At the end of each year I take some time to reflect upon what I achieved and didn’t achieve over the last 12 months. I’m very goal oriented and find it rewarding to assess my professional accomplishments before heading into a new year, full of new opportunities. Without assessing, evaluating and celebrating, life runs the risk of becoming a continual grind. So here is my 2013 year in review.
Some of the notable achievements in 2013:
- Of everything I did in 2013, I am most proud of my focus on the future of healthcare marketing as community building and the importance of online patient support communities. This theme dominated my year and was the subject of several of my speaking engagements, articles, videos and blog posts.
- One of the developments this year that I most enjoyed was becoming a regular participant in the weekly Healthcare Leader (#HCLDR) Twitter Chat on Tuesdays at 8:30pm. Becoming a part of this online community has been incredibly rewarding. My thanks to Colin Hung (@Colin_Hung) and Lisa Fields (@PracticalWisdom) for welcoming me into the fold.
- In 2013 I made a concerted effort to connect with colleagues/peers in person – who I had previously only known through online interaction (primarily Twitter). As a result of this effort, I had in person meetings with Lisa Fields, Andre Blackman, Fard Johnmar, Anton Zuiker and many others. It was wonderful having face-to-face encounters with these individuals whom I respect and admire.
- I’m really proud of the work I did with Lyle Green of MD Anderson Cancer Center on the future of physician relations. Together, we developed a model for digital physician relations and defined the role of the digital physician relations specialist. That work led to our article in the August 2103 issue of eHealthcare Strategy & Trends.
- Collaboration was a big theme for me in 2013. I collaborated on presentations for national conferences with some incredible healthcare marketers and thought leaders including Brooke Hynes of Tufts Medical Center, Lyle Green of MD Anderson, Tadd Pullin of The Nebraska Medical Center, Christy Marshall of Lexington Medical Center, Bonita Brodt of Northwestern Memorial Hospital and Tim Brennan of Tufts Medical Center. It is a special treat to work with and learn from such talented people. They make me a better marketer.
- At the 2013 SHSMD Conference I was honored to be a presenter and facilitator of a 3-hour workshop on the art of storytelling in healthcare. I was fortunate to have amazing co-presenters including Academy Award winning filmmaker, Cynthia Wade, and Bonita Brodt, former journalist and director of communications at Northwestern Memorial Hospital.
- I’m very proud that my colleague and co-worker, Dewey Mooring, landed speaking engagements in 2013 with the Oklahoma Hospital Association Public Relations & Marketing Society and the Florida Society for Healthcare Public Relations & Marketing. For me, this is as rewarding as anything I could accomplish on my own.
- In November of 2013 my firm launched a new business unit, Physicians in Focus, with an emphasis on the development of physician marketing plans, physician relations programs and high quality physician video.
- In 2013 I wrote my 1,000th blog post for The Healthcare Marketer Blog, a milestone I can’t believe I’ve achieved. The total now stands 1,050 posts after five years of blogging. 2014 marks my sixth year as a blogger.
- The Healthcare Marketer Blog had 77,000+ visits in 2013.
- I was invited to speak at several conferences where I had not spoken in the past: PRSA Health Academy, Spirit of Women Annual Meeting, Pelvic Health Conference, North Carolina Philanthropy Conference, New England Executive Women in Healthcare Conference and the Strategic Marketing & Communications Forum of the Children’s Hospital Association. In all, I spoke at more than a dozen conferences in 2013.
- Between conferences and routine client visits, business travel can be a drag. I work to make it more pleasant by spending quality time with professional friends – often over dinner. (If you’re going to work long hours on the road, away from family, you ought to find ways to make it enjoyable.) I had some incredibly memorable meals at great restaurants in 2013 while on the road. More importantly, they were meals with good friends and interesting people: Myers & Chang in Boston with Chris Boyer; Bobby Flay’s Mesa Grill in Las Vegas with May Kernan, Amy Blustein and Jim Beardsworth; Padrino’s Cuban Cuisine in Hollywood, Florida with Lyle Green, Brooke Hynes and Dana Smith; B&G Oysters (incredible Oysters) in Boston with Tim Brennan; Russian Tea Time in Chicago with Tanya Abreu and the crew from Spirit of Women; Giordano’s in Chicago (best deep dish pizza!) with Dawn Constantini and Jacqueline Fellows; and Old Town Tortilla Factory in Scottsdale, AZ with Jacquline Fellows and Gabrielle Detora.
- In the social media sphere I did a lot of learning and sharing: My SlideShare Channel had 10,575 views with 262 downloads; My YouTube Channel had 8,399 views with 9,583 minutes of video watched; of my 3,000+ Tweets on Twitter, 24% were Retweeted while 13% were favorited (https://www.vizify.com/dan-dunlop/twitter-video).
- Remarkably, I was named one of the 100 Healthcare And Digital Health Influencers To Follow In 2014: http://www.slideshare.net/ennoconn/health-care-social-media-influencers. In 2013, the Healthcare Marketer Blog was named one of the 20 Best Healthcare Marketing Websites. In September, Nancy Jean, writing for the Hospital Impact Blog, listed me among the top 10 healthcare marketing professionals to follow on Twitter. In March Jeff Greene of The HealthEd Blog listed my blog among their Favorite Healthcare Industry Blogs. It is always an honor to be listed among the industry’s leaders and to be on the receiving side of such generosity.
Where I fell short:
- I didn’t finish my book. My goal was November and it didn’t happen. So now I’ve set a new goal for the end of February! I’m so close.
- I also didn’t contribute as many articles to industry publications as I had hoped.
Now it is time to turn my attention to 2014!