Against all odds, the team at Lexington Medical Center (my client) has repeated as the Pink Glove Dance Video Contest champion! This would be a remarkable accomplishment for any organization, not to mention a mid-sized community hospital in West Columbia, South Carolina. If you’d like to watch Lexington Medical Center’s 2012 Pink Glove Dance Video, click here. I embedded it in an earlier blog post.
The process of participating in the Pink Glove Dance Competition, and then actually winning the contest, led to a significant amount of press coverage: local, regional and national. It was exciting Friday to watch hundreds of Lexington Medical Center employees dancing on national television, as the Fox & Friends Morning Show did live shots from the hospital. Of course, these dedicated employees gathered at 4am for the morning show appearance! Below are some screen shots that I took of some of the press coverage.
Congratulations to the employees at Lexington Medical Center, the marketing team, and members of the community who all rallied to support the hospital’s Pink Glove video. This is an amazing example of audience engagement, on so many levels. It is also a testament to the culture at Lexington Medical Center – a culture that clearly resonates with employees and members of the community.
Now my only question is: Will Lexington Medical Center go for a third Pink Glove Dance Video Championship? Yikes!