On July 24, 2013 I posted an excerpt from my upcoming book on this blog. The title of the post was “Return on Community in Healthcare.” I was testing the waters and introducing a concept I’d been thinking about for some time. My genuine interest is in changing the conversation around healthcare marketing. In so doing, I hope to change the way marketers view their role and perhaps alter the ways in which they use social media. To accomplish this, I needed to start a conversation and get people talking.
So, I put the post out there and measured the response. Given it was my thinking, I watched with great interest. What happened over the next couple of weeks was really interesting. At first a few people Tweeted and left very kind and thoughtful comments on the blog. I was encouraged. Then on August 6th, my editor at Ragan Communications decided to share the piece on their Healthcare Communication News eblast. That, combined with a few Tweets from Mark Ragan, got my post in front of a lot of people. The Ragan post, on its own, has been Tweeted 56 times. A search on Tweet Binder shows that “Return on Community” has been mentioned in 111 Tweets in the last couple of days alone, with a reach of 159,623 and potential impressions of 587,838. This represents Tweets by 59 people (many shown in the screen shot below). Click on either or the images below for larger versions.
Below I have reproduced the Twitter transcript from all this sharing around “Return on Community.” I’m really pleased that this perspective has struck a cord with so many people – particularly people I respect and admire. If you’d like to read my original post, click here. For a short video of me discussing this notion of community in healthcare marketing, click here.
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@christinekurban 14 minutes ago
you’re welcome!@dandunlop: Thx for Sharing my Return on Community Post #FF: @stales @christinekurban @sync360 @sarahmbellotti @LukeAtMelcrum -
@dandunlop about an hour ago
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Thx Kurtis. RT @hootkurtis: Return On Community in Healthcare | The Healthcare Marketer via @dandunlop http://t.co/sFkiXOaXQt -
@dandunlop about an hour ago
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@healthythinker Thank you Jane. I appreciate the shout out for my thoughts on Return on Community. Take care. -
@Quiescentmind about an hour ago
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RT @healthythinker: Listen to @dandunlop talk about Return on Community – a powerful force in #health #healthcare http://t.co/hYpMkfCdw6 #h… -
@Adaptamed about an hour ago
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RT @healthythinker: Listen to @dandunlop talk about Return on Community – a powerful force in #health #healthcare http://t.co/hYpMkfCdw6 #h… -
@healthythinker about an hour ago
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Listen to @dandunlop talk about Return on Community – a powerful force in #health #healthcare http://t.co/hYpMkfCdw6 #healthmarketing #hcsm -
@HootKurtis about an hour ago
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Return On Community in Healthcare | The Healthcare Marketer via @dandunlop http://t.co/yk6gHr018X -
@dandunlop about an hour ago
Thx for Sharing my Return on Community Post #FF: @stales @christinekurban @sync360 @sarahmbellotti @LukeAtMelcrum -
@dandunlop about an hour ago
Thx 4 Sharing my Return on Community Post: @caitlin_hool @Loop_and_rewind @genessahealth @TuftsMedicalCtr @HCStrategists @NancyVMills -
@dandunlop about an hour ago
Thx for Sharing my Return on Community Post: @bobbiebbing @@superwilsonlady @HITblogger @JenningsHealth @katecharb @ryalcurtis @kScherm -
@dandunlop about an hour ago
Thx for Sharing my Return on Community Post: @JoshClements @KostelecPlan @kenyaw @mitchell_silver @AliMcgregz @DaveSquidoo @swhigham -
@dandunlop about an hour ago
Thx 4 Sharing my Return on Community Post: @ChelseyJo @MarkRaganCEO @evelienphilips @Pinaatje @lkafke @MissDanaSmith @JohnStolfe @AqeelahBCT -
@ChelseyJo about 7 hours ago
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Understanding ‘Return on Community’ http://t.co/nyLjVNkKKX #hcsm #hcmktg #yam -
