Brand Culture brand expeditions Brand Experience

Launch Day for a New Health System Brand: Vidant Health

Today is a huge day for my client, Vidant Health. We have launch activities taking place across eastern North Carolina – a region the size of the state of Maryland. Our goal is to fully engage the 11,000 people who make up this health system. In this post I’ll share photos of the new brand rollout in various executions, from bus signage to building signage to digital signage. My goal is to share with you the scope of this undertaking. Enjoy! (More to come as I acquire more digital images throughout the day.)

Digital Signage Reaching Vidant Employees, Patients & Visitors
Digital Signage Promoting Vidant Gear
One last digital sign featuring a QR code linking to the Website
Sunrise on Vidant Medical Center's Birthday
New Interior Lobby Signage at Vidant Medical Center
Press Event: Sign Unveiling at Vidant Medical Center
Press Interviewing a Vidant Medical Center Executive
Health System buses rebranded with Vidant Health logo
Vidant Health Birthday Cake
Cups stacked up for the employee celebration
Employee celebration signage
The Front of Vidant Medical Center with New Signage

1 comment on “Launch Day for a New Health System Brand: Vidant Health

  1. Pingback: The Blossoming of a Healthcare Brand « The Healthcare Marketer

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