Archive for the ‘healthcare conference’ Category

Screen Shot 2016-04-27 at 11.34.30 AMRecently, a friend asked me if I would compile and share a list of healthcare marketing conferences and professional development opportunities. As I was building the list, it struck me that I ought to share it on my blog. So here it is. I’m sure I’ve missed some obvious opportunities, so please feel free to recommend conferences that I should add to the list. Thanks in advance for that!

Here’s a partial list of conferences worth considering. I’ve tried to include links to each event:

Okay, so what did I forget? I know there are lots of smaller regional conferences including those is Georgia, Florida, Wisconsin, Illinois…

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With the conclusion of Day Three at the Association of American Medical Colleges National Professional Development Conference, I thought I’d share a summary of Twitter metrics to date, courtesy of Symplur. This has been a terrific conference. I believe this is my fourth or fifth time presenting and it is always an honor.

Twitter Metrics: For the first three days of the conference, we had 149 individuals/organizations Tweet using the official #GIA16 hashtag. These individuals generated 1,258 Tweets for a total  of 2,515,734 potential impressions. See screen shots from the Symplur metrics report below that show the influencers for the conference based on total Tweets, mentions and impressions:

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Screen Shot 2016-04-14 at 9.56.48 PMDay Two (Thursday) of the AAMC National Professional Development Conference saw a significant increase in Twitter activity. We had 106 individuals Tweeting using the conference hashtag (#GIA16). They generated 638 Tweets, leading to 1,081,150 potential impressions – as measured by Symplur. Below I’ve provided screen shots of the analytics from Symplur.

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Tim Brennan, one of Jennings’ team members to attend the Western New England Healthcare Marketing Symposium last Friday, created this Storify of the event. The Storify curates many of the pertinent Tweets from the event – Tweets that used the event hashtag #HCMSymposium. The conference hashtag was registered with Symplur’s Healthcare Hashtags Project.

If you’d like to review the Tweets from the event, organized by presentaton, go to https://storify.com/jenningshealth/western-new-england-healthcare-marketing-symposium.

Here’s a review of the presentations and presenters: (If you click on any of the images below, you will get a larger version.)

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The first annual Western New England Healthcare Marketing Symposium was an unequivocal success. The presenters were terrific, presenters were on point, and attendees were engaged. There was an incredible sense of community among those in attendance. We will definitely do this again next year. So please let me know if you would like to be on our email list for notifications and updates.

Now, a review of the Twitter metrics! For a sold out, one day event with a capacity of 50 attendees, we had terrific Twitter activity at last Friday’s Western New England Healthcare Marketing Symposium. The data from Symplur shows more than 400 Tweets and 680,000+ impressions! (See charts below from Symplur.)

Congratulations to the teams from Jennings and Market Street Research who made it all possible.

The Numbers

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#HCMSymposium Influencers

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I received word yesterday that the Western New England Healthcare Marketing Symposium (first ever) is a sellout! That’s great news as we head into the weekend.

My firm, Jennings, along with our friends at Market Street Research, has been the driving force behind this event. Our goal was to hold a day-long healthcare marketing symposium that is incredibly affordable ($65) – and held in a location that doesn’t normally attract major conferences. Boston, Providence and Newport are New England cities that attract conferences on a regular basis. With our symposium, we hoped to reach out to southern Vermont and New Hampshire, Connecticut, and Western Massachusetts. It’s exciting to see that we have people coming from as far away as Maine!

The response has been gratifying. I know the presentations will be terrific, and look forward to networking with the attendees. We’ll be sharing the conference via live Tweets (#hcmsymposium) and plan to create a Storify that curates the conversation. Please feel free to follow along throughout the day via Twitter.

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Earlier this week I wrote a post about Duke University School of Medicine’s new Center for Population Health Sciences. My premise was that, as healthcare marketers, we are all going to be in the population health promotion business sooner or later. So we need to start paying attention!

Screen Shot 2016-03-15 at 3.01.18 PMTo that end, my team and I have front row seats on the population health management express. We’ve spent the last year working with The Practical Playbook, a collaboration of the De Beaumont Foundation, the CDC, and Duke’s Department of Community and Family Medicine. The Practical Playbook exists to encourage, inform and facilitate collaboration between public health organizations and healthcare organizations (hospitals, health systems, primary care providers) with the ultimate goal of positively impacting population health. This spring the Practical Playbook is holding its first ever National Meeting, May 22 – 24, at the Hyatt Regency, Bethesda, MD.

“The Practical Playbook National Meeting will be a milestone event towards advancing robust collaborations that improve population health. By bringing together key stakeholders from across sectors – representing professional associations, community organizations, government agencies and academic institutions – the National Meeting will help to catalyze a national movement, accelerate collaborations by fostering skill development, and connect like-minded individuals and organizations to facilitate the exchange of ideas to drive population health improvement.” (National Meeting Website)

My belief is that this conference will spend more time on the “how” of population health management through collaboration, rather than the “why.”  Attendees should leave the meeting with knowledge, case studies, contacts and resources that help organizations develop collaborations and programs that address the social determinants of health – within the community. For more information, go to http://nationalmeeting.practicalplaybook.org/.

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