I’ve conducted two social media workshops over the last two weeks. The interaction with these groups got me thinking about many of the principles that guide my daily social media activities. Here are a few healthcare social media affirmations that I embrace:

  • It can’t always be about my organization. It must be about the people we strive to serve.
  • I don’t spew content mindlessly. I share content that is relevant to our community and I invite comment.
  • I work every day to create online environments where people feel safe leaving comments and engaging in conversations.
  • I am kind and gracious – even in the face of adversity.
  • I welcome negative comments with a smile, and learn from them.
  • Listening will make me a better marketer and community manager.
  • I recognize that comments are gifts – whether positive or negative. And I treat them as such. I always let the individual know how much I appreciate his or her participation and input.
  • I engage in social media to build community. Community is the pathway to creating understanding and deeper engagement with my organization’s brand.
  • I thank everyone for their participation. Every time.
  • I always put my best foot forward, knowing the community is watching.
  • I model positive community behavior and others will respond.

What do you think? Are there any affirmations you’d like to add to the list?

I remember the day when you could be a hero by bringing Dunkin Donuts into the office. Wait, that was just last week. Seriously, donuts and bagels have been standard fare in offices across America for decades. But things are changing.

In past blog posts I’ve noted how my firm, Jennings, is working to create a healthier workplace. My perspective is that those of us who work in healthcare ought to model healthy behavior. To that point, we’ve added a workout room, an office garden and a working kitchen where employees can prepare healthier meals.

Screen Shot 2016-08-01 at 5.21.24 PMOur newest initiative is a subscription to The Produce Box – a company that delivers locally grown fruit and vegetables to homes and offices. We will receive two boxes of fresh fruit each month, to be consumed at the office. Our hope is that, for our employees, the fresh fruit will take the place of donuts, bagels and Starburst candies. As participants in this program, we are supporting North Carolina farmers by bringing the farmer’s market to our office, and we think that’s a cool thing.

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On Wednesday of this week, I spoke at the New England Social Media Workshop, sponsored by Dartmouth-Hitchcock Medical Center, PRSA Yankee Chapter, the New Hampshire Hospital Association and the New England Society for Healthcare Communications. The Twitter activity at the workshop was terrific. If you’re interested, I created a storify that curates the majority of the Tweets from the event – #NESocialMedia Workshop Tweets Storify.

Meanwhile, I thought I’d share some of my favorite Tweets from the event. They crack me up! Seriously. This was such a fun and cooperative crowd – and that’s what you need for a great workshop.

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Some of you may know that I regularly contribute articles to eHealthcare Strategy & Trends magazine – a publication of Plain-English Health Care. I also have the pleasure of serving on the publication’s editorial advisory board. eHealthcare Strategy & Trends is collaborating with the team at Geonetric to conduct the 2016 Digital Marketing Trends in Healthcare Survey, the most comprehensive survey on digital marketing in the healthcare industry.

Screen Shot 2016-07-26 at 4.13.51 PMThe survey represents an important opportunity for you to give your input and help shape the marketing strategies of healthcare organizations across the country. The 2016 Digital Marketing Trends in Healthcare survey is officially open – and they want thought leaders and practitioners like you to participate!

This year they’ve created a leaner survey that takes only 10 minutes to compete. Those few minutes are well worth your time and will buy you early access to the survey results, a chance to win one of four $100 Amazon gift cards, and the first 100 respondents from healthcare organizations will receive a printed copy of the results eBook (they had more than 250 respondents last time around)!

I invite you to do your part and participate in the 2016 Digital Marketing Trends in Healthcare survey. Thanks!

Screen Shot 2016-07-20 at 4.32.35 PMHealthcare IT News has published the 2016 #HIT100 list as compiled by Michael Planchart (@theEHRguy). Each year the list is crowdsourced on Twitter through a process where members of the healthcare IT/healthcare social media community nominate individuals whom they consider to be influentials in this space.

Below is the full 2016 #HIT100 list. If you’re on Twitter and care about #healthIT, #HITsm, #hcsm or #healthcare, you’ll find these people to be excellent resources. As Planchart has stated, the spirit of the #HIT100 is to make introductions. So consider yourself introduced! One additional note: Many of the professionals on this list are members of the #HCLDR community/chat that takes place every Tuesday evening. In addition to following these folks on Twitter, you can engage them in conversation by joining the #HCLDR chat (I am a huge fan and an occasional participant, schedule permitting). Colin Hung (#8) @Colin_Hung and Joseph Babaian (#47) @JoeBabaian are co-moderators of the chat.

