Our Articles

Articles, Columns, and Chapters Written by Dan

• “Establishing Brand Relevance with the Language of Love,” Co-authored with Stephanie Gonthier, Strategic Healthcare Marketing, September 2022
• “Preparing Your Post-Pandemic Marketing Strategy, Pt. II,” Co-authored with Jared Johnson, eHealthcare Strategy & Trends, July 2020
• “The Marketer’s Imperative: Addressing Consumers’ Fear of Returning to Medical Facilities,” Strategic Health Care Marketing, June 2020
• “Preparing Your Post-Pandemic Marketing Strategy, Pt. I,” Co-authored with Jared Johnson, eHealthcare Strategy & Trends, April 2020
• “The Marketer’s Role in Population Health Initiatives.” co-authored with Kate Gillmer, Mayo Clinic Social Media Network Blog, July 16, 2019
• “Focus Groups Reimagined for the Digital Age,” Healthcare Marketing Report, November 2018
• “The Asynchronous Focus Group,” Viewpoint: Strategies for Success, Society for Healthcare Strategy and Market Development (SHSMD) of the American Hospital Association, April 2018
• “Integrating Twitter into your Physician Communication Strategy,” Journal of Management in Healthcare, Vol. 2, 3 1–9. December 2017
• “Community Health, Collaboration and Healthcare Marketing,” co-authored with Kate Gillmer, Healthcare Marketing Report, October 2017
• “Content Marketing: A Cautionary Tale,” Viewpoint: Strategies for Success, Society for Healthcare Strategy and Market Development (SHSMD) of the American Hospital Association, July 2017
• “The Role of Innovation and Technology in Healthcare Transformation,” eHealthcare Strategy & Trends, June 2017
• “Realizing Vision Through Research: How Lawrence General Hospital Used Research to Elevate Its Brand,” co-authored with Jill McDonald Halsey and Jeff Steblea, Strategic Healthcare Marketing, July 2016
• “A New Vision of Healthcare Marketing as Online Community Building,”
  Viewpoint: Strategies for Success, Society for Healthcare Strategy and Market Development (SHSMD) of the American Hospital Association, June 2016
• “The Expanded Role of the Healthcare Marketer,” Healthcare Marketing Report, June 2016
• “Community Building Versus Narcissism in Healthcare Marketing,” eHealthcare Strategy & Trends, November 2015
• “Digital Physician Relations Pilot Changes Model,” eHealthcare Strategy & Trends, May 2015
• “A Vision of Healthcare Marketing as Community Building,” Healthcare Marketing Report, May 2015
• “The Digital Future of Physician Relations,” Healthcare Strategy Alert, Issue 1 – 2015
• “Understanding ‘Return on Community.'” Health Care Communication News, October 2014
• “The Connected Patient: Information as Currency in Online Communities,” eHealthcare Strategy & Trends, August 2014
• “Digital Physician Relations: A New Model for Marketing to Referring Physicians,” EndoEconomics, August 2014
• “Nine Opportunities to Enrich Most Healthcare Marketing Programs,” Healthcare Marketing Report, March 2014
• “The Best Way to Be an Effective Storyteller in This Digital Age,” Strategic Healthcare Marketing, February 2014
• “The Digital Future of Physician Relations,” co-authored with Lyle Green, eHealthcare Strategy & Trends, August 2013
• “Forget ROI. Think ‘Return on Community.’ Health Care Communication News, August 2013
• “A New Model for Physician Marketing,” Advisor Insight Column, Healthcare Marketing Advisor, March 2013
• “Consumer Engagement Via Online Physician Videos – Going Way Beyond Mundane,” eHealthcare Strategy & Trends, February 2013
• “The End of Social Media Marketing As We Know It,” Healthcare Marketing Report, December 2012
• “Doing the Dance: A Lesson in Audience Engagement,” co-authored with Mark Shelley, Cover Story,  Spectrum (SHSMD), November 2012.
