These People Wept During Brand Ambassador Training!
A few weeks ago I spent a couple of days with one of our clients, visiting each of their locationsContinue Reading
Category: Brand Experience
The Slow Birth of a Healthcare Brand: Amoskeag Health
In May 2015, my good friend, Chad Campbell of SilverTech, introduced me to the director of advancement of Manchester CommunityContinue Reading
Brand Experience is Foundational
Truth #1: Brand perception is largely driven by brand experience – whether that is your experience or the experiences thatContinue Reading
Making the Most of Your Visual Brand Identity
Last weekend my family traveled to Williamsburg, Virginia to celebrate my father-in-law’s 80th birthday. Richard, my father-in-law, is one ofContinue Reading
Lessons in Using Social Media for Service Recovery via @USAirlines
On February 15 I had an encounter with US Airways and the new American Airlines. There are important lessons fromContinue Reading
Hospital Branding With Color
I’ve spent the last several days at Sacred Heart Hospital in Pensacola, Florida. I was impressed by a number ofContinue Reading
The Blossoming of a Healthcare Brand
Over the last few months I’ve written several posts about the launch of the new Vidant Health brand in easternContinue Reading
Brand Experience & Organizational Culture: Recruiting Physicians Online
Earlier today I presented, together with my colleague Kevin Robinson of Southwestern Vermont Medical Center, at the Physician Strategies SummitContinue Reading
Honoring Your Past While Embracing the Future
As I’ve documented in this blog over the last several weeks, my firm recently helped launch a new health systemContinue Reading
More Images from Yesterday’s Health System Launch: Vidant Health
Here are a few more photos from launch events that took place at hospitals across eastern North Carolina – allContinue Reading
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