For years I’ve ranted about the importance of having the voice of the patient inform everything we do as healthcare marketers. One terrific way to capture the voice of the patient is through video. I find creating patient videos to be a very grounding exercise. It always serves to remind me why we do what we do.
Here are a couple of new patient story videos developed by my team at Jennings. Each video has multiple storytellers because they feature both the patient and the team of physicians who cared for individual. These were developed as part of a marketing program for Southwestern Vermont Medical Center in Bennington, VT.