New Book From Jared Johnson: Marketing Forward
My good friend and colleague, Jared Johnson, has just finished his second book and it is now available on Amazon.Continue Reading
Category: Good Books
Book Review: The Art of Healthcare Innovation
Christina Warner recently invited me to review her new book, The Art of Healthcare Innovation. Christina is a health careContinue Reading
New Additions to my Reading List for Healthcare Marketers
I recently picked up a couple of new books that I plan to read on an airplane in the nextContinue Reading
Book Recommendation: Trauma Room Two
Because I believe healthcare marketers and communicators have so much to learn from patients and patient stories, I spend aContinue Reading
Recommended Reading: The Internet of Healthy Things
In preparation for attending the Connected Health Symposium in Boston later this week, I’ve been reading The Internet of HealthyContinue Reading
My Healthcare Reading Backlog
My mother worked so hard to turn me into a reader. She would be proud to know that I amContinue Reading
The Practical Playbook Is Now A Book
For the last year my firm has worked with the team from A Practical Playbook to build awareness around theContinue Reading
Book Review: Doctor, What If It Were Your Mother?
Over the last several months I’ve reviewed a number of books dealing with death and dying in the context ofContinue Reading
Book Review: The Art of Dying by Rob Moll
(Yes, I’m reviewing another book about death and dying. This is an important issue with which healthcare professionals need toContinue Reading
Review: Atul Gawande’s Being Mortal – Medicine and What Matters in the End
Last Saturday I spent the afternoon reading Atul Gawande‘s Being Mortal: Medicine and What Matters in the End. I haveContinue Reading
The Healthcare Marketer 