Latest Posts
Brand Experience is Foundational
Truth #1: Brand perception is largely driven by brand experience – whether that is your experience or the experiences thatContinue Reading
Barriers to Developing Healthy Habits
Warning: This is a rant. Is it just me or do people really not want their friends, colleagues, and peersContinue Reading
Please Get It Right: Blog vs. Blog Post
One of my pet peeves is when people refer to “blog posts” as “blogs.” It is not uncommon to hearContinue Reading
Be Kind To Your Agency Team Members
New research conducted by Digiday shows that 32% of agency professionals report being worried about their mental health (no distinctionContinue Reading
Women and Retirement: What To Expect and How to Prepare
My good friend and writer extraordinaire, Roxanne Jones, is co-authoring a book on life after retirement for women (Leslie InmanContinue Reading
In One Inspired Move, Atrium Health Elevated Its Brand
Today I’m thinking differently about Atrium Health and its future. That’s because this month, Rasu Shrestha, MD joins Atrium HealthContinue Reading
The Phlebotomy Controversy
Years ago, when hospitals were first testing the waters of social media, I was helping to manage social media forContinue Reading
NESHCo Opens Registration for 2019 Spring Conference
NEHSCo’s 2019 Spring Conference, one of my favorite events of the year, will be returning to the Omni Providence Hotel,Continue Reading
2019 #HITMC Awards Now Taking Submissions
The annual Healthcare and IT Marketing Community (HITMC) Awards celebrate the best work and people in healthcare marketing, PR andContinue Reading
Hey New England, Lamplighter Awards Early Deadline Is January 21, 2019 #LoveTheLamp
For the last few weeks, my team at Jennings has been preparing Lamplighter Award entries for our various healthcare clientsContinue Reading
