My friend, Chris Bevolo, has completed the companion piece to his first book, Joe Public Doesn’t Care About Your Hospital. The new book is titled: Joe Public II: Embracing the New Paradigm – A Strategic Guide to Digital and Content Marketing for Hospitals and Health Systems.
Back in July, Chris sent me a draft version to review. (I was fortunate to serve as one of the reviewers of the first Joe Public book.) With this new book coming from one of the smartest healthcare marketers I know (characterized by clear thinking and true common sense), I had high expectations. Needless to say, Joe Public II did not disappoint.
Here’s my review in a nutshell, short and sweet:
It’s a fact that is difficult to acknowledge, but in healthcare the notion of an integrated marketing strategy that includes digital and traditional tools is still aspirational. In his new book, Embracing the New Paradigm, Bevolo reminds us of the need for a new marketing paradigm, and gives the reader a clear prescription for revolutionary transformation that begins with three priorities: web, mobile and search – all elements of an integrated approach that engages consumers at the right time and in the right place. Throughout the book, Bevolo provides easy-to-understand concepts (horizontal vs. vertical notions of digital marketing) that will ease the marketer’s transition to the new paradigm.
I strongly recommend getting your hands on a copy of Chris’ new book. Hopefully you’ll find it as helpful as I did.