• “Healthcare Marketers: Is Content Really King?” Health Care Communication News, September 2012
• “Is your hospital developing a healthy workforce?” Health Care Communication News, May 2012
• “The world’s kindest cancer center– really?” Health Care Communication News, May 2012
• “10 professional development tips for millennial healthcare marketing professional,” Health Care Communication News, April 2012
• “What steps can marketers take to sell the C-suite on social media marketing campaigns?”  Ask the Advisors Column, Healthcare Marketing Advisor, March 2012
• “Can Healthcare Organizations Find Wisdom in the Crowd?” eHealthcare Strategy & Trends, March 2012
• “The Professional Development Imperative,” Healthcare Marketing Report, December 2011
• Book Chapter, “The Evolution & Future State of Branded Service Line Marketing,” The Thought Leaders Project: Hospital Marketing, October 2011
• “Pink Glove Dance Stimulates Employee Engagement,” The Wall Street Journal Online, October 7, 2011
• “Budgeting for Social Media,” Ask the Advisors Column, Healthcare Marketing Advisor, October 2011
• “The Impact of Accountable Care Organizations on Healthcare Marketing,” Ask the Advisors Column, Healthcare Marketing Advisor, July 2011.
• “The Keys to Building An Effective Social Media Strategy,” Ask the Advisors Column, Healthcare Marketing Advisor, April 2011.
• “Marketing to the Social Physician,” Healthcare Strategy Alert, 2011 Issue #1, March 2011
• “A Multifaceted Approach to Education, Observation, and Feedback in a Successful Hand Hygiene Campaign,” Joint Commission Journal on Quality and Patient Safety,  January 2011, Volume 37, Issue 1, Shira I. Doron, M.D., M.S.; Kayoko Kifuji, M.D., Ph.D.; Brooke Tyson Hynes; Dan Dunlop, M.A.; Tricia Lemon, B.S.N., M.P.H.; Karen Hansjosten, B.S.N., C.I.C.; Teresa Cheung; Barbara Curley, M.S., R.N.; David R. Snydman, M.D., F.A.C.P.; David G. Fairchild, M.D., M.P.H.
• “Marketing to Referring Physicians: A Largely Untapped Opportunity,” Healthcare Marketing Report, November 2010
• “Hive Marketing in Higher Education,” Higher Education Marketing Report, November 2010
• “The Pros and Cons of Creating Documentary-Style Videos to Promote Healthcare Organizations,” Ask the Advisors Column, Healthcare Marketing Advisor, October 2010
• “Tips and Trick for Marketing Women’s Services,” Ask the Advisors Column, Healthcare Marketing Advisor, September 2010
• “Mommy Blogs: A New Addition to the Healthcare Marketer’s Tool Kit,” co-authored with Joe Florence, Healthcare Strategy Alert, September 2010
• “How Can Marketers Ensure that the Call to Action in their Ad Gets Results,” Ask the Advisors Column, Healthcare Marketing Advisor, April 2010
• “Hive Marketing & Social Media,” co-authored with Mark Shelley of Lexington Medical Center, Healthcare Marketing Advisor, January 2010
• “Advice for Physicians Considering Social Media,” Health Journal – a publication of Gulf Medical College, UAE, January 2010.
• “The Big Warm Up’s Viral Marketing Push,” DUKKY Blog guest post, November 12, 2009
• “The Surprise Ingredient: Healthy Food Programs in Hospitals,” co-authored with Mark Shelley of Lexington Medical Center, Alternative Health Journal, November 2009
• “Knowing When It’s Time for a Rebranding Campaign,” Ask the Advisors Column, Healthcare Marketing Advisor, September 2009
• “Healthcare’s Green Initiative: The Healthy Hospital Movement,” Alternative Health Journal, August 2009
• “Developing a Social Media Marketing Plan,” co-authored with Mark Shelley of Lexington Medical Center, Healthcare Marketing Advisor, August 2009
• “Measure and Market Your Stewardship and Donor Relations Activities,” Association of Donor Relations Professionals Newsletter, July 2009
• “Determining the appropriate elements for a new integrated campaign,” Ask the Advisors Column, Healthcare Marketing Advisor, July 2009
• “A Vision for Strategic Marketing in Healthcare,” co-authored with Anissa Davenport of University Health Systems, Healthcare Marketing Report, May 2009
• “Marketing your Marketing and PR Effort: Don’t Keep You Success a Secret,” Marketing Health Services, Spring 2009
• “Keeping the brand promise after a campaign launch,” Ask the Advisors Column, Healthcare Marketing Advisor, March 2009
• “Best Practices in Hand Hygiene Compliance,” NESHCo News, January 2009
• “Considerations when preparing a community benefits report,” Ask the Advisors Column, Healthcare Advertising Review, November/December 2008.
