Archive for the ‘healthcare conference’ Category

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We had a terrific first day of sessions and networking events at the 2015 Fall Conference of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS). However, the event got off to a slower than usual start from a social media perspective. We only had 13 people actively Tweeting, using the official conference hashtag; a total of 51 Tweets; for 133,622 potential impressions. Below are some of the analytics from Symplur:

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If you look at people Tweeting about CHPRMS without using the official hashtag, the number of participants grows slightly. Below are Twitter analytics from Tweetreach. They show 16 people Tweeting. However, the difference in impressions (by adding in these Tweets) is negligible – adding another 30k overall.

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Screen Shot 2015-11-16 at 10.09.58 AMLater this week, healthcare marketers, communicators and graphic design professionals will gather in Asheville, NC for the Fall Conference of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS). This is one of my favorite conferences of the year, in part because it takes place at the Grove Park Inn in Asheville (every other year); primarily because the agenda for the conference is always so strong and I enjoy reconnecting with colleagues from the Carolinas.

Several of the speakers for this year’s event are people I know well and hold in high regard. That begins with Julie Henry of the NC Hospital Association. She is speaking with Rozalynn Goodwin of the SC Hospital Association. Together, they will address the use of communications to advance health policy. It should be a great presentation.

Also presenting will be my friend David Marlowe of Strategic Marketing Concepts. David’s topic is timely – pricing strategy in healthcare. I’m working on a pricing transparency project right now and can’t wait to gather insights from David’s presentation.

Susan Dubuque of Neathawk Dubuque & Packett, another marketer I hold in high regard, will be delivering a keynote on Thursday about  using social marketing to drive behavioral change. This should be a terrific session.

Those presentations and presenters are just the tip of the iceberg. This will be a great conference and I hope to see you there! For more information and to review the conference agenda, go to http://chprms.com/news-events/fall-conference/agenda/.

And if you’re not already excited, Asheville is home to some spectacular breweries and brew pubs! I plan to visit a couple while I’m in the area (market research).

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Screen Shot 2015-10-12 at 9.02.53 AMThat’s right. There’s no SHSMD conference for me in 2015. Many of my friends, colleagues and peers are currently gathering in DC for the 2015 SHSMD Conference and I won’t be there. This year I will be elsewhere, delivering the keynote talk tomorrow morning (Tuesday) in Chicago at the 27th Annual Conference of the National Association of Occupational Health Professionals (NAOHP). NAOHP is an organizations for administrators of provider-based occupational health programs. My good friend Dan Hinmon will also be speaking at the NAOHP conference on Tuesday.

In the last 15 years, I believe I’ve only missed one SHSMD conference and that was due to my father having heart surgery. As a member, I’m fully engaged with SHSMD and have served on their Digital Taskforce in 2014 and 2015; I’ve  spoken at half a dozen of their conferences and often volunteer to host roundtables or moderate panels discussions. But not this year. And I will miss it.

More than anything, I will miss the networking and sense of community. The SHSMD conference always gives me an opportunity to reconnect with colleagues from around the country – and to make new connections. Missing SHSMD is a big deal for me. I have every intention of making it next year!

Meanwhile, if you’d like to connect with someone from my team at this year’s SHSMD conference, look for Mike Dowd. Just don’t get him talking about craft beer!

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Screen Shot 2015-05-15 at 2.54.38 PMThe 2015 Conference of the New England Society for Healthcare Communications was a big success. My thanks to Kelly Woodsum (executive director), the conference co-chairs, and the board members who worked so hard to make this a successful event. The speakers were incredible (better than most national conferences) and the networking opportunities were abundant.Special thanks to my two co-presenters, Brooke Hynes and Laura Pierce, who both did amazing presentations. (Yes, I presented twice.) It was the first time Laura and I presented together and I thought it went incredibly well. Brooke and I have been presenting together for at least 7 years and, to quote one of the attendees, “she’s a rock star.” The actual quote was: “Dan, you did a great job, but that Brooke, she’s a rock star.” Sometimes you’ve got to play a supporting role and be okay with that. I’ve spent my entire life surrounded by powerful, talented and intelligent women. I have no problem with that. Actually, I keep seeking out those talented individuals to collaborate with!

Below are the final Twitter Stats from the conference, courtesy of Symplur. If you’re interested in the Twitter Transcript, I maintained a Storify of the event and curated many of the Tweets. You can access the Storify at https://storify.com/dandunlop/neshco2015-curated. (Click on any of the images below to see a larger version.)

