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Posts Tagged ‘Healthcare Marketing and Physician Strategies Summit’

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If you’re looking for a great learning opportunity and a chance to connect with more than 750 healthcare marketing, strategy, and physician relations executives, I’ve got a suggestion for you. I suggest you consider attending the 22nd Annual Healthcare Marketing & Physician Strategies Summit! This year’s event will be held in Austin, Texas, May 8 – 10, 2017 at the JW Marriott Resort. The Summit is one of the leading conferences in the healthcare arena for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups.

In the spirit of transparency and full disclosure, I’ve been on the faculty of the conference for a decade. From my perspective, this conference is the perfect size – still small enough with 750 attendees to allow for more meaningful networking and socializing. More important than that, Judy Neiman, president of the Health Strategy Institute and the event organizer, is incredibly thoughtful in the way she select speakers and topics for each forum. She canvases her network of industry thought leaders and builds a learning experience that is hand crafted to meet the needs of healthcare marketers, strategists and communicators (among others). It is this hand-on attention to detail that leads to a winning conference agenda.

This year Judy asked me to develop a presentation related to innovative practices in online community development. I’ve recruited two terrific speakers who will show the relevance of online communities to patients and healthcare professionals. My first panelist, Cindy Price Gavin, is the founder of an online community for people with Pancreatic Cancer called Let’s Win. This is an remarkable platform that enables patients, doctors, and researchers to share fast-breaking information on potentially life-saving pancreatic cancer treatments and trials that go beyond the standard of care. Through Let’s Win, patients and their families can exchange information about their diagnoses and the science-driven treatments they have undertaken beyond traditional protocols, and share what they learn from others with their medical team. I also have Colin Hung on my panel. Colin is a healthcare social media influencer and thought leader. He works for Stericycle Communication Solutions, but is perhaps best know as one of the founders of the Healthcare Leadership Twitter Chat and community.  (You can check out the Healthcare Leadership Blog here.) The #HCLDR chat and community is made up of physicians, nurses, public health professional, healthcare IT professionals, marketers, hospital administrators, patient advocates, patients and more. It is an amazing community that comes together every Tuesday evening to address a new topic. Here’s the write-up for our session:

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I hope to see you at the 2017 Healthcare Marketing and Physician Strategies Summit! It truly is one of my favorite events of the year.

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Screen Shot 2016-05-25 at 10.37.58 AMFor me, one of the highlights of the Healthcare Marketing & Physician Strategies Summit this week came in the form of presentations from Dana Lewis (W2O Group as Director for MDigitalLife) and Margaret Coughlin (Boston Children’s Hospital), both of whom addressed the importance of online patient/family support communities. You heard me, online communities!

Over the last couple of years I’ve written more than a dozen blog posts about the relevance of online communities; written several articles for industry publications; and spoken on the subject at many healthcare marketing conferences. (If you’re interested I’d be happy to send you the short ebook I wrote on community building in healthcare.) Now I feel vindicated after hearing Margaret and Dana present at #HMPS16. Margaret shared the story of Boston Children’s online community for patients and families of their heart center. It’s a great success story with real ROI that can be attributed to the community. Meanwhile, Dana spoke about a variety of online patient communities, with particular emphasis on communities for Diabetes patients. She also mentioned the #BCSM community. If you aren’t familiar with the Breast Cancer Social Media community, you should definitely check it out!

It goes without saying that I am a believer in the relevance and importance of online communities when it comes to patient engagement. Below is a very informal video I made a couple years ago about my vision for online communities in healthcare. I was vacationing in the Blue Ridge Mountains, so please don’t judge the production quality. (It was just me and a video camera.) It is only 5-minutes long and will give you a great introduction to why I think online communities are so important to what we do as healthcare marketers. Enjoy!

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Alright. I flew from Washington, DC to Chicago Monday night in order to attend one of my absolute favorite conferences: The Healthcare Marketing & Physician Strategies Summit. These people at the Summit, both the attendees and the team who runs it, are like family. For me, it just feels good to interact with them. I spend a ton of time hugging people and reconnecting with old friends. It is awesome.

Screen Shot 2016-05-24 at 7.07.45 PMHaving just wrapped up a full day of conferencing in Chicago, I thought I’d share the Twitter analytics for the conference to date. This is based on people Tweeting using the official hashtag: #HMPS16. As you can see from the chart on the left (provided by Symplur), we had 326 people Tweeting using the hashtag. They generated 2,267 Tweets for a total of 5,226,729 potential impressions. This year the use of Twitter at this conference seems to have escalated. Last year we had approximately 182 people Tweeting at the same event. I believe that’s a 79% increase, year over year. Perhaps that is a sign that healthcare marketers and communicators are making the move to Twitter. This coincides with a great deal of the content at the conference dealing with the digital realm – from content marketing to social media and everything in between.

