Establishing Brand Relevance with the Language of Love
I would argue that the greatest challenge facing healthcare organizations today is our employment crisis. In an article Stephanie GonthierContinue Reading
Category: Articles
Article: The Case for Strong Partnerships Between Free Clinics and Health Systems
Back in November, I had a conversation with Jane Weber Brubaker about the important role free and charitable clinics areContinue Reading
Recommended Reading: Systemic Racism, Healthcare, Hope, and Death
In this moment, as I strive to learn more about systemic racism and disparities in healthcare, I am overwhelmed byContinue Reading
Article: Preparing Your Post-Pandemic Marketing Strategy, Part I
Over the last couple of weeks, Jared Johnson and I have been working on a series of articles that willContinue Reading
Sharing: COVID-19 Update; A Message From Concerned Physicians
From the outset, my friend Howard Luks, MD, has been a constant, trustworthy source of quality information about the coronavirus.Continue Reading
New Article: The Art of the Interview
Back in November, I was interviewed by Marcia Simon of eHealthcare Strategy & Trends. She was interested in learning aboutContinue Reading
The Role of Innovation and Technology in Healthcare Transformation (Health IT)
If you’re interested in the role of innovation and technology in healthcare transformations (one example is telehealth), I cover thisContinue Reading
Video Post: The Expanded Role of the Healthcare Marketer
In June of 2016 I published an article in Healthcare Marketing Report titled “The Expanded Role of the Healthcare Marketer.”Continue Reading
Healthcare Marketing as Community Building
Each year, Richard Cohen of Healthcare Marketing Report asks me to write a Point of View piece (POV) for hisContinue Reading
Being Known By The Company You Keep
Often the time between writing an article and seeing it in print can be 4 to 6 months. That’s aContinue Reading
The Healthcare Marketer 