Advertising Campaigns Outdoor Advertising

Healthcare Marketing in Pensacola

Last week I visited Pensacola, Florida. Even though I was taking some time off to be with my father who is currently in hospice care, I couldn’t help but notice the ever-present healthcare marketing throughout the region. It was everywhere, particularly on billboards. My guess is that the healthcare advertising is so prevalent due to the large retirement population and the competition between the three major health systems in the area (Baptist, West Florida and Sacred Heart). In any event, I took photos of some of the outdoor advertising and thought I’d share them with you here. This is just the tip of the iceberg. There were so many more billboards that I didn’t capture. (Please note that some of these are digital boards and they don’t always photograph as well as the old vinyl boards.)

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