I’ve spent the last several days at Sacred Heart Hospital in Pensacola, Florida. I was impressed by a number of different things about the organization, but as a marketer I was most impressed their use of the color purple as a branding device. Purple is powerful, and they have embraced it as their corporate color and the hallmark of their graphic identity. The staff uniforms are purple, signs are purple, and marketing materials are purple. You can’t underestimate the value of this consistent visual representation of the brand.
I took a few photos with my iPhone to give you a feel for their visual branding effort. Please know that any variations in the shade of purple are due to my photography, not their use of the color. Enjoy.