brand expeditions Brand Experience

Honoring Your Past While Embracing the Future

As I’ve documented in this blog over the last several weeks, my firm recently helped launch a new health system brand in eastern North Carolina: Vidant Health. The health system includes 11,000 employees, 10 hospitals and hundreds of physicians. Each of the hospitals that make up this system has a rich legacy serving its community. None is richer than Vidant Medical Center, formerly Pitt County Memorial Hospital. Vidant Medical Center is one of only four AMCs in North Carolina. It is the anchor hospital in the system.

While everyone was focused on launching the new Vidant Health brand, the organization’s leaders made sure that Vidant Medical Center’s legacy was appropriately honored. Along with naming the medical center building “The Pitt Memorial Building” and erecting a tribute wall within the hospital lobby, they produced a 10 minute video that celebrates the rich legacy of Pitt County Memorial Hospital.

It is easy to charge ahead, embracing the future, forgetting to acknowledge those who came before us and who built the foundation upon which we stand. The visionaries at Vidant Health understood this. Below is the tribute video they produced honoring those who made it possible for Vidant Health to become a modern, integrated system of care serving a 29-county region larger than the state of Maryland.

1 comment on “Honoring Your Past While Embracing the Future

  1. Joanne Loktu

    You did a great job in describing the contributions and legacy of Pitt Co Memorial with the community.

    Thanks for sharing!
    Joanne Loktu

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