Last week, Lyle Green and I presented together at the 2014 Healthcare Marketing & Physician Strategies Summit. We shared our vision for the future of physician relations: Digital Physician Relations. The presentation was based on work we are doing together at MD Anderson Cancer Center as well as an article we co-authored last year for eHealthcare Strategy & Trends magazine.
Below is an edited version of our presentation, cut down to 50 minutes. The original presentation was about 80 minutes. Enjoy!