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Archive for the ‘Speaking Engagements’ Category

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If you’re looking for a great learning opportunity and a chance to connect with more than 750 healthcare marketing, strategy, and physician relations executives, I’ve got a suggestion for you. I suggest you consider attending the 22nd Annual Healthcare Marketing & Physician Strategies Summit! This year’s event will be held in Austin, Texas, May 8 – 10, 2017 at the JW Marriott Resort. The Summit is one of the leading conferences in the healthcare arena for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups.

In the spirit of transparency and full disclosure, I’ve been on the faculty of the conference for a decade. From my perspective, this conference is the perfect size – still small enough with 750 attendees to allow for more meaningful networking and socializing. More important than that, Judy Neiman, president of the Health Strategy Institute and the event organizer, is incredibly thoughtful in the way she select speakers and topics for each forum. She canvases her network of industry thought leaders and builds a learning experience that is hand crafted to meet the needs of healthcare marketers, strategists and communicators (among others). It is this hand-on attention to detail that leads to a winning conference agenda.

This year Judy asked me to develop a presentation related to innovative practices in online community development. I’ve recruited two terrific speakers who will show the relevance of online communities to patients and healthcare professionals. My first panelist, Cindy Price Gavin, is the founder of an online community for people with Pancreatic Cancer called Let’s Win. This is an remarkable platform that enables patients, doctors, and researchers to share fast-breaking information on potentially life-saving pancreatic cancer treatments and trials that go beyond the standard of care. Through Let’s Win, patients and their families can exchange information about their diagnoses and the science-driven treatments they have undertaken beyond traditional protocols, and share what they learn from others with their medical team. I also have Colin Hung on my panel. Colin is a healthcare social media influencer and thought leader. He works for Stericycle Communication Solutions, but is perhaps best know as one of the founders of the Healthcare Leadership Twitter Chat and community.  (You can check out the Healthcare Leadership Blog here.) The #HCLDR chat and community is made up of physicians, nurses, public health professional, healthcare IT professionals, marketers, hospital administrators, patient advocates, patients and more. It is an amazing community that comes together every Tuesday evening to address a new topic. Here’s the write-up for our session:

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I hope to see you at the 2017 Healthcare Marketing and Physician Strategies Summit! It truly is one of my favorite events of the year.

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Frank Leone, NAOHP Founder

Frank Leone, NAOHP Founder

My presentation today at the National Association of Occupational Health Professionals (NAOHP) Annual Conference is special for a couple of reasons. First, it is the organization’s 30th anniversary. Their first conference was held 30 years ago at Boston’s Westin Copley Place Hotel. Fittingly, this year’s conference has returned to Boston. The second reason this speaking engagement will be special is that I have the honor of presenting with the organization’s founder, Frank Leone. Together, we will lead a sales and marketing workshop for NAOHP’s membership. Frank is an icon in the field of Occupational Health. To share the stage with him is a dream come true. I fully expect to do a lot of learning during our workshop! This will be Frank’s moment and I’ll be his sidekick, happily.

screen-shot-2016-10-18-at-7-30-49-pmIf you aren’t familiar with the NAOHP conference, it is an amazing professional development opportunity intended for program directors and clinic managers, medical directors, staff physicians, nurses and other clinicians; senior health system executives, sales and marketing professionals; and support staff. Hospital-affiliated occupational health programs, freestanding clinics and multi-specialty practices are always represented – as are consultants, employers, insurers, and third party administrators. I had the honor of presenting at their 2015 conference in Chicago. It was a great experience.

Here’s the abstract for our presentation. Look for my Tweets while Frank shares his wisdom!

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I invite you to join me on October 27th, 2016, for a morning of learning and sharing. The New England Society for Healthcare Communications is holding a half day virtual conference where we will take a fresh look at the role of social media in healthcare communications. I will lead a panel discussion on emerging media. Take a look below for information about the sessions, speakers and panelists. If you are interested in even more information or would like to register for the event, please click here.