• “Living the Brand,” Contributing Feature, Healthcare Advertising Review, September/October 2008
• “Using Outdoor advertising in Healthcare,” Ask the Advisors Column, Healthcare Advertising Review, September/October 2008
• “Using the web and new technologies in healthcare marketing,” Ask the Advisors Column, Healthcare Advertising Review, July/August 2008
• “Echo-Branding and Today’s Consumers,” Contributing Feature, Healthcare Advertising Review, March/April 2008
• “Keys to Successful Service Line Marketing,” Ask the Advisors Column, Healthcare Advertising Review, March/April 2008
• “Making Connections,” Marketing Health Services (AMA publication), Fall 2007
• “Building Brand Momentum with Service Line Marketing,” Healthcare Marketing Report, October 2006
• Co-authored chapter on healthcare marketing for Essentials of Physician Practice Management, published by Jossey-Bass 2004

Pieces Written about Jennings’ Work

(Articles where Dan is quoted or work produced by Dan and his team at Jennings is featured.)

• “Health care marketing trends for 2020—and beyond,” Ragan Insider, February 2020.
• “The Art of the Interview: What Works — and What Doesn’t,” eHealthcare Strategy & Trends, December 2019
• “Connecting Public Health and Primary Care to Address Social Determinants of Health,” eHealthcare Strategy & Trends, July 2019
• “The Three R’s of Using Internal Advertising to Create a Cultural Change in a Health Care Organization: Repetition, Refreshment, and Recognition,” Strategic Health Care Marketing, December 6, 2018. This article featured Signature Healthcare’s Culture of Safety Initiative.
• “Renown Working Hard to be Renown,” Healthcare Marketing Report, October 2018.
• “The Future of Health System Marketing: Magnetic CEOs and Bold Community Outreach,” Health System Specialist (A Financial Times Company), by Gienna Shaw, July 2018
• “How Data Helped a Multifaceted Specialty System Strengthen Its Brand Identity Both Internally and Externally,” Strategic Healthcare Marketing, April 2018
• “Emerson Hospital markets the Best of Both Worlds,” Healthcare Marketing Report, March 2018
• “Lowell General 125th Anniversary Campaign,” Marketing Healthcare Today, Volume 16 – Issue 1, January 2018
• “It’s “today” for Lawrence General Hospital,” Healthcare Marketing Report, May 2017
• “Total Advertising Campaign: Today Brand Elevation,” Feature Article, Marketing Healthcare Today, Volume 14, Issue 5, 2016
• “Mom Blogs are Just What Moms Ordered at Lowell General,” Healthcare Marketing Report, November 2016
• “5 Health Networks with Great Video Content,” Medical Marketing Insights Blog, July 19, 2016
• “Today Brand Elevation Campaign,” Campaign Profile, Marketing Healthcare Today, Volume 14, Issue 3, 2016
• “The Proof Is in the Pudding: Educational Campaign Mixes Up a Winning Recipe,” by Lisa D. Ellis, Strategic Health Care Marketing, September 2015
• “Just What Moms Ordered Campaign,” Marketing Healthcare Today, Volume 13, Issue 3, 2015
• “How Hospitals Are Leveraging Social Media,” by Lisa Zamoski, iHealthBeat, May 12, 2015
• “Minimalist ED Campaign Improves Hospital’s Reputation,” by Marrianne Aiello, HealthLeaders Media, January 2015
• “The Hospitalist and the Healthcare Marketer,” Healthcare Marketing Report, October 2014
• “Engaging HCPs: Inhospitable,” Larry Dobrow, Medical Marketing & Media, October 31, 2014
• “Best of Show: Pediatric Hospitalist Campaign,” Marketing Healthcare Today, Volume 12, Issue 3, June 2014
• “Powerful Cancer Ad Omits Some Key Details,”Marianne Aiello, HealthLeaders Media , May 28, 2014
• “Counteracting Conspiracy Theories,” Lauren Drell (staff writer for the American Marketing Association), Marketing Health Services, March 2014
• “Can University of Illinois Hospital Save Its Brand?” HealthLeaders Media, March 19, 2014
• “Pediatric Hospitalist Marketing Campaign,” Campaign Spotlight, HealthLeadersMedia, February 2014
• “Signature Healthcare: Physician Marketing Campaign,” Marketing Healthcare Today, Volume 11, Issue 6, December 2013.
