mayo Clinic Social Media Summit. The women I met were Katherine Leon and Laura Haywood-Cory, and the story of how they came together and organized a movement on behalf of SCAD patients was truly remarkable. Their efforts led to “patient-initiated research” at Mayo Clinic. (You can read more in a report by Inspire titled “SCAD Ladies Stand Up.”) Today, Katherine Leon serves on the board of directors of the organization. When I met them I was so moved by all that they had accomplished, I wrote a blog post in an attempt to share their story within the healthcare marketing community. Here’s a link to that post.

The SCAD ladies have come a long way since I first met them in 2o11. They have their Alliance with a Board of Directors, a Scientific Advisory Board and even a  Tweet-Chat. Now they’ve produced this fun video that educates people about the symptoms of SCAD. The reality is that the symptoms are overlooked and SCAD patients are often misdiagnosed. I invited you to watch the video and share the SCAD story with friends!

I’ve posted a number of photos from my experience #SHSMD14 below, but wanted to start this post (midway through Tuesday) with some Twitter analytics from Symplur. One thing to remember when looking at the Twitter activity is that the conversation has been somewhat fragmented because people have been able to have conversations online via the SHSMD mobile App, rather than Twitter. That has surely diminished these numbers, to some degree.

In short, 412 unique individuals have Tweeted over the last three days; there have been 2,286 Tweets; for a total of 2,996,564 potential impressions on Twitter. (You have to be careful when you talk about impressions on Twitter.)

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Now for a few photos from my time at SHSMD (so far):

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Earlier today I published a blog post highlighting 10 people you should meet at SHSMD14. Truthfully, there are hundreds of interesting people attending this conference. Because I do everything in excess, here’s a list of 10 more healthcare marketing professionals you should meet at the show.

  1. Colin Hung – One of the co-founders of the #HCLDR healthcare leaders Tweet Chat (Tuesday evening at 8:30 ET). If you’ve never sat in on this Twitter Chat, you should!  @Colin_Hung
  2. Dean Browell – Dean is one of the smartest guys I know. A Principal at Feedback. @Dbrowell
  3. Moses Hohman – Principal of Human Practice. Moses is an entrepreneur and digital health innovator. Most importantly, he’s a friend. Visit his booth. @humanpractice
  4. Carla Bryant  – Corrigan Partners – Carla is a marketing specialist/strategist and principal at Corrigan. I am fond of the entire team at Corrigan. (You’ll also want to meet Lisa Burris!) @cjbryant
  5. Lisa Schiller – Vice President, Marketing & PR, Rex Healthcare. For several years now Lisa has been doing amazing work with her team at Rex Healthcare in Raleigh, NC. This is one of the brands that is near and dear to my heart. A former client.
  6. Guy McClurkan – Chief Operating Officer, Spirit Health Group – Guy will be facilitating a session at 4pm today. He’s a sharp dresser and has a wealth of healthcare experience. Don’t let his youthful good looks fool you!
  7. Jeff Steblea – VP, Market Street Research – Jeff runs  a market research firm based in Northampton, MA. They know healthcare and deal with some of the top brands in the industry. Together, we just completed a comprehensive brand assessment for a health system in Massachusetts. Market Street’s work was exceptional.
  8. Chad Campbell – Chad does digital strategy and business development for Silvertech – a digital lifecycle agency. You’ll have to ask Chad what that means! I just know that they build websites. @ChadCampbell119
  9. Mike Dowd – Manager of Business Development at Jennings (my firm). Mike just joined our firm about a month ago. He worked previously with Press Ganey. He is a lover of craft beer and that’s enough for me. @MichaelPDowd
  10. Brian Bierbaum – Vice President of Strategy, Bluespire Strategic Marketing – Brian is an author (The Thought Leaders Project: Hospital Marketing) and solid strategic thinker. He’s on the attendees list, but I have yet to run into him. Check out the BlueSpire booth and ask if Brian’s around.
  11. Robin Goldsmith – Manager Strategic Partnerships, Everyday Health. I’m a fan of Everyday Health and have gotten to know Robin over the years. If you aren’t familiar with the company, you should check them out. @RobinEDH

Okay, that’s list #2. I couldn’t keep it to just 10 people. Now it’s up to you to seek them out and start making those connections!

Enjoy.

IMG_7740SHSMD 2014 is in full swing! We kicked off the annual conference of the Society for Healthcare Strategy & Market Development in grand style yesterday. There was the San Diego Boy’s Choir singing the national anthem; Simon T. Bailey gave an amazing keynote – sandwiched between two cocktail receptions; all followed by the President’s reception offering amazing views of the San Diego waterfront.

So what’s next? Monday promises to be another hit with Magic Johnson giving the day’s opening keynote. Then the day will be packed with educational and professional development sessions. However, from my perspective, the real opportunity comes in the networking opportunities.

With approximately 1,400 attendees, there are lots of people to meet at #SHSMD14. As I’ve done in the past, I decided to share with you a list of 10 people I recommend connecting with at SHSMD 14. These are healthcare marketers and communicators that I respect, learn from and like! They are all very good people. I recommend that you look for these individuals and make a point of introducing yourself.

