Television spots

Eschewing Political Correctness This Holiday Season

One hospital, Lexington Medical Center (my client), has ignored the pressures of political correctness and has created a Christmas TV spot to celebrate the season. Not a holiday spot. Nope. The entire spot is a compilation of Lexington Medical Center employees singing the lyrics to “God Rest Ye Merry Gentleman” – a traditional Christmas Carol. The song was evidently first published in 1833 when it appeared in “Christmas Carols Ancient and Modern,” a collection of seasonal carols gathered by William B. Sandys. The lyrics of God Rest Ye Merry Gentlemen are traditional olde English and are reputed to date back to the 15th century although the author is unknown. (The lyrics appear below.)

This is a song about the birth of Christ. In this day and age, running a commercial like this could be seen as taking an unnecessary risk. But the response has been overwhelmingly positive. I think that many people found it refreshing. Here are some of the comments from Facebook (click on the image to enlarge):

Screen Shot 2013-12-16 at 8.05.59 AM

So what do you think about Lexington Medical Center’s Christmas commercial? Is this a risk you’d be willing to take?

God Rest Ye Merry Gentlemen : Lyrics

This day is born a Saviour
Of a pure Virgin bright,
To free all those who trust in Him
From Satan’s power and might.”
O tidings of comfort and joy,
Comfort and joy
O tidings of comfort and joy

The shepherds at those tidings
Rejoiced much in mind,
And left their flocks a-feeding
In tempest, storm and wind:
And went to Bethlehem straightway
The Son of God to find.
O tidings of comfort and joy,
Comfort and joy
O tidings of comfort and joy

And when they came to Bethlehem
Where our dear Saviour lay,
They found Him in a manger,
Where oxen feed on hay;
His Mother Mary kneeling down,
Unto the Lord did pray.
O tidings of comfort and joy,
Comfort and joy
O tidings of comfort and joy

Now to the Lord sing praises,
All you within this place,
And with true love and brotherhood
Each other now embrace;
This holy tide of Christmas
All other doth deface.
O tidings of comfort and joy,
Comfort and joy
O tidings of comfort and joy

0 comments on “Eschewing Political Correctness This Holiday Season

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