Day Two at the Healthcare Marketing & Physician Strategies Summit saw an increase in Twitter activity but a decrease in overall impressions. On Day Two there were 182 people Tweeting, 1,047 Tweets, for a total of 1,662,085 potential impressions. (Stats courtesy of Symplur.)

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Top 10 by Impressions:

(Kudos to Jeff McPherson and Adam Lee for making the list!)


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This week I am blogging and Tweeting from the Healthcare Marketing Physician Strategies Summit in Las Vegas. Yesterday the Summit started with some terrific, high quality presentations. According to Symplur.com, we also had a healthy dose of Twitter activity on Day One of the conference (April 13, 2015). Overall, there were 855 Tweets, 173 individuals Tweeting, for a total potential of 2,313,184 impressions. Here are the Day One Twitter stats (you can click on any of the thumbnail images for a larger view):

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Health Strategy Alert Article Spring 2015
Often the time between writing an article and seeing it in print can be 4 to 6 months. That’s a long time to wait. So when the publication finally arrives, I’m always excited to see the final product.

Yesterday I received the latest issue of Healthcare Strategy Alert (2015 Vol 1). My article, “The Digital Future of Physician Marketing,” appears in this issue. As I flipped through the publication, I was so excited to see that my article is sandwiched right between pieces written by two of my friends who also happen to be healthcare marketing thought leaders: Gabrielle DeTora and Chris Bevolo. These are people I admire and respect. I could not ask for better company!

For me, this was a good reminder about the quality of Healthcare Strategy Alert. If you’re not familiar with the publication, it is distributed to members of the Forum for Healthcare Strategists. If you don’t belong to the Forum, check it out at http://www.healthcarestrategy.com/forum/.

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Where does the time go? It is nearly April and Lyle Green and I are putting the finishing touches on our presentation for the 2015 Healthcare Marketing & Physician Strategies Summit. This will be part 2 (the rest of the story) of the presentation we delivered at last year’s Summit. The reaction to our presentation last year was overwhelmingly positive with lots of questions and discussion. It was perhaps the best conference presentation that either Lyle or I have been a part of.

This year, the Healthcare Marketing & Physician Strategies Summit takes place at the Cosmopolitan Hotel in Las Vegas, April 13-15. The hashtag for the event, for those of you planning to follow along via Twitter, is #HMPS15. I’ll definitely be Tweeting and blogging from the event. The Summit is co-chaired this year by one of my good friends, Chris Boyer, so I know the content should be good.

A number of people I know, like and respect will be presenting at the Summit. As you look through the conference brochure, look for presentations by Ed Bennett, David Marlowe, Chris Boyer, Cynthia Floyd Manley (she is doing a pre-conference strategy session facilitated by another friend of mine, Stephen Moegling), Chris Bevolo, Daniel Fell, Ben Dillon, Brain Whitman, Karen Corrigan, and Suzanne Hendery. This is an amazing collection of thought leaders and quality presenters. Judy Neiman and her team at the Healthcare Strategy Institute have done an incredible job putting together this conference lineup.

I hope to see you at the Summit. My presentation with Lyle Green will be on Tuesday. We are talking about Digital Physician Relations and will share our experience piloting a new program at MD Anderson Cancer Center. We will candidly share our successes and failures! I promise.

I am continually impressed by the way dentists market themselves. I’ve written about it in the past. They are almost as good as veterinarians. (I’m being serious.) My stepdaughter had a dental appointment the other day. At the pediatric dental practice, they distribute coaster-sized card encouraging patients to share their positive experience by way of a Google Review. See the graphic below. Here’s the point: If you’re going to have to battle (and live with) negative online reviews, you had better push positive reviews to the web. Let the positive reviews diminish the value and relevance of those few negative reviews. Dentists have learned how to play the game! And the game is online reputation management while leveraging the power of brand ambassadors. (This practice also has its own blog, “Tooth Chatter.”

Dentist Review Coaster

The link on their website takes you to their Google+ page, where you are invited to submit your review. Below is a snapshot of some of the reviews that have been generated:

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I’m excited to share this information with you about the New England Society for Healthcare Communication’s Marketing After Hours, April 8, 2015. If you work in the Boston area, this is an event worth attending. The speaker, Karen Corrigan, is a friend and colleague. She will do an amazing job.

Wednesday, April 8
From 5:30-8:30 pm
Inn at Longwood
342 Longwood Ave

Are Healthcare Consumers Patients or Customers?

The Impact of Retail on Healthcare Delivery
Join us for NESHCo’s first Marketing After Hours session. We’ll gather for an evening of  networking, refreshments and a short “TED Talk” with Karen Corrigan of Corrigan Partners.The consumer experience is evolving and retailers are becoming more and more savvy about anticipating and meeting customer demands. As they innovate around on-line experiences, delivery, affinity programs and in countless other ways they are creating customers who expect high levels of service and personalization.

We’re living in not only a world where you can find any product, and probably get in delivered tomorrow, but where brands learn from your behavior and anticipate your needs. These customers are also our patients.This talk will focus on how the current consumer experience is impacting patient’s expectations of healthcare – and what we need to do as a result.Hold your spot for just $10. Hors d’oeuvres and a drink ticket included. Space is limited to register today. 

The digital home has arrived and homeowners can remotely monitor their home’s temperature and security; is there an equivalent for fitness and weight loss? By now we’ve all heard about the quantified self. In Mobile Health Design, one of the courses offered at Tufts University School of Medicine that is available through the Digital Health Communication certificate program or through the Summer Institute, Sandra Rosenbluth designed a smart mirror to track a person’s changing shape and bypass scales.

Screen Shot 2015-03-17 at 2.47.50 PMThe Certificate in Digital Health Communication at Tufts University School of Medicine covers health communication through a digital lens.  Students learn how to create targeted health communication messaging and full campaigns using the web, social media, and mobile technologies, as well as analyzing and learning from other campaigns (e.g., why the #ALSIceBucketChallenge went viral). Designed for working professionals, the certificate program can be completed on a part-time basis in one year with one week in Boston in July and all other courses offered online in the evening using WebEx. Graduate level courses include Social Media and Health, Health Literacy, Mobile Health Design, and more: go.tufts.edu/digitalhealthcommcert.

If a single course is of interest, the Summer Institute offers three courses:

  • Mobile Health Design (online), May 20 – June 17, 2015, 5:30 PM – 9:00 PM EST, Course Directors: Bradley Moore, MPH and Lisa Gualtieri, PhD, ScM. Mobile Health Design is an online course that examines the theoretical frameworks, best practices, and tools for designing mobile devices and apps for health.
  • Health Literacy Leadership Institute, June 8 – 12, 2015, Course Director: Sabrina Kurtz-Rossi, MEd. This one-week Institute is designed for professionals working in the field and students interested in improving health literacy in the United States and around the globe.
  • Digital Strategies for Health Communication, July 19 – July 24, 2015, Course Director: Lisa Gualtieri, PhD, ScM. This one-week course covers how to develop and implement a digital strategy to drive a health organization’s online presence, specifically the processes for selecting, using, managing, and evaluating the effectiveness of web, social media, and mobile technologies.

Learn more at go.tufts.edu/summerinstitute 

Certificate in Digital Health Communication

7th Tufts Summer Institute on Digital Strategies for Health Communication offered July 19-24, 2015


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