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Screen Shot 2016-07-06 at 8.11.02 PMEach year on Twitter, people who live and work in the healthcare IT / healthcare social media space give special recognition to those individuals who they regard as top influencers. It’s called the #HIT100. For a one week period, people Tweet their nominations for the #HIT100 list (last year it was the #HIT99) using the #HIT100 hashtag. This year I’m nominating people like @colin_hung, @reginaholiday, @cancergeek, @subatomicdoc, and @JoeBabaian, among others. There are so many terrific people to be recognized.

Last year, due to some strange anomaly, I was #16 on the list. There were some incredible people on the final list, like my good friend Colin Hung (#3), and I was honored to have my name appear with theirs.

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If you’d like to participate in the #HIT100 nomination process, here’s some pertinent information:

NOMINATION RULES:

  • Nominations start Friday July 1st 2016 at 6PM and end on Friday July 8th at 6PM
  • Only one person at a time may be nominated.  Multi-nominations in one tweet will not be counted though they might form part of the analytical information base
  • Only direct nominations will be counted.  Retweets will not be counted though they may be analyzed for further enjoyment
  • Favorites will not be counted though they may be analyzed for further entertainment
  • There will only be one cycle of nominations.  No delegates or super-delegates here
  • I reserve the judgement to disqualify a nomination that I find suspicious for any reason
  • You are encouraged to include one of the optional hashtags above so that we can process with analytics to get some statistics about each one of them
  • You can add a sentiment to the end of the nomination
  • You must have fun and please follow each other as you discover new members of our community

SAMPLE NOMINATION TWEETS:

I nominate @dandunlop (or whomever) for #HIT100. An innovative thinker, content developer, blogger and speaker. #HCSM #HealthIT

I nominate @dandunlop (or whomever) for the #HIT100 for developing innovative content relative to digital #hcmktg & #hcsm. #HealthIT

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Just last week I wrote a blog post about hospitals using local art to help create healing environments. Another trend I support is the move by hospitals and healthcare organizations to introduce healthy food options into their cafeterias. Some have even eliminated fast food options (Wendy’s, McDonalds) from their facilities.

It is my belief that those of us who work in healthcare, whether we’re vendors, consultants or direct hospital employees, should model healthy behavior. And those of us in management positions should work to create healthy environments for our employees.

Screen Shot 2016-06-26 at 3.00.26 PMAfter 15 years in our old location, my firm recently moved our North Carolina office to a new location. This gave us the opportunity we needed to create a more healthy and positive workspace for our employees. For years we’ve lived with a tiny kitchen area that was just big enough for a microwave, coffee maker, and a dorm-sized fridge. It was not conducive to healthy eating, food prep, or even refrigerating fresh foods. We also had no workout space or shower facilities.

When we started looking for our new space, my business partner (Paige) and I specified that we needed to walk-the-walk, not just talk-the-talk when it comes to facilitating healthy living. We take health seriously at Jennings and only seek out clients who work to make the world a healthier place. It’s who we are. So we need to live it.

Screen Shot 2016-06-26 at 2.58.53 PMI’m so proud of our new work environment! We have an outdoor terrace garden where we are growing fresh vegetables, flowers and one cactus (my pet project). One of our art directors, Suzanne Williams, has a serious green thumb and has taken on the garden as her personal project. It’s been amazing to watch its progress. We harvested our first tomato from the garden last week and Suzanne had it for lunch mixed in with a green salad. (See photo below)

Paige and I also added a workout room to our new facility. It’s just big enough for an elliptical machine and a treadmill. And, for those who workout during the day, we added a shower for easy cleanup! (We’re encouraging good health and hygiene!) Our fitness equipment was just delivered two weeks ago. I can’t wait for people to get in the habit of incorporating a workout into their workday.

