Latest Posts
New Employee Orientation as a Brand Experience
When my firm conducts a brand assessment for a healthcare organization, we always ask to sit through the new employeeContinue Reading
Why Don’t People Use Their Email Signatures?
This post falls under the heading of pet peeves. Here it is: It drives me crazy that people don’t useContinue Reading
Now taking Nominations for the #HIT100 Crowdsourced List
(The following post was written by John Lynn and originally appeared on his EMR & HIPAA blog. I am sharingContinue Reading
Is Your Marketing Firm Certified HIPAA Compliant?
In your job as a marketing professional within a hospital or health system, you work with a variety of businessContinue Reading
Another Reason Why I Love Being a Healthcare Marketer
In my role as a healthcare marketing consultant, I get to meet a lot of people. When we conduct aContinue Reading
Guiding Principles and Winning Healthcare Marketing Awards
When my business partner and I took ownership of Jennings, we agreed to a couple of guiding principles: In everythingContinue Reading
Final Twitter Analytics for #NESHCo17
Here are the final, cumulative Twitter analytics for all three days of #NESHCo17 – the Spring Conference of the NewContinue Reading
A #NESHCo17 PhotoblogÂ
Here is a collection of my photos from the 2017 Spring Conference of the New England Society for Healthcare CommunicationsContinue Reading
#NESHCo17 Day Two Twitter Analytics
Day two at Spring Conference of the New England Society for Healthcare Communications (#NESHCo17) was an unqualified success. My congratulationsContinue Reading
#NESHCo17 Day One Twitter Analytics
Day One at the Spring Conference of the New England Society for Healthcare Communications (NESHCo) was outstanding. The pre-conference workshopContinue Reading