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I’ve been using Storify to curate Tweets and posts from the 2015 Spring Conference of the New England Society of Healthcare Communications. The Story begins with pre-conference Tweets and then is broken up into chapters covering various events. The Storify will grow as we travel through the rest of this conference. For now, I thought I’d share with you the content that I’ve aggregated to date. Enjoy! Here’s the link: https://storify.com/dandunlop/neshco2015-curated

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Here are the Twitter metrics for Day One of the 2015 Spring Conference of the New England Society for Healthcare Communications – courtesy of Symplur. The festivities started officially at 2pm with a pre-conference social media workshop. Today we had 33 people Tweeting using the #NESHCo2015 hashtag; 215 total Tweets; and a total of 340, 067 potential impressions.

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Greetings! One of the benefits of attending a conference is the opportunity to make connections with peers and thought leaders. In this post, I’m sharing a list of ten of my favorite people who are attending the 2015 Conference of the New England Society for Healthcare Communications. These are people I have come to know during my travels to healthcare marketing conferences and summits around the country. Most of them I have know for many years and have developed strong friendships. They are all respected healthcare marketing professionals with an impressive scope of knowledge. Many of these individuals are either speakers at this conference or represent companies exhibiting.

  1. Jeff Steblea – VP Research Analysis & Management, Market Street Research – Jeff is part of my inner sanctum! He is a great guy and his firm does top notch work. They know healthcare. We recently completed a brand perception study together for one of my hospital clients in Massachusetts and his firm’s work was exceptional. Plus, Jeff is a musician and loves craft beer. What’s not to like?
  2. Moses Hohman – CEO, Human Practice – Moses and I met in person two or three years ago in Chicago. We struck up a friendship over some good food (Indian) and even better conversation. His firm helps hospitals stop referral leakage by connecting your docs with the referring docs using proprietary digital technology. Moses gets it! He’s also married to an incredibly smart woman (a physician) who co-founded Human Practice and brings a clinical perspective to the leadership team.
  3. Joel Cessna – VP of Sales for Eruptr – Joel and I first met when he was working with Medicom Health Interactive. Since then, he has joined Eruptr – experts in Search Engine Marketing, Search Engine Optimization, Social Media Marketing and conversion solutions that yield measurable results. Joel is a good friend and has been a strong supporter of NESHCo for the last three years.
  4. Ahava Leibtag – President, Aha Media Group – Ahava and I first met at one of Mayo Clinic’s social media conferences. We instantly struck a friendship. She is one of the leading content strategists in the business.
  5. Paul Griffiths – President, MedTouch – Paul runs one of the top web development firms in healthcare. We’ve known each other for years and he is one of the people in the industry I turn to for advice/guidance.
  6. Claudia Shellhammer – National Director of Business Development, Spirit of Women/Spirit Health Group – I have a close relationship with Spirit of Women and speak regularly at their conferences. Because of that, I’ve had the opportunity to get to know Claudia Shellhammer and many other members of the Spirit Health team. If you aren’t familiar with them, they partner with hospitals and healthcare organizations to more effectively reach women!
  7. Jeff McPherson – Chief Digital Officer, SilverTech – You’ll recognize Jeff because he looks like Chandler Bing from Friends, but he’s much taller! SilverTech is based in Manchester, NH, but is making waves across the country. We recently partnered with them on the development of a new website for WorldCare International. SilverTech is a national digital lifecycle agency designing creative, integrated and interactive technology solutions.
  8. Chad Campbell – Account Manager, SilverTech – Chad is one of the nicest guys in healthcare marketing.  Chad and is firm are big supporters of NESHCo. He was a speaker at last year’s conference. His firm, SilverTech, just sponsored a special NESHCo Marketing After Hours Event in Boston. We attend a lot of the same healthcare marketing conference and I always enjoy reconnecting with him.
  9. Jim Rattray – Bennett Group – Jim joined the Bennett Group just about a year ago. He is a healthcare marketing thought leader and a good friend. Well worth getting to know.
  10. Dewey Mooring – VP, Jennings – Dewey is one of my colleagues. We have worked together on and off since 1989. Dewey is the lead marketer and strategist on many of our accounts including Dartmouth-Hitchcock and Southwestern Vermont Medical Center. He was a speaker, together with Hope Rush of Dartmouth-Hitchcock, at last year’s NESHCo conference.

That’s my list. Enjoy the conference. If you happen to see me wandering around, please come up and say hello. I’m here to meet people, renew acquaintances and reconnect with good friends – and learn!

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