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On Wednesday of this week, I spoke at the New England Social Media Workshop, sponsored by Dartmouth-Hitchcock Medical Center, PRSA Yankee Chapter, the New Hampshire Hospital Association and the New England Society for Healthcare Communications. The Twitter activity at the workshop was terrific. If you’re interested, I created a storify that curates the majority of the Tweets from the event – #NESocialMedia Workshop Tweets Storify.

Meanwhile, I thought I’d share some of my favorite Tweets from the event. They crack me up! Seriously. This was such a fun and cooperative crowd – and that’s what you need for a great workshop.

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On July 27th, 2016, I’ll be participating in what promises to be a spectacular social media workshop in Lebanon, New Hampshire – “Social Media for Branding and Crisis Communication.” The workshop is being sponsored by Dartmouth-Hitchcock, PRSA Yankee Chapter, the New England Society for Healthcare Communications (NESHCo) and the New Hampshire Hospital Association (NHHA). My firm is fortunate to work with three of the four sponsors.

I have the honor of leading the session on “Communications Strategies to Build Your Social Media Presence.” If all goes according to plan, it will be a very dynamic workshop with a lot of give and take. I plan to involve the audience throughout the presentation – crowd sourcing solutions to the various scenarios I present. Following my session, there will be a presentation on the role of social media in crisis communication. It promises to be an information and engaging afternoon in New Hampshire! I hope to see you there. And remember, snacks and lunch are provided.

To register for the event, use this link: http://www.bit.ly/DHMCWorkshop. The cost is $69 for members and $79 for non-members.

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The last eight days have been wild and crazy. Over that time span I spoke at three conferences, in three different states, on three completely different topics:

  • April 8, 2016 – Keynote address, “Community Building versus Narcissism in Healthcare Marketing,” Western New England Healthcare Marketing Symposium, Northampton, MA
  • April 12, 2016 – Presenter, “Using Video Content for SEO, Patient Engagement, and Employee Retention,” Association for Home & Hospice Care Annual Convention, Durham, NC
  • April 15, 2016 – Presenter, “The Case for Digital Physician Relations,” AAMC National Professional Development Conference, Phoenix, Arizona

IMG_3830Honestly, there was a time in my career when that many speaking engagements crammed all together would have freaked me out. Thankfully, today I cherish the opportunity to interact with new audiences and share with them my thinking on these topics. I go into each speaking engagement anticipating that I will learn as much as the audience does. And that is absolutely the case.

When I get negative about all the travel, wear and tear on my body, and time away from home, I have to remember how fortunate I am to have this career. It truly is a gift.

To close this post, I wanted to share a comment that a conference attendee (Suzanne) sent me via email this week after attending the Western New England Healthcare Marketing conference, where I was the keynote speaker. This kind of thoughtful feedback is a rare thing. It meant the world to me to receive it – and to think that she took the time to send it my way.

“Dan, your generous and spirited style carried the day.”

For me, it doesn’t get much better than that. Thank you Suzanne for your generosity and kindness!

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Laura Pierce (Manager, Public Affairs and Communications, Tufts Medical Center and Floating Hospital for Children) and I will be co-presenting tomorrow afternoon at the AAMC Professional Development Conference in Phoenix, Arizona. Cynthia Manley, of Vanderbilt University Medical Center, will be the facilitator for our session.

Here’s an excerpt from the conference brochure with a description of our presentation and some of the learning objectives:

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I first presented at the AAMC Professional Development Conference in 2006 with my then client and friend, Suzanne Herman of UNC Health Care. At that time, we shared our notion of branded service line marketing. I am thrilled that both Suzanne and I will be presenting at this year’s conference, although not as co-presenters. Suzanne will be presenting on sharing physician reputation scores by publishing satisfaction ratings on the hospital website. (For those who don’t know it, Google loves star rating systems!) This is an incredibly hot topic and I can’t wait to see her presentation. She is co-presenting with Chrissy Daniels of University of Utah Hospitals and Clinics. They present today (Thursday) at 8:30am. See their presentation description below.

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If all goes according to plan, I’ll be blogging and Tweeting from the event. I hope to see you at the conference! If not, I’ll share what I can via social media.

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