Below is one more set of graphics from Symplur that shows the various influencers from the conference based on Tweet volume, mentions and impressions. You’ll probably notice some familiar faces/names: Chris Boyer, Ed Bennett, Lee Aase, Dana Lewis, Christoph Trappe, Dana Smith (one of my co-workers), Jessica Levco and yours truly. But as the analytics demonstrate, there were 316 other folks Tweeting along. That’s where the rubber meets the road. And I’m encouraged by that activity. (Click on the image below to see an enlarged version.)

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Late last night I flew from Bethesda, Maryland, where I was attending the Practical Playbook National Meeting, to Chicago so I can attend the last two days of the Healthcare Marketing & Physician Strategies Summit (produced by the Forum  for Healthcare Strategists and the Healthcare Strategy Institute). I’ve been a part of the Summit for ages, and I wasn’t about to miss it. Judy Neiman and her team at the Healthcare Strategy Institute have been very kind to me over the years. (Shout out to Jen, Debbie, Daniel and the entire team!)

There are a number of sessions that I am eager to attend – with presenters I know and respect.

My friend Mike Easton from BVK is facilitating a session on Branding Population Health:

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My friends Suzanne Hendery and Linda MacCracken, two of the sharpest healthcare marketers I know, are addressing the customer experience revolution:

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The incomparable Chris Boyer is facilitating a discussion on Online Physician Profiles – a topic that we should all be focused on!

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My friend Paul Griffiths, President of MedTouch, is presenting on the use of Integrated Digital Strategy for service line and content marketing.

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I hope to see you at the conference. If you’re not in Chicago, perhaps we’ll cross paths online!

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Where does the time go? It is nearly April and Lyle Green and I are putting the finishing touches on our presentation for the 2015 Healthcare Marketing & Physician Strategies Summit. This will be part 2 (the rest of the story) of the presentation we delivered at last year’s Summit. The reaction to our presentation last year was overwhelmingly positive with lots of questions and discussion. It was perhaps the best conference presentation that either Lyle or I have been a part of.

This year, the Healthcare Marketing & Physician Strategies Summit takes place at the Cosmopolitan Hotel in Las Vegas, April 13-15. The hashtag for the event, for those of you planning to follow along via Twitter, is #HMPS15. I’ll definitely be Tweeting and blogging from the event. The Summit is co-chaired this year by one of my good friends, Chris Boyer, so I know the content should be good.

A number of people I know, like and respect will be presenting at the Summit. As you look through the conference brochure, look for presentations by Ed Bennett, David Marlowe, Chris Boyer, Cynthia Floyd Manley (she is doing a pre-conference strategy session facilitated by another friend of mine, Stephen Moegling), Chris Bevolo, Daniel Fell, Ben Dillon, Brain Whitman, Karen Corrigan, and Suzanne Hendery. This is an amazing collection of thought leaders and quality presenters. Judy Neiman and her team at the Healthcare Strategy Institute have done an incredible job putting together this conference lineup.

I hope to see you at the Summit. My presentation with Lyle Green will be on Tuesday. We are talking about Digital Physician Relations and will share our experience piloting a new program at MD Anderson Cancer Center. We will candidly share our successes and failures! I promise.

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Last week, Lyle Green and I presented together at the 2014 Healthcare Marketing & Physician Strategies Summit. We shared our vision for the future of physician relations: Digital Physician Relations. The presentation was based on work we are doing together at MD Anderson Cancer Center as well as an article we co-authored last year for eHealthcare Strategy & Trends magazine.

Below is an edited version of our presentation, cut down to 50 minutes. The original presentation was about 80 minutes. Enjoy!

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The 2014 Healthcare Marketing and Physician Strategies Summit was a definite success. As a presenter, I found some of the most engaged audiences that I’ve experienced in some time. When Lyle Green and I presented on Thursday morning, we had a great turnout and spent half the session in a conversation with the audience. It was more than we could have hoped for. Here are some of the Tweets from a few of the generous people who made our session a success:

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Here are the final Twitter stats for #HCMPS14 from Symplur. In all, 265 individuals Tweeted using the #hcmps14 hashtag, for a total of 2,418 tweets, achieving 3,849,946 potential impressions. See the screen shots below.

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