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Final Record-Setting Twitter Analytics for #SHSMD18
The Twitter traffic for #SHSMD18 was phenomenal. After a down year in 2017, we rebounded to have a record yearContinue Reading
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#SHSMD18 Twitter Analytics Through Tuesday, October 9, 2018
It is official. #SHSMD18 Twitter traffic has crushed #SHSMD17. Here’s a shoutout to all 344 individuals who have Tweeted usingContinue Reading
#SHSMD18 Twitter Activity On A Record Setting Pace
By the end of the day on Monday, October 8, 2018, Twitter impressions from the #SHSMD18 Conference had reached theContinue Reading
#SHSMD18 Day One Twitter Analytics (October 7, 2018)
Each year, while attending the annual SHSMD Connection Conference, I share the Twitter analytics via my blog. I’m intrigued toContinue Reading
My #SHSMD18 Pre-Conference Un-Workshop
Knowing that I would be attending the 2018 SHSMD Connections Conference in Seattle this October, I booked a pre-conference retreatContinue Reading
Creative Testing Methodology That Actually Works
I’m not a fan of testing creative (campaigns, ads, tv commercials, messaging, etc.) with focus group participants where one individualContinue Reading
2018 Cancer Awareness Advertising Awards
For years, my firm has entered our work in the Cancer Awareness Advertising Awards (CAA Awards). The CAA Awards isContinue Reading
Don’t Be So Quick To Judge New Brand Identities
I was just starting to get comfortable with Carolinas HeathCare Systems’ new name (Atrium Health) when I read yesterday thatContinue Reading
Lessons from Judging Healthcare Marketing Award Competitions
This week I served on the judging panels of three award competitions: Wego Health Awards, the Pelican Awards (Louisiana) andContinue Reading
Hurricane Preparedness & Healthcare Marketing
This week I have been distracted by the approach of Hurricane Florence. In fact, on Tuesday I spent eleven hoursContinue Reading
