Posts Tagged ‘medical errors’

Here’s a short two-minute video where I speak to the importance of marketing patient safety within the healthcare organization. A dedicated marketing effort, both internal and external, would undoubtedly save lives and lower the costs of healthcare. Following my video, is a short film my company produced for Signature Healthcare that promotes a culture of safety within the organization. This video was purely for internal use. Enjoy!



Here’s Signature Healthcare’s patient safety video, produced for internal audiences. The measurable results from this campaign have been phenomenal.


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I’m a fanatic about hand hygiene. My firm has developed hand hygiene programs for a number of hospitals and we’ve even piloted a handwashing program in a local high school. I’ve written articles about hand hygiene and spoken at national conference on the topic. It is important! And it saves lives.

So we all agree that Hand hygiene is critical in hospitals. Now General Electric researchers have jumped on the hand hygiene bandwagon. Last year, GE Chairman and CEO Jack Welch acquired a serious spinal infection that almost ended his life. GE is now a mission to improve patient safety, reduce infections and eliminate medical errors in hospital rooms.

GE’s Global Research Center is partnering with Bassett Healthcare in Cooperstown to create “Smart Patient Room” technology. According to a recent Times Union article written by Eric Anderson, “The new room tracks hand hygiene compliance, the risk that a patient may fall out of bed and whether the patient is being checked regularly by medical staff.”

The smart room technology is remarkable. Its sensors and visual detectors have the power to track individuals and identify whether they are patients, doctors, nurses and so on. The technology can also monitor if staff washed their hands, that medical staff visited the patient regularly and that the patient isn’t at risk to fall off the hospital bed.

According to Jeff Terry, managing principal at GE Healthcare, medical errors cost the U.S. health care industry $30 billion a year. It is estimated that 40,000 to 100,000 preventable deaths each year are the result of medical error. This is the eighth leading cause of death in the United States. GE’s technology has the potential to positively change behavior in the health care industry. If this technology is ever implemented nationwide, it will be intriguing to see its impact on preventable deaths in the country.

For more, check out this story on the Times Union:

There’s also a good story in Infection Control Today titled “GE Healthcare’s Smart Patient Room Helps Monitor Hand Hygiene Compliance” at  http://www.infectioncontroltoday.com/news/2010/09/ge-healthcares-smart-patient-room-helps-monitor-hand-hygiene-compliance.aspx.

If you are interested in learning more about GE and its healthcare initiatives, you can follow GE on Twitter at http://twitter.com/#!/gehealthy. Or you can visit their healthymagination blog at http://www.healthymagination.com/blog/.

Post by Dan Dunlop and Stephanie Cohen, The Healthcare Marketer

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empoweredhcI belong to the Health 2.0 Group on LinkedIn and received notification today of “The Empowered Healthcare Conference 2009.” This is a conference “where attendees will learn how to make their voice heard in health care, how to advocate effectively for themselves and loved ones, how to protect themselves from medical errors and hospital infections and how to build successful health care teams.”  Here’s the information about the conference, if you’ve got an interest:

  • The Empowered Healthcare Conference
  • May 16th, 2009 (8am to 5pm)
  • Location: UCSF Mission Bay Campus, 1675 Owens Street, San Francisco, CA
  • Speakers include Dr. Dean Ornish and 2007 Nobel Peace Prize winner Dr. Stephen Schneider
  • More information: www.empoweredhealthcon.com

This is the first I’ve heard of this conference but it definitely strikes me as a sign of the times that there is a conference for patients and healthcare consumers to learn how to be their own best advocates. I expect to see more of these in the future.

Post by Dan Dunlop, The Healthcare Marketer

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