Mergers Continue and This One Is Big: UNC Health Care & Carolinas HealthCare System
For nearly 12 years (1995 – 2007), my colleagues and I worked to help build the UNC Health Care brand.Continue Reading
Tag: UNC Health Care
Presenting Tomorrow at the AAMC Professional Development Conference
Laura Pierce (Manager, Public Affairs and Communications, Tufts Medical Center and Floating Hospital for Children) and I will be co-presentingContinue Reading
BCBSNC, UNC School of Medicine Collaborate to Benefit Veterans and Tackle Health Care Professional Shortage
Here’s a good news story for the holiday season – and my good news stories don’t often include stories ofContinue Reading
Live Tweeting from the OR
Yesterday, Rex Healthcare in Raleigh, North Carolina, joined the growing roster of hospitals that have now experimented with live tweetingContinue Reading
When the Healthcare Marketer Becomes the Patient
One of my challenges as a marketer is that I become very close to the brands and organizations my firmContinue Reading
Additional Hospital Print Ads From My Bulletin Board
I regularly display hospital print ads on my blog. This time I’m featuring print ads from hospitals in North Carolina.Continue Reading
BCBSNC, UNC Health Care to Launch Novel Patient-Centered Practice
I was recently contacted by Lew Borman, one of the media relations folks at BCBS of NC, with news aboutContinue Reading
Our Nation’s Newest Cancer Hospital
As a healthcare marketer, it’s easy to get caught up in the day-to-day minutiae and forget that we are partContinue Reading
Duke Health System Announces Major Expansion
I live in Durham, North Carolina, so I have the opportunity to watch one of the nation’s finest health systemsContinue Reading
“Building a Healthier North Carolina”
This weekend I was reading the most recent issue of the UNC Medical Bulletin (the monthly publication for alumni andContinue Reading
The Healthcare Marketer 