@MarkRaganCEO about 12 hours ago
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Understanding ‘Return on Community’ http://t.co/wCseKHibuT #buzzword #hcsmuk -
@evelienphilips about 15 hours ago
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Forget ROI. Think ‘Return on Community’ http://t.co/PLSfc6nopU -
@lkafle about 23 hours ago
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RT @dandunlop: Dana, thx for all the sharing today! RT @missdanasmith: Return On Community in Healthcare http://t.co/VbirDb3jnt via @dandun… -
@dandunlop about 23 hours ago
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Dana, thx for all the sharing today! RT @missdanasmith: Return On Community in Healthcare http://t.co/VbirDb3jnt via @dandunlop -
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@MissDanaSmith a day ago
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Return On Community in Healthcare http://t.co/Luoh7gBKVr via @dandunlop -
@MissDanaSmith a day ago
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“health care marketing is more than just money.” @dandunlop #hcmktg http://t.co/dc71m7t6Vy Forget ROI. Think ‘Return on Community’ -
@MissDanaSmith a day ago
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Forget ROI. Think ‘Return on Community’ This author argues that health care marketing is more than just money. http://t.co/HQsQt6e0jl -
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@MissDanaSmith a day ago
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RT @dandunlop: Thx Bob! Excerpt from my book. RT @westr: RT @MarkRaganCEO: Forget ROI. Think ‘Return on Community’ http://t.co/mKkASOwJdO #… -
@MissDanaSmith a day ago
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RT @dandunlop: Understanding ‘Return on Community’ in Healthcare http://t.co/PwRRIZbJMg #hcsm #community -
@MissDanaSmith a day ago
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RT @MarkRaganCEO: Understanding ‘Return on Community’: Why this new buzzword could catch on in health care marketing http://t.co/wCseKHibuT -
@MissDanaSmith a day ago
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RT @jenningshealth: Yes! RT @katecharb: ‘Return on Community’ is the new ROI http://t.co/wFVyXW6I0M #hcsm @dandunlop -
@MissDanaSmith a day ago
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RT @jenningshealth: Understanding ‘Return on Community’: Why this new buzzword could catch on in health care marketing. By @dandunlop http:… -
@MissDanaSmith a day ago
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RT @LexMedCtr: RT @RaganHealth: Forget ROI. Think ‘Return on Community’ http://t.co/OIt6D7M3SX -
@JohnStolfe a day ago
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RT @Sync360: Love. RT @MarkRaganCEO: Forget ROI. Think ‘Return on Community’ http://t.co/3FsBMORcpt #hcsmuk -
@AqeelahBCT a day ago
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RT @MarkRaganCEO: Understanding ‘Return on Community’ http://t.co/wCseKHibuT #hcsmuk -
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@JoshClements a day ago
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RT @mitchell_silver: Forget ROI. Think ‘Return on Community’ #publichealth http://t.co/YkEhBTBUnc -
@KostelecPlan 2 days ago
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RT @mitchell_silver: Forget ROI. Think ‘Return on Community’ #publichealth http://t.co/YkEhBTBUnc -
@kenyaw 2 days ago
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RT @mitchell_silver: Forget ROI. Think ‘Return on Community’ #publichealth http://t.co/YkEhBTBUnc -
@mitchell_silver 2 days ago
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Forget ROI. Think ‘Return on Community’ #publichealth http://t.co/YkEhBTBUnc -
@AliMcgregz 2 days ago
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RT @MarkRaganCEO: ‘Return on Community’: A new buzzword in health care marketing? http://t.co/wCseKHibuT #hcmktg -
@DaveSquidoo 2 days ago
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RT @MarkRaganCEO: ‘Return on Community’: A new buzzword in health care marketing? http://t.co/wCseKHibuT #hcmktg -
@swhigham 2 days ago
