Marketing to Referring Physicians (Video)
On April 7, I had the honor of delivering the opening keynote at the 2017 Western New England Healthcare MarketingContinue Reading
Category: Physician Marketing
Introducing Your Clinicians Through Video
If we took a patient-centric approach to the physician finder, what would that look like? Here’s a brief video givingContinue Reading
Behind the Scenes; Three Days at Saint Mary’s Hospital
Last week one of my firm’s production crews spent three days shooting video at Saint Mary’s Hospital in Waterbury, Connecticut.Continue Reading
Digital Future of Physician Relations: The Narrative
For the last year I’ve been going around the country, presenting at conferences, sharing my perspective on the future ofContinue Reading
Physician Marketing Physician Relations Physician Social Media Physician Social Networks Physician Videos
Digital Physician Relations: Moving Beyond a Model of Interruption
A couple of weeks ago I had the honor of presenting at the annual conference of the American Association ofContinue Reading
Tweeting & Blogging Live Tomorrow from AAPL in Seattle
Tomorrow I will be blogging and Tweeting live from the 2014 Conference of the American Association of Physician Liaisons. ThisContinue Reading
Leading Healthcare Innovation
Tomorrow I will be speaking at the Annual Meeting of the Ohio Hospital Association. The theme of the conference isContinue Reading
Digital Physician Relations Presentation
Last week, Lyle Green and I presented together at the 2014 Healthcare Marketing & Physician Strategies Summit. We shared ourContinue Reading
Speaking Tomorrow: New Hampshire MGMA Conference
Tomorrow I will be speaking at the New Hampshire Medical Group Management Association in Manchester, New Hampshire. Yes, it willContinue Reading
Putting Your Physicians In Focus
For the last couple years I’ve been talking about the importance of developing online content that has real value forContinue Reading
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