Posts Tagged ‘the expanded role of the healthcare marketer’

In June of 2016 I published an article in Healthcare Marketing Report titled “The Expanded Role of the Healthcare Marketer.” It discusses the changes that will take place within healthcare marketing departments as our organizations move from a fee for service model to a value model. As our organizations transform, so must the marketing function. Here’s a brief video where I speak to that opportunity.


Read Full Post »

%d bloggers like this: