Last Friday I had the pleasure of attending a great conference on the impact of population health management on healthcare marketing sponsored by the Massachusetts Hospital Association and the New England Society for Healthcare Communications. I was fortunate to serve on the planning committee for the event, and to have a hand in selecting some of the speakers. It was a terrific event! The content was engaging and informative. And the Massachusetts Hospital Association’s conference facility was the ideal setting; it is so well designed and comfortable.
One of the highlights of the conference was having my friend Chris Boyer do the Keynote address. He was spectacular, as usual. He closed his presentation by delighting the group by playing his Ukelele and singing his new Wellness Marketing Rag! See for yourself:
Overall, it was a great conference. Here are a few photos from the event: