Probiotics TV Spots Censored for Poop References
Garden of Life has launched a “Poopowerment Campaign” that will run through the end of the year on cable channels.Continue Reading
Category: Advertising Campaigns
Snowpeople Celebrate Diversity and Inclusion
Canadian restaurant chain, Tim Horton’s, has created an amazing holiday TV spot with the help of its agency, GUT. IContinue Reading
Free Clinics Emerge!
“Free clinics have passed the point in history when they can exist below the radar. At the same time, policymakersContinue Reading
Healthcare Advertising I Love
This campaign from CHOC (Children’s Hospital of Orange County) is remarkable; it speaks to me. It is great work andContinue Reading
Do Not Go Gentle Into That Good Night
The drug industry’s major lobbying group, the Pharmaceutical Research and Manufacturers of America, recently launched a powerful image campaign anchoredContinue Reading
More Hospital Print Ads
Here’s another group of hospital and healthcare print ads that I clipped last week from Southwest Airlines’ in-flight magazine. TheseContinue Reading
This Hospital Celebrates Christmas
Lexington Medical Center (West Columbia, SC) is known for its annual Christmas TV commercials, and has just launched its 2015Continue Reading
Breakthrough Innovation in Surgical Robotics!
Consider this surgical robotics ad for Venti Medical Center a cautionary tale; it goes to the extreme to demonstrate theContinue Reading
In Healthcare Marketing, Simple Is Good
A few months ago I was contacted by a writer (Lisa Ellis) for Strategic Health Care Marketing who was interestedContinue Reading
A Brand Elevation Campaign
It is not unusual to run into a hospital or health system where there is a gap between how theContinue Reading
The Healthcare Marketer 