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RT @MarkRaganCEO: ‘Return on Community’: A new buzzword in health care marketing? http://t.co/wCseKHibuT #hcmktg -
@MarkRaganCEO 2 days ago
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‘Return on Community’: A new buzzword in health care marketing? http://t.co/wCseKHibuT #hcmktg -
@bobbiebbing 2 days ago
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RT @MarkRaganCEO: Understanding ‘Return on Community’: Why this new buzzword could catch on in health care marketing http://t.co/wCseKHibuT -
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@HITBlogger 2 days ago
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RT @jenningshealth: Yes! RT @katecharb: ‘Return on Community’ is the new ROI http://t.co/wFVyXW6I0M #hcsm @dandunlop -
@dandunlop 2 days ago
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Thx Ryal. Appreciate the mention of my post. RT @ryalcurtis: Not “ROI”…”ROC” –> Return On Community http://t.co/4fhfwGg7ED. #socialmedia -
@jenningshealth 2 days ago
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Yes! RT @katecharb: ‘Return on Community’ is the new ROI http://t.co/wFVyXW6I0M #hcsm @dandunlop -
@dandunlop 2 days ago
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RT @MarkRaganCEO: Understanding ‘Return on Community’: Why this new buzzword could catch on in health care marketing http://t.co/wCseKHibuT -
@jenningshealth 2 days ago
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Understanding ‘Return on Community’: Why this new buzzword could catch on in health care marketing. By @dandunlop http://t.co/BRNvLyhTMe -
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@ryalcurtis 2 days ago
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Not “ROI” … “ROC” –> Return On Community http://t.co/hYYnW6AhSb. #socialmedia #marketing -
@HITBlogger 2 days ago
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RT @dandunlop: Understanding ‘Return on Community’ in Healthcare http://t.co/PwRRIZbJMg #hcsm #community -
@KScherm 2 days ago
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RT @RaganHealth: Forget ROI. Think ‘Return on Community’ http://t.co/2kVBBeUUXI -
@caitlin_hool 2 days ago
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RT @MarkRaganCEO: Understanding ‘Return on Community’: Why this new buzzword could catch on in health care marketing http://t.co/wCseKHibuT -
@Loop_and_Rewind 2 days ago
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RT @MarkRaganCEO: Understanding ‘Return on Community’: Why this new buzzword could catch on in health care marketing http://t.co/wCseKHibuT -
@DaveSquidoo 2 days ago
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RT @MarkRaganCEO: Understanding ‘Return on Community’: Why this new buzzword could catch on in health care marketing http://t.co/wCseKHibuT -
@MarkRaganCEO 2 days ago
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Understanding ‘Return on Community’: Why this new buzzword could catch on in health care marketing http://t.co/wCseKHibuT -
@dandunlop 2 days ago
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Understanding ‘Return on Community’ in Healthcare http://t.co/PwRRIZbJMg #hcsm #community -
@dandunlop 2 days ago
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Thx Kayla. Much appreciated. RT @nycajun1: Forget ROI. Think ‘Return on Community’ http://t.co/mKkASOwJdO #hcmktg -
@dandunlop 2 days ago
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Thx Bob! Excerpt from my book. RT @westr: RT @MarkRaganCEO: Forget ROI. Think ‘Return on Community’ http://t.co/mKkASOwJdO #hcmktg #hcsm -
@dandunlop 2 days ago
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@alyand18 Thx for your comment on my Return on Community post. Much appreciated. -
@dandunlop 2 days ago
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Thx for the RT @UbiCareDotCom: RT @dandunlop: Forget #ROI. Think ‘Return on Community’ http://t.co/mKkASOwJdO #hcsm Appreciared -
@MissDanaSmith 2 days ago
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RT @dandunlop: Thx for the mention. RT @jenningshealth: Great article by @dandunlop: Forget ROI. Think ‘Return on Community’ http://t.co/mK… -
@UbiCareDotCom 2 days ago
