Archive for the ‘Infographics’ Category

Kate Gillmer, one of my coworkers, shared this HubSpot infographic with me earlier this week. If you spend a minute or two with it, you may learn a thing or two that will make your organization more successful on Twitter. This is really helpful content about how to build a successful Tweet and how to use links and hashtags to have the most impact. Enjoy!

(A shout out to hubspot.com and SocialBro for creating this infographic.)

The Science of Twitter Success [Infographic]


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Here’s a really interesting infographic from MedData Group on physician reputation management. One of the  data points that I found most interesting is the fact that twice as many physicians in their 30s actively manage their online reputation compared with physicians in their 50s and 60s. Not surprise. But telling. The digital physician is coming!

Another cool piece of data from the survey – 24% of physician respondents reported getting new patients from social media. Imagine that. Another 11% reported that social media improved the amount and quality of information provided to patients.


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Recently I found a great article on StakeHolderHealth.org where Dr. Denise Koo of the CDC is interviewed about the soon to be launched Community Health Improvement Navigator Website. I have the pleasure of working with Dr. Koo on a project (she’s on the steering committee for A Practical Playbook; I serve on the marketing communications subcommittee), and have a great deal of respect for her. From my perspective, her vision of what is necessary to create population health improvement is spot on. According to Dr. Koo:

“Health is affected by more than just healthcare. Where we work, live, study and play has a greater effect on our health than does the short time we spend in the healthcare system. We need a multipronged, multi-partner approach. We recognize the complexity of tackling health (not solely healthcare) and want to support hospitals and their partners in solving this problem together.” (Stakeholderhealth.org interview)

As I’ve said many times of late, we’re not going to solve population health challenges in the physician’s office alone. Hospitals, health systems and clinicians are part of the solution. But to battle the prevalence of chronic disease in our communities, we need a collaborative approach that brings together clinicians, public health professionals, and community organizations. Yes, I drank the Kool-Aid.

As the CDC prepare to launch its Community Health Improvement Navigator website, it has created an Infographic that provides the What, Who, Where, and How of community health improvement. For many of us who work on the hospital/health system side of things, it is important to acknowledge that the answer to creating healthier communities lies outside the walls of our hospitals and outpatient facilities. We’ve got to work collaboratively with groups in our communities to address the social determinants of health within the region.

Check out the CDC’s infographic below. (click on the infographic below to see an enlarged version.)


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Below are two infographics I discovered on the North Carolina Hospital Association (NCHA) website. The first is from the American Hospital Association and promotes the hospital industry’s state of preparedness for meeting the healthcare needs of our society. The second is an infographic from the NCHA that illustrates the ways in which hospitals in North Carolina give back, including uncompensated care – and care for low income and uninsured individuals. In light of all the conversations about the high cost of healthcare in America, it is easy to forget the good work our hospitals do, and the important roles they play in our communities. They are a Godsend.

During this holiday season, I believe it is appropriate to give thanks for all the healthcare workers who care for our friends, neighbors and loved ones! When people have nowhere else to turn, they turn to their local hospital.



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One of my problems with the way businesses (healthcare and other) have come to use social media platforms is that they treat them as if they are mass marketing vehicles. Wrong. These are powerful niche vehicles – and they are good for two way communication. I ran across this infographic (below) last weekend. It purports to share with us the best and worst times to post on social media. Honestly, they don’t have a clue. The best time to post is totally dependent on who you are communicating with. If you’re speaking with physicians, they are often on social media between 5:30am and 6:30am and then again late in the evening. Many moms access their social media accounts before everyone gets up in the morning (before the craziness starts) and after the kids go to bed at night.

I would also point out that on a platform like Twitter you can share the same information at a couple of different times throughout the day. No harm. No risk of wearing out your followers. Twitter followers are like geese migrating. All day long they are flying overhead. The odds of your Tweet hitting them at the right time are not great. So modest redundancy is helpful. The same can be said of Facebook. Most of the people who have “liked” your Facebook page never come back to it. If you’re lucky, they will occasionally see your posts in their news feed. Therefore, redundant sharing of information on your Facebook Wall (helpful reminders) will not run off your followers, as long as your Facebook strategy involves more than simply pushing content. If you’re just a content pusher, then you may have problems.

Enjoy the seriously flawed infographic below. Remember, when you think social media, think niche marketing. These tools let you become highly relevant to niche communities of shared interest.


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A week or two ago, Ragan.com published an infographic (below) comparing the effectiveness of email marketing to social media marketing. What? Really? You can’t compare those two. Yes, they are all digital marketing platforms, but they work in completely different ways and accomplish different objectives. It is like trying to compare the effectiveness of content marketing to outdoor advertising. Does anyone else see the problem with this? I’m a big fan of the folks at Ragan, but I really think they missed the mark on this one. (In truth, they didn’t produce the infographic; they simply shared it.) Check out the infographic below.


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