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Below are two infographics I discovered on the North Carolina Hospital Association (NCHA) website. The first is from the American Hospital Association and promotes the hospital industry’s state of preparedness for meeting the healthcare needs of our society. The second is an infographic from the NCHA that illustrates the ways in which hospitals in North Carolina give back, including uncompensated care – and care for low income and uninsured individuals. In light of all the conversations about the high cost of healthcare in America, it is easy to forget the good work our hospitals do, and the important roles they play in our communities. They are a Godsend.

During this holiday season, I believe it is appropriate to give thanks for all the healthcare workers who care for our friends, neighbors and loved ones! When people have nowhere else to turn, they turn to their local hospital.

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What Is A Hospitalist?

In the past I’ve written about the temptation in healthcare marketing to avoid messaging about hospitalists or hospital medicine. Because there’s confusion and a lack of knowledge around the terms, many choose to avoid educating consumers about hospitalists and all that they do for patients and families. That is unfortunate. Check out this post I wrote in November 2013.

The Society of Hospital Medicine (a client of mine) has a vested interested in creating understanding around the role of the hospitalist. This is particularly important when communicating with med students who may choose to become hospitalists. Here’s a video SHM produced to explain the role of the hospitalist. Although this was not produced for healthcare consumers, much of the messaging could be beneficial. Enjoy!

If you’re not familiar with The Society of Hospital Medicine, it is the only organization solely dedicated to hospital medicine. It is their mission to promote the highest quality care for hospitalized patients, as well as provide opportunities and support to hospitalists. They are committed to enhancing the practice of hospital medicine by promoting education, research and advocacy. SHM’s membership is comprised of over 11,000 hospitalists with more than an estimated 40,000 in the hospitalist profession.

My friends and clients at Lexington Medical Center in West Columbia, South Carolina, march to the tune of a different drummer. Undaunted by the pressure of political-correctness, they have produced their second annual Christmas television commercial. The production is done completely with in-house creative resources.

The feedback from the community has been overwhelmingly supportive. On the hospital's Facebook page, the video has received roughly 72,000 views, 3,500 likes, 1,470 shares, and 241 comments. It is evident that the spot has engaged a good portion of the community.

Click on this link to check out Lexington Medical Center’s Christmas 2014 TV spot. And let me know what you think.

// Post by Lexington Medical Center.

(You may have noticed that it is snowing on my blog – and it is snowing while I sit here in Boston today.) For those of us working in healthcare marketing, the world has gotten much more complex over the last several years. Long gone are the days when a marketing program consisted of radio, TV, print, outdoor, transit and direct mail. Integrated marketing has a new look today.  And many of us now have tools such as sales automation, CRMs, PRMs, and the like. The good news is that the new brand of integrated marketing, which includes digital elements and customer relationship management tools, is more targeted and measurable.

The World Trade Center in Boston

The World Trade Center in Boston

Today my team and I are working on a number of new engagements – most of which have nothing to do with advertising. From my perspective, we stopped being an advertising agency years ago. We are currently working on a care coordination and population health management assignment; a global health project; an engagement focused on medical tourism and international access to high quality care; a number of marketing programs to promote hospital affiliations; a new project aimed at bringing together public health professionals and primary care providers; and a number of projects that involve the development and management of online patient communities.

At the same time, we are also doing some of what we’ve always done: rebranding a health system; developing a bariatrics campaign for a medical center; writing crisis management plans for hospitals (very prevalent right now); developing and managing physician marketing programs; and producing lots of patient and clinician videos. That work won’t go away – at least not for a long time. The content development part of the job should never go away. In fact, demand for high quality content, including professionally produced video, should only grow. Video content can be so powerful, particularly when leveraged across a variety of platforms (Web, Google+, YouTube, Facebook, Twitter, and more). Our digital platforms today need great content that provides value to visitors. In healthcare marketing, we do not have a great history of creating advertising and marketing that provides real value to those on the receiving end. Instead, we have a history of spewing crap at consumers (pardon the expression but it seems apropos).

