The Authenticity of Video
Over the years, I’ve written blog posts and presented at conferences where I discussed the power of video in contentContinue Reading
Tag: physician videos
Introducing Your Clinicians Through Video
If we took a patient-centric approach to the physician finder, what would that look like? Here’s a brief video givingContinue Reading
Behind the Scenes; Three Days at Saint Mary’s Hospital
Last week one of my firm’s production crews spent three days shooting video at Saint Mary’s Hospital in Waterbury, Connecticut.Continue Reading
It’s Time To Talk About Hospice
Over the last several months I have come to know Hospice intimately. The role that these healthcare professional play atContinue Reading
Filming Patient Stories
I spent three days this week in Massachusetts filming patient stories and conducting clinician interviews on video (physicians and physicianContinue Reading
Get Over Your Apprehensions: Marketing Foreign-Born Physicians
I know many hospital marketing teams who feel challenged by the need to market physicians who are foreign-born. The presenceContinue Reading
My Not So Glamorous (Work) Life
For the last couple of days I’ve been supervising a video shoot for a client hospital in Massachusetts. We doContinue Reading
Some Amazing Female Physicians I’ve Met Along The Way
While working on Signature Healthcare’s physician marketing program, I’ve met some amazing physicians. Many of these physicians are women, andContinue Reading
Shooting Doctors, Minor League Baseball & Very Long Days
I spent three days this week in Brockton, Massachusetts at the minor league baseball stadium that is home to theContinue Reading
Physician Stories Told By Physicians
Months ago I wrote about my bad habit of making physicians feel uncomfortable. My job requires that I put themContinue Reading
The Healthcare Marketer 