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Posts Tagged ‘The Centers for Disease Control and Prevention’

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Early this week, my colleague, Kate Gillmer, and I were invited by the Centers for Disease Control and Prevention (CDC) to sit in on a webinar where they formally launched their new initiative – Health Impact in 5 Years (HI-5). The HI-5 or “High-Five” initiative highlights a list of non-clinical, community-wide approaches with a proven track record. Each intervention listed is associated with improved health within five years and is reported to be cost-effective or cost-saving over the lifetime of the population or even earlier. Public and private organizations can use this list to quickly assess the scientific evidence for short-term health outcomes and overall cost impacts of community-wide approaches.

With its emphasis on community-wide approaches, HI-5 complements CDC’s 6|18 Initiative, which focuses on 18 traditional and innovative clinical interventions for six high-burden conditions. Together, HI-5 and 6|18 provide public health, health care, and a diverse array of other sectors with evidence across the continuum of prevention and care.

As you can see in the graphic below, HI-5 is focused on non-clinical, community-wide public health interventions for population health improvement – those interventions that have the greatest potential for impact on health because they reach entire populations of people at once and require less individual effort than clinical interventions.

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HI-5 highlights two types of public health interventions: 1) Those that help to change the context by making the healthy choice easier, and 2) interventions addressing the social determinants of health.

Interventions Changing the Context:

School-Based Programs to Increase Physical Activity
School-Based Violence Prevention
Safe Routes to School
Motorcycle Injury Prevention
Tobacco Control Interventions
Access to Clean Syringes
Pricing Strategies for Alcohol Products
Multi-Component Worksite Obesity Prevention

Interventions Addressing the Social Determinants of Health:

Early Childhood Education
Clean Diesel Bus Fleets
Public Transportation: System Introduction or Expansion
Home Improvement Loans and Grants
Earned Income Tax Credits
Water Fluoridation

For more information on the HI-5 initiative, go to http://www.cdc.gov/HI5.

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The other day I received an email reminder about the 8th Annual National Conference on Health Communication, Marketing, and Media –  sponsored by The Centers for Disease Control and Prevention and the National Public Health Information Coalition. The event will take place August 19-21, 2014 at the Hyatt Regency in Atlanta.

The conference brings together individuals representing academia, public health researchers and practitioners from federal and state government and the private sector, and provides a forum for dialogue within and across these disciplines. It provides an excellent opportunity for attendees to learn, share knowledge, meet with colleagues and shape the future of health communication, marketing, and media practice.

Click here for registration information.

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