Archive for the ‘healthcare conference’ Category

Screen Shot 2015-05-15 at 2.54.38 PMThe 2015 Conference of the New England Society for Healthcare Communications was a big success. My thanks to Kelly Woodsum (executive director), the conference co-chairs, and the board members who worked so hard to make this a successful event. The speakers were incredible (better than most national conferences) and the networking opportunities were abundant.Special thanks to my two co-presenters, Brooke Hynes and Laura Pierce, who both did amazing presentations. (Yes, I presented twice.) It was the first time Laura and I presented together and I thought it went incredibly well. Brooke and I have been presenting together for at least 7 years and, to quote one of the attendees, “she’s a rock star.” The actual quote was: “Dan, you did a great job, but that Brooke, she’s a rock star.” Sometimes you’ve got to play a supporting role and be okay with that. I’ve spent my entire life surrounded by powerful, talented and intelligent women. I have no problem with that. Actually, I keep seeking out those talented individuals to collaborate with!

Below are the final Twitter Stats from the conference, courtesy of Symplur. If you’re interested in the Twitter Transcript, I maintained a Storify of the event and curated many of the Tweets. You can access the Storify at https://storify.com/dandunlop/neshco2015-curated. (Click on any of the images below to see a larger version.)

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I’ve been using Storify to curate Tweets and posts from the 2015 Spring Conference of the New England Society of Healthcare Communications. The Story begins with pre-conference Tweets and then is broken up into chapters covering various events. The Storify will grow as we travel through the rest of this conference. For now, I thought I’d share with you the content that I’ve aggregated to date. Enjoy! Here’s the link: https://storify.com/dandunlop/neshco2015-curated

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Here are the Twitter metrics for Day One of the 2015 Spring Conference of the New England Society for Healthcare Communications – courtesy of Symplur. The festivities started officially at 2pm with a pre-conference social media workshop. Today we had 33 people Tweeting using the #NESHCo2015 hashtag; 215 total Tweets; and a total of 340, 067 potential impressions.

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Greetings! One of the benefits of attending a conference is the opportunity to make connections with peers and thought leaders. In this post, I’m sharing a list of ten of my favorite people who are attending the 2015 Conference of the New England Society for Healthcare Communications. These are people I have come to know during my travels to healthcare marketing conferences and summits around the country. Most of them I have know for many years and have developed strong friendships. They are all respected healthcare marketing professionals with an impressive scope of knowledge. Many of these individuals are either speakers at this conference or represent companies exhibiting.

