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Posts Tagged ‘healthcare marketing conference’

COVER-NSHC_Brochure

It’s just a few days until the 2016 Conference of the New England Society for Healthcare Communications (NESHCo) at the Omni Hotel in Providence, Rhode Island. I hope I will see you there. This year we have an incredible lineup of national speakers along with experts from organizations across New England. For example, my friend and content marketing expert, Ahava Leibtag, will be delivering one of the keynote addresses. You can check out her book on Amazon.

As a NESHCo board member and conference sponsor, I thought I’d use my blog to pass along some information that may help to enrich the conference experience for anyone attending.

Here are my tips to a successful conference experience:

  • Prior to the conference, take a moment and “like” NESHCo’s Facebook Page. There you’ll meet other members of the organization and be able to track conference activities.
  • Please feel free to post photos and comments from your conference experience to the NESHCo Facebook page!
  • Follow @NESHCo on Twitter: https://twitter.com/NESHCo. We encourage you to Tweet throughout the conference. My Twitter handle is @DanDunlop and I will definitely be Tweeting. The official hashtag for the conference is #NESHCo16. My team will also be using the #LoveTheLamp hashtag on the evening of the Lamplighter Awards Gala.
  • Take advantage of the networking functions to meet peers from organizations across New England. This is a great group. You’ll find them to be welcoming and helpful. My firm, Jennings, is co-sponsoring the opening night reception with our digital partners from Silvertech. Please join us. It promises to be a fun evening.
  • Finally, please stop by the Jennings’ booth and introduce yourself.  I will be there, along with my colleagues, Tim Brennan and Meghan Lugo. We most certainly look forward to meeting you. Jason Stepanek, who heads up our video production division, will be attending the conference and shooting video throughout. We’ll be interviewing attendees getting their perspective on the conference and on the state of healthcare marketing.

If you can’t make it to the conference, I’ll be Tweeting from various sessions and sharing whatever insights I can gather. I also hope to write a blog post each day, highlighting the festivities. If I’m really ambitious, I’ll create a storify to curate Tweets from the conference!

I hope to see you in Providence.

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Alright. I flew from Washington, DC to Chicago Monday night in order to attend one of my absolute favorite conferences: The Healthcare Marketing & Physician Strategies Summit. These people at the Summit, both the attendees and the team who runs it, are like family. For me, it just feels good to interact with them. I spend a ton of time hugging people and reconnecting with old friends. It is awesome.

Screen Shot 2016-05-24 at 7.07.45 PMHaving just wrapped up a full day of conferencing in Chicago, I thought I’d share the Twitter analytics for the conference to date. This is based on people Tweeting using the official hashtag: #HMPS16. As you can see from the chart on the left (provided by Symplur), we had 326 people Tweeting using the hashtag. They generated 2,267 Tweets for a total of 5,226,729 potential impressions. This year the use of Twitter at this conference seems to have escalated. Last year we had approximately 182 people Tweeting at the same event. I believe that’s a 79% increase, year over year. Perhaps that is a sign that healthcare marketers and communicators are making the move to Twitter. This coincides with a great deal of the content at the conference dealing with the digital realm – from content marketing to social media and everything in between.

Below is one more set of graphics from Symplur that shows the various influencers from the conference based on Tweet volume, mentions and impressions. You’ll probably notice some familiar faces/names: Chris Boyer, Ed Bennett, Lee Aase, Dana Lewis, Christoph Trappe, Dana Smith (one of my co-workers), Jessica Levco and yours truly. But as the analytics demonstrate, there were 316 other folks Tweeting along. That’s where the rubber meets the road. And I’m encouraged by that activity. (Click on the image below to see an enlarged version.)

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Tim Brennan, one of Jennings’ team members to attend the Western New England Healthcare Marketing Symposium last Friday, created this Storify of the event. The Storify curates many of the pertinent Tweets from the event – Tweets that used the event hashtag #HCMSymposium. The conference hashtag was registered with Symplur’s Healthcare Hashtags Project.

If you’d like to review the Tweets from the event, organized by presentaton, go to https://storify.com/jenningshealth/western-new-england-healthcare-marketing-symposium.

Here’s a review of the presentations and presenters: (If you click on any of the images below, you will get a larger version.)

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I’m excited to share that on Friday, April 8, 2016, my firm (Jennings) and our friends at Market Street Research, are sponsoring the first ever Western New England Healthcare Marketing Symposium. It’s a one day event taking place in Northampton, Massachusetts, and it will be packed with informative presentations from healthcare marketers. Our presenters include well know industry marketing consultants and practitioners from area institutions including Lawrence General Hospital, Baystate Health, Cooley Dickinson Healthcare, and Lahey Health.

Jill McDonald, APR
Chief Marketing and Communications Officer, Lawrence General Hospital

Jeff Steblea
Vice President, Research Analysis & Management, Market Street Research

Suzanne Hendery
Vice President – Marketing & Public Affairs, Baystate Health

Julia Sorensen
Chief Marketing and Communications Officer, Cooley Dickinson Healthcare

John Looney
Executive Director of Marketing and Communications, Lahey Health

John Bidwell
Director – Marketing & Digital Strategy, Baystate Health

Dan Dunlop (Yes, they’re letting me present!)
Principal, Jennings Healthcare Marketing

This is a great opportunity to learn from your peers, without breaking the bank. The registration fee for the entire day is only $65. That includes breakfast and lunch. As sponsors of the event, our goal was to make this as cost effective as possible.

In my keynote, I plan to kick things off by challenging our notion of healthcare marketing. So much of healthcare marketing today is narcissistic and inwardly focused. So how do we break the mold? And what does the future of healthcare marketing look like? I’ll introduce my notion of healthcare marketing as online community building. It’s a model that works extremely well with our impending shift in focus to population health management. And it impact digital marketing, social media and traditional advertising. My hope is you’ll leave the presentation looking at your role (and perhaps our industry) in a different way. My presentation is based on an article I published in the November 2015 issue of eHealthcare Strategy & Trends magazine. I promise to give you $65 worth of content in my presentation alone! The rest of the day will be value added in a big way. You won’t be disappointed.

Here’s a quote I pulled from my Narcissism in Healthcare Marketing article:

“Patients value reliable, high quality health information. Marketers argue, aren’t we satisfying an important need with our marketing messages? Not exactly. Context matters. It is the difference between marketing “at” the individual versus marketing “with” the individual.

Healthcare marketing reminds me of that friend who only talks about himself. He never asks about you and how things are going in your life. Every time you get together it is all about him. Do you find people like that interesting? Yet this is how hospitals and health systems frequently come across in their marketing. Your content is far more likely to engage people if it invites conversations, questions, and sharing.” (eHealthcare Strategy & Trends, November 2015)

To review the agenda for the day, and to register for the event, use this link. Feel free to contact me if you have any questions. I hope to see you at the symposium!

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Screen Shot 2015-11-16 at 10.09.58 AMLater this week, healthcare marketers, communicators and graphic design professionals will gather in Asheville, NC for the Fall Conference of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS). This is one of my favorite conferences of the year, in part because it takes place at the Grove Park Inn in Asheville (every other year); primarily because the agenda for the conference is always so strong and I enjoy reconnecting with colleagues from the Carolinas.

Several of the speakers for this year’s event are people I know well and hold in high regard. That begins with Julie Henry of the NC Hospital Association. She is speaking with Rozalynn Goodwin of the SC Hospital Association. Together, they will address the use of communications to advance health policy. It should be a great presentation.

Also presenting will be my friend David Marlowe of Strategic Marketing Concepts. David’s topic is timely – pricing strategy in healthcare. I’m working on a pricing transparency project right now and can’t wait to gather insights from David’s presentation.

Susan Dubuque of Neathawk Dubuque & Packett, another marketer I hold in high regard, will be delivering a keynote on Thursday about  using social marketing to drive behavioral change. This should be a terrific session.

Those presentations and presenters are just the tip of the iceberg. This will be a great conference and I hope to see you there! For more information and to review the conference agenda, go to http://chprms.com/news-events/fall-conference/agenda/.

And if you’re not already excited, Asheville is home to some spectacular breweries and brew pubs! I plan to visit a couple while I’m in the area (market research).

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I’ve been using Storify to curate Tweets and posts from the 2015 Spring Conference of the New England Society of Healthcare Communications. The Story begins with pre-conference Tweets and then is broken up into chapters covering various events. The Storify will grow as we travel through the rest of this conference. For now, I thought I’d share with you the content that I’ve aggregated to date. Enjoy! Here’s the link: https://storify.com/dandunlop/neshco2015-curated

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An incredible lineup of national speakers, all healthcare marketing thought leaders, will be presenting at the Annual Conference of the New England Society for Healthcare Communications, May 20-22 in Boston. The content will be out of this world. (As a bonus, Erica Ayotte of Hootsuite is doing a special workshop on Wednesday afternoon, May 20, on the nuts and bolts of social media. I am a big Hootsuite fan, and can’t wait to participate in the workshop.)

Check out some of the speakers. These are my friends and people I hold in high esteem as healthcare marketers.

  • Screen Shot 2015-04-30 at 9.39.33 AMChris Bevolo – Author of Joe Public Doesn’t Care About Your Hospital, and his latest book, Embracing the New Paradigm: A Strategic Guide to Digital and Content Marketing for Hospitals and Health Systems. I’ve known Chris for years and think he’s one of the smartest and most grounded people in healthcare marketing. Some of you may know Chris from his the Arrogant Healthcare Marketing Bastards podcast. I’ve been fortunate to be his guest on the podcast in the past. Chris is best known for helping healthcare organizations re-envision what their marketing could be, re-energizing management and inspiring staff to think bigger and act differently.
  • Screen Shot 2015-04-30 at 9.38.11 AMJamie Verkamp, Managing Partner and Chief Speaking Officer at (e)Merge – Jamie is an expert in helping physician practices and hospitals improve the patient experience and create measurable growth in customer service, referral volumes and bottom lines. I’m met Jamie years ago at the Mayo Clinic and have considered her a friend ever since. You can expect her presentation to be right on point! You’ll leave her presentation ready to put her ideas into action at your organization.
  • Screen Shot 2015-04-30 at 9.36.30 AMAhava Leibtag, AHA Media Group – Ahava will be talking about content strategy and developing winning content for your organization. She is the author of The Digital Crown: Winning at Content on the Web. When people contact me looking for a content development specialist in healthcare and its a project my firm can’t handle due to a client conflict, I usually refer them to Ahava.

The conference will also feature several speakers from hospitals and health systems across New England. (They are even letting me present, if you can believe that!) Below are a few of my favorites!

  • Jeