Brand Experience is Foundational
Truth #1: Brand perception is largely driven by brand experience – whether that is your experience or the experiences thatContinue Reading
Category: Brand Culture
The Brand Affirmation
“If I Had More Time, I Would Have Written a Shorter Letter.” – French mathematician and philosopher, Blaise Pascal. AboutContinue Reading
A Proud Moment
Well over a year ago, my firm conducted a brand assessment for a healthcare organization that was facing some seriousContinue Reading
The Tired and Cliche Internal Branding Campaign
No doubt you’ve seen those internal branding campaigns where employees are featured proclaiming “I am Brand X.” This concept isContinue Reading
The Informed Brand Manifesto
My team and I spent the last month developing a brand manifesto for one of our hospital clients in Arkansas.Continue Reading
New Employee Orientation as a Brand Experience
When my firm conducts a brand assessment for a healthcare organization, we always ask to sit through the new employeeContinue Reading
Brand Experience & Organizational Culture: Recruiting Physicians Online
Earlier today I presented, together with my colleague Kevin Robinson of Southwestern Vermont Medical Center, at the Physician Strategies SummitContinue Reading
More Images from Yesterday’s Health System Launch: Vidant Health
Here are a few more photos from launch events that took place at hospitals across eastern North Carolina – allContinue Reading
Launch Day for a New Health System Brand: Vidant Health
Today is a huge day for my client, Vidant Health. We have launch activities taking place across eastern North CarolinaContinue Reading
Cultivating Corporate Culture in Healthcare
Every so often I’ll write a post about Lexington Medical Center (LMC) in West Columbia, South Carolina. LMC is oneContinue Reading
The Healthcare Marketer 