Today I’m attending and speaking at the PRSA Health Academy in Washington, DC. It is the second time in two weeks that David Meerman Scott and I are on the same slate of speakers. It’s pretty cool to be in his company. We had a chance to connect in Orlando last week prior to his keynote at the Healthcare Marketing and Physician Strategies Summit. Judy Neiman of the Healthcare Strategy Institute introduced us. His presentation was extraordinary, so the folks at #PRSAHealth are in for a treat. He’ll be doing the keynote tomorrow morning so I should be able to attend.
I present at 10:45am, together with Marie Gross, VP Business Development, Signature Healthcare. The title of our presentation is: “Once Upon a Niche: Using Storytelling to Build Online Health Care Communities.” Among other things (it will be an action packed presentation) we will share some of the initiatives Signature Healthcare has launched to engage niche audiences (Physicians, Patients, Community Members, etc.).
If you’re not familiar with PRSA Health Academy, the conference helps health care communicators sharpen their competitive edge by providing insights into emerging industry trends, tools and techniques. And I am fortunate to be presenting at the Academy for the second year in a row. If you’re in attendance, please come up and say hello!