Archive for the ‘healthcare conference’ Category


The 2nd Annual Western New England Healthcare Marketing Symposium will take place in Northampton, Massachusetts on April 7th, 2017. Last year’s event was sold out and received great reviews. Attendees will pay $65 for a full day of learning, sharing and networking. Lunch is included! Our goal was to make this day of learning extremely high in value while keeping costs as low as possible.

This year the presenters will cover a diverse range of topics including developing personas to help you create powerful, personalized communication; effectively integrating digital video into your content marketing program; brand journalism for the healthcare organization; integrating digital communications into your marketing for referring physicians; and what we can learn from 30 years of listening to physician feedback gathered through qualitative and quantitative research. Each speaker will present practical, actionable information that you can take back to your office and put into practice immediately. Registration is now open. To learn more or register, go to http://www.jenningshealthcaremarketing.com/wnehms/.

And yes, I will be presenting at this year’s symposium. My topic is digital physician marketing. As physicians become more savvy about social media and digital communication, how do we integrate digital platforms and communication channels into the marketing mix? As a result of this digital revolution, how will the role of the physician liaison change in the years to come? And for anyone who is interested, I can almost guarantee that several of us will be gathering immediately after the event for a social hour at a nearby pub. The discussion will continue there for any who are interested.







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PARTNERS Connected Health Symposium to Merge with PCHAlliance Connected Health Conference in 2017

screen-shot-2016-10-20-at-9-45-49-pmThe Connected Health Symposium started off with a big announcement by founder, Joe Kvedar, MD, Vice President, Connected Health at Partners HealthCare. During his keynote, Kvedar announced that Partners Connected Health and the Personal Connected Health Alliance have formed a new partnership to improve health outcomes by accelerating the adoption of personal connected health and establishing the singular leadership event focused on the future of technology-enabled health and wellness. As part of this collaboration, they will merge the Partners Connected Health Symposium and the Connected Health Conference starting next year, creating the premier event in the field.

Beginning in 2017, the Partners Connected Health Symposium and the PCHAlliance Connected Health Conference (formerly the mHealth Summit) will combine to create the largest event dedicated to digital and connected health. The event will be hosted by PCHAlliance with Partners Connected Health serving as the Organizing Partner, under the banner of the Connected Health Conference.

Joseph C. Kvedar will serve as Program Chair for the newly combined event, and Senior Advisor to PCHAlliance. He has also joined the PCHAlliance Board of Directors.

Disruptive Women in Healthcare – Boston Strong Panel

screen-shot-2016-10-20-at-9-45-14-pmOne of the sessions I was most looking forward to was the Disruptive Women in Healthcare panel discussion. It did not disappoint. The panelists included Robin Strongin (Moderator), President & CEO of Amplify Public Affairs and founder of the Disruptive Women in Health Care Blog; Ami Bhatt, MD, FACC, director of the Adult Congenital Heart Disease Center at MGH and an active clinical cardiologist, investigator and educator; Glenna Crooks, PhD, Founder of SageLife, LLC; Naomi Fried, PhD, thought leader in healthcare innovation and digital health; Lisa Gualtieri, PhD, ScM, assistant professor at Tufts University School of Medicine in the Department of Public Health and Community Medicine and is Director of the certificate program in Digital Health Communication; Kathy McGroddy Goetz, PhD, Vice President of Partnerships & Solutions for IBM Watson Health; Mandira Singh, director at athenahealth where she runs the company’s More Disruption Please program including the MDP Network and Marketplace.

This panel was one of my favorite sessions of the day. I’m grateful to all of the panelists for sharing their stories and insights.

Best Presentation of the Day: Wearable Sensors Expand Human Potential by Lauren Costantini, PhD (Keynote)

costantini_lauren_cvent_editedDr. Costantini is CEO of Prima-Temp, a company revolutionizing wireless, continuous temperature sensing. Prima-Temp’s first product continuously tracks a woman’s body temperature, and sends an alert to her smartphone when she is most fertile. Dr. Costantini has a PhD in Neuroscience and was formerly on the faculty of Harvard Medical School.

Dr. Costantini is an amazing presenter. The substance of her talk was right on point. But, as someone who presents at lots of conferences, it was here ability as a presenter that most impressed me. She is poised, articulate, incredibly smart and just an overall strong communicator. I felt like I was watching a well produced Tedx Talk. In fact, she has done a Tedx Talk. If you’re interested, you can check it out below.