Here’s my list:

  • Lyle Green – Associate VP, Physician Relations, MD Anderson Cancer Center
  • Linda MacCracken – Healthcare Strategist and Consultant
  • Paul Griffiths – Principal, MedTouch
  • Karen McCall – Chief Communications and Marketing Officer, UNC School of Medicine and UNC Health Care
  • Joel Cessna – VP Sales, Medicom Health Interactive. Joel’s firm has a booth in the exhibit hall, so you can often find him there.
  • Sharon Bittner – Chief Communications Officer, Spirit of Women – The Spirit Team has a booth in the exhibit hall. Swing by and say hello.
  • Ben Dillon – eHealth Evangelist at Geonetric and Co-Owner, Geonetric – They’ve got a booth in the exhibit hall.
  • Anissa Davenport – Chief Marketing Officer, Vidant Health.
  • Jim Rattray – VP, Bennett Group.
  • Peggy Kane – Vice President Business Development, GLC Custom Media. You can stop by GLC’s  booth in the exhibit hall to track Peggy down.
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Lyle Green, Mike Dowd & Dan Dunlop at #SHSMD14

Of course, if you see me wandering around the halls of the Hyatt, please come up and say hello. I’m Dan Dunlop and I’m here to reconnect with old friends and to make new ones. I welcome the opportunity to meet you.

Dan Dunlop & Jim Rattray at #SHSMD14

Dan Dunlop & Jim Rattray at #SHSMD14

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For the last couple of weeks I’ve been getting reminder email messages from the folks at the Cancer Awareness Advertising Awards. The competition is sponsored by Marketing Healthcare Today Magazine. The cost per entry is $75 (single entry) and $100 for campaigns or series. The late deadline for entries is November 21, 2014. If you’re interested in entering, here’s a link to access the entry form.

As an aside, my firm entered the Cancer Awareness Advertising Awards last year, for the first time. We had a positive experience and actually won a Silver Award for a cancer survivor video we produced for Signature Healthcare. It was our only submission, so we were excited to receive the recognition.

IMG_7691My job is amazing – at times; yesterday was one of those times. Working with the cardiovascular and marketing teams from Signature Healthcare, we live tweeted every step of a transradial coronary intervention involving cardiac catheterization, angioplasty and stent placement. We even had the dissection of the coronary artery and the placement of an additional stent to repair the damaged lining of the arterial wall. The cool thing was – I was in the middle of it all, together with one of my co-workers, Kate Rudy. This was the culmination of more than a month of preparation on the part of everyone involved.

We interviewed the interventional cardiologists, researched the benefits and potential complications of the radial pathway, watched the procedure on YouTube, and wrote a script that we felt accurately laid out the minute steps of the transradial coronary intervention – covering the potential scenarios. Then we had the interventional cardiology team critique and edit the script. That document became the foundation for the Twittercast. It was our road map; although the road kept changing and shifting before our very eyes. All the more reason to start with a map!

The procedure was scheduled for 9am. Of course, we were Tweeting all morning leading up to the event. Kate, gathering input and guidance from Dr. Geagea (chief of cardiology), would Tweet the step-by-step details of the coronary intervention. Dr. Geagea was with us in the control room and provided play-by-play. Having him there with us was key to the success of the Twittercast. Meanwhile, Dr. Tahir and his team were in the procedure room with our patient. My job was to move between the control room and the procedure room, capturing the process on video and still photos – and them Tweeting them out as quickly as possible so they would be real time and fit with the sequence of the Twittercast.

IMG_7679Of course, as expected, we had a patient in cardiac arrest  come in through the ED at 8am, just as the team was prepping our patient. There are procedure rooms on either side of the control room, so two interventions can take place at the same time, with no problem. The folks from the ED brought up the patient that was having an MI, and that patient became the immediate priority. Dr. Geagea jumped into action with no hesitation, and took the lead with this new patient. In less than an hour he performed a coronary intervention using the radial pathway (through the radial artery in the wrist) and cleared the blockage.  It was amazing to watch the team perform in an emergency situation, yet remain so calm and orchestrated. This was business as usually and they perform at an incredibly high level, every day.

Once Dr. Geagea finished up with the patient in cardiac arrest, he joined us in the control room as Dr. Tahir began the coronary stent placement procedure with our original patient – a 53-year-old woman who agreed to participate in the Twittercast and who signed a HIPAA release allowing us to share this information.

Here are two video clips from my interview with Dr. Tahir the evening prior to the procedure. You’ll hear him explain his strategy based on his review of the diagnostic angiography performed earlier – and you’ll see images from the angiography in the second video:

Here’s a brief video clip of Dr. Tahir accessing the radial artery at the beginning of the procedure.

To get a feel for the full extent of the event, I invite you to visit the Storify that we produced to curate the Twittercast. There you’ll have access to the running narrative as well as videos and photos from the procedure. Here’s the link to the Storify: https://storify.com/SignatureHlth/transradial-cardiac-catheterization-live-tweet

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