Dan2The Healthcare Marketer (THM) is a blog hosted by Dan Dunlop, principal of Jennings, a healthcare marketing agency with a specialty in audience engagement. The site is designed to be a resource for healthcare marketing professionals. Many of the posts are simply reflections of Dan’s daily experiences as a marketing and brand consultant within the healthcare industry. If it’s interesting or thought provoking, it may well find its way to this site. Intriguing articles and new books will always be fodder for new posts. At its core, this blog is about sharing, learning and growing as marketing professionals.


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17 comments on “About

  1. Just read your Sept. 25 blog and owe you double thanks. First for the interesting article by Ochman as I try to encourage clients to consider social media. Second, for the tip on digiday. Now that I’ve found you I intend to follow your blog, since healthcare is a large component of my own writing business.

    So, for all of the above, I’d like to add you to my professional network on LinkedIn. I’m rebuilding my freelance business and my online presence after a seven year stint at a Virginia hospital. What say ye?

    – Karel Juhl

  2. Hi Dan,

    I recently retired from 35+ years in private practice of dentistry. I am working as an account exec with a relationship marketing company called Doctor Relations.

    I have set up a blog site listed for you that will concentrate on helping healthcare professionals understand marketing and business principles. It will have nothing to do with my affiliation with Doctor Relations. I hope to provide info so doctors can make better decisions. I want to network with others so I can provide relevant info. I am considering a webinar featuring top people in business, media, management and marketing that can help docs understand business principles that they lack from my perspective.

    If successful, I hope it will generate income as well as open up the potential to do some speaking engagements as well. I’m just starting on this path. From Technorati I found you. Any advice on the path I am starting? At almost 64 I still love to learn and impart knowledge.

    My best,


  3. Hi, nice to meet you !

  4. Please remove Gail Winslow-Pine from your database and replace with:

    Morgan Smith
    Director of Marketing
    Catholic Medical Center
    100 McGregor St.
    Manchester, NH 03102

    Thanks very much.

    Barbara J. Coapland

    • dandunlop

      Hi Barbara, what database is Gail currently on? I’ll gladly add Morgan to my email distribution list for when I send out eblast/eNewsletter. Not sure what list Gail is on? LEt me know. I’ll do whatever I can to help. Thanks! Dan My direct email is ddunlop@jenningsco.com

  5. Sheri Mills


    I enjoy your newsletter and would be interested in receiving it regularly. I am very active in the Healthcare industry in South Florida. I am with Windstream which is a telecommunications provider offering solutions from copper lines, DSL, T1, PRI, SIP, MetroE, Custom Fiber Networks, MPLS, Data Center and managed Network Security.

    I am finding most physician practices are not being educated on what technology they need from their service provider to make all of the new EMR, E-Prescribing, etc platforms work effectively.

    I look forward to connecting and hearing from you.

    Sheri Mills

    • dandunlop

      Hi Sheri, you can subscribe to this blog and get notifications each time I write a new post. That may be the best way to stay connected. Thanks for your kind words.

  6. I just found your blog and THM information. Sorry I did hot hear about this earlier…

  7. Andrea Granja


    I just found your blog and bought Joe Public Doesn’t Care About Your Hospital. I run a Hospital in Guayaquil, Ecuador and am extremely interested on your newsletters.

    Is there any other book you can recommend besides Joe Public?

    I look forward to hearing from you,

    593 99572923

    • dandunlop

      Andrea, thanks for your comment on my blog. If you give me more specific feedback about your areas of interest (is it limited to healthcare marketing or more about running a hospital) I can definitely recommend additional books. I’m happy to do so. My book should be finished this fall and I will gladly share it with you at that time.

      Please let me know how I can help. And I encourage you to keep following the blog. I’d love to learn more about how you are promoting your hospital in Ecuador.

      Dan Dunlop

  8. Hi Dan,

    Working for a strategic advertising agency with a strong focus on healthcare, I am always looking for new, relevant and thoughtful articles in the field. I really enjoy reading your blog.

    My agency, Mangos (www.mangosinc.com) has deep roots in all facets of healthcare marketing. We like to work with bold thinkers and doers and exploit the white space – be where others are not. Stand out in a crowd of doctors on billboards.

    Recently, we’ve launched groundbreaking campaigns for Lehigh Valley Health Network and Children’s Hospital at Lehigh Valley Hospital. We basically took all the rules of healthcare marketing and threw them out the window. We let the patients speak us, rather than us speaking for ourselves. We didn’t make competitive claims. We didn’t feature any docs. We targeted women by using men in our ads.

    I’d love for you to take a look at our case stories on our website (www.mangosinc.com). We’ve also done some great work for Main Line Health, which is also included in a couple case stories. Maybe something there can give you great inspiration for your writing.

    I’d love to hear what you think!

    Best regards,
    Tracy Rutolo

  9. Hello Dan,
    I just found your blog doing an internet search. I am fairly new to healthcare marketing, so have lots to learn and see that this is a place to come for information. The client I want to support is an East Coast Neurosurgery Department. I am comfortable with digital marketing, but have a lot to learn in other areas. One thing I’m looking for is a really strong healthcare marketing conference. I’ve searched for reviews of conferences, but very very little comes up. I also looked around on your blog and see that you attend many conference, but I can only attend one a year, so want to find the one that best fits my needs and will offer lots opportunities to learn. Any leads, or best of conferences you can share would be a terrific help.

    • dandunlop

      Brigitte, there are a couple I would recommend: The Healthcare Marketing Strategies Summit produced by the Forum for Healthcare Strategists, and the annual SHSMD conference. Both are excellent. The Summit is smaller and I like that. It is more intimate and allows for more one-on-one interaction. SHSMD is very large and that means lots of sessions and variety of presentations. You can’t go wrong with either of them.

  10. How can I sign up for your webinar?

  11. Hi Dan,

    Do you have an editorial calendar for next year?

    • Hi Caroline, I don’t have an editorial calendar for the blog. Is that what you mean?

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