Connecting with the Team from RecycleHealth

In the past I’ve written posts about RecycleHealth, an organization started by my friend, Lisa Gualtieri. The team at RecycleHealth gathers wearables from people who upgrade to newer models or just stop using them, and donates them to fitness studies involving underserved populations. I was so excited to connect with Lisa and her team in the exhibit hall. What a great group! And Lisa is a rock star in the world of digital health communication.


Meeting Joe Kvedar, MD, Connected Health Founder

screen-shot-2016-10-20-at-10-20-06-pmA week ago I wrote a review of Joe Kvedar’s book, The Internet of Healthy Things. I loved the book and plan to give copies to all of my clients and healthcare marketing friends. So, I was excited when I got the chance to meet Joe in person and have him sign my book. Between signing books he was trying to take a few bites of a Lobster Roll. Yes, we had Lobster Rolls for lunch, another highlight of the day!

Joe also announced that he and his collaborators have a new book coming out in 2017. The book will be titled, The New Mobile Age.

In summary, those were some of the highlights from Day One of the 2016 Connected Health Symposium. There’s really no way to capture this conference in a blog post. Attending the conference and interacting with attendees and speakers is truly a remarkable experience. I am on content overload. If you’ve never been to this event, I strongly recommend you put it on your calendar for next year! And by the way, people are dressed smartly at this conference. Lots of suits and business attire. For me, that was unexpected but welcome.



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screen-shot-2016-10-20-at-8-26-23-pmToday I attended the first day of the Connected Health Symposium at the Seaport World Trade Center in Boston. It was an incredible day! Tomorrow should be equally amazing.

According to Symplur, Day One at the 2016 Connected Health Symposium was quite active on Twitter. There were 471 unique individuals Tweeting using the official #cHealth16 hashtag. They generated 1,736 Tweets that represent a potential 10,324,909 impressions. Not a bad day!

Below you will find additional analytics provided by Symplur, including data on the leading influencers on Twitter. Influencers are segmented by number of Tweets, number of potential impressions, and number of mentions. These influencers would be great people to follow if you have an interest in connected health, digital health and/or digital health technology. There’s also a snap shot of Tweet volume throughout the day. Enjoy the analytics and keep Tweeting! (click on an image to enlarge)




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#SHSMD16 Attendees Participating in the #HCLDR Twitter Chat from Eataly Chicago on Tuesday Night

We have once again wrapped up another successful annual conference of the Society for Healthcare Strategy & Market Development. My thanks to the staff at SHSMD and the volunteers who worked so hard to make this event a success. For me, Ann Compton and Don Berwick were the stars of the show. Their keynote presentations were right on point. Lunch at Giordano’s was definitely another highlight! Finally, sitting in on the #HCLDR Twitter Chat on Tuesday night from SHSMD’s event at Eataly Chicago was an unexpected treat. It was so cool to have seven SHSMD attendees sitting around a large table and participating in the chat. For several of them, this was their first Twitter chat of any type. I really got a kick out of that!

I’ve been reporting the daily Twitter analytics from the conference. Here are the aggregate Twitter analytics for the entire #SHSMD16 conference (Sunday – Wednesday). The graphs are courtesy of Symplur. I’ve also shared information of the top influencers from the conference. Enjoy!





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Things slowed down a bit on Twitter at Day Three of the Annual Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association (#SHSMD16).  Impressions were down by more than 1 million compared to the prior day’s total, and Tweets were down as well. Interestingly, we had more people Tweeting on Day 3 than on Day 2.

Below are several graphics from Symplur that depict the Twitter analytics for the day (Tuesday, September 13th). Also check out the top Twitter influencers using the #SHSMD16 hashtag. It is rare that I appear on a list with Don Berwick, so this was a good day!





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Day Two at #SHSMD16 turned out to be a busy day on Twitter for conference attendees. The group logged over 2,100 Tweets for a potential 5,450,398 impressions. In all, 410 individuals Tweeted using the conference hashtag. That is data for one day only – September 12, 2016. (Data courtesy of Symplur.)

To get a sense of Twitter adoption and use by healthcare marketing professionals, at the 2014 SHSMD Conference (all three days combined) 412 unique individuals Tweeted at total of 2,286 Tweets for a potential 2,996,564 potential impressions on Twitter. That’s over three days. It’s an interesting comparison.

Take a look below for detail on the top Twitter users and influencers at the conference on Day Two.




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