• “Health Care Organizations Turn to Pinterest To Connect With Community, Boost Brand,” iHealthBeat, July 22, 2013
• “Mommy Blogs Best,” Healthcare Marketing Advisor, April 2013
• “What’s in a Name? Rebranding Ties Health System Together,” Strategic Health Care Marketing, March 2013
• “Merrimack Valley Moms Pediatrics Campaign,” Marketing Healthcare Today magazine, February 2013, Volume 11, Issue 1
• “Physician Videos Drive Multipronged Campaign,” Healthcare Marketing Advisor, November 2012
• “Frustrated doctor bloggers can consult a specialist: a ghostwriter – A practical look at information technology issues and usage,” American Medical News, by Pamela Lewis Dolan, November 2012
• “SOI 2012 – Rising Markets: Rx for Increased Sales,” Counselor: The Voice of the Industry,  July 2012
• “Hospitals Mostly Use LinkedIn for Recruitment,” Strategic Health Care Marketing, February 2012
• “Hospitals Plug Into Mom Bloggers,” eHealthcare Strategy & Trends, Volume 13, Number 7, July 2011
• “Heart Attack Grill: Where Indulgence Meets Gluttony,”  Las Vegas Review-Journal, March 16, 2o11,”  Las Vegas Review-Journal, July 27, 2011
• “University Health System’s Transplant Campaign,” Marketing Healthcare Today, Volume 9, Issue 3, June 2011
• Cover Story: “New Campaign Illustrates Health System’s Positive Outlook,” Healthcare Marketing Advisor, March 2011
• Cover Story: “When You’re Committed to Kids, It Just Shows,” Marketing Healthcare Today Magazine, Volume 9, Issue 2, March 2011
• Featured in “Numbers Campaign Adds Up Results,” Healthcare Marketing Advisor, January 2011
• Featured in “Mom-to-Mom Blogs: Hospitals Invite Women to Share Experiences,” by Whitney L.J. Howell, Hospitals & Health Networks (H&HN), October 2010
• Featured in “Mommy Blog Helps Promote Strategic Initiatives,” Healthcare Marketing Advisor, June 2010
• Featured in “Mommy Blog Promotes Strategic Initiatives,” HealthLeaders Media Marketing Weekly, June 30, 2010
• Featured in “Three Southern Idioms Healthcare Marketers Should Live By,” HealthLeaders Media Marketing Weekly, April 21, 2010
• Featured in “Customer Based Marketing Strategies 2010,” MarketShare by HealthLeaders Media, April 16, 2010
• Featured in “How Hive Marketing Can Save Social Media for Healthcare,” HealthLeaders Media Marketing Weekly, Marianne Aiello, February 24, 2010
• Featured in “Is There a Healthcare Reform Ad That will Resonate with the Public?” Healthcare Marketing Advisor, October 2009
• Featured in “Is There a Healthcare Reform Ad That will Resonate with the Public?” HealthLeaders Media Online, August 6, 2009
• Featured in “Hand Hygiene Strategies,” Infection Control Today, June 2009
• Featured in “Your Health: More dirt on disease and washing your hands,” USA Today, May 18, 2009
• Featured in “Innovation will be key to surviving bad economy,” Health Governance Report, May 2009
• Featured in “Campaigns That Aren’t Washed Up,” Healthcare Marketing Advisor, January 2009
• Featured in “Hanging in the Balance,” HealthLeaders Media Marketing Weekly, December 3, 2008
• Featured in “Off-limits advertising: The dispute about whether hospitals should market patient satisfaction scores,” Healthcare Marketing Advisor, November 2008
• Featured in “Creating a real community via the virtual world,” Healthcare Marketing Advisor, September 2008
• Featured in “Image Campaign – UHS Colors Campaign,” Marketing Healthcare Today, Fall 2008
• Featured in “Building a brand: Color, care and family define a brand image,” Healthcare Advertising Review, January/February 2008
• Featured in “Family of care: Branded with color,” HealthLeaders Media Marketing Weekly, January 16, 2008
• Featured in “Puzzle Me This, Adman,” HealthLeaders Media Marketing Weekly, September 19, 2007
• Featured in “A puzzling campaign: Illustrations lead the way to a suburban campus,” Healthcare Advertising Review, November/December 2007
• Featured in “Multi-integrated ‘Connections’ campaign illustrates the importance of continuity,” Healthcare Advertising Review, September/October 2007
• Featured in “CD-ROM an Effective Tool for Staff Recruitment at UNC Health Care,” Healthcare Marketing Report, November 2006
• Featured in “Campaign Spotlight: UNC Cancer Campaign,” Marketing Healthcare Today, September/October 2005
• Featured in “Cancer still a Most Important Service Line to Market,” Healthcare Marketing Report, October 2005
• Featured in “Getting to the Heart of the Matter,” Healthcare Marketing Report, September 2004
• Featured in “Wooing Female Consumers Reaps Rewards for Health Plans,” Managed Healthcare Executive, March 2001