Archive for the ‘Patient Stories’ Category

Here’s a short two-minute video where I speak to the importance of marketing patient safety within the healthcare organization. A dedicated marketing effort, both internal and external, would undoubtedly save lives and lower the costs of healthcare. Following my video, is a short film my company produced for Signature Healthcare that promotes a culture of safety within the organization. This video was purely for internal use. Enjoy!



Here’s Signature Healthcare’s patient safety video, produced for internal audiences. The measurable results from this campaign have been phenomenal.


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screen-shot-2016-12-08-at-1-35-22-pmMy friends at Inspire.com sent me a link to this amazing article in STAT. The story is by Bob Tedeschi (@bobtedeschi).  Bob is a senior writer @statnews and focuses on patient and end-of-life stories. This article is titled “After he was gone, a shy man comes to life in words left behind.” It is remarkable. In short, this is the story of Stephen Wheeler, a man diagnosed with non-small cell lung cancer, and the important contribution he made as an active member of online patient communities during his life. Much of this was discovered by his family after his death. They are now in the process of curating more than 1,000 pages of posts from Bob.

Although it is cliche to say that this is a “must read,” I highly recommend reading this story. It will give you a clear understanding of the role that online communities play in the lives of patients, and will demonstrate just how much patients value the opportunity to share with one another and to be heard. You’ll also see how Bob’s posts touched the lives of other patients facing a cancer diagnosis.

If you’re not familiar with STAT, it is a “new national publication focused on finding and telling compelling stories about health, medicine, and scientific discovery.” (STAT website)

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screen-shot-2016-11-28-at-3-37-48-pmBecause I believe healthcare marketers and communicators have so much to learn from patients and patient stories, I spend a lot of time reading books written by patients or from the patient’s perspective. With that in mind, today’s book recommendation is somewhat of a departure for me. Trauma Room Two is a collection of short stories written by a physician – Philip Allen Green, MD. The stories are fictionalized, but draw upon Dr. Green’s career as an ER physician.

Through Dr. Green’s stories, the reader develops a better understanding of both the patient and the clinician. It probably won’t surprise you that the Emergency Department provides a rich setting for incredibly emotional life and death stories. Even if these stories are fictionalized, the drama and emotions are real. For me, reading a book like this gives important context for everything I do everyday to market services promoting health and wellness. It helps to remind me exactly why I’m in this line of work.

“In every hospital emergency department there is a room reserved for trauma. It is a place where life and death are separated by the thinnest of margins. A place where some families celebrate the most improbable of victories while others face the most devastating of losses. A place where what matters the most in this life is revealed.

Trauma Room Two is just such a place.

A collection of short stories about life in the ER.”

Trauma Room Two is a quick read. I read it a few weeks ago on a flight back from the Health Care Internet Conference (HCIC) in Las Vegas. And it is inexpensive – available in Kindle or paperback ($8.99). I highly recommend picking up a copy and adding it to your reading list.

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An individual’s experience with a health system or healthcare provider can be transformational. It can change their life. That was the case with each of these women who underwent joint replacement surgery.

In these videos, the viewer learns about joint replacement surgery with the patient as the storyteller. When it comes to healthcare content, I don’t think there is anything more compelling than the voice of the patient. These are remarkable women featured in these videos. I’m grateful for them sharing their stories. Enjoy.

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Being able to help share patient stories, like this one about Charlie Duerr, is perhaps the most special and rewarding part of my job. It was an amazing experience to sit in this man’s living, interact with his family, and listen to him tell his story. Every time I watch his video I am impacted emotionally and reminded that Charlie Duerr is a very special guy and I am fortunate to have a career that allowed me to meet him.


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Screen Shot 2015-03-12 at 10.03.16 AMMy friends at Inspire recently published a compilation of patients’ stories titled: Experts by Experience 2015. This is their third volume in a series that reproduces patients’ stories from Stanford Medicine’s Scope Blog.

Here’s quote by Benjamin Miller from the foreword to the collection:

“Sadly, the patient still is being asked to “come” to the system rather than the system come to them. But this is changing. Indeed, there is a revolution underway that places the patient in a more opportune position for influence. Communities bring their stories, stories connected to data, to begin to advocate for a new way of delivering healthcare. In fact, this compilation you are reading is part of that revolution.”

I encourage you to download Experts by Experience 2015, and spend time with it. Share it with your colleagues. Make your day a patient-centered day.

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For years I’ve ranted about the importance of having the voice of the patient inform everything we do as healthcare marketers. One terrific way to capture the voice of the patient is through video. I find creating patient videos to be a very grounding exercise. It always serves to remind me why we do what we do.

Here are a couple of new patient story videos developed by my team at Jennings. Each video has multiple storytellers because they feature both the patient and the team of physicians who cared for individual. These were developed as part of a marketing program for Southwestern Vermont Medical Center in Bennington, VT.

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