  1. Jeff Steblea – VP Research Analysis & Management, Market Street Research – Jeff is part of my inner sanctum! He is a great guy and his firm does top notch work. They know healthcare. We recently completed a brand perception study together for one of my hospital clients in Massachusetts and his firm’s work was exceptional. Plus, Jeff is a musician and loves craft beer. What’s not to like?
  2. Moses Hohman – CEO, Human Practice – Moses and I met in person two or three years ago in Chicago. We struck up a friendship over some good food (Indian) and even better conversation. His firm helps hospitals stop referral leakage by connecting your docs with the referring docs using proprietary digital technology. Moses gets it! He’s also married to an incredibly smart woman (a physician) who co-founded Human Practice and brings a clinical perspective to the leadership team.
  3. Joel Cessna – VP of Sales for Eruptr – Joel and I first met when he was working with Medicom Health Interactive. Since then, he has joined Eruptr – experts in Search Engine Marketing, Search Engine Optimization, Social Media Marketing and conversion solutions that yield measurable results. Joel is a good friend and has been a strong supporter of NESHCo for the last three years.
  4. Ahava Leibtag – President, Aha Media Group – Ahava and I first met at one of Mayo Clinic’s social media conferences. We instantly struck a friendship. She is one of the leading content strategists in the business.
  5. Paul Griffiths – President, MedTouch – Paul runs one of the top web development firms in healthcare. We’ve known each other for years and he is one of the people in the industry I turn to for advice/guidance.
  6. Claudia Shellhammer – National Director of Business Development, Spirit of Women/Spirit Health Group – I have a close relationship with Spirit of Women and speak regularly at their conferences. Because of that, I’ve had the opportunity to get to know Claudia Shellhammer and many other members of the Spirit Health team. If you aren’t familiar with them, they partner with hospitals and healthcare organizations to more effectively reach women!
  7. Jeff McPherson – Chief Digital Officer, SilverTech – You’ll recognize Jeff because he looks like Chandler Bing from Friends, but he’s much taller! SilverTech is based in Manchester, NH, but is making waves across the country. We recently partnered with them on the development of a new website for WorldCare International. SilverTech is a national digital lifecycle agency designing creative, integrated and interactive technology solutions.
  8. Chad Campbell – Account Manager, SilverTech – Chad is one of the nicest guys in healthcare marketing.  Chad and is firm are big supporters of NESHCo. He was a speaker at last year’s conference. His firm, SilverTech, just sponsored a special NESHCo Marketing After Hours Event in Boston. We attend a lot of the same healthcare marketing conference and I always enjoy reconnecting with him.
  9. Jim Rattray – Bennett Group – Jim joined the Bennett Group just about a year ago. He is a healthcare marketing thought leader and a good friend. Well worth getting to know.
  10. Dewey Mooring – VP, Jennings – Dewey is one of my colleagues. We have worked together on and off since 1989. Dewey is the lead marketer and strategist on many of our accounts including Dartmouth-Hitchcock and Southwestern Vermont Medical Center. He was a speaker, together with Hope Rush of Dartmouth-Hitchcock, at last year’s NESHCo conference.

That’s my list. Enjoy the conference. If you happen to see me wandering around, please come up and say hello. I’m here to meet people, renew acquaintances and reconnect with good friends – and learn!

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Screen Shot 2015-05-15 at 2.54.38 PMThis week I will be Tweeting and Blogging from the 2015 Conference of the New England Society for Healthcare Communications. The conference is taking place at the Seaport Hotel in Boston.

If you’re attending the conference, I’ll be presenting on two different topics, with two different co-presenters.

On Thursday, May 21, I present at 3pm with Laura Pierce of Tufts Medical Center and Floating Hospital for Children. Our topic is: The Referring Physician Marketing Tool Kit. We’ll share details from the referring physician marketing program we develop for Tufts Medical Center and Floating Hospital for Children.

On Friday, May 22 at 9:30am, I present with Brooke Hynes of Tufts Medical Center. Together we’ll share a contemporary vision of integrated marketing and share many of the metrics we track as part of the process. Our vision of integrated marketing includes blogs, social media digital advertising, SEM, video and online patient communities. We work to integrate traditional tools (don’t throw the baby out with the bath water) with new media. What we love about many of the new tools is that they are so targeted and measurable.

This is going to be a great conference. As I’ve mentioned in a previous post, the line up of national presenters is impressive.

If you attend the conference, please come up and say hello. If you’re not there, feel free to follow my Tweets beginning this evening. The conference hashtag is #NESHCo2015. I’ll also crank out a few blog posts along the way.

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Day Two at the Healthcare Marketing & Physician Strategies Summit saw an increase in Twitter activity but a decrease in overall impressions. On Day Two there were 182 people Tweeting, 1,047 Tweets, for a total of 1,662,085 potential impressions. (Stats courtesy of Symplur.)

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Top 10 by Impressions:

(Kudos to Jeff McPherson and Adam Lee for making the list!)


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This week I am blogging and Tweeting from the Healthcare Marketing Physician Strategies Summit in Las Vegas. Yesterday the Summit started with some terrific, high quality presentations. According to Symplur.com, we also had a healthy dose of Twitter activity on Day One of the conference (April 13, 2015). Overall, there were 855 Tweets, 173 individuals Tweeting, for a total potential of 2,313,184 impressions. Here are the Day One Twitter stats (you can click on any of the thumbnail images for a larger view):

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