My team and I are knee deep in awards submissions. ‘Tis the season. We just finished sending in submission for the Lamplighter Awards, sponsored by the New England Society for Healthcare Communications. The Lamplighters are the best kind of awards in that they recognize results. It is not just a beauty content. Each submission is accompanied by a case study that documents strategy, process and outcomes. With more than a dozen hospital and healthcare clients in New England, we end up sending in a small mountain of submissions. Fortunately, all of the submissions are done electronically – a huge improvement over the old days when we would spray mount print ads and burn TV spots and videos to DVDs. To save money, we always shoot for the early bird deadlines. The final submission date for the Lamplighter is Monday, February 13, 2017.
Also on the horizon are the Healthcare Advertising Awards (HAA). These are produced by Healthcare Marketing Report, a leading publication covering all aspects of healthcare marketing, advertising and strategic business development. They get a huge shout out from me for making the move this year to electronic submissions! The entry deadline is February 15, 2017 with a late entry deadline of March 10, 2017. This is the 34th annual edition of this awards competition. The Healthcare Advertising Awards Competition recruits a national panel of judges to review all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Last year’s competition had nearly 4,000 entries. My firm has been entering our work in this competition for at least 25 years.
One of our favorite healthcare marketing awards competitions is the Aster Awards, a national competition that began in 2002. We’ve found that some competitions reward creativity and innovation more than others. The Asters is just such a program. Their judges seem to have an eye for ingenuity and creative problem solving. Often campaigns and marketing initiatives that don’t win gold in other competitions, will really shine in the Asters. The Aster Awards are sponsored by Marketing Healthcare Today magazine and award winning campaigns are often profiled in later editions of the publication. The 2017 Aster Awards Competition early deadline is February 28, 2017. The final (late) deadline is April 3, 2017. And it is worth noting that the Aster Awards have welcomed electronic submissions for several years now. I can’t tell you how happy that makes my team.
Finally, I’ll mention the Telly Awards. The mission of the Tellys is to strengthen the visual arts community by inspiring, promoting, and supporting creativity. On average, The Telly Awards receives over 13,000 entries yearly from all 50 states and 5 continents. We enter both TV spots and healthcare videos in this competition. The final entry deadline for the 2017 Telly Awards Competition is March 3.
Enjoy awards season and good luck with your entries!
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Earlier this week I received notification that the deadline for entries in the 2016 Cancer Awareness Advertising Awards is rapidly approaching. The early deadline is October 31, 2016 and the late deadline is November 18, 2016. For more information about the awards, go to www.caaawards.com.
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Like you, I get email messages daily reminding me of industry events, award competitions and more. Here are a few things you might want to make note of in your calendar: (This is in no way a definitive list. Feel free to send me additions.)
- 2016 SHSMD Conference – This will be taking place in Chicago, September 11-14. I’ll be there for sure.
- Digital Health Awards (I usually serve on the judging panel) – Entries due September 16, 2016.
- 14th International Conference on Communication in Healthcare (ICCH) by the European Association for Communication in Healthcare (EACH), September 7-10, 2016, Heidelberg, Germany.
- HIMSS Pop Health Forum, Spetember 12-13, 2016, Chicago, IL.
- Ragan’s 2016 Employee Communication Awards – final entry deadline is September 28, 2016.
- Cardiovascular Advertising Awards – Late deadline for entries is October 14, 2016. Early deadline is September 30, 2016.
- 2016 Connected Health Symposium – October 20-21, 2016, Boston Seaport World Trade Center.
- 10th Annual Health 2.0 Fall Conference, September 25-28, Santa Clara.
- 20th Annual Healthcare Internet Conference (HCIC), November 7-9, 2016, Las Vegas.
- Multicultural Health National Conference, October 25-26, 2016, Philadelphia.
And looking forward…
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For me, being active and engaged in the world of healthcare marketing has taken many forms: speaking at conferences, blogging, contributing articles to industry publications, participating in the #HCLDR Twitter chat and serving on the judging panels of several healthcare marketing award competitions. This is top-of-mind right now because this week I am judging the 29th Annual Maggie Awards of the Mississippi Hospital Association’s Society for Health Care Marketing and Public Relations.
Why take the time away from my already hectic schedule to judge various award competitions?
- First, this is one form of giving back to the industry. It just fits with my business philosophy.
- Judging award competitions makes me a better marketer and communicator. As a judge, you see the good, the bad and the ugly – and the spectacular. It is exciting to see the great work that is being done by hospitals and health systems across the country – often with limited resources.
- Reviewing all of these award submissions has helped me have perspective when my firm enters our clients’ work in award competitions. Reading dozens of award entries can be mind numbing – particularly when no one speaks to the specific goals of the campaign and they fail to give true measurable results. I believe I am much better at crafting award submissions thanks to this experience.
