Video Post: Healthcare Marketing as Community Building

Another video in the series.

Background: A couple of weeks ago I was in the mountains of Virginia working on my book. While I was up there, my staff asked if I would record a few short videos addressing points from the infographic we published a few months ago: What’s Missing From Most Healthcare Marketing Programs? (See infographic below). This video from the series shares my vision of healthcare marketing as community building. We need to come to a new understanding of our role as healthcare marketers.

Here’s the infographic that inspired the video. Clicking on the graphic will take you to the original version of the image and allow you to download a PDF or access embed code.