Online Communities patient communities Return on Community Video Posts

Video Post: Healthcare Marketing as Community Building

Another video in the series.

Screen Shot 2013-08-07 at 2.24.37 PMBackground: A couple of weeks ago I was in the mountains of Virginia working on my book. While I was up there, my staff asked if I would record a few short videos addressing points from the infographic we published a few months ago: What’s Missing From Most Healthcare Marketing Programs? (See infographic below). This video from the series shares my vision of healthcare marketing as community building. We need to come to a new understanding of our role as healthcare marketers.

Here’s the infographic that inspired the video. Clicking on the graphic will take you to the original version of the image and allow you to download a PDF or access embed code.

EightImportantElements

4 comments on “Video Post: Healthcare Marketing as Community Building

  1. Pingback: Return on Community: Getting the Conversation Started | The Healthcare Marketer

  2. Pingback: Cancer Support Communities Infographic | The Healthcare Marketer

  3. Pingback: My 2013 Year In Review: Good Eats, Good Friends & Professional Collaboration | The Healthcare Marketer

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