Earlier this week I received notification that the deadline for entries in the 2016 Cancer Awareness Advertising Awards is rapidly approaching. The early deadline is October 31, 2016 and the late deadline is November 18, 2016. For more information about the awards, go to www.caaawards.com.
Archive for the ‘Awards Competitions’ Category
Posted in Awards, Awards Competitions, healthcare conference, healthcare marketing awards, Healthcare Marketing Conference, tagged healthcare marketing awards competitions, healthcare marketing conferences, healthcare marketing events on August 31, 2016 | 1 Comment »
Like you, I get email messages daily reminding me of industry events, award competitions and more. Here are a few things you might want to make note of in your calendar: (This is in no way a definitive list. Feel free to send me additions.)
- 2016 SHSMD Conference – This will be taking place in Chicago, September 11-14. I’ll be there for sure.
- Digital Health Awards (I usually serve on the judging panel) – Entries due September 16, 2016.
- 14th International Conference on Communication in Healthcare (ICCH) by the European Association for Communication in Healthcare (EACH), September 7-10, 2016, Heidelberg, Germany.
- HIMSS Pop Health Forum, Spetember 12-13, 2016, Chicago, IL.
- Ragan’s 2016 Employee Communication Awards – final entry deadline is September 28, 2016.
- Cardiovascular Advertising Awards – Late deadline for entries is October 14, 2016. Early deadline is September 30, 2016.
- 2016 Connected Health Symposium – October 20-21, 2016, Boston Seaport World Trade Center.
- 10th Annual Health 2.0 Fall Conference, September 25-28, Santa Clara.
- 20th Annual Healthcare Internet Conference (HCIC), November 7-9, 2016, Las Vegas.
- Multicultural Health National Conference, October 25-26, 2016, Philadelphia.
And looking forward…
- 22nd Annual Healthcare Marketing & Physician Strategies Summit, May 8-10, 2017, Austin, Texas.
For me, being active and engaged in the world of healthcare marketing has taken many forms: speaking at conferences, blogging, contributing articles to industry publications, participating in the #HCLDR Twitter chat and serving on the judging panels of several healthcare marketing award competitions. This is top-of-mind right now because this week I am judging the 29th Annual Maggie Awards of the Mississippi Hospital Association’s Society for Health Care Marketing and Public Relations.
Why take the time away from my already hectic schedule to judge various award competitions?
- First, this is one form of giving back to the industry. It just fits with my business philosophy.
- Judging award competitions makes me a better marketer and communicator. As a judge, you see the good, the bad and the ugly – and the spectacular. It is exciting to see the great work that is being done by hospitals and health systems across the country – often with limited resources.
- Reviewing all of these award submissions has helped me have perspective when my firm enters our clients’ work in award competitions. Reading dozens of award entries can be mind numbing – particularly when no one speaks to the specific goals of the campaign and they fail to give true measurable results. I believe I am much better at crafting award submissions thanks to this experience.
- Judging awards gives me the opportunity to put myself in the shoes of the organizations being judged, and apply my marketing sense to each new situation or challenge. How would I have approached this? Would I have done this differently? Would I have thought to do what they did?
- Finally, early in my career, serving on judging panels was a great resume building activity. It is easy to find opportunities to serve on judging panels and it is a prestigious activity, yet very few professionals actually partake. It seems like a missed opportunity.
In the past I’ve judged the Digital Health Awards, National Health Information Awards, Pelican Awards (Louisiana), Target Awards (Georgia), Pinnacle Awards (Illinois), Beacon Awards (Minnesota), WHPRMS Communications Review (Wisconsin) and more. I am grateful for the education that these experiences have provided me. If you’re looking for a way to step up your involvement in the industry, consider volunteering to serve on a judging panel. Another option would be getting involved with your local SHSMD chapter – perhaps serving on the board. But that’s another blog post.
Last week was one of those rare weeks where everything seemed to come together. It was a week where new digital engagement efforts were launched and existing programs received well deserved recognition. In short, I love seeing online communities, community blogs, LinkedIn Groups, and other digital initiatives win the day!
- After a year of planning, our client, Copley Hospital in Morrisville, Vermont, launched its Live Well Lamoille blog. This is a collaborative community blog, with the posts written by representatives from community organizations. It is all about creating a healthier community! See my blog post about this amazing initiative.
- The Practical Playbook, another one of my firm’s clients, launched a new LinkedIn Community dedicated to creating conversations about the power of collaborations that lead to successful population health improvement initiatives. Here’s more about that initiative.
- It was announced on Thursday that the blog we created for The Practical Playbook received a Gold Aster Award for excellence in healthcare marketing. The Aster Awards Competition is one of two national healthcare marketing competition that my firm and its clients enter each year. The Practical Playbook blog is a major generator of traffic for the organization’s website and by all measures is a great success.
- My blog, The Healthcare Marketer, also won a Gold Aster Award in the blog category.
- Our digital video series featuring clinicians from Signature Healthcare was recognized with a Gold Aster Award.
- The digital video series we produced for Lawrence General Hospital, featuring cardiology clinicians and patients, received a Silver Aster Award.
- Lowell General Hospital, another of our clients, won a Silver Aster Award for their fledgling Our Circle of Moms blog. The blog also won two Healthcare Advertising Awards (HAA).
- Our digital marketing program for Reply OB/GYN & Fertility won a Silver Healthcare Advertising Award (sponsored by Healthcare Marketing Report). The HAA Competition is the oldest and most respected of the national healthcare marketing awards competitions.
- Two of the websites we recently developed for Adventist Health in Portland, Oregon, won Healthcare Advertising Awards.
- The website we developed for Reply OB/GYN & Fertilty won a Health Advertising Award.
- Signature Healthcare’s Signature Moms Blog also won a Healthcare Advertising Award in the new media category.
- Finally, a digital video series we developed to promote Jennings (my firm), won a Gold Aster Award for agency self-promotion. This happened despite the fact that I was featured in each of the videos! Remarkable.
For the last few years my firm has entered work in the Videographer Awards. We produce a ton of physician and patient videos, so this is a natural for us. As hospitals, health systems and physician practices gradually come to recognize the power of video content, more and more high quality video production is taking place within the healthcare industry. The Videographer Awards competition represents an inexpensive way to have your work recognized in a national competition. And there are categories specifically for medical industry submissions. To qualify for this year’s competition, entries should be completed online or postmarked by July 17, 2015. Results will be posted on August 1. If you need an extension, call 214.377.3527 or Email firstname.lastname@example.org.
One of the things I like about this competition is that the entries can all be handled online! Nothing has to go in the mail; you can simply upload your videos or provide a URL. Virtually any digital file is acceptable. A single video can be submitted in multiple categories. To be eligible for a Videographer Award, each entry must have been produced in the last two years. The Videographer Awards respects the proprietary nature of your information. The Videographer Awards assumes that you have rights to materials and the authority to enter them. Entries are seen by the judges only. Each entry is destroyed before disposal.
Judging for The Videographer Awards will be done this year by the Association of Marketing and Communication Professionals (AMCP). AMCP is a third party evaluator of creative work by marketing and communication professionals and has been judging competitions for two decades. AMCP judges are chosen based on their extensive experience and proven creativity in the video field.
There are three types of awards: Award of Excellence, Award of Distinction and Honorable Mention. The Videographer Award of Excellence is awarded to those entries whose ability to capture the event or communicate the message is exceptional. The Award of Distinction is presented for projects that exceed industry standards, while Honorable Mention is awarded to projects that uphold industry standards.
Good luck in the competition!