Archive for the ‘healthcare conference’ Category


#SHSMD16 Attendees Participating in the #HCLDR Twitter Chat from Eataly Chicago on Tuesday Night

We have once again wrapped up another successful annual conference of the Society for Healthcare Strategy & Market Development. My thanks to the staff at SHSMD and the volunteers who worked so hard to make this event a success. For me, Ann Compton and Don Berwick were the stars of the show. Their keynote presentations were right on point. Lunch at Giordano’s was definitely another highlight! Finally, sitting in on the #HCLDR Twitter Chat on Tuesday night from SHSMD’s event at Eataly Chicago was an unexpected treat. It was so cool to have seven SHSMD attendees sitting around a large table and participating in the chat. For several of them, this was their first Twitter chat of any type. I really got a kick out of that!

I’ve been reporting the daily Twitter analytics from the conference. Here are the aggregate Twitter analytics for the entire #SHSMD16 conference (Sunday – Wednesday). The graphs are courtesy of Symplur. I’ve also shared information of the top influencers from the conference. Enjoy!





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Things slowed down a bit on Twitter at Day Three of the Annual Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association (#SHSMD16).  Impressions were down by more than 1 million compared to the prior day’s total, and Tweets were down as well. Interestingly, we had more people Tweeting on Day 3 than on Day 2.

Below are several graphics from Symplur that depict the Twitter analytics for the day (Tuesday, September 13th). Also check out the top Twitter influencers using the #SHSMD16 hashtag. It is rare that I appear on a list with Don Berwick, so this was a good day!





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Day Two at #SHSMD16 turned out to be a busy day on Twitter for conference attendees. The group logged over 2,100 Tweets for a potential 5,450,398 impressions. In all, 410 individuals Tweeted using the conference hashtag. That is data for one day only – September 12, 2016. (Data courtesy of Symplur.)

To get a sense of Twitter adoption and use by healthcare marketing professionals, at the 2014 SHSMD Conference (all three days combined) 412 unique individuals Tweeted at total of 2,286 Tweets for a potential 2,996,564 potential impressions on Twitter. That’s over three days. It’s an interesting comparison.

Take a look below for detail on the top Twitter users and influencers at the conference on Day Two.




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If you’re looking for great people to follow on Twitter during the #SHSMD16 Conference, here’s a list of some of the most engaged Twitter users in attendance. I’ve provided links to their specific Twitter accounts.


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anncomptonAt this point in my career, I’ve attended more conference than I can count. That said, I’m not easily impressed. That makes my reaction to day one of #SHSMD16 all the more surprising. I was stunned Ann Compton’s opening keynote address. She was spectacular. For those of you who may not know, for decades Ann Compton served as a White House correspondent for ABC News.

Yesterday was the 15th anniversary of September 11th, 2001 – certainly a day most of us will never forget. It is definitely a day Ann Compton will never forget. You see, she was traveling with President Bush when the planes hit the twin towers of the World Trade Center in New York City. She was there when President Bush was notified of the attack. And she spent the remainder of that day on Air Force One, one of the few journalists who was allowed to remain on the plane after it refueled at Barksdale Air Force Base in Louisiana. From Louisiana, they flew to Offutt air base in Nebraska, then finally returned to Washington.

Ann told this incredibly moving story as part of her keynote last night. I don’t think there was a person in the room who wasn’t emotionally impacted by what Ann shared. It was truly an honor to be there in the audience and hear her account of that day. That presentation alone justified the cost of admission to this conference. Everything else is gravy from this point forward. I’m grateful to the conference planners, volunteers and SHSMD paid staff, for making last night possible. It was poignant.

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It’s that time of year again – time for the annual SHSMD Connections Conference. The event kicks off this Sunday (September 11th) in Chicago and I’ll be there participating in four days of learning, networking, sharing and reconnecting. I look forward to attending sessions on marketing automation, customer relationship marketing, marketing metrics, physician reputation management, digital storytelling, patient experience and population health management.

The annual SHSMD Conference is always a great place for reconnecting with old friends and colleagues. That is perhaps my favorite aspect of the event. I see many of these people on Twitter, LinkedIn and Facebook on a daily basis throughout the year, but it is a special treat to connect with them in person at SHSMD. Usually there’s hugging involved. Really.

I’ll be Tweeting and blogging from SHSMD. Please feel free to follow along. If you are attending the conference, please seek me out and say hello. Or, even better, join me for deep dish pizza at Giordano’s – one of my favorite spots for eating my favorite food.

In the spirit of full disclosure and transparency, I serve on the SHSMD’s Digital Engagement Task Force and have done so for the last few years. And Dana Smith, one of my co-workers, chairs the Task Force. I’m not sure that impacts what I write about the organization, but I thought it was worth mentioning.

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Like you, I get email messages daily reminding me of industry events, award competitions and more. Here are a few things you might want to make note of in your calendar: (This is in no way a definitive list. Feel free to send me additions.)

And looking forward…

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