For some time now I have been on the video bandwagon. Video is the ideal platform for effective, authentic storytelling. As I said in a recent article in eHealthcare Strategy & Trends (February 2013):
“There exists a clear opportunity within the healthcare industry to more effectively engage consumers online using video. As Marie Gross of Signature Healthcare points out, the move to well-crafted physician videos is a necessary reaction to the changing appetite of consumers, who want to know more about their healthcare providers. “We believe that the physician videos we’re producing help us to capture and retain the consumers’ interest while responding to their need for a greater depth of information about their potential healthcare provider,” Gross says. Recognizing this opportunity, production companies such as WebOuts and On-Site Studios are developing solutions that make it easier for marketers to produce professional-quality videos at a reasonable cost. The convergence of these factors will undoubtedly lead to more experimentation with video as a physician marketing tool.“
Here’s a video of Marie Gross, speaking to the power of physician video.
Here are a few physician videos that we just completed. They are part of a much larger series of physician videos that we’ve produced for Signature Healthcare and Signature Medical Group. I’m am extremely proud of the way in which we represent these physicians, capturing their personalities and their humanity. Believe me when I tell you that they don’t show up for the interview relaxed and ready to tell their stories. My team is extremely skilled and experienced at getting the most out of our encounter with each physician.