Posts Tagged ‘patient safety’

Here’s a short two-minute video where I speak to the importance of marketing patient safety within the healthcare organization. A dedicated marketing effort, both internal and external, would undoubtedly save lives and lower the costs of healthcare. Following my video, is a short film my company produced for Signature Healthcare that promotes a culture of safety within the organization. This video was purely for internal use. Enjoy!



Here’s Signature Healthcare’s patient safety video, produced for internal audiences. The measurable results from this campaign have been phenomenal.


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Here’s a quick video I recorded addressing the need for healthcare marketers to be engaged in patient safety conversations and solutions. Enjoy!


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As part of the Culture of Safety Campaign we recently produced for Signature Healthcare (see my earlier blog post), we created a number of videos featuring employees speaking about patient safety. We felt strongly that this type of peer-to-peer communication would be really important if the campaign was to be a success.

I thought I’d share a few of these videos with you. These were not scripted and are meant to feel authentic – in the voice of the employee.

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IMG_1515One of the themes that has remained constant throughout my career has been my interest in promoting patient safety with the ultimate goal of preventing patients and employees from experiencing unnecessary harm (falls, hospital acquired infections, etc). I was thrilled back in 2011 when an article I co-authored, featuring a patient safety campaign my firm had produced for Tufts Medical Center, was published in the Joint Commission’s Journal on Quality and Patient Safety. Dr. David Fairchild (the former CMO at Tufts Medical Center) and I presented that same patient safety program at the 2009 SHSMD conference. But that’s all ancient history.

For the last several months, my firm has been working with Signature Healthcare in southeastern Massachusetts to launch a patient safety campaign that promotes their Culture of Safety. This is Signature Healthcare’s top organizational priority and it has been exciting to develop the communications that will support the initiative.

Yesterday we helped Signature Healthcare launch their patient safety campaign. Tim Brennan and Bailey Woodling from the Jennings team were in Massachusetts for the launch events. Many of the photos you’ll see below came from them. Enjoy! From the look of the photos, the launch events were a big success. Now the hard work starts – sustaining a high level of awareness and interest while building a true culture of safety.


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Kim and group


Tim with sign




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I’ve been blogging now for seven years. I believe I wrote my first blog post in May 2007. The experience has been fascinating. There are times when I’m able to step back and look at my blogging life as if I were a disinterested third party. It is at those times that it becomes apparent that my blog has taken on a life of its own!

Screen Shot 2014-01-16 at 5.15.02 PMOne thing I’ve learned is that successful bloggers are prized by commercial enterprises as potential distribution outlets for messaging about their products and services. I’m contacted daily by people who want me to share their press releases (this includes major health insurance companies and medical centers), to write about new technologies, or to place their advertising on my blog. People also contact me with genuine questions about a given blog post or topic. Because I’ve written a great deal about patient safety and hand hygiene, I receive all kinds of inquiries about those topics in particular. During flu season (right now), that activity escalates.

I am always open to people contacting me, grateful for their comments, and do my best to respond to their questions. Occasionally I approach these inquiries with suspicion because of the way they are worded (typically these are email messages). That was the case yesterday when a woman named Sarah emailed me regarding one of my blog posts dealing with a hand hygiene campaign my firm produced for Tufts Medical Center. Something wasn’t right about her email. Here is a transcipt of Sarah’s message to me:


My name is Sarah________ and I am doing a project into the best way to tackle the problem of antibiotic resistance. I was interested to see the graph at https://thehealthcaremarketer.wordpress.com/2009/10/01/today-cmo-stands-for-chief-medical-officer/ showing the changes in MRSA rates along with the improving hand hygiene compliance at Tufts Medical Center. If it would be possible, I would love to be able to look further at this data, considering the other factors which could have influenced the decreasing MRSA rates and the costs behind putting in place the patients safety campaign.

I would like to be able to use this to evaluate the method of improving infection prevention and control practices in tackling antibiotic resistance. Please could you tell me more about this?

Thank you so much,


Within her message, Sarah never disclosed who she works for? What organization does she represent? That is usually not a good sign. And she’s asking for access to our data? I was leery. So, I emailed Sarah, thanking her for contacting me and asked where she works. This was her response:


I am 16 years old and still at school doing an extended project as part of my A levels. I am hoping to go to university and study veterinary medicine and am especially interested in antibiotics and the problems they could cause.



Isn’t that cool? Evidently Sarah is in secondary school in the UK. 16-years-old and she’s emailing me for information about hospital acquired infections and antibiotic resistance! I love it. It makes me smile. From my perspective, Sarah contacting me was a gift. I was able to send her an article I co-authored with several physicians from Tufts Medical Center that appeared in the Joint Commission’s Journal of Quality & Patient Safety (Volume 37, Issue 1). Hopefully that will give her the information she needs for her school project. She was very appreciative and thanked me for the help.

When I started blogging, my philosophy was all about sharing. In my role at Jennings I come across interesting information on a daily basis. My goal was to share that information with other healthcare marketers and communicators who may not have access to the same information. For the most part, I’ve been true to that goal and have thoroughly enjoyed the life of a blogger. I am grateful for people like Sarah who actually read my blog, find something of value, and contact me for more information. That makes it worthwhile. Thanks Sarah.

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Screen shot 2012-12-17 at 2.43.24 PMEarlier this week I was contacted by Bob Allen, the VP of Communications at Crouse Hospital in Syracuse, New York. I am grateful to Bob for sharing with me a special project that was undertaken by a small group of Crouse clinicians. Dave Martin, RN, Infection Control; Todd Olrich, CNS; Waleed Javaid, MD, Infection Control Medical Director; Mickey Lebowitz, MD, Senior Medical Quality Director; and Dennis Brown, MD, Senior Surgical Quality Director all got together and created a video titled “The Germinator.” Not only did they create the video, but they starred in it as well! As Crouse states on its website, “this team produced a ‘homemade’ video that uses music and humor to convey a very important message: Hospital Acquired Conditions (HACs) are deadly serious – and Crouse Hospital is deadly serious about reducing and eliminating them.” My understanding is that the idea for the video came from the very fertile and active mind of Mickey Lebowitz, MD, who serves as senior medical quality director for Crouse Hospital.

According to Bob, employees who have seen the video love it. What more can you ask? If it’s generating talk among hospital employees, then I judge it to be a success. Congrats to the team at Crouse Hospital.

Check out the video below. Enjoy! Isn’t it cool that these clinicians took the initiative to produce this video all on their own? I applaud the initiative. For more info on the campaign, click here.

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Over the years I’ve written a ton of posts about hand hygiene. I’m passionate about it. I’ve develop hand hygiene campaigns, spoken on the topic at healthcare conferences, written articles about it, and was even quoted in USA Today in a story about the H1N1 or swine flu where I discussed the importance of hand hygiene to help manage the spread of the flu (“Your Health: More dirt on disease and washing your hands,” USA Today, May 18, 2009).  So I was thrilled to see this crazy SportsCenter commercial from ESPN. The announcers from ESPN discuss (tongue and cheek) how rapidly and mysteriously colds spread throughout their office. You’ll understand why in the commercial below. Have fun.

Agency: Wieden + Kennedy New York;  Director: Jim Jenkins

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