Archive for the ‘healthcare conference’ Category

Day Two at the Healthcare Marketing & Physician Strategies Summit saw an increase in Twitter activity but a decrease in overall impressions. On Day Two there were 182 people Tweeting, 1,047 Tweets, for a total of 1,662,085 potential impressions. (Stats courtesy of Symplur.)

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Top 10 by Impressions:

(Kudos to Jeff McPherson and Adam Lee for making the list!)


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This week I am blogging and Tweeting from the Healthcare Marketing Physician Strategies Summit in Las Vegas. Yesterday the Summit started with some terrific, high quality presentations. According to Symplur.com, we also had a healthy dose of Twitter activity on Day One of the conference (April 13, 2015). Overall, there were 855 Tweets, 173 individuals Tweeting, for a total potential of 2,313,184 impressions. Here are the Day One Twitter stats (you can click on any of the thumbnail images for a larger view):

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Here are a few photos from my time this week at the 2014 Conference of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS).




















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For me, a huge benefit of attending conferences is the opportunity to network with peers and to make new connections. For those of you attending the 2014 Conference of the Carolinas Healthcare Public Relations & Marketing Society, here’s a list of 10 people I recommend meeting. Seek them out. These are really nice people and top notch heatlhcare marketers!

  • Chad Campbell & Jeff McPherson, SilverTech – These guys came all the way from Manchester, NH to take part in this conference! @ChadCampbell119 @jmcpherson @SilverTech
  • Janet Kennedy, Get Social Health – I’ve known Janet online for some time, but met her in person for the first time yesterday morning. @jkennedy93 @GetSocialHealth
  • Mike Dowd, Jennings – Mike is one of my co-workers and a great guy to know. Just don’t get him started talking about craft beer! @MichaelPDowd @JenningsHealth
  • Joel Cessna, Medicom Health Interactive – Joel is a friend. He traveled from Minnesota to attend the CHPRMS conference. Show him some love! @JoelCessna
  • Dean Browell & Jeff Thompson, Feedback – My friends from Feedback, Dean and Jeff, have traveled from Richmond to attend the CHPRMS Conference. @dbrowell @feedbackagency
  • Jennifer Wilson, Lexington Medical Center – Jennifer is part of a marketing and PR team at LMC that does remarkable work. They won the national Pink Glove Dance Video competition two years in a row! These people can do anything. Be sure to introduce yourself to Jennifer. She’s a PR rock star, a friend and a Jennings client.
  • Brooke Hynes, Tufts Medical Center – Brooke traveled from Boston (as did I) to present at the conference. She’s sharing the story of her PR team’s experience with the Boston Marathon Bombing. You’ll find that she is an amazingly astute marketer and communicator.
  • Dan Miers, SPM Marketing – Dan and I travel the healthcare marketing conference circuit together. He’s speaking at the CHPRMS Conference. Dan is a really smart guy. I hope you were able to attend his presentation on Wednesday.

Enjoy the conference and make some new connections! And, I encourage you to come up and introduce yourself to me. I’m Dan Dunlop – @dandunlop.

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Later this week, beginning Wednesday, I will be blogging and Tweeting from the annual conference of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS). Several of my good friends and colleagues will be speaking at this year’s conference including Brooke Hynes of Tufts Medical Center, Chad Campbell of SilverTech and Dean Browell of Feedback. Their presentations alone make this a promising conference!

On Friday morning, Jennifer Wilson (Lexington Medical Center) and I will present a rapid-fire Ignite Session on the strategy behind LMC’s Every Woman Blog. For the last couple of years the blog has been recognized by CHPRMS with Wallie Awards. Last year it won gold.

I hope to see you in Charleston later this week! If not, follow along on Twitter. I believe the hashtag for the conference is #CHPRMS14.

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The 2014 annual conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association was an overwhelming success. Here’s my evaluation of the conference using a report card format:

  • Quality of Keynote Presentations & General Sessions: A-
  • Quality of Breakout Sessions: C+
  • Quality of Networking: A+
  • Quality of Activity in the Exhibit Hall: A
  • Quality of Events: A

Screen Shot 2014-10-19 at 11.39.59 AMThese are good grades. The highlight of the conference, from my perspective, was Dr. Eric Topol’s presentation on Tuesday afternoon. He was phenomenal. After reading his book, The Creative Destruction of Medicine, it was a treat for me to meet him at #SHSMD14 and to hear him speak about the consumer-driven revolution in healthcare – and the importance of digital medical technology for the individual. It was an incredible experience.

Throughout the conference I maintained a Storify: #SHSMD14 Curated. Within my Storify, the archived Tweets tell the story (a story) of the conference and much of what went on. Check it out by clicking here.

Speaking of Twitter, here are the final Twitter stats for the conference as documented by Symplur. You can click on the images below to enlarge them.

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For me, conferences like this are about learning and fellowship. There was a time, before LinkedIn Groups and Twitter, when the learning was the more important of the two. Today, because I am accessing leading innovations in the field everyday through my contacts on social media, the revelations at conferences happen less frequently. But, the opportunities for fellowship, particularly with peers I’ve come to know and interact with through social media, are immense. Conference represent an amazing opportunity for connecting with these people in real life (IRL). This year I was able to connect with some amazing friends including Jason Wolf (Beryl Institute) and Colin Hung (Healthcare Leaders Twitter Chat Co-Founder). There were many others! Here are a few photos that represent some of the fellowship I experienced.

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Earlier today I published a blog post highlighting 10 people you should meet at SHSMD14. Truthfully, there are hundreds of interesting people attending this conference. Because I do everything in excess, here’s a list of 10 more healthcare marketing professionals you should meet at the show.

  1. Colin Hung – One of the co-founders of the #HCLDR healthcare leaders Tweet Chat (Tuesday evening at 8:30 ET). If you’ve never sat in on this Twitter Chat, you should!  @Colin_Hung
  2. Dean Browell – Dean is one of the smartest guys I know. A Principal at Feedback. @Dbrowell
  3. Moses Hohman – Principal of Human Practice. Moses is an entrepreneur and digital health innovator. Most importantly, he’s a friend. Visit his booth. @humanpractice
  4. Carla Bryant  – Corrigan Partners – Carla is a marketing specialist/strategist and principal at Corrigan. I am fond of the entire team at Corrigan. (You’ll also want to meet Lisa Burris!) @cjbryant
  5. Lisa Schiller – Vice President, Marketing & PR, Rex Healthcare. For several years now Lisa has been doing amazing work with her team at Rex Healthcare in Raleigh, NC. This is one of the brands that is near and dear to my heart. A former client.
  6. Guy McClurkan – Chief Operating Officer, Spirit Health Group – Guy will be facilitating a session at 4pm today. He’s a sharp dresser and has a wealth of healthcare experience. Don’t let his youthful good looks fool you!
  7. Jeff Steblea – VP, Market Street Research – Jeff runs  a market research firm based in Northampton, MA. They know healthcare and deal with some of the top brands in the industry. Together, we just completed a comprehensive brand assessment for a health system in Massachusetts. Market Street’s work was exceptional.
  8. Chad Campbell – Chad does digital strategy and business development for Silvertech – a digital lifecycle agency. You’ll have to ask Chad what that means! I just know that they build websites. @ChadCampbell119
  9. Mike Dowd – Manager of Business Development at Jennings (my firm). Mike just joined our firm about a month ago. He worked previously with Press Ganey. He is a lover of craft beer and that’s enough for me. @MichaelPDowd
  10. Brian Bierbaum – Vice President of Strategy, Bluespire Strategic Marketing – Brian is an author (The Thought Leaders Project: Hospital Marketing) and solid strategic thinker. He’s on the attendees list, but I have yet to run into him. Check out the BlueSpire booth and ask if Brian’s around.
  11. Robin Goldsmith – Manager Strategic Partnerships, Everyday Health. I’m a fan of Everyday Health and have gotten to know Robin over the years. If you aren’t familiar with the company, you should check them out. @RobinEDH

Okay, that’s list #2. I couldn’t keep it to just 10 people. Now it’s up to you to seek them out and start making those connections!


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