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Archive for the ‘Awards Competitions’ Category

Screen Shot 2015-07-02 at 8.52.42 AMFor the last few years my firm has entered work in the Videographer Awards. We produce a ton of physician and patient videos, so this is a natural for us. As hospitals, health systems and physician practices gradually come to recognize the power of video content, more and more high quality video production is taking place within the healthcare industry. The Videographer Awards competition represents an inexpensive way to have your work recognized in a national competition. And there are categories specifically for medical industry submissions. To qualify for this year’s competition, entries should be completed online or postmarked by July 17, 2015. Results will be posted on August 1. If you need an extension, call 214.377.3527 or Email info@videoawards.com.

logoOne of the things I like about this competition is that the entries can all be handled online! Nothing has to go in the mail; you can simply upload your videos or provide a URL. Virtually any digital file is acceptable. A single video can be submitted in multiple categories. To be eligible for a Videographer Award, each entry must have been produced in the last two years. The Videographer Awards respects the proprietary nature of your information. The Videographer Awards assumes that you have rights to materials and the authority to enter them. Entries are seen by the judges only. Each entry is destroyed before disposal.

Judging for The Videographer Awards will be done this year by the Association of Marketing and Communication Professionals (AMCP). AMCP is a third party evaluator of creative work by marketing and communication professionals and has been judging competitions for two decades. AMCP judges are chosen based on their extensive experience and proven creativity in the video field.

There are three types of awards: Award of Excellence, Award of Distinction and Honorable Mention. The Videographer Award of Excellence is awarded to those entries whose ability to capture the event or communicate the message is exceptional. The Award of Distinction is presented for projects that exceed industry standards, while Honorable Mention is awarded to projects that uphold industry standards.

Good luck in the competition!

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The submission deadline for the 2015 eHealthcare Leadership Awards is June 30th, just a couple of weeks away. (Late entries will be accepted through 07/15/2015 with $50 late fee.) This leading awards program, sponsored by Strategic Health Care Communications, drew over 1,000 entries last year. It recognizes the very best websites and digital communications of healthcare organizations, online health companies, pharmaceutical/medical equipment firms, suppliers, and business improvement initiatives. Here are the organization’s ten reasons for entering the competition:

1. This is the preeminent and largest awards program that exclusively honors the very best healthcare sites, digital efforts, and business development initiatives.

2. With 17 different organizational classifications, you only compete against others of similar size and resources.

3. There are 15 award categories to enter, offering many opportunities to select your particular area or areas of excellence. There are two new categories this year!

4. Platinum, gold, silver, and distinction awards may be given in every classification for each of the 15 award categories.

5. Entries will be judged by individuals familiar with healthcare and the Internet.

6. Even if your site won last year, it makes sense to apply again. Demonstrate that it is still one of the best.

7. Sites do not have to be fully launched at the time of entry. Judging doesn’t start until later in July/early August.

8. Intranets can be judged without direct access.

9. Entries are accepted until June 30 without late fee penalties.

10. Winners will be honored this fall during the Nineteenth Annual Healthcare Internet Conference in Orlando, FL and in many other ways.

For detailed information and to complete an entry form, visit eHealthcare Leadership Awards.

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I am a fan of the Healthcare Advertising Awards (HAA), sponsored by Healthcare Marketing Report magazine each year. In fact, this is the 32nd year for this awards competition. This is certainly one of the premiere contests in healthcare advertising and marketing. I’ve entered work in this awards program for 20 years. So we have a long history together.

HAAUnfortunately, I’ve got a problem with HAA: They require us to prepare submissions the same way we did 20 years ago. It is archaic. Print submissions (newspaper ads, magazine ads, posters, billboards, transit ads) must be mounted on display board with two copies of the submission form attached. That is a lot of paper! It is costly, wasteful, and not sustainable. That applies to the DVDs we burn for the video and audio entries as well. I’m not even going to go into the amount of time it takes to package all these entries. My firm just completed our submissions for this year (covering work for at least 10 healthcare organizations); the box that we shipped off to the HAAs weighed 50 lbs. Just image how much it cost to ship.

Here’s the deal: There is a far more sustainable, efficient and cost-effective way to handle all of this. The New England Society for Healthcare Communications has been using an online system (OmniContests) for years. The user simply enters the online portal, creates an entry, uploads the supporting documents (PDFs, jpegs, etc), enters the appropriate contact information, and that’s it. No paper. No display board. No spray mounting. No shipping. It is environmentally friendly and far more economical for the organization participating in the awards competition.

I’ve also judged advertising competitions for organizations that use the OmniContests system. It is a breeze. Incredibly user-friendly. Note: I don’t know anyone at OmniContests and have no relationship with them; I just like their platform.

So here’s my plea to my friends at HAA: Please make this the last year that we send in “paper” submissions. Next year let’s move to an electronic submission platform. Let’s show the world that in the healthcare industry we care about the environment. Remember, I am a fan. My company and our clients, like many others around the country, spend a great deal of money supporting your awards program. This is an opportunity to make us proud and to improve our customer experience. We’re excited to see what the future brings! Thanks for listening to my plea.

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For the last couple of weeks I’ve been getting reminder email messages from the folks at the Cancer Awareness Advertising Awards. The competition is sponsored by Marketing Healthcare Today Magazine. The cost per entry is $75 (single entry) and $100 for campaigns or series. The late deadline for entries is November 21, 2014. If you’re interested in entering, here’s a link to access the entry form.

As an aside, my firm entered the Cancer Awareness Advertising Awards last year, for the first time. We had a positive experience and actually won a Silver Award for a cancer survivor video we produced for Signature Healthcare. It was our only submission, so we were excited to receive the recognition.

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Screen Shot 2014-05-17 at 2.44.26 PMI received notification last week that the 2014 eHealthcare Leadership Awards are now taking submissions. This leading awards program recognizes the very best websites and digital efforts of healthcare organizations, online health companies, pharmaceutical and medical equipment firms, business improvement initiatives, and supplier websites. They highlight the Internet’s role in achieving an organization’s business objectives and recognize the hard work that has gone into creating outstanding health websites and digital initiatives. Now in its 15th year, the program features one new award category, for a total of 14.

You can enter under one of 17 group classifications so that you only compete against others of comparable type, size, and resources. (Design, strategy, and public relations firms may enter on behalf of their clients.) The initial entry deadline is June 20, 2104; however, late entries are accepted until July 15th (with a late fee).

For healthcare providers and associations, the entry fee is $75 per award category entered. For managed care organizations, online health organizations, pharmaceutical/medical equipment companies, business improvement, and other sites, the fee is $95 per category entered.
In either division, the entry fee is $135 for Best Marketing Campaign, Best Intranet, and eHealth Organizational Commitment award entries.

Winners will be honored this fall during the Eighteenth Annual Healthcare Internet Conference in Scottsdale, AZ.

For detailed information and to complete an entry form, visit http://www.strategichealthcare.com/awards. Or call us at 914/967-6741 to obtain an entry form.

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Two deadlines are approaching for major healthcare marketing awards competitions: The Aster Awards and the Web Health Awards. As you can see from the graphic above, the early deadline for the Aster Awards is February 29, 2014. For information about the Asters, go to www.asterawards.com. This is one of the two big healthcare marketing competitions of the year. The second is the Healthcare Advertising Awards (HAA). (Note: There are literally dozens of competitions but the Aster Awards and HAA have longevity on their sides. This does not mean that others aren’t worth considering.)

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The second competition with a deadline looming is the Web Health Awards. I have been honored to serve on the judging panel for this competition for the last few years. I’ve also had the pleasure of winning a few of these awards. If you have social media programs, websites, mobile apps or microsites that you think are worthy, this is the right awards program. For more information about the Web Health Awards, go to http://www.healthawards.com/wha/. And good luck!

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Screen Shot 2014-01-30 at 1.49.23 PMWow! I’ve almost made it through awards submission season in healthcare marketing. Participation is completely optional, so I shouldn’t complain. This is self-inflicted pain. My team and I just sent in our submissions for the Lamplighter Awards (New England Society for Healthcare Communications), the Healthcare Advertising Awards (Healthcare Marketing Report), and the Web Health Awards (Health Information Resource Center). That all happened last week. Now we just have one more hurdle to clear, the Aster Awards, with a submission deadline of February 28th.

Years ago the Lamplighter Awards transitioned to electronic submissions. You simply upload your electronic files and fill out a form online. That’s it. There’s still a ton of work to do (each submission must be accompanied by a case study) but there’s no printing, spray mounting and shipping of creative pieces. No burning DVDs. I like that a lot. On the other hand, the Healthcare Advertising Awards (HAA) and Asters still do it the old fashioned way. For the HAA competition, I drove two boxes of entries to our local FedEx office to have them shipped off the day before the early deadline. For two days our office walls were lined with entry materials. Every year it’s a major production.

And every year I wonder if, perhaps, this is the last year we’ll participate in these healthcare marketing award competitions. Of course, that means our clients wouldn’t get any awards. Our staff wouldn’t get that affirmation that comes with having your work recognized on a national platform. But would the world come to an end? I think I would miss it. Even though it is a pain, and the awards are often subjective, I like the challenge. And participating is one way in which we express our membership in the healthcare marketing community. We can argue all day long about whether or not awards mean anything. In the end, participation is a choice. For now, I choose to participate. We’ll see how I feel next year.

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