epatient-dave2Tuesday was a remarkable day. For me, it started out in the mountains of New Hampshire at the New Hampshire Hospital Association’s Annual Meeting. I was invited to introduce the day’s keynote speaker, ePatient Dave (Dave deBronkart). This is a man who I have followed for many years on social media, and someone I hold in high regard. He, and others in the ePatient movement, has influenced the way I think about healthcare and healthcare marketing. Dave’s presentation was outstanding. He certainly did not disappoint.

screen-shot-2016-09-21-at-9-11-13-pmThen, later that day, on Tuesday evening, the weekly healthcare leadership Twitter chat featured a discussion on “Ten Years of ePatient Emergence.” The chat’s guest host was none other than ePatient Dave! Click here to read the blog post that went along with Tuesday night’s chat. By the way, the analytics for the Twitter chat were through the roof!  Check out the numbers to the left and below (courtesy of Symplur): more than 2,500 Tweets with nearly 23 million potential impressions. (Click on the image below to enlarge.)


During the #HCLDR chat, participants were asked to name the epatients that they follow on Twitter. I thought it would be helpful if I shared some of those Twitter handles with you. Following these epatients on Twitter is a great way to learn more about the epatient movement and the perspective of the patient. (Some listed below are not ePatients, but are patient activists, advocates or evangelists.) The list below is in no way complete and the Twitter handles appear in no specific order.


The Society for Participatory Medicine

What is an ePatient? – Stanford Medicine X

In-Depth: Rise of the ePatient Movement

Dave deBronkart: Meet e-Patient Dave – TEDxMaastricht



@aaronecarroll (also MD)


































Resources: If you are interested in learning more about the epatient movement and patient empowerment, here are links to a few resources, including some blog posts I’ve written previously.

book-imageMy mother worked so hard to turn me into a reader. She would be proud to know that I am writing about the value I place on reading. From a business perspective, I think reading is essential; from a personal perspective, reading helps to chill me out. For whatever reason, books make me happy! (That wasn’t the case when I was a kid.)

The bad news is that lately I have fallen behind in my reading. The stack of business and marketing books that I want to read is growing by the day. Hopefully this fall will be a good time for catching up on reading. I’ve heard of seasonal reading patterns although I’ve never tracked mine. It is likely that I do more pleasure reading (fiction) in the summer months and business reading in the fall and winter. Perhaps that’s just an excuse for failing to keep up over the last few months. In any event, the books are here, waiting to be read.

Feeling overwhelmed, I thought I’d share my reading list with you, along with links to each of the books on Amazon. Misery loves company.

I’d love to hear what you’re reading and finding to be of value! Please feel free to share by leaving a comment.

The Patient Will See You Now, Eric Topol, MD

The Internet of Healthy Things, Joseph C. Kvedar, MD

Hacking Healthcare: A Guide to Standards, Workflows, and Meaningful Use, Fred Trotter

Trauma Room Two, Philip Allen Green

The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age, Robert Wachter

Results: The Future of Pharmaceutical and Healthcare Marketing, RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, and Roger Zan

Healthcare Disrupted: Next Generation Business Models and Strategies, Jeff Elton and Anne O’Riordan

The American Health Care Paradox: Why Spending More is Getting Us Less, Elizabeth H. Bradley

Reinventing American Health Care: How the Affordable Care Act will Improve our Terribly Complex, Blatantly Unjust, Outrageously Expensive, Grossly Inefficient, Error Prone System, Ezekiel J. Emanuel

Healthcare Disrupted: Next Generation Business Models and Strategies, Jeff Elton

General Business Books:

Elon Musk: Tesla, Space X, and the Quest for a Fantastic Future, Ashlee Vance

Power Score: Your Formula for Leadership Success, Geoff Smart, Randy Street and Alan Foster


#SHSMD16 Attendees Participating in the #HCLDR Twitter Chat from Eataly Chicago on Tuesday Night

We have once again wrapped up another successful annual conference of the Society for Healthcare Strategy & Market Development. My thanks to the staff at SHSMD and the volunteers who worked so hard to make this event a success. For me, Ann Compton and Don Berwick were the stars of the show. Their keynote presentations were right on point. Lunch at Giordano’s was definitely another highlight! Finally, sitting in on the #HCLDR Twitter Chat on Tuesday night from SHSMD’s event at Eataly Chicago was an unexpected treat. It was so cool to have seven SHSMD attendees sitting around a large table and participating in the chat. For several of them, this was their first Twitter chat of any type. I really got a kick out of that!

I’ve been reporting the daily Twitter analytics from the conference. Here are the aggregate Twitter analytics for the entire #SHSMD16 conference (Sunday – Wednesday). The graphs are courtesy of Symplur. I’ve also shared information of the top influencers from the conference. Enjoy!





Things slowed down a bit on Twitter at Day Three of the Annual Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association (#SHSMD16).  Impressions were down by more than 1 million compared to the prior day’s total, and Tweets were down as well. Interestingly, we had more people Tweeting on Day 3 than on Day 2.

Below are several graphics from Symplur that depict the Twitter analytics for the day (Tuesday, September 13th). Also check out the top Twitter influencers using the #SHSMD16 hashtag. It is rare that I appear on a list with Don Berwick, so this was a good day!





Day Two at #SHSMD16 turned out to be a busy day on Twitter for conference attendees. The group logged over 2,100 Tweets for a potential 5,450,398 impressions. In all, 410 individuals Tweeted using the conference hashtag. That is data for one day only – September 12, 2016. (Data courtesy of Symplur.)

To get a sense of Twitter adoption and use by healthcare marketing professionals, at the 2014 SHSMD Conference (all three days combined) 412 unique individuals Tweeted at total of 2,286 Tweets for a potential 2,996,564 potential impressions on Twitter. That’s over three days. It’s an interesting comparison.

Take a look below for detail on the top Twitter users and influencers at the conference on Day Two.




If you’re looking for great people to follow on Twitter during the #SHSMD16 Conference, here’s a list of some of the most engaged Twitter users in attendance. I’ve provided links to their specific Twitter accounts.


The healthcare marketing, communications and strategy professionals attending the annual conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association got off to a great start on Twitter. On day one of the conference, we had 193 unique individuals sending out Tweets with the #SHSMD16 hashtag. There were a total of 707 Tweets, accounting for a total of 1,802,740 potential impressions.

With the help of Symplur, I’ve shared a few graphics depicted the Twitter analytics from day one, along with information on the top influencers. Enjoy!




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