It’s just a few days until the 2016 Conference of the New England Society for Healthcare Communications (NESHCo) at the Omni Hotel in Providence, Rhode Island. I hope I will see you there. This year we have an incredible lineup of national speakers along with experts from organizations across New England. For example, my friend and content marketing expert, Ahava Leibtag, will be delivering one of the keynote addresses. You can check out her book on Amazon.
As a NESHCo board member and conference sponsor, I thought I’d use my blog to pass along some information that may help to enrich the conference experience for anyone attending.
Here are my tips to a successful conference experience:
- Prior to the conference, take a moment and “like” NESHCo’s Facebook Page. There you’ll meet other members of the organization and be able to track conference activities.
- Please feel free to post photos and comments from your conference experience to the NESHCo Facebook page!
- Follow @NESHCo on Twitter: https://twitter.com/NESHCo. We encourage you to Tweet throughout the conference. My Twitter handle is @DanDunlop and I will definitely be Tweeting. The official hashtag for the conference is #NESHCo16. My team will also be using the #LoveTheLamp hashtag on the evening of the Lamplighter Awards Gala.
- Take advantage of the networking functions to meet peers from organizations across New England. This is a great group. You’ll find them to be welcoming and helpful. My firm, Jennings, is co-sponsoring the opening night reception with our digital partners from Silvertech. Please join us. It promises to be a fun evening.
- Finally, please stop by the Jennings’ booth and introduce yourself. I will be there, along with my colleagues, Tim Brennan and Meghan Lugo. We most certainly look forward to meeting you. Jason Stepanek, who heads up our video production division, will be attending the conference and shooting video throughout. We’ll be interviewing attendees getting their perspective on the conference and on the state of healthcare marketing.
If you can’t make it to the conference, I’ll be Tweeting from various sessions and sharing whatever insights I can gather. I also hope to write a blog post each day, highlighting the festivities. If I’m really ambitious, I’ll create a storify to curate Tweets from the conference!
I hope to see you in Providence.
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Alright. I flew from Washington, DC to Chicago Monday night in order to attend one of my absolute favorite conferences: The Healthcare Marketing & Physician Strategies Summit. These people at the Summit, both the attendees and the team who runs it, are like family. For me, it just feels good to interact with them. I spend a ton of time hugging people and reconnecting with old friends. It is awesome.
Having just wrapped up a full day of conferencing in Chicago, I thought I’d share the Twitter analytics for the conference to date. This is based on people Tweeting using the official hashtag: #HMPS16. As you can see from the chart on the left (provided by Symplur), we had 326 people Tweeting using the hashtag. They generated 2,267 Tweets for a total of 5,226,729 potential impressions. This year the use of Twitter at this conference seems to have escalated. Last year we had approximately 182 people Tweeting at the same event. I believe that’s a 79% increase, year over year. Perhaps that is a sign that healthcare marketers and communicators are making the move to Twitter. This coincides with a great deal of the content at the conference dealing with the digital realm – from content marketing to social media and everything in between.
Below is one more set of graphics from Symplur that shows the various influencers from the conference based on Tweet volume, mentions and impressions. You’ll probably notice some familiar faces/names: Chris Boyer, Ed Bennett, Lee Aase, Dana Lewis, Christoph Trappe, Dana Smith (one of my co-workers), Jessica Levco and yours truly. But as the analytics demonstrate, there were 316 other folks Tweeting along. That’s where the rubber meets the road. And I’m encouraged by that activity. (Click on the image below to see an enlarged version.)
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After a day and a half of the Practical Playbook National Meeting, I am blown away by the activity on Twitter. Heading into the conference, I had no idea what to expect. The people attending this conference are not marketers (the folks I usually interact with on social media). For the most part, these are public health professionals, people who work for community organizations and government agencies, foundation professionals and clinicians employed by health systems. Let me tell you, the digital engagement has been impressive.
Heading into our the final day of #PPBMeeting, there have been 195 individuals Tweeting with the conference hashtag. I believe there are 330+ people attending the National Meeting. These individuals have generated 1,616 Tweets for a total of 2,391,582 potential impressions. See some of the Twitter analytics below, provided by Symplur.
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Late last night I flew from Bethesda, Maryland, where I was attending the Practical Playbook National Meeting, to Chicago so I can attend the last two days of the Healthcare Marketing & Physician Strategies Summit (produced by the Forum for Healthcare Strategists and the Healthcare Strategy Institute). I’ve been a part of the Summit for ages, and I wasn’t about to miss it. Judy Neiman and her team at the Healthcare Strategy Institute have been very kind to me over the years. (Shout out to Jen, Debbie, Daniel and the entire team!)
There are a number of sessions that I am eager to attend – with presenters I know and respect.
My friend Mike Easton from BVK is facilitating a session on Branding Population Health:
My friends Suzanne Hendery and Linda MacCracken, two of the sharpest healthcare marketers I know, are addressing the customer experience revolution:
The incomparable Chris Boyer is facilitating a discussion on Online Physician Profiles – a topic that we should all be focused on!
My friend Paul Griffiths, President of MedTouch, is presenting on the use of Integrated Digital Strategy for service line and content marketing.
I hope to see you at the conference. If you’re not in Chicago, perhaps we’ll cross paths online!
