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Archive for the ‘Healthcare Marketing Conference’ Category

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If you’re looking for a great learning opportunity and a chance to connect with more than 750 healthcare marketing, strategy, and physician relations executives, I’ve got a suggestion for you. I suggest you consider attending the 22nd Annual Healthcare Marketing & Physician Strategies Summit! This year’s event will be held in Austin, Texas, May 8 – 10, 2017 at the JW Marriott Resort. The Summit is one of the leading conferences in the healthcare arena for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups.

In the spirit of transparency and full disclosure, I’ve been on the faculty of the conference for a decade. From my perspective, this conference is the perfect size – still small enough with 750 attendees to allow for more meaningful networking and socializing. More important than that, Judy Neiman, president of the Health Strategy Institute and the event organizer, is incredibly thoughtful in the way she select speakers and topics for each forum. She canvases her network of industry thought leaders and builds a learning experience that is hand crafted to meet the needs of healthcare marketers, strategists and communicators (among others). It is this hand-on attention to detail that leads to a winning conference agenda.

This year Judy asked me to develop a presentation related to innovative practices in online community development. I’ve recruited two terrific speakers who will show the relevance of online communities to patients and healthcare professionals. My first panelist, Cindy Price Gavin, is the founder of an online community for people with Pancreatic Cancer called Let’s Win. This is an remarkable platform that enables patients, doctors, and researchers to share fast-breaking information on potentially life-saving pancreatic cancer treatments and trials that go beyond the standard of care. Through Let’s Win, patients and their families can exchange information about their diagnoses and the science-driven treatments they have undertaken beyond traditional protocols, and share what they learn from others with their medical team. I also have Colin Hung on my panel. Colin is a healthcare social media influencer and thought leader. He works for Stericycle Communication Solutions, but is perhaps best know as one of the founders of the Healthcare Leadership Twitter Chat and community.  (You can check out the Healthcare Leadership Blog here.) The #HCLDR chat and community is made up of physicians, nurses, public health professional, healthcare IT professionals, marketers, hospital administrators, patient advocates, patients and more. It is an amazing community that comes together every Tuesday evening to address a new topic. Here’s the write-up for our session:

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I hope to see you at the 2017 Healthcare Marketing and Physician Strategies Summit! It truly is one of my favorite events of the year.

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The 2nd Annual Western New England Healthcare Marketing Symposium will take place in Northampton, Massachusetts on April 7th, 2017. Last year’s event was sold out and received great reviews. Attendees will pay $65 for a full day of learning, sharing and networking. Lunch is included! Our goal was to make this day of learning extremely high in value while keeping costs as low as possible.

This year the presenters will cover a diverse range of topics including developing personas to help you create powerful, personalized communication; effectively integrating digital video into your content marketing program; brand journalism for the healthcare organization; integrating digital communications into your marketing for referring physicians; and what we can learn from 30 years of listening to physician feedback gathered through qualitative and quantitative research. Each speaker will present practical, actionable information that you can take back to your office and put into practice immediately. Registration is now open. To learn more or register, go to http://www.jenningshealthcaremarketing.com/wnehms/.

And yes, I will be presenting at this year’s symposium. My topic is digital physician marketing. As physicians become more savvy about social media and digital communication, how do we integrate digital platforms and communication channels into the marketing mix? As a result of this digital revolution, how will the role of the physician liaison change in the years to come? And for anyone who is interested, I can almost guarantee that several of us will be gathering immediately after the event for a social hour at a nearby pub. The discussion will continue there for any who are interested.

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screen-shot-2016-11-06-at-12-25-16-pmFor the next couple of days I’ll be attending the Healthcare Internet Conference (#hcic16) in Las Vegas. Yes, I will be spending election night in Vegas. Look for my Tweets and posts. If you’re attending the conference, please come up and say hello! I’d enjoy having the opportunity to connect.

screen-shot-2016-11-06-at-12-42-16-pmAs always, I look forward to spending time with many of my friends and colleagues from the world of digital health and healthcare marketing. It is also rumored that Jennings (my firm) will receive a 2016 eHealthcare Leadership Award at the event. So that might be a highlight for my team. Our digital partners and good friends at Silvertech will have a booth in the exhibit hall (#97). Please stop by and show them some love! I know they would enjoy sharing their thoughts on how they can help streamline your digital marketing strategy to better serve your key audiences. I believe Jeff and Samantha will be staffing their booth.

