The Authenticity of Video
Over the years, I’ve written blog posts and presented at conferences where I discussed the power of video in contentContinue Reading
Category: Physician Videos
Introducing Your Clinicians Through Video
If we took a patient-centric approach to the physician finder, what would that look like? Here’s a brief video givingContinue Reading
Using Video To Engage Individuals Considering Weight Loss Surgery
People considering enrolling in a comprehensive weight loss program, one that includes bariatric surgery, typically do a lot of researchContinue Reading
Behind the Scenes; Three Days at Saint Mary’s Hospital
Last week one of my firm’s production crews spent three days shooting video at Saint Mary’s Hospital in Waterbury, Connecticut.Continue Reading
10 Tips for Creating Engaging Videos
I recently wrote a blog post for the Tampa Bay Chapter of the American Marketing Association. They were interested inContinue Reading
It’s Time To Talk About Hospice
Over the last several months I have come to know Hospice intimately. The role that these healthcare professional play atContinue Reading
Physician Introductions on Video
For some time now I have been on the video bandwagon. Video is the ideal platform for effective, authentic storytelling.Continue Reading
Video Content to Humanize Your Healthcare Brand
We work in what should be a very human business – healthcare. Often it doesn’t live up to that. ButContinue Reading
Physician Marketing Physician Relations Physician Social Media Physician Social Networks Physician Videos
Digital Physician Relations: Moving Beyond a Model of Interruption
A couple of weeks ago I had the honor of presenting at the annual conference of the American Association ofContinue Reading
Filming Patient Stories
I spent three days this week in Massachusetts filming patient stories and conducting clinician interviews on video (physicians and physicianContinue Reading
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