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Archive for the ‘Digital Media’ Category

screen-shot-2017-02-08-at-12-56-43-pmEach year, my friends at SilverTech present their State of Digital Marketing Report. In this year’s report, you’ll review data and insights gathered from nearly 200 marketing leaders, including 27 directors of marketing, 19 marketing managers, 10 chief marketing officers, and a variety of social media managers, IT directors, and digital marketing managers from 147 unique companies headquartered in 28 different states.

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Marketing teams, both large (10 or more marketers) and small (less than 10 marketers), from B2B, B2C, and B2B2C companies were surveyed. Teams responsible for all marketing efforts (both traditional and digital), primarily traditional marketing efforts (TV, print, radio, events), primarily digital marketing efforts (social media, PPC, SEO), and Information Technology (IT) were also surveyed.

They shared with SilverTech (and all of us) their top priorities, challenges, and opportunities for 2017 as they look to create deeper, more meaningful digital engagements with their customers.

Use this link to download the report. Enjoy!

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With all that happened yesterday and early this morning, it seems almost trite to report on the Twitter metrics from the second full day of #HCIC16. Nevertheless, below are the numbers along with data on the top influencers of the conference. The data below are for November 8, 2016 only.

I was excited to see my colleague and Jennings coworker, Kate Gillmer, among the influencers. Dana Smith, another one of my colleagues, led the way in total Tweets for the day.

Yesterday’s Highlights: I attended three presentations that really impressed me yesterday. The first was Scott Stratten’s (@unmarketing) morning keynote. He was spectacular. Anyone who can engage and entertain an audience with meaningful content at 8am should win an award! The second was Dr. Zubin Damania’s lunch keynote. Zubin is best known as ZDoggMD (@zdoggmd). I’ve seen Dr. Damania speak on a couple of occasions prior to this, and he never disappoints. He was amazing. Here’s a link to a blog post I wrote about Dr. Damania and his practice, Turntable Health. “ZDOGGMD is a persona that Dr. Damania adopted to present his engaging style of health education. Today, Dr. Damania is CEO and Founder of Las Vegas based Turntable Health – a new health clinic/concept located in and part of Tony Hsieh’s Downtown Project.” Below is ZdoggMD’s latest video. Check it out. This one is more heavy than a lot of his videos, and extremely powerful.

The final presentation I want to mention was by Chrisie Scott (@chrisivity), CMO of Hackensack Meridian Health in New Jersey. She co-presented with a gentleman from Reputation.com. Their talk on reputation management was on point and both presenters did a great job. I thoroughly enjoyed it. Overall, the quality of the sessions at #HCIC16 was at a high level, with only a few exceptions, and you have to expect that.

Here are the Twitter Metrics for November 8, 2016:

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Screen Shot 2014-08-18 at 3.04.19 PMFor some time now I have been a member of the Digital Health group on LinkedIn. I’m one of 27,000 total members! The group’s founder and curator, Paul Sonnier, has recently launched a new video entitled “The Story of Digital Health.” (You can learn more about Paul here.) The video does a good job of introducing digital health and its many benefits. I applaud Paul for working to develop communications that help people better grasp the notion of digital health. Other than getting distracted by the misspelling of HIPAA, I found this to be a quality, albeit somewhat lengthy, piece. (The HIPAA/HIPPA typo is extremely common. In fact, there have been articles and blog posts written about it. Check out this post: “It’s HIPAA, not HIPPA!! Curing HIPAA & EHR spelling headaches for Health Care professionals.” And typos have been known to show up in my blog posts from time to time! So I am not immune to this problem.)

I invite you to check out the video below. You may find that it comes in handy the next time you need to explain digital health to a constituent (friend, neighbor, colleague, board member). Enjoy.

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My friends at Enspektos contacted me last week about their new infographic – Digital Media and Healthcare Providers: What They Believe | What They Do. Based on a study conducted by Enspektos, the infographic explores how health providers perceive and use digital and social media technologies. It also compares and contrasts physician online activities versus nurses and pharmacists. In total, 308 physicians, nurses and pharmacists participated in the study. As you go through the data you’ll see that there are some fascinating differences in the ways doctors and nurses perceive the credibility of online sources of information. According to this study, doctors have a lot more confidence in social media than nurses do. It appears that nurses, overall, are more skeptical of online sources of information (websites, social media and search engines). Take a look at the infographic and let me know what you think of these findings.

Below is the infographic without the SlideShare window:


Enspektos delivers strategy, research and training services to health organizations operating around the world. It is one of the driving forces behind the Path of the Blue Eye Project.

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