COVID-19 and Physician Relations
Today at 2pm CDT, The Forum for Healthcare Strategists, together with Healthgrades, is hosting a webinar titled: Coming out ofContinue Reading
Category: Physician Relations
Marketing to Referring Physicians (Video)
On April 7, I had the honor of delivering the opening keynote at the 2017 Western New England Healthcare MarketingContinue Reading
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Physician Reputation Management Infographic
Here’s a really interesting infographic from MedData Group on physician reputation management. One of the data points that I foundContinue Reading
Heading to the AAPL 2015 Conference
I want to start out this post by saying that physician relations/referring physician marketing is perhaps the most neglected areaContinue Reading
Digital Future of Physician Relations: The Narrative
For the last year I’ve been going around the country, presenting at conferences, sharing my perspective on the future ofContinue Reading
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Digital Physician Relations: Moving Beyond a Model of Interruption
A couple of weeks ago I had the honor of presenting at the annual conference of the American Association ofContinue Reading
Tweeting & Blogging Live Tomorrow from AAPL in Seattle
Tomorrow I will be blogging and Tweeting live from the 2014 Conference of the American Association of Physician Liaisons. ThisContinue Reading
Leading Healthcare Innovation
Tomorrow I will be speaking at the Annual Meeting of the Ohio Hospital Association. The theme of the conference isContinue Reading
Digital Physician Relations Presentation
Last week, Lyle Green and I presented together at the 2014 Healthcare Marketing & Physician Strategies Summit. We shared ourContinue Reading
Putting Your Physicians In Focus
For the last couple years I’ve been talking about the importance of developing online content that has real value forContinue Reading
The Healthcare Marketer 