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Posts Tagged ‘Western New England Healthcare Marketing Symposium’

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The 2nd Annual Western New England Healthcare Marketing Symposium will take place in Northampton, Massachusetts on April 7th, 2017. Last year’s event was sold out and received great reviews. Attendees will pay $65 for a full day of learning, sharing and networking. Lunch is included! Our goal was to make this day of learning extremely high in value while keeping costs as low as possible.

This year the presenters will cover a diverse range of topics including developing personas to help you create powerful, personalized communication; effectively integrating digital video into your content marketing program; brand journalism for the healthcare organization; integrating digital communications into your marketing for referring physicians; and what we can learn from 30 years of listening to physician feedback gathered through qualitative and quantitative research. Each speaker will present practical, actionable information that you can take back to your office and put into practice immediately. Registration is now open. To learn more or register, go to http://www.jenningshealthcaremarketing.com/wnehms/.

And yes, I will be presenting at this year’s symposium. My topic is digital physician marketing. As physicians become more savvy about social media and digital communication, how do we integrate digital platforms and communication channels into the marketing mix? As a result of this digital revolution, how will the role of the physician liaison change in the years to come? And for anyone who is interested, I can almost guarantee that several of us will be gathering immediately after the event for a social hour at a nearby pub. The discussion will continue there for any who are interested.

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Tim Brennan, one of Jennings’ team members to attend the Western New England Healthcare Marketing Symposium last Friday, created this Storify of the event. The Storify curates many of the pertinent Tweets from the event – Tweets that used the event hashtag #HCMSymposium. The conference hashtag was registered with Symplur’s Healthcare Hashtags Project.

If you’d like to review the Tweets from the event, organized by presentaton, go to https://storify.com/jenningshealth/western-new-england-healthcare-marketing-symposium.

Here’s a review of the presentations and presenters: (If you click on any of the images below, you will get a larger version.)

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I received word yesterday that the Western New England Healthcare Marketing Symposium (first ever) is a sellout! That’s great news as we head into the weekend.

My firm, Jennings, along with our friends at Market Street Research, has been the driving force behind this event. Our goal was to hold a day-long healthcare marketing symposium that is incredibly affordable ($65) – and held in a location that doesn’t normally attract major conferences. Boston, Providence and Newport are New England cities that attract conferences on a regular basis. With our symposium, we hoped to reach out to southern Vermont and New Hampshire, Connecticut, and Western Massachusetts. It’s exciting to see that we have people coming from as far away as Maine!

The response has been gratifying. I know the presentations will be terrific, and look forward to networking with the attendees. We’ll be sharing the conference via live Tweets (#hcmsymposium) and plan to create a Storify that curates the conversation. Please feel free to follow along throughout the day via Twitter.

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