It’s just a few days until the 2016 Conference of the New England Society for Healthcare Communications (NESHCo) at the Omni Hotel in Providence, Rhode Island. I hope I will see you there. This year we have an incredible lineup of national speakers along with experts from organizations across New England. For example, my friend and content marketing expert, Ahava Leibtag, will be delivering one of the keynote addresses. You can check out her book on Amazon.
As a NESHCo board member and conference sponsor, I thought I’d use my blog to pass along some information that may help to enrich the conference experience for anyone attending.
Here are my tips to a successful conference experience:
- Prior to the conference, take a moment and “like” NESHCo’s Facebook Page. There you’ll meet other members of the organization and be able to track conference activities.
- Please feel free to post photos and comments from your conference experience to the NESHCo Facebook page!
- Follow @NESHCo on Twitter: https://twitter.com/NESHCo. We encourage you to Tweet throughout the conference. My Twitter handle is @DanDunlop and I will definitely be Tweeting. The official hashtag for the conference is #NESHCo16. My team will also be using the #LoveTheLamp hashtag on the evening of the Lamplighter Awards Gala.
- Take advantage of the networking functions to meet peers from organizations across New England. This is a great group. You’ll find them to be welcoming and helpful. My firm, Jennings, is co-sponsoring the opening night reception with our digital partners from Silvertech. Please join us. It promises to be a fun evening.
- Finally, please stop by the Jennings’ booth and introduce yourself. I will be there, along with my colleagues, Tim Brennan and Meghan Lugo. We most certainly look forward to meeting you. Jason Stepanek, who heads up our video production division, will be attending the conference and shooting video throughout. We’ll be interviewing attendees getting their perspective on the conference and on the state of healthcare marketing.
If you can’t make it to the conference, I’ll be Tweeting from various sessions and sharing whatever insights I can gather. I also hope to write a blog post each day, highlighting the festivities. If I’m really ambitious, I’ll create a storify to curate Tweets from the conference!
I hope to see you in Providence.
Posted in Marketing Conferences, healthcare conference, marketing conference | Tagged healthcare marketing conference, NESHCo, linkedin, neshco16, new england society of healthcare communications | Leave a Comment »
For me, one of the highlights of the Healthcare Marketing & Physician Strategies Summit this week came in the form of presentations from Dana Lewis (W2O Group as Director for MDigitalLife) and Margaret Coughlin (Boston Children’s Hospital), both of whom addressed the importance of online patient/family support communities. You heard me, online communities!
Over the last couple of years I’ve written more than a dozen blog posts about the relevance of online communities; written several articles for industry publications; and spoken on the subject at many healthcare marketing conferences. (If you’re interested I’d be happy to send you the short ebook I wrote on community building in healthcare.) Now I feel vindicated after hearing Margaret and Dana present at #HMPS16. Margaret shared the story of Boston Children’s online community for patients and families of their heart center. It’s a great success story with real ROI that can be attributed to the community. Meanwhile, Dana spoke about a variety of online patient communities, with particular emphasis on communities for Diabetes patients. She also mentioned the #BCSM community. If you aren’t familiar with the Breast Cancer Social Media community, you should definitely check it out!
It goes without saying that I am a believer in the relevance and importance of online communities when it comes to patient engagement. Below is a very informal video I made a couple years ago about my vision for online communities in healthcare. I was vacationing in the Blue Ridge Mountains, so please don’t judge the production quality. (It was just me and a video camera.) It is only 5-minutes long and will give you a great introduction to why I think online communities are so important to what we do as healthcare marketers. Enjoy!
Posted in patient communities, Online Communities | Tagged linkedin, online patient communities, online communities, online patient support communities, Healthcare Marketing and Physician Strategies Summit, #HMPS16 | Leave a Comment »
Alright. I flew from Washington, DC to Chicago Monday night in order to attend one of my absolute favorite conferences: The Healthcare Marketing & Physician Strategies Summit. These people at the Summit, both the attendees and the team who runs it, are like family. For me, it just feels good to interact with them. I spend a ton of time hugging people and reconnecting with old friends. It is awesome.
Having just wrapped up a full day of conferencing in Chicago, I thought I’d share the Twitter analytics for the conference to date. This is based on people Tweeting using the official hashtag: #HMPS16. As you can see from the chart on the left (provided by Symplur), we had 326 people Tweeting using the hashtag. They generated 2,267 Tweets for a total of 5,226,729 potential impressions. This year the use of Twitter at this conference seems to have escalated. Last year we had approximately 182 people Tweeting at the same event. I believe that’s a 79% increase, year over year. Perhaps that is a sign that healthcare marketers and communicators are making the move to Twitter. This coincides with a great deal of the content at the conference dealing with the digital realm – from content marketing to social media and everything in between.