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IMG_3149The feature we added that gets the most use is our new kitchen. It is amazing to have a full-sized fridge with an ice maker! We even have a dishwasher. Speaking for myself, I am eating healthier lunches because of this kitchen. I’ve been on a health kick lately, working out regularly (even on the road) and trying to eat better, so the kitchen has been a great complement to that effort. Hopefully it has the same impact on all of our employees. As a big water drinker, I love having cold, filtered water all day long. It is such a treat.

At Jennings, we want a healthy workforce. Whether we accomplish that by proving a cool workspace (yes, we have a pool table), by promoting healthy eating and exercise, or by adding a terrace garden for employees to enjoy, we are committed to modeling healthy behavior at work. We firmly believe that healthier employees will be happier employees who will provide better service to our clients – and bring better solutions to their marketing challenges.

 

 

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For years I have written about the movement to create healing environments within hospitals. It seems strange to say it, but most hospitals fall short in this regard. Most hospitals are loud, have poor lighting, and the decor does nothing to create a soothing, healing setting. They feel institutional. Fortunately, this has been changing over the last several years.

Here’s one extraordinary example. The Susan Sebastian Foundation has just finished placing art in more than 1,000 patient rooms in each of the Vermont’s 14 hospitals. Each piece of art was created by a Vermont Artist. The final hospital to benefit from this effort was Southwestern Vermont Medical Center (SVMC) in Bennington, which received approximately $50,000 in art for its 54 patient rooms. SVMC and the Susan Sebastian Foundation co-sponsored a juried art exhibit of more than 100 pieces from local artists. 54 pieces were selected for the hospital and purchased through the generosity of the Susan Sebastian Foundation.

Screen Shot 2016-06-17 at 3.32.18 PMThe foundation was created in honor of a patient of Vermont hospitals, Susan Sebastian, who was born in Brattleboro Memorial Hospital in 1956. Susan endured a long illness with extensive hospitalizations, and spent a great deal of time looking at the bare walls of hospital rooms. It was her wish that every hospital room in Vermont be hung with gentle, inspiring art by Vermont artists. Since Susan’s death in 2009, her mother Elise Braun has worked to fulfill her daughter’s wish. Braun has used the book Healing Spaces: The Science of Place and Well-Being by Dr. Esther Sternberg to help guide the Foundation’s purchases (paintings and photography), which are meant to take the patient out of the room and into the outdoors to a favorite vista or recreational hobby.

A post from Jennings' Facebook page featuring local art at Copley Hospital in Vermont.

A post from Jennings’ Facebook page featuring local art at Copley Hospital in Vermont.

For me, it is always a pleasure to visit hospitals that have made an effort to introduce art into their facilities. Several of my client hospitals, including Dartmouth-Hitchcock Medical Center (NH), Copley Hospital (VT), Southwestern Vermont Medical Center and Brattleboro Memorial Hospital (VT), have used art to infuse warmth, texture and a sense of the natural world into the medical space. The story of Elise Braun’s work, honoring of her daughter’s wish to bring art into patient rooms, is inspiring. Just think of the thousands of lives that will be positively impacted.

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One of my pet peeves with conferences is that the educational content is rarely captured and curated. So much great information is lost because the sessions are not recorded on video. If you missed a given session, you are out of luck. This practice is based on an antiquated notion – one that sees content as the domain of the organization with value coming in the form of providing limited access to that information (those who pay to attend the conference). Generally speaking, I see value coming from a spirit of generosity and a willingness to share content. By doing so, you establish yourself as a high quality resource of relevant content. But I can see both sides of that argument.

Screen Shot 2016-06-13 at 12.09.11 PMBack in April, I was the keynote speaker at the Western New England Healthcare Marketing Symposium. It was a terrific, sold out event. For that conference, we recorded every presentation on video and have posted them to the website. Below is my presentation, in it entirety, from the Symposium. The topic is the narcissistic nature of most healthcare marketing and advertising. My message is that the marketing needs to be more relevant to the target audience; we need to make them part of the marketing rather than just marketed “at” them. In that regard, we need to stop spewing content about our organizations (our doctors, procedures and technology) and, moving forward, focus on having conversations with consumers. To do that, we need to create online environments that invite conversation and dialogue.

