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Alright. I flew from Washington, DC to Chicago Monday night in order to attend one of my absolute favorite conferences: The Healthcare Marketing & Physician Strategies Summit. These people at the Summit, both the attendees and the team who runs it, are like family. For me, it just feels good to interact with them. I spend a ton of time hugging people and reconnecting with old friends. It is awesome.

Screen Shot 2016-05-24 at 7.07.45 PMHaving just wrapped up a full day of conferencing in Chicago, I thought I’d share the Twitter analytics for the conference to date. This is based on people Tweeting using the official hashtag: #HMPS16. As you can see from the chart on the left (provided by Symplur), we had 326 people Tweeting using the hashtag. They generated 2,267 Tweets for a total of 5,226,729 potential impressions. This year the use of Twitter at this conference seems to have escalated. Last year we had approximately 182 people Tweeting at the same event. I believe that’s a 79% increase, year over year. Perhaps that is a sign that healthcare marketers and communicators are making the move to Twitter. This coincides with a great deal of the content at the conference dealing with the digital realm – from content marketing to social media and everything in between.

Below is one more set of graphics from Symplur that shows the various influencers from the conference based on Tweet volume, mentions and impressions. You’ll probably notice some familiar faces/names: Chris Boyer, Ed Bennett, Lee Aase, Dana Lewis, Christoph Trappe, Dana Smith (one of my co-workers), Jessica Levco and yours truly. But as the analytics demonstrate, there were 316 other folks Tweeting along. That’s where the rubber meets the road. And I’m encouraged by that activity. (Click on the image below to see an enlarged version.)

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The first day of the National Professional Development Conference for Institutional Advancement of the Association of American Medical Colleges (AAMC) has come to an end. Amy Lynch kicked things off with a high energy and entertaining keynote presentation. That was followed by a poolside dinner and networking event.

Screen Shot 2016-04-13 at 11.42.19 PMTwitter Metrics: Through Day One of the conference, we had 45 individuals Tweeting using the official #GIA16 hashtag (it was registered with Symplur). Those individuals generated 195 Tweets with the potential for 573,175 impessions. I expect a lot more Twitter activity tomorrow with a full day of educational sessions. (See the numbers below)

One thing that impressed me is that the AAMC is curating social media activity from the conference via Storify. Use this link to access the Storify.

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Earlier this week I wrote a post about Duke University School of Medicine’s new Center for Population Health Sciences. My premise was that, as healthcare marketers, we are all going to be in the population health promotion business sooner or later. So we need to start paying attention!

Screen Shot 2016-03-15 at 3.01.18 PMTo that end, my team and I have front row seats on the population health management express. We’ve spent the last year working with The Practical Playbook, a collaboration of the De Beaumont Foundation, the CDC, and Duke’s Department of Community and Family Medicine. The Practical Playbook exists to encourage, inform and facilitate collaboration between public health organizations and healthcare organizations (hospitals, health systems, primary care providers) with the ultimate goal of positively impacting population health. This spring the Practical Playbook is holding its first ever National Meeting, May 22 – 24, at the Hyatt Regency, Bethesda, MD.

“The Practical Playbook National Meeting will be a milestone event towards advancing robust collaborations that improve population health. By bringing together key stakeholders from across sectors – representing professional associations, community organizations, government agencies and academic institutions – the National Meeting will help to catalyze a national movement, accelerate collaborations by fostering skill development, and connect like-minded individuals and organizations to facilitate the exchange of ideas to drive population health improvement.” (National Meeting Website)

My belief is that this conference will spend more time on the “how” of population health management through collaboration, rather than the “why.”  Attendees should leave the meeting with knowledge, case studies, contacts and resources that help organizations develop collaborations and programs that address the social determinants of health – within the community. For more information, go to http://nationalmeeting.practicalplaybook.org/.

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This is an incredibly well-written piece about how we deal with death today, versus how it was once done. Well worth the read.

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Consider this surgical robotics ad for Venti Medical Center a cautionary tale; it goes to the extreme to demonstrate the banality of many hospital ad campaigns promoting leading edge technology. When I see ads touting new technology I always try to imagine the consumer looking at the ad with a big thought bubble over her head asking “So What?” I often clump these ads together with those promoting national rankings. If we’re going to talk about technology and rankings, we need to make it relevant (more about the consumer and less about us). Otherwise, it is just more narcissistic spewing and self-absorption. If we want to engage consumers, we need to find ways to talk about things they care about. And that starts with listening to them and caring about what they have to say. For many healthcare organizations, it will involve a major cultural shift.

3988 Venti ad


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To celebrate Halloween (one of my favorite holidays) I created this video using JibJab. It cost me $1.99 to produce this little video which features my friend Donald (vampire), my wife Scotti (witch), my daughter Meg (werewolf), my sister Colleen (mummy) and myself (the green guy). Enjoy the video and have a fun Halloween weekend.

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Screen Shot 2015-10-15 at 5.42.33 PMJorge Muniz, a physician assistant and self-taught cartoonist, is an innovator. He has created an amazing collection of educational and entertaining illustrations (cartoons) designed to help students in the field of medicine recall complex medical concepts. Ultimately this is supposed to help them when taking medical exams. The illustrations found on Jorge’s website bring together his passions for art and medicine. Jorge’s concept is appropriately called Medcomic.

According to Jorge introducing memorable cartoons into the learning process makes it easy to recall important information when students are taking exams. Seems simple enough. Yet his approach is groundbreaking. It reminds me of Jonathan Gruber’s use of a comic book to introduce the concept of healthcare reform –  Healthcare Reform: What It Is, Why It’s Necessary, How It Works.

Jorge has recently started a Kickstarter Campaign with a goal of $15,000. Last time I checked he had exceeded $9,000 in pledges. He will use the funds to turn his illustrations into a book. I love what Jorge is doing and am excited to share his story here. I invite you to check out Jorge’s work and consider supporting his Kickstarter Campaign.

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