So many of the presenters this year are my friends and colleagues. If you get a chance to see presentations by any of these people listed below, I strongly recommend it. (I didn’t list all the co-presenters for each session.)

  • Pre-Conference Workshop – Mapping the Journey from MarCom to MarTech, Karen Corrigan
  • Pre-Conference Workshop – Break the Record: How to Activate and Engage Your Community via Patient Portals, Suzanne Herman
  • Make Your Health Content Smarter Than Google, Ahava Leibtag
  • The Ultimate Online Physician Promotion Strategy: Filling Schedules, Implementing Online Reviews and Monitoring Reputations, Ben Dillon
  • Building a Brand with Digital Engagement, Chris Bevolo
  • A Healthier Redesign Through a Diet of Data and KPIs, Andy Gradel
  • Organizing your Team for CRM Success, Carla Bryant
  • Create and Clarify Your Vision: How HAP Achieved Digital Strategy Transformation, Dustin Hoffman, Sandra Fancher
  • Healthcare. Remixed, Zubin Damania, MD, Founder, Turntable Health | ZDoggMD (Zubin is amazing! This is a must see general session.)

I hope to see you in Vegas!

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screen-shot-2016-10-27-at-12-17-26-pmThis morning I had the pleasure of moderating a panel discussion as part of NESHCo’s 2016 Virtual Conference (New England Society for Healthcare Communications). The subject of our conversation was emerging media’s role in healthcare marketing. I had three terrific social media marketers on the panel with me:

  • Carol Vassar is a social media specialist at Hartford Healthcare. She previously worked at the American Red Cross and Connecticut Department of Public Health.
  • Nate Bae Kupel is a Senior Consultant with Crescendo Consulting Group, a Portland, Maine-based marketing, research, and communications firm.
  • Cat Mooney is a digital strategist with experience in higher education, healthcare, startups & digital publishing. She brings a holistic approach to developing integrated strategies and digital road maps for her healthcare and non-profit clients at Charles River Interactive.

By my judgment, the Virtual Conference was a great success. We had 25 people Tweeting along, using the #NESHCoEDU hastag. They generated 196 Tweets in just under four hours. And they accounted for nearly 400,000 impressions on Twitter.

Below are the Twitter Analytics as reported by Symplur. You’ll also see information on the top influencers from the conference. Enjoy.

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Here are the final Twitter analytics for the two full days of the 2016 Connected Health Symposium, as reported by Symplur. In total, 785 people Tweeted over the two days using the conference hashtag (#cHealth16). There were 3,126 Tweets which amounted to an average of 65 Tweets per hour. Of course, the actual Twitter activity was concentrated during the hours that the conference was open. The total number of potential impressions generated over the two days was 19,211,389. Very respectable numbers.

Below you’ll find the analytics from Symplur as well as data on the top influencers on Twitter during the Symposium. I learned a great deal at the conference and had a great time Tweeting (and Retweeting) with these influencers. It was an honor to take part in the conference.

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screen-shot-2016-10-20-at-8-26-23-pmToday I attended the first day of the Connected Health Symposium at the Seaport World Trade Center in Boston. It was an incredible day! Tomorrow should be equally amazing.

According to Symplur, Day One at the 2016 Connected Health Symposium was quite active on Twitter. There were 471 unique individuals Tweeting using the official #cHealth16 hashtag. They generated 1,736 Tweets that represent a potential 10,324,909 impressions. Not a bad day!

Below you will find additional analytics provided by Symplur, including data on the leading influencers on Twitter. Influencers are segmented by number of Tweets, number of potential impressions, and number of mentions. These influencers would be great people to follow if you have an interest in connected health, digital health and/or digital health technology. There’s also a snap shot of Tweet volume throughout the day. Enjoy the analytics and keep Tweeting! (click on an image to enlarge)

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