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Archive for the ‘Awards Competitions’ Category

Like you, I get email messages daily reminding me of industry events, award competitions and more. Here are a few things you might want to make note of in your calendar: (This is in no way a definitive list. Feel free to send me additions.)

And looking forward…

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Screen Shot 2016-08-11 at 9.33.07 AMFor me, being active and engaged in the world of healthcare marketing has taken many forms: speaking at conferences, blogging, contributing articles to industry publications, participating in the #HCLDR Twitter chat and serving on the judging panels of several healthcare marketing award competitions. This is top-of-mind right now because this week I am judging the 29th Annual Maggie Awards of the Mississippi Hospital Association’s Society for Health Care Marketing and Public Relations.

Why take the time away from my already hectic schedule to judge various award competitions?

  • First, this is one form of giving back to the industry. It just fits with my business philosophy.
  • Judging award competitions makes me a better marketer and communicator. As a judge, you see the good, the bad and the ugly – and the spectacular. It is exciting to see the great work that is being done by hospitals and health systems across the country – often with limited resources.
  • Reviewing all of these award submissions has helped me have perspective when my firm enters our clients’ work in award competitions. Reading dozens of award entries can be mind numbing – particularly when no one speaks to the specific goals of the campaign and they fail to give true measurable results. I believe I am much better at crafting award submissions thanks to this experience.
  • Judging awards gives me the opportunity to put myself in the shoes of the organizations being judged, and apply my marketing sense to each new situation or challenge. How would I have approached this? Would I have done this differently? Would I have thought to do what they did?
  • Finally, early in my career, serving on judging panels was a great resume building activity. It is easy to find opportunities to serve on judging panels and it is a prestigious activity, yet very few professionals actually partake. It seems like a missed opportunity.

In the past I’ve judged the Digital Health Awards, National Health Information Awards, Pelican Awards (Louisiana), Target Awards (Georgia), Pinnacle Awards (Illinois), Beacon Awards (Minnesota), WHPRMS Communications Review (Wisconsin) and more. I am grateful for the education that these experiences have provided me. If you’re looking for a way to step up your involvement in the industry, consider volunteering to serve on a judging panel. Another option would be getting involved with your local SHSMD chapter – perhaps serving on the board. But that’s another blog post.

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Screen Shot 2016-02-08 at 12.31.33 PMTwo of the major award competitions that my firm and its clients enter each year have deadlines that are rapidly approaching.

Healthcare Advertising Awards – The entry deadline is February 12, 2016 and the late deadline is March 10, 2016. The early bird deadline passed a little more than a week ago on January 28, 2016. The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report.

Aster Awards – Early deadline is February 29, 2016 (entries must be postmarked by this date) and the late deadline is April 1, 2016. This competition is sponsored by Healthcare Marketing Today magazine. One thing I love about the Aster Awards is that they allow you to submit your entries electronically.

Both of these competitions are highly credible and have been around for a number of years. The Aster Awards are in their 15th year while the Healthcare Advertising Awards are in their 33rd year.

 

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If you produce educational, promotional or marketing materials to support an oncology program or cancer awareness initiative, this awards competition is for you. The Cancer Awareness Advertising Awards (CAA Awards) is an annual contest allowing entries designed, printed and/or distributed the previous year to be scored, judged and recognized for excellence in cancer awareness marketing and advertising.

All Entries compete with like-sized organizations in the same groups and categories. Winning entries are judged by a diverse panel of experts. Judge’s Choice trophies, as well as Gold, Silver and Bronze certificates are granted to winning entries exemplifying excellence.  Some winning entries may be published in Marketing Healthcare Today magazine.

The CAA Awards is produced by Marketing Healthcare Today magazine and Creative Images, Inc., the same group who produces the national Aster Awards for Healthcare Advertising.

Here’s the deadline information:

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Good luck with your entries! For more information, go to Cancer Awareness Advertising Awards.

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Screen Shot 2015-07-02 at 8.52.42 AMFor the last few years my firm has entered work in the Videographer Awards. We produce a ton of physician and patient videos, so this is a natural for us. As hospitals, health systems and physician practices gradually come to recognize the power of video content, more and more high quality video production is taking place within the healthcare industry. The Videographer Awards competition represents an inexpensive way to have your work recognized in a national competition. And there are categories specifically for medical industry submissions. To qualify for this year’s competition, entries should be completed online or postmarked by July 17, 2015. Results will be posted on August 1. If you need an extension, call 214.377.3527 or Email info@videoawards.com.

logoOne of the things I like about this competition is that the entries can all be handled online! Nothing has to go in the mail; you can simply upload your videos or provide a URL. Virtually any digital file is acceptable. A single video can be submitted in multiple categories. To be eligible for a Videographer Award, each entry must have been produced in the last two years. The Videographer Awards respects the proprietary nature of your information. The Videographer Awards assumes that you have rights to materials and the authority to enter them. Entries are seen by the judges only. Each entry is destroyed before disposal.

Judging for The Videographer Awards will be done this year by the Association of Marketing and Communication Professionals (AMCP). AMCP is a third party evaluator of creative work by marketing and communication professionals and has been judging competitions for two decades. AMCP judges are chosen based on their extensive experience and proven creativity in the video field.

There are three types of awards: Award of Excellence, Award of Distinction and Honorable Mention. The Videographer Award of Excellence is awarded to those entries whose ability to capture the event or communicate the message is exceptional. The Award of Distinction is presented for projects that exceed industry standards, while Honorable Mention is awarded to projects that uphold industry standards.

Good luck in the competition!

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The submission deadline for the 2015 eHealthcare Leadership Awards is June 30th, just a couple of weeks away. (Late entries will be accepted through 07/15/2015 with $50 late fee.) This leading awards program, sponsored by Strategic Health Care Communications, drew over 1,000 entries last year. It recognizes the very best websites and digital communications of healthcare organizations, online health companies, pharmaceutical/medical equipment firms, suppliers, and business improvement initiatives. Here are the organization’s ten reasons for entering the competition:

1. This is the preeminent and largest awards program that exclusively honors the very best healthcare sites, digital efforts, and business development initiatives.

2. With 17 different organizational classifications, you only compete against others of similar size and resources.

3. There are 15 award categories to enter, offering many opportunities to select your particular area or areas of excellence. There are two new categories this year!

4. Platinum, gold, silver, and distinction awards may be given in every classification for each of the 15 award categories.

5. Entries will be judged by individuals familiar with healthcare and the Internet.

6. Even if your site won last year, it makes sense to apply again. Demonstrate that it is still one of the best.

7. Sites do not have to be fully launched at the time of entry. Judging doesn’t start until later in July/early August.

8. Intranets can be judged without direct access.

9. Entries are accepted until June 30 without late fee penalties.

10. Winners will be honored this fall during the Nineteenth Annual Healthcare Internet Conference in Orlando, FL and in many other ways.

For detailed information and to complete an entry form, visit eHealthcare Leadership Awards.

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