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RT @dandunlop: Forget #ROI. Think ‘Return on Community’ http://t.co/pGTXHeoHHG #hcsm -
@dandunlop 2 days ago
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Thx for the mention. RT @jenningshealth: Great article by @dandunlop: Forget ROI. Think ‘Return on Community’ http://t.co/mKkASOwJdO #hcsm -
@jenningshealth 2 days ago
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Great article by @dandunlop: Forget ROI. Think ‘Return on Community’ http://t.co/uSxWKdwKrJ -
@carehubs 3 days ago
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Forget ROI. Think ‘Return on Community’ – – excellent article from @dandunlop on #hcmktg & #hcsm via @RaganHealth http://t.co/jqaGMfTRXV -
@jenningshealth 3 days ago
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MT @RaganHealth: Forget ROI. Think ‘Return on Community’ by @dandunlop http://t.co/wFVyXW6I0M -
@GonewScarlett 3 days ago
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RT @alyand18: Forget ROI. Think ‘Return on Community’ http://t.co/84xGZvvD8q The title alone made my heart sing! #hcsm #socialmedia #health… -
@mindthecompany 3 days ago
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Forget ROI. Think ‘Return on Community’ http://t.co/nPLROYCYjW Well said! #hcsmca -
@alyand18 3 days ago
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Forget ROI. Think ‘Return on Community’ http://t.co/84xGZvvD8q The title alone made my heart sing! #hcsm #socialmedia #healthcare -
@westr 3 days ago
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RT @MarkRaganCEO: Forget ROI. Think ‘Return on Community’ http://t.co/6uiuR9tSJa #hcmktg #hcsm -
@nycajun1 3 days ago
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RT @MarkRaganCEO: Forget ROI. Think ‘Return on Community’ http://t.co/kBI6j48JSr #hcmktg -
@audioswhite 3 days ago
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Not just healthcare! “@MarkRaganCEO: Forget ROI. Think ‘Return on Community’ http://t.co/dr55hVRNwN #hcmktg” -
@MarkRaganCEO 3 days ago
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Forget ROI. Think ‘Return on Community’ http://t.co/kBI6j48JSr #hcmktg -
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@dandunlop 3 days ago
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Thx for mentioning my post. RT @m2w_hw: Forget ROI. Think ‘Return on Community’ http://t.co/3m9g2XLdza -
@dandunlop 3 days ago
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Benjamin, thx for Tweeting my post. RT @bmb656: Forget ROI. Think ‘Return on Community’ – http://t.co/WJIxyGDLh8 -
@dandunlop 3 days ago
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Thx for mentioning my post. RT @caitlinmooney: Forget ROI. Think ‘Return on Community’ #hcmktg via @RaganHealth http://t.co/PS1y4WFWXc -
@dandunlop 3 days ago
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Kathy, thx for mentioning my blog post. RT @kathydesilvadv: Forget ROI. Think ‘Return on Community’ http://t.co/GoQtlIsRVc #hcsm -
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@caitlinmooney 3 days ago
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Forget ROI. Think ‘Return on Community’ #hcmktg via @RaganHealth http://t.co/57uG45KyN8 -
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@NancyVMills 3 days ago
@dandunlop Thx for the RT Dan – sounds like I’m not the only person who could relate to Return on Community! -
@dandunlop 3 days ago
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Thx Nancy! MT @nancyvmills: Forget ROI. Think Return on Community | http://t.co/hgXjb7mcW4 love this term coz it’s all about community! #hc -
@dandunlop 3 days ago
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Thank you. RT @genessahealth: Forget ROI. Think ‘Return on Community’ http://t.co/g2uJSTpbwv #hcsm #ROI -
@jenningshealth 3 days ago
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Check out @dandunlop’s article on @RaganHealth: Forget ROI. Think ‘Return on Community’ http://t.co/uSxWKdwKrJ #hcmktg -
@dikedrummond 3 days ago
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Forget ROI. Think ROC (Return on Community) http://t.co/VnkzKMI14L RT @PracticalWisdom @dandunlop @sync360 @MarkRaganCEO #hcsm -
@TheHappyMD 3 days ago
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Forget ROI. Think ROC (Return on Community) http://t.co/yGzICFEJNZ RT @PracticalWisdom @dandunlop @sync360 @MarkRaganCEO #hcsm -
@dandunlop 3 days ago
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Thanks for the mention. RT @hcstrategists: @dandunlop: Forget ROI. Think ‘Return on Community’ http://t.co/GoQtlIsRVc #hcsm -
@LexMedCtr 3 days ago
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RT @RaganHealth: Forget ROI. Think ‘Return on Community’ http://t.co/OIt6D7M3SX -
@patwiseman 3 days ago
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Great post @dandunlop…Return On Community in Healthcare http://t.co/cVsUMzrNon -
@PracticalWisdom 3 days ago
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RT @dandunlop: Thx! RT @sync360: Love. RT @MarkRaganCEO: Forget ROI. Think ‘Return on Community’ http://t.co/mKkASOwJdO #hcsmuk #hcsm -
@dandunlop 3 days ago
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Thx Rose RT @Rose_Begonia: I’m down with ROC RT @MarkRaganCEO: Forget ROI. Think ‘Return on Community’ http://t.co/s44aVpz130 #hcsmuk -
@dandunlop 3 days ago
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Thx! RT @sync360: Love. RT @MarkRaganCEO: Forget ROI. Think ‘Return on Community’ http://t.co/mKkASOwJdO #hcsmuk #hcsm -
@Rose_Begonia 3 days ago
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I’m down with ROC RT @MarkRaganCEO: Forget ROI. Think ‘Return on Community’ http://t.co/ksmnVV52Yy #hcsmuk -
@NESHCo 3 days ago
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RT @raganhealth: Forget ROI. Think ‘Return on Community’ http://t.co/OHk5sp74mh #hcsm -
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@dandunlop 3 days ago
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Thanks Mark. Excerpt from my upcoming book. RT @markraganceo: Forget ROI. Think ‘Return on Community’ http://t.co/mKkASOwJdO #hcsmuk -
@dandunlop 3 days ago
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Thx Alicia. RT @stales: RT @TuftsMedicalCtr: Forget ROI. Think ‘Return on Community’ via @dandunlop http://t.co/vcuI3FQVy2 #hcsm -
@dandunlop 3 days ago
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Thx for the mention. RT @tuftsmedicalctr: Forget ROI. Think ‘Return on Community’ via @dandunlop http://t.co/vcuI3FQVy2 #hcsm -
@HITBlogger 3 days ago
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RT @TuftsMedicalCtr: Forget ROI. Think ‘Return on Community’ via @dandunlop http://t.co/iDk3dW3lwo #hcsm -
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@stales 3 days ago
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RT @TuftsMedicalCtr: Forget ROI. Think ‘Return on Community’ via @dandunlop http://t.co/iDk3dW3lwo #hcsm -
@TuftsMedicalCtr 3 days ago
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Forget ROI. Think ‘Return on Community’ via @dandunlop http://t.co/iDk3dW3lwo #hcsm -
@HCStrategists 3 days ago
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@dandunlop: Forget ROI. Think ‘Return on Community’ http://t.co/UsC32qzCia -
@NancyVMills 3 days ago
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Forget ROI. Think ‘Return on Community’ | http://t.co/pN6GqLMc9F [love this term coz it’s all about community!] #hc -
@christinekurban 3 days ago
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RT @Sync360: Love. RT @MarkRaganCEO: Forget ROI. Think ‘Return on Community’ http://t.co/3FsBMORcpt #hcsmuk -
@Sync360 3 days ago
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Love. RT @MarkRaganCEO: Forget ROI. Think ‘Return on Community’ http://t.co/3FsBMORcpt #hcsmuk -
@sarahmbellotti 4 days ago
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Not just for #healthcare RT @markraganceo: “Forget #ROI. Think ‘Return on #Community!'” http://t.co/Ct6IDHwImr -
@LukeAtMelcrum 4 days ago
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RT @MarkRaganCEO: Forget ROI. Think ‘Return on Community’ http://t.co/kBI6j48JSr #hcsmuk -
@MarkRaganCEO 4 days ago
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Forget ROI. Think ‘Return on Community’ http://t.co/kBI6j48JSr #hcsmuk
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