This complexity within the rapidly changing healthcare ecosystem is why, several years ago, my firm made the decision to focus exclusively on healthcare. From my perspective, it is impossible to be exceptional at what we do without the laser-like focus on the industry. It was time to drive a stake in the ground! Things are changing too fast and the healthcare landscape is too complex. To expect my team to be experts in healthcare, transportation, travel & tourism, higher education, and the financial industry was just too much. I believe there is power in focus and it will lead to better outcomes for my firm and our clients. It is important to me that our art directors, copywriters, community managers, account executives, and digital strategists all understand healthcare. I want them reading Modern Healthcare, HealthLeaders magazine, H&HN, Healthcare Marketing Report, and Strategic Healthcare Marketing, among others. They should subscribe to Ragan.com’s Healthcare Communications News Feed. You get the point.

That’s the Jennings story – told by a professional storyteller who now spends most of his time creating online environments for patients, family members and prospective patients, and facilitating health-oriented conversations within those settings. It’s a new day in healthcare marketing and I’m glad to be in the middle of it all.

Originally posted on Health Care Social Media Monitor:

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Live-tweeting is a way of engaging your Twitter followers by sending updates about an event as it occurs. Live-tweeters use the hashtag relevant to the event they are tweeting about which can be located on the conference’s website or Twitter profile. Twitter followers who cannot be at the event in person can follow along using the hashtag and this in turn expands the reach of the conference.  Furthermore, live-tweeting is a means of amplifying the conference experience, generating international engagement and global reach and stimulating collaborative potential.

For more tips on live-tweeting a health event see this article.

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CHPRMS 2014 in Photos

Here are a few photos from my time this week at the 2014 Conference of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS).

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For me, a huge benefit of attending conferences is the opportunity to network with peers and to make new connections. For those of you attending the 2014 Conference of the Carolinas Healthcare Public Relations & Marketing Society, here’s a list of 10 people I recommend meeting. Seek them out. These are really nice people and top notch heatlhcare marketers!

  • Chad Campbell & Jeff McPherson, SilverTech – These guys came all the way from Manchester, NH to take part in this conference! @ChadCampbell119 @jmcpherson @SilverTech
  • Janet Kennedy, Get Social Health – I’ve known Janet online for some time, but met her in person for the first time yesterday morning. @jkennedy93 @GetSocialHealth
  • Mike Dowd, Jennings – Mike is one of my co-workers and a great guy to know. Just don’t get him started talking about craft beer! @MichaelPDowd @JenningsHealth
  • Joel Cessna, Medicom Health Interactive – Joel is a friend. He traveled from Minnesota to attend the CHPRMS conference. Show him some love! @JoelCessna
  • Dean Browell & Jeff Thompson, Feedback – My friends from Feedback, Dean and Jeff, have traveled from Richmond to attend the CHPRMS Conference. @dbrowell @feedbackagency
  • Jennifer Wilson, Lexington Medical Center – Jennifer is part of a marketing and PR team at LMC that does remarkable work. They won the national Pink Glove Dance Video competition two years in a row! These people can do anything. Be sure to introduce yourself to Jennifer. She’s a PR rock star, a friend and a Jennings client.
  • Brooke Hynes, Tufts Medical Center – Brooke traveled from Boston (as did I) to present at the conference. She’s sharing the story of her PR team’s experience with the Boston Marathon Bombing. You’ll find that she is an amazingly astute marketer and communicator.
  • Dan Miers, SPM Marketing – Dan and I travel the healthcare marketing conference circuit together. He’s speaking at the CHPRMS Conference. Dan is a really smart guy. I hope you were able to attend his presentation on Wednesday.

Enjoy the conference and make some new connections! And, I encourage you to come up and introduce yourself to me. I’m Dan Dunlop – @dandunlop.

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