In October, Chris Boyer was the keynote speaker at a conference co-sponsored by the Massachusetts Hospital Association and the New England Society for Healthcare Communication: Influencing Population Health: Making the Case for Wellness & Prevention.
Chris spoke about wellness marketing and highlighted the role that social media can play in that endeavor. I recorded some of Chris’ presentation and shared his Ukelele performance in an earlier post (The Wellness Marketing Rag). In this video clip Chris tells the story of Inova’s Fit for 50 wellness program. This is definitely a story worth hearing. Enjoy! Below the video are the lyrics to the Wellness Marketing Rag.