1. Mandi Bishop @MandiBPro

2. Christoph Trappe @CTrappe

3. William G. Esslinger, Jr. @billesslinger

4. John Nosta @JohnNosta

5. Linda Stotsky @EMRanswers

6. Mario Hyland @interopguy

7. John Lynn @techguy

8. Colin Hung @Colin_Hung

9. Nick Adkins @nickisnpdx  

10. Bill Bunting @WTBunting

11. Brad Justus @Brad_Justus

12. Nick Van Terheyden @drnic1

13. Andy DeLao @CancerGeek

14. Max Stroud @Mmaxwellstroud

15. Charles Webster @wareflo

16. JennDenard @JennDennard

17. Wen Dombrowski @healthcareWen

18. Rasu Shrestha @RasuShrestha

19. Steve Sisko @shimcode

20. Bernadette Keefe @nxtstop1

21. Mylea Charvat @MyleaCharvat

22. Regina Holliday @ReginaHolliday

23. Richard Corbridge @R1chardatron

24. Brian Ahier @ahier

25. Dan Dunlop @dandunlop

26. Matthew Fisher @Matt_R_Fisher

27. James Legan @jimmie_vanagon

28. Joe Lavelle @Resultant

29. Gregg Masters @2healthguru

30. Michael Planchart @theEHRGuy

31. Sarah Bennight @sarahbennight

32. Keith Boone @motorcycle_guy

33. Jared Johnson @jaredpiano

34. David Chou @dchou1107

35. Dave Chase @chasedave

36. Chad Johnson @OchoTex

37. Nrip Nihalani @nrip

38. Shereese Maynard @ShereesePubHlth

39. Sean Erreger @StuckonSW

40. Jon McBride @jamcbride

41. Janice McCallum @janicemccallum

42. Lynn Vos @LynnVos

43. Geeta Nayyar @gnayyar

44. Eric Topol @EricTopol

45. Elin Silveous @ElinSilveous

46. Dan Munro @DanMunro

47. Joseph Babaian @JoeBabaian

48. Jane Sarasohn-Kahn @healthythinker

49. Mark Watts @markwattscra

50. Debbie Esslinger @DebbieEsslinger

51. Shahid Shah @ShahidNShah

52. VideoDoc @VideoDocEU

53. Ryan Witt @WittRZ

54. Don Lee @dflee30

55. Ryan Lucas @dz45tr

56. Dave deBronkart @ePatientDave

57. Gia Sison @giasison

58. Marie Ennis-O’Connor @JBBC

59. Lygeia Ricciardi @Lygeia

60. John Sharp @JohnSharp

61. Karen DeSalvo @KBDeSalvo

62. David Harlow @healthblawg

63. Melissa McCool @melissaxxmccool

64. Naomi Fried @NaomiFried

65. Erin Wold @ErinEWold

66. Tamara StClaire @drstclaire

67. Liam Farrell @drlfarrell

68. DIrk Stanley @dirkstanley

69. Susannah Fox @SusannahFox

70. Iris Thiele Isip Tan @endocrine_witch

71. Janet Kennedy @GetSocialHealth

72. Shafiq Rab @CIOSHAFIQ

73. Christina Farr @chrissyfarr

74. Sherry Reynolds @Cascadia

75. Andy Slavitt @ASlavitt

76. Casey Quinlan @MightyCasey

77. James Edwards @jameyedwards

78. Jim Rawson @Jim_Rawson_MD

79. Leonard Kish @leonardkish

80. Kate Huvane Gamble @khgamble

81. Health Standards @HealthStandards

82. Tony Heffernan @BeeForBattens

83. Cari McLean @carimclean

84. Brian Eastwood @Brian_Eastwood

85. Christina Lizaso @btrfly12

86. Corinne Stroum @healthcora

87. Michael Joseph @HealthData4All

88. Galen Healthcare @GalenHealthcare

89. Stacy Goebel @stacygoebel

90. Michelle Kearns @ShinyShella

91. Matthew Loxton @mloxton

92. Rafael Grossman @ZGJR

93. Jon Mertz @jonmertz

94. Samir Qamar @Samir_Qamar

95. Sue Schade @sgschade

96. Matt Katz @subatomicdoc

97. Tom Sullivan @SullyHIT

98. Denise Silber @health20Paris

99. Colleen Young @colleen_young

100. Graham Grieve @GrahamGrieve 

While flying on Delta Airlines recently, I discovered that the June Issue of Delta Sky magazine included a special section on cancer research. As you might imagine, the section was populated with a number of ads from cancer programs, institutes and cancer-related organizations across the country. I clipped the ads and thought I would share them with you here. The variety of approaches to these ads is interesting.

One caveat: I scanned these ads so the quality has been diminished. They looked much better in the magazine.

Memorial Sloan Kettering

Prostate Laser Center

Wexner Medical Center

Center for Restorative Breast

Myeloma Institute

Willis Knighton Proton Therapy Center

Lung Cancer Foundation

MD Anderson



Screen Shot 2016-07-07 at 12.20.49 PMI’ve written about the BUILD Health Challenge in the past. You can see my prior post by clicking here. The BUILD Health Challenge is an initiative designed to foster and expand meaningful partnerships among health systems, community-based organizations, local health departments, and other organizations that impact health in the community.

The Advisory Board Company, the de Beaumont Foundation, the Colorado Health Foundation, The Kresge Foundation, and the Robert Wood Johnson Foundation have teamed up to improve community health and promote health equity through this effort. Overall, they seek to catalyze meaningful progress toward total population health. An important aspect of this effort is addressing the upstream factors that impact health. Often referred to as the social determinants of health, they include factors as diverse as early childhood development, economic opportunity, regulation and policy, the built environment, transportation and infrastructure, educational attainment, public safety, and housing.

While attending the Practical Playbook’s National Meeting in May, several participants in the BUILD Health Challenge (grantees) were recorded on video, speaking about their local initiatives. These videos do an amazing job capturing the essence of the BUILD Health Challenge. The examples of collaboration to improve the health of populations within these communities are outstanding. It is also great to hear how these organizations are directly addressing the social determinants of health! The first time I viewed these videos I knew that I would want to share a few of them on my blog. So, here you go.


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