Dan Dunlop

Dan Dunlop is the creator of The Healthcare Marketer.

Author. Blogger.

Healthcare Marketer.

Brand Consultant.

Healthcare Marketing Agency President. (www.jenningsco.com)

Public Speaker. (AAMC, SHSMD, CBM, HMSS, CHPRMS, NESHCo)

Contributor to eHealthcare Strategy & Trends, Strategic Healthcare Marketing, Spectrum, and Swaay.Health.

Published in peer-reviewed journals including the Joint Commission Journal on Quality and Patient Safety and the Journal of Management in Healthcare.

Podcast appearances on HCIC Live, Touch Point Media Podcast, Lead to Loyal Podcast, the Health Connective Show, and the Healthcare Rap Podcast.

Wellsphere Top Health Blogger.

Healthcare Leadership Community Member and Advisor. #HCLDR Chat Participant.

Quoted in USA Today, Infection Control Today, Managed Healthcare Executive, Medical Marketing & Media, eHealthcare Strategy & Trends, Strategic Health Care Marketing, iHealthBeat, American Medical News, and Health Governance Report.

Member of the judging panels for the National Health Information Awards and the Web Health Awards.

Dan is a principal of Jennings, a North Carolina-based healthcare marketing agency with a specialty in audience engagement (consumers, physicians, hospital employees). A healthcare marketer, author, blogger, and public speaker, Dan brings to audiences a unique combination of marketing scholarship, real-world experience, and an engaging presentation style.  He has served on the faculty of the SHSMD Annual Conference, the Annual Professional Development Conference of the Association of American Medical Colleges, the Healthcare Marketing Strategies Summit, the Annual Conference of the Illinois Society for Healthcare Marketing and Public Relations (ISHMPR), the Carolinas Healthcare Public Relations and Marketing Society, the New England Society for Healthcare Communication (NESHCo), the American Chamber of Commerce Executives National Conference, and the NCCCS Public Relations, Information and Marketing Association.

He has served as a guest lecturer at the UNC School of Public Health, Tufts School of Medicine Digital Health Communication Certificate Program, Duke University Markets & Management Program, and UNC’s Kenan Flagler School of Business. His experience as a marketing strategist for institutions within the Life Sciences includes work with leading pharmaceutical and biotechnology firms, medical device manufacturers, and numerous hospitals including Tufts Medical Center, UNC Health Care, MD Anderson Cancer Center, Cooper University Health Care, Southwestern Vermont Medical Center, Copley Health Systems, Signature Healthcare, Southern New Hampshire Medical Center, Rex Healthcare, MetroWest Medical Center, University Health Systems of Eastern Carolina, UVa Health System, Lexington Medical Center and First Health of the Carolinas.

Dan is the co-author of a chapter on marketing medical practices for the text “Practice Management from the Physician’s Perspective” by Jossey-Bass. Most recently he contributed a chapter to “The Thought Leaders Project: Hospital Marketing.” He has also contributed articles to Healthcare Marketing Report, Healthcare Strategy Alert, Healthcare Marketing Advisor, eHealthcare Strategy & Trends, and Marketing Health Services (AMA publication), and has been featured in USA Today, Infection Control Today, Managed Healthcare Executive, Healthcare Advertising Review, and Marketing Healthcare Today. Dan serves on the national advisory board of eHealthcare Strategy & Trends, a publication of Plain-English Health Care.