Enjoy the video. It is 45 minutes long. Consider yourself forewarned.

Narcissism in Healthcare Marketing

 

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Alright. I flew from Washington, DC to Chicago Monday night in order to attend one of my absolute favorite conferences: The Healthcare Marketing & Physician Strategies Summit. These people at the Summit, both the attendees and the team who runs it, are like family. For me, it just feels good to interact with them. I spend a ton of time hugging people and reconnecting with old friends. It is awesome.

Screen Shot 2016-05-24 at 7.07.45 PMHaving just wrapped up a full day of conferencing in Chicago, I thought I’d share the Twitter analytics for the conference to date. This is based on people Tweeting using the official hashtag: #HMPS16. As you can see from the chart on the left (provided by Symplur), we had 326 people Tweeting using the hashtag. They generated 2,267 Tweets for a total of 5,226,729 potential impressions. This year the use of Twitter at this conference seems to have escalated. Last year we had approximately 182 people Tweeting at the same event. I believe that’s a 79% increase, year over year. Perhaps that is a sign that healthcare marketers and communicators are making the move to Twitter. This coincides with a great deal of the content at the conference dealing with the digital realm – from content marketing to social media and everything in between.

Below is one more set of graphics from Symplur that shows the various influencers from the conference based on Tweet volume, mentions and impressions. You’ll probably notice some familiar faces/names: Chris Boyer, Ed Bennett, Lee Aase, Dana Lewis, Christoph Trappe, Dana Smith (one of my co-workers), Jessica Levco and yours truly. But as the analytics demonstrate, there were 316 other folks Tweeting along. That’s where the rubber meets the road. And I’m encouraged by that activity. (Click on the image below to see an enlarged version.)

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The first day of the National Professional Development Conference for Institutional Advancement of the Association of American Medical Colleges (AAMC) has come to an end. Amy Lynch kicked things off with a high energy and entertaining keynote presentation. That was followed by a poolside dinner and networking event.

Screen Shot 2016-04-13 at 11.42.19 PMTwitter Metrics: Through Day One of the conference, we had 45 individuals Tweeting using the official #GIA16 hashtag (it was registered with Symplur). Those individuals generated 195 Tweets with the potential for 573,175 impessions. I expect a lot more Twitter activity tomorrow with a full day of educational sessions. (See the numbers below)

One thing that impressed me is that the AAMC is curating social media activity from the conference via Storify. Use this link to access the Storify.

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Earlier this week I wrote a post about Duke University School of Medicine’s new Center for Population Health Sciences. My premise was that, as healthcare marketers, we are all going to be in the population health promotion business sooner or later. So we need to start paying attention!

Screen Shot 2016-03-15 at 3.01.18 PMTo that end, my team and I have front row seats on the population health management express. We’ve spent the last year working with The Practical Playbook, a collaboration of the De Beaumont Foundation, the CDC, and Duke’s Department of Community and Family Medicine. The Practical Playbook exists to encourage, inform and facilitate collaboration between public health organizations and healthcare organizations (hospitals, health systems, primary care providers) with the ultimate goal of positively impacting population health. This spring the Practical Playbook is holding its first ever National Meeting, May 22 – 24, at the Hyatt Regency, Bethesda, MD.

“The Practical Playbook National Meeting will be a milestone event towards advancing robust collaborations that improve population health. By bringing together key stakeholders from across sectors – representing professional associations, community organizations, government agencies and academic institutions – the National Meeting will help to catalyze a national movement, accelerate collaborations by fostering skill development, and connect like-minded individuals and organizations to facilitate the exchange of ideas to drive population health improvement.” (National Meeting Website)

My belief is that this conference will spend more time on the “how” of population health management through collaboration, rather than the “why.”  Attendees should leave the meeting with knowledge, case studies, contacts and resources that help organizations develop collaborations and programs that address the social determinants of health – within the community. For more information, go to http://nationalmeeting.practicalplaybook.org/.

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