- Judging awards gives me the opportunity to put myself in the shoes of the organizations being judged, and apply my marketing sense to each new situation or challenge. How would I have approached this? Would I have done this differently? Would I have thought to do what they did?
- Finally, early in my career, serving on judging panels was a great resume building activity. It is easy to find opportunities to serve on judging panels and it is a prestigious activity, yet very few professionals actually partake. It seems like a missed opportunity.
In the past I’ve judged the Digital Health Awards, National Health Information Awards, Pelican Awards (Louisiana), Target Awards (Georgia), Pinnacle Awards (Illinois), Beacon Awards (Minnesota), WHPRMS Communications Review (Wisconsin) and more. I am grateful for the education that these experiences have provided me. If you’re looking for a way to step up your involvement in the industry, consider volunteering to serve on a judging panel. Another option would be getting involved with your local SHSMD chapter – perhaps serving on the board. But that’s another blog post.
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Last week was one of those rare weeks where everything seemed to come together. It was a week where new digital engagement efforts were launched and existing programs received well deserved recognition. In short, I love seeing online communities, community blogs, LinkedIn Groups, and other digital initiatives win the day!
- After a year of planning, our client, Copley Hospital in Morrisville, Vermont, launched its Live Well Lamoille blog. This is a collaborative community blog, with the posts written by representatives from community organizations. It is all about creating a healthier community! See my blog post about this amazing initiative.
- The Practical Playbook, another one of my firm’s clients, launched a new LinkedIn Community dedicated to creating conversations about the power of collaborations that lead to successful population health improvement initiatives. Here’s more about that initiative.
- It was announced on Thursday that the blog we created for The Practical Playbook received a Gold Aster Award for excellence in healthcare marketing. The Aster Awards Competition is one of two national healthcare marketing competition that my firm and its clients enter each year. The Practical Playbook blog is a major generator of traffic for the organization’s website and by all measures is a great success.
- My blog, The Healthcare Marketer, also won a Gold Aster Award in the blog category.
- Our digital video series featuring clinicians from Signature Healthcare was recognized with a Gold Aster Award.
- The digital video series we produced for Lawrence General Hospital, featuring cardiology clinicians and patients, received a Silver Aster Award.
- Lowell General Hospital, another of our clients, won a Silver Aster Award for their fledgling Our Circle of Moms blog. The blog also won two Healthcare Advertising Awards (HAA).
- Our digital marketing program for Reply OB/GYN & Fertility won a Silver Healthcare Advertising Award (sponsored by Healthcare Marketing Report). The HAA Competition is the oldest and most respected of the national healthcare marketing awards competitions.
- Two of the websites we recently developed for Adventist Health in Portland, Oregon, won Healthcare Advertising Awards.
- The website we developed for Reply OB/GYN & Fertilty won a Health Advertising Award.
- Signature Healthcare’s Signature Moms Blog also won a Healthcare Advertising Award in the new media category.
- Finally, a digital video series we developed to promote Jennings (my firm), won a Gold Aster Award for agency self-promotion. This happened despite the fact that I was featured in each of the videos! Remarkable.
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Two of the major award competitions that my firm and its clients enter each year have deadlines that are rapidly approaching.
Healthcare Advertising Awards – The entry deadline is February 12, 2016 and the late deadline is March 10, 2016. The early bird deadline passed a little more than a week ago on January 28, 2016. The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report.
Aster Awards – Early deadline is February 29, 2016 (entries must be postmarked by this date) and the late deadline is April 1, 2016. This competition is sponsored by Healthcare Marketing Today magazine. One thing I love about the Aster Awards is that they allow you to submit your entries electronically.
Both of these competitions are highly credible and have been around for a number of years. The Aster Awards are in their 15th year while the Healthcare Advertising Awards are in their 33rd year.
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If you produce educational, promotional or marketing materials to support an oncology program or cancer awareness initiative, this awards competition is for you. The Cancer Awareness Advertising Awards (CAA Awards) is an annual contest allowing entries designed, printed and/or distributed the previous year to be scored, judged and recognized for excellence in cancer awareness marketing and advertising.
All Entries compete with like-sized organizations in the same groups and categories. Winning entries are judged by a diverse panel of experts. Judge’s Choice trophies, as well as Gold, Silver and Bronze certificates are granted to winning entries exemplifying excellence. Some winning entries may be published in Marketing Healthcare Today magazine.
The CAA Awards is produced by Marketing Healthcare Today magazine and Creative Images, Inc., the same group who produces the national Aster Awards for Healthcare Advertising.
Here’s the deadline information:
Good luck with your entries! For more information, go to Cancer Awareness Advertising Awards.
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