Below is one more set of graphics from Symplur that shows the various influencers from the conference based on Tweet volume, mentions and impressions. You’ll probably notice some familiar faces/names: Chris Boyer, Ed Bennett, Lee Aase, Dana Lewis, Christoph Trappe, Dana Smith (one of my co-workers), Jessica Levco and yours truly. But as the analytics demonstrate, there were 316 other folks Tweeting along. That’s where the rubber meets the road. And I’m encouraged by that activity. (Click on the image below to see an enlarged version.)
Posted in healthcare conference, marketing conference, Marketing Conferences, Uncategorized | Tagged #HMPS16, Forum for Healthcare Strategists, Healthcare Marketing and Physician Strategies Summit, healthcare marketing conference | Leave a Comment »
After a day and a half of the Practical Playbook National Meeting, I am blown away by the activity on Twitter. Heading into the conference, I had no idea what to expect. The people attending this conference are not marketers (the folks I usually interact with on social media). For the most part, these are public health professionals, people who work for community organizations and government agencies, foundation professionals and clinicians employed by health systems. Let me tell you, the digital engagement has been impressive.
Heading into our the final day of #PPBMeeting, there have been 195 individuals Tweeting with the conference hashtag. I believe there are 330+ people attending the National Meeting. These individuals have generated 1,616 Tweets for a total of 2,391,582 potential impressions. See some of the Twitter analytics below, provided by Symplur.
Posted in healthcare conference, Population Health, Public Health | Tagged #PPBMeeting, practical playbook national meeting, symplur | Leave a Comment »
Late last night I flew from Bethesda, Maryland, where I was attending the Practical Playbook National Meeting, to Chicago so I can attend the last two days of the Healthcare Marketing & Physician Strategies Summit (produced by the Forum for Healthcare Strategists and the Healthcare Strategy Institute). I’ve been a part of the Summit for ages, and I wasn’t about to miss it. Judy Neiman and her team at the Healthcare Strategy Institute have been very kind to me over the years. (Shout out to Jen, Debbie, Daniel and the entire team!)
There are a number of sessions that I am eager to attend – with presenters I know and respect.
My friend Mike Easton from BVK is facilitating a session on Branding Population Health:
My friends Suzanne Hendery and Linda MacCracken, two of the sharpest healthcare marketers I know, are addressing the customer experience revolution:
The incomparable Chris Boyer is facilitating a discussion on Online Physician Profiles – a topic that we should all be focused on!
My friend Paul Griffiths, President of MedTouch, is presenting on the use of Integrated Digital Strategy for service line and content marketing.
I hope to see you at the conference. If you’re not in Chicago, perhaps we’ll cross paths online!
Posted in healthcare conference, marketing conference, Marketing Conferences | Tagged Forum for Healthcare Strategists, Healthcare Marketing and Physician Strategies Summit, healthcare strategy institute | Leave a Comment »
On Sunday morning I’m heading to Bethesda, Maryland to attend the Practical Playbook National Meeting (#PPBMeeting). It’s a conference dedicated to bringing public health and primary care professionals together, facilitating collaboration, for the purpose of driving improvements in population health. Jennings‘ digital engagement staff is part of the social media team for the conference. We’ll be Tweeting (@pracplaybook, @JenningsHealth, @dandunlop, @physicianfocus) live from all the sessions, sharing content in real time. We’ll also maintain a storify to curate the social media content. I’ll post that link as soon as it is available.
Here’s some background information on the National Meeting:
“The Practical Playbook National Meeting will be a milestone event towards advancing robust collaborations that improve population health. By bringing together key stakeholders from across sectors – representing professional associations, community organizations, government agencies and academic institutions – the National Meeting will help to catalyze a national movement, accelerate collaborations by fostering skill development, and connect like-minded individuals and organizations to facilitate the exchange of ideas to drive population health improvement.” (PPB National Meeting Website)
We’ll be on site Sunday through Tuesday. Please follow along using the conference hashtag: #PPBMeeting. I’m very excited to be a part of this conversation over the next few days. This is exactly where our focus needs to be. I hope you’ll join us. For more information on the Practical Playbook, go to https://www.practicalplaybook.org/.
Posted in Population Health, Public Health | Tagged @pracplaybook, population health conference, PPB National Meeting, practical playbook national meeting, public health collaboration | Leave a Comment »