I love it when small hospitals win! My business partner (Paige Zinn) and I have made a commitment to not let our agency get to the point where we can no longer work with small hospital clients. Community and critical access hospitals need good marketing as much as big academic medical centers; maybe more. That’s why I am so excited that a couple of our smaller hospital clients have done really well in this year’s Healthcare Advertising Awards and Aster Awards – both national competitions.
The Outer Banks Hospital (21 beds) won awards in both competitions for its Urgent Care radio spot. It is so rewarding to have this small community hospital in Nags Head, NC win this level of recognition.
Another winner in the small hospital category was Brattleboro Memorial Hospital (BMH), a 61-bed, not-for-profit community hospital located in southeastern Vermont. It serves a rural population of about 55,000 people in 22 towns in Vermont, New Hampshire and Massachusetts. BMH’s emergency services campaign won a Gold Aster Award and a Gold Healthcare Advertising Award. It also won Silver Awards for radio and print elements of the campaign. My congratulations go out to BMH, its marketing team, and its CEO who gave us the go ahead for this campaign. Thanks Steve!
Here’s some of the work from the winning BMH emergency services campaign. The graphics are simple, yet iconic – and extremely low cost. (I’m just showing the print element in this post, but this was an integrated campaign that included digital and traditional components.) Enjoy!