This Hospital Celebrates Christmas
Lexington Medical Center (West Columbia, SC) is known for its annual Christmas TV commercials, and has just launched its 2015Continue Reading
Tag: Lexington Medical Center
A Heart Attack Personified – 2015
It is Heart Month and my clients at Lexington Medical Center are attacking heart disease with everything they’ve got. TheContinue Reading
Is it “Holiday” or “Christmas” for your Hospital?
My friends and clients at Lexington Medical Center in West Columbia, South Carolina, march to the tune of a differentContinue Reading
Community Building, Blogger-Style
Last week I traveled down to West Columbia, South Carolina, to take part in a blogger luncheon sponsored by myContinue Reading
Video: I Am A Heart Attack (2014)
When it comes to promoting heart health, my clients at Lexington Medical Center go all out. Last year they producedContinue Reading
Eschewing Political Correctness This Holiday Season
One hospital, Lexington Medical Center (my client), has ignored the pressures of political correctness and has created a Christmas TVContinue Reading
Pink Glove Dance Infographic
I’ve written previously about the Pink Glove Dance Video Competition. It has truly become a phenomenon within the healthcare industry.Continue Reading
I Am A Heart Attack
My friends at Lexington Medical Center in West Columbia, SC, are pulling out all the stops when it comes toContinue Reading
It’s Another Pink Glove Championship for Lexington Medical Center
Against all odds, the team at Lexington Medical Center (my client) has repeated as the Pink Glove Dance Video ContestContinue Reading
Doing the Dance: Pink Gloves and a Lesson in Audience Engagement
This month I have an article in Spectrum, a publication produced by the Society for Healthcare Strategy and Market DevelopmentContinue Reading
The Healthcare Marketer 