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Recently, a friend asked me if I would compile and share a list of healthcare marketing conferences and professional development opportunities. As I was building the list, it struck me that I ought to share it on my blog. So here it is. I’m sure I’ve missed some obvious opportunities, so please feel free to recommend conferences that I should add to the list. Thanks in advance for that!
Here’s a partial list of conferences worth considering. I’ve tried to include links to each event:
- Association of American Medical Colleges (AAMC) Group on Institutional Advancement National Professional Development Conference – Your institution must be a member of AAMC for you to be a presenter. I just spoke at this conference in April. It is always a terrific conference. https://www.aamc.org/members/gia/learningopportunities/
- Healthcare Internet Conference (HCIC) – HCIC pulls together professionals from Digital, Marketing, Information Services, Web, eHealth and mHealth to learn, collaborate and advance the industry. https://www.hcic.net/
- Healthcare Marketing and Physician Strategies Summit – produced by the Forum for Healthcare Strategists and the Healthcare Strategy Institute. Great conference. http://www.healthcarestrategy.com/
- Society for Healthcare Strategy & Market Development (SHSMD) Annual Conference – Always a good option and they are always looking for new speakers to freshen things up. http://www.shsmd.org/education/annualconference.shtml
- Carolinas Healthcare Public Relations & Marketing Society – As far as I know, this is the largest of the regional healthcare marketing associations. An affiliate of SHSMD. Conference rotates between Charleston SC and Asheville NC. Two wonderful places to travel. http://chprms.com/news-events/fall-conference/
- New England Society for Healthcare Communications – One of the largest regional healthcare marketing conferences. Always a terrific event. I serve on the organization’s board. http://www.neshco.org/conferences/
- PRSA Health Academy – This tends to be a smaller, more intimate event. I’ve presented at this conference a couple of times. It has always been a good experience. https://www.prsa.org/conferences/#.VyDXwz-RuyA
- Hospital Marketing National Conference – This is a newer conference to pop up. The conference is produced by DTC Perspectives. It is a commercial effort. One of my staff members spoke at their inaugural conference. http://dtcperspectives.com/hmne/
- Active Communications International (ACI) produces a variety of healthcare conferences. I spoke at their Breast Cancer Centers of Excellence Conference last year. They like to infuse their service line focused events with a marketing perspective. https://www.emedevents.com/conferenceview/medical-conferences-2016/the-8th-national-conference-on-next-generation-comprehensive-breast-centers-of-excellence-43344
- Mid-Atlantic Society for Healthcare Strategy & Market Development (MASHMD): Modest, more intimate gathering in the DC/Virginia area. This organization is growing and I expect the size of its events to grow as well. http://www.mashsmd.com/current-programs.html
- Medical Group Management Association (MGMA) Annual Conference – http://www.mgma.com/mgma-annual-conference/overview?ID=247
- Modern Healthcare’s Strategic Marketing Conference: Ahead of the Curve – http://www.modernhealthcare.com/events/strategic-conference/index.html
- Digital Marketing in Healthcare Summit – https://theinnovationenterprise.com/summits/digital-health-innovation-summit-philadelphia-2016
- Modern Healthcare’s Annual Strategic Marketing Conference – http://www.modernhealthcare.com/events/strategic-conference/
- World Congress is another one of these commercial entities that holds healthcare marketing events regularly – Health System & Hospital Marketing and Communication Summit – http://www.worldcongress.com/events/HL15016/#sthash.9uPGvDzu.dpuf I have friends who speak at their conferences. They also host the Patient Engagement and Experience Summit.
- The CDC’s annual National Conference on Health Communication, Marketing, and Media – produced by The Centers for Disease Control and Prevention (CDC) and the National Public Health Information Coalition. http://www.cdc.gov/nchcmm/
- Ragan’s Healthcare Communicators Conference – https://store.ragan.com/ProductDetails.asp?product=Y6CH0CH&listshow=Conferences&catid=2ED70BB224CD4C98A1F9FA27EA225E6B&grfr=Yes
- Stanford Med X Conference – http://medicinex.stanford.edu/about/
- The Connected Health Symposium – A patient-centric healthcare IT conference. https://symposium.connectedhealth.org/
- SXSW Health & MedTech Track – http://www.sxsw.com/interactive/conference/tracks
Okay, so what did I forget? I know there are lots of smaller regional conferences including those is Georgia, Florida, Wisconsin, Illinois…
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With the conclusion of Day Three at the Association of American Medical Colleges National Professional Development Conference, I thought I’d share a summary of Twitter metrics to date, courtesy of Symplur. This has been a terrific conference. I believe this is my fourth or fifth time presenting and it is always an honor.
Twitter Metrics: For the first three days of the conference, we had 149 individuals/organizations Tweet using the official #GIA16 hashtag. These individuals generated 1,258 Tweets for a total of 2,515,734 potential impressions. See screen shots from the Symplur metrics report below that show the influencers for the conference based on total Tweets, mentions and impressions:
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Day Two (Thursday) of the AAMC National Professional Development Conference saw a significant increase in Twitter activity. We had 106 individuals Tweeting using the conference hashtag (#GIA16). They generated 638 Tweets, leading to 1,081,150 potential impressions – as measured by Symplur. Below I’ve provided screen shots of the analytics from Symplur.
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