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For the last year my firm has worked with the team from A Practical Playbook to build awareness around the understanding that population health improvement needs to be driven by collaboration between primary care and public health. The separation of primary care and public health in the United States has been damaging and self-perpetuating. Given all that we need to achieve within the healthcare arena, we cannot keep working in silos; there is so much to be gained from collaboration. Here’s a link to the Storify of a recent #HCLDR Twitter Chat on the subject that was moderated by Brian Castrucci, one of The Practical Playbook editors.

The big news is that The Practical Playbook – until now primarily an online resource – is now available as book, in paper or electronic form. The Practical Playbook offers professionals in primary care and public health a roadmap to integrating their work with the larger goals of population health.

Comprising case studies, practical recommendations, data resources, and commentaries from national leaders on both sides, The Practical Playbook is the new benchmark for primary care and public health practitioners working to improve population health. The book gives clear guidance to clinicians on how to find and work effectively with community partners, and advice to public health practitioners on how to find the key leaders and work effectively with clinical groups.

To visit Oxford University Press and purchase the book, use this link.

An individual’s experience with a health system or healthcare provider can be transformational. It can change their life. That was the case with each of these women who underwent joint replacement surgery.

In these videos, the viewer learns about joint replacement surgery with the patient as the storyteller. When it comes to healthcare content, I don’t think there is anything more compelling than the voice of the patient. These are remarkable women featured in these videos. I’m grateful for them sharing their stories. Enjoy.

Happy Halloween!

To celebrate Halloween (one of my favorite holidays) I created this video using JibJab. It cost me $1.99 to produce this little video which features my friend Donald (vampire), my wife Scotti (witch), my daughter Meg (werewolf), my sister Colleen (mummy) and myself (the green guy). Enjoy the video and have a fun Halloween weekend.

Here’s a really interesting infographic from MedData Group on physician reputation management. One of the  data points that I found most interesting is the fact that twice as many physicians in their 30s actively manage their online reputation compared with physicians in their 50s and 60s. Not surprise. But telling. The digital physician is coming!

Another cool piece of data from the survey – 24% of physician respondents reported getting new patients from social media. Imagine that. Another 11% reported that social media improved the amount and quality of information provided to patients.


Homeward Bound

I’ve always loved the song “Homeward Bound” by Simon and Garfunkel. Truth is, I’ve always liked Simon and Garfunkel’s music. I’m sure that dates me. But Homeward Bound resonates because it is about a musician/performer going through the motions on the road while longing to be home.

“And each town looks the same to me, the movies and the factories,
And ev’ry stranger’s face I see reminds me that I long to be,
Homeward bound,
I wish I was,
Homeward bound,
Home where my thought’s escaping,
Home where my music’s playing,
Home where my love lies waiting
Silently for me.”

(Lyrics by Paul Simon)

The song resonates most on a dreary, rainy fall day like today.

If you’ve ever traveled a lot on business, you probably know why I relate to these lyrics. Yesterday I had my last scheduled speaking engagement of the year. It was a great experience. I love these speaking engagements and enjoy having an excuse to visit cities like Chicago, Phoenix, Orlando, Boston, and Portland, Oregon.

Presenting in Chicago yesterday

Presenting in Chicago yesterday

The best part of travel is the people. Every time I travel, whether it is for client business, a consulting assignment or a speaking engagement, I am connecting with remarkable people. Many of these people have become close friends over the years. Yesterday, while in Chicago, I was spending time with good friends and smart people including Suzanne Hendery of Baystate Health, Karen Corrigan of Corrigan Partners and Anissa Davenport of Vidant Health. These are really bright and generous healthcare marketers. In many ways, we were envisioning the future of healthcare marketing. It was a day for learning and sharing. That is priceless.

But there is nothing like coming home and resting. Autumn is my favorite time of year. It’s a time when I long to be in the mountains, chilling out and reconnecting with rhythms of life that have nothing to do with business, hotels or airplanes. Late Autumn is a natural time for slowing down and reflection. That sounds good to me.

So next week I am taking five straight days of vacation. It couldn’t come at a better time. I plan to immerse myself in Autumn – and I won’t be getting on an airplane if I can help it.

Here’s a quick two-minute video summary of my keynote talk at the Annual Conference of the National Association of Occupational Health Professionals. The conference took place in Chicago earlier this month. My focus was on helping these professionals reach their target audiences (primarily employers) more effectively. That involves rethinking their approaches to marketing and communication.



Screen Shot 2015-10-22 at 8.44.25 AMFor the last six months my firm has worked with the team from Reply Ob/Gyn & Fertility to prepare for the launch of their new practice. But this was much more than the launch of a clinic. The group from Reply is introducing a new model of Ob/Gyn and fertility care; and this practice, we hope, is the first of many across the country.

There are many things that are unique about Reply Ob/Gyn & Fertility; above all, the practice puts patient education first. It really is the cornerstone of the Reply approach – an approach where patients become partners in their care.

A second differentiator for Reply is their commitment to clinical excellence using Cooperative-Restorative Healthcare (“CRH”) – an approach that relies on the science of fertility awareness, and participation of patients in an active partnership with their clinic team. In short, the team at Reply works with patients to understand and optimize their health in a way that respects their natural reproductive cycles. Reply’s services are geared to cooperate with the healthy function of the body, and restore that function when necessary.

A third differentiator is Reply’s focus on research to increase our knowledge about Cooperative-Restorative Healthcare and its benefits. The team at Reply recognizes that future studies are needed to better understand the menstrual cycle, develop new treatments, and improve patient outcomes.

The best way to learn about the Reply approach is to hear from their clinicians. Below are several videos that we produced to introduce both the Reply Team and their unique approach to women’s health.





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