To me, this is an interesting question (and perhaps to no one else): Do I work in healthcare or marketing? You might say both, but this is fundamentally about the way I see myself? Am I another person working in marketing who just happens to have expertise in healthcare? I don’t think so. Even though I work for a marketing firm, I see myself as someone working in healthcare. Is that a fallacy? (Feel free to tell me so.) I’d like to think that I’m on the team with clinicians, hospital employees, administrators, communicators and patients. Everyday I am immersed in this world of healthcare. Yes, some people may see me as a vendor, but I’m not going to let that limit my reach and worldview.
I was at an event Monday evening that reminded me why I’ve chosen to work in healthcare. My wife and I attended a gathering of donors and board members at SECU Family House – a home away from home for seriously ill adult patients and family members visiting UNC Hospitals. It is one of our favorite causes and one we proudly support. I was an early board member before the house was built, and my firm did pro bono public relations and marketing to support the effort.
At the event, Scotti and I met people who share our commitment to providing the best possible experience for the patient and family members. In the audience were clinical leaders from UNC Health Care, retired physicians, health system administrators, and community volunteers. We all share the same passion. In this particular case, we don’t want the limited availability and the high cost of hotel rooms to be an impediment to care. The going rate for a room at Family House is $35 per night and the accommodations are spectacular. The house has incredible amenities including a communal kitchen with several ovens and refrigerator space for each guest, beautifully designed common areas, and a wonderful home-like atmosphere. This truly is a healing environment.
My involvement with Family House takes me into the world of patient experience and access to care – two things of great importance. I think and care about the role of design in the creation of healing spaces; the role of sustainability in the development of new hospitals; and the impact all of that has on the employees of the health system and the care they deliver. As more and more seriously ill people receive sophisticated treatment on an outpatient basis, the need for facilities like Family House will only increase. A place like Family House takes so much stress off of the family and allows them to connect with other families facing similar challenges.
My father spent his entire career working in public television. Late in life he told me that he considered himself an educator first, and then a broadcaster. That provided important insight into his values and motivations. He could not have been the educator that he imagined himself to be without first becoming a broadcaster. I would say the same is true for me: My expertise in marketing has afforded me this opportunity to enjoy a career in healthcare at this incredible time of transformation. It is a pleasure to participate in that transformation – even if my part if limited to healthcare marketing reform!
Posted in Healing Environments | Tagged family house, family house at UNC hospitals, linkedin, secu family house | Leave a Comment »
In all my travels, I often see ads for major medical centers in airline magazines. These are usually organizations with national reputations or those seeking to elevate the stature of their brands. Here’s a collection of print ads from United Airlines’ magazine. The organizations advertising in this particular issue included Memorial Hermann’s Mischer Neuroscience Institute, Houston Methodist Cancer Center, Johns Hopkins Medicine, and UCLA Health.
One note: I scanned these ads so they do not look as sharp as they did in the publications. Any quality issues are most likely due to the scanning process.
Posted in Hospital Print Ads | Tagged ads in airline magazines, hospital ads in airline magazines, hospital print ads, linkedin | 1 Comment »
Last week one of my firm’s production crews spent three days shooting video at Saint Mary’s Hospital in Waterbury, Connecticut. Rob Frasketi, our associate creative director, supervised the shoot and I conducted the physician interviews on camera. It was a remarkable three days. Rarely have we met a more welcoming of group of healthcare professionals and hospital employees – from the security officers who signed us in each morning at the crack of dawn to the nurses, techs and physicians we each day.
We spent roughly 32 hours on the job over those three days (the first day was actually a half day, starting at 1pm and running until 7pm or so). We shot enough footage to produce 45 videos, including 18 physician interviews and b-roll footage throughout the hospital (cath lab, mammography, bariatric floor, day surgery, outpatient surgery center, robotic surgery suites, cardiology floor). I had the pleasure of interviewing breast surgeons, gastrenterologists, cardiologists, cardiac surgeons, interventional cardiologists, primary care physicians, bariatric surgeons, general surgeons adept at using the da Vinci Surgical Robot, and more. Below are some still photos that I took with my iPhone during the shoot. In a month or two I’ll share some of the finished videos.
Posted in Physician Marketing, Physician Videos | Tagged Healthcare Marketing, hospital marketing, linkedin, online physician videos, physician video shoot, physician videos, saint mary's hospital connecticut | Leave a Comment »
The 2015 Conference of the New England Society for Healthcare Communications was a big success. My thanks to Kelly Woodsum (executive director), the conference co-chairs, and the board members who worked so hard to make this a successful event. The speakers were incredible (better than most national conferences) and the networking opportunities were abundant.Special thanks to my two co-presenters, Brooke Hynes and Laura Pierce, who both did amazing presentations. (Yes, I presented twice.) It was the first time Laura and I presented together and I thought it went incredibly well. Brooke and I have been presenting together for at least 7 years and, to quote one of the attendees, “she’s a rock star.” The actual quote was: “Dan, you did a great job, but that Brooke, she’s a rock star.” Sometimes you’ve got to play a supporting role and be okay with that. I’ve spent my entire life surrounded by powerful, talented and intelligent women. I have no problem with that. Actually, I keep seeking out those talented individuals to collaborate with!
Below are the final Twitter Stats from the conference, courtesy of Symplur. If you’re interested in the Twitter Transcript, I maintained a Storify of the event and curated many of the Tweets. You can access the Storify at https://storify.com/dandunlop/neshco2015-curated. (Click on any of the images below to see a larger version.)
Posted in healthcare conference, Healthcare Marketing Conference, marketing conference, Marketing Conferences | Tagged #neshco2015, healthcare marketing conferences, linkedin, New England Society for Healthcare Communications | Leave a Comment »
I’ve been using Storify to curate Tweets and posts from the 2015 Spring Conference of the New England Society of Healthcare Communications. The Story begins with pre-conference Tweets and then is broken up into chapters covering various events. The Storify will grow as we travel through the rest of this conference. For now, I thought I’d share with you the content that I’ve aggregated to date. Enjoy! Here’s the link: https://storify.com/dandunlop/neshco2015-curated
Posted in healthcare conference, marketing conference, Marketing Conferences | Tagged #neshco2015, healthcare marketing conference, NESHCo, neshco storify, new england society for healthcare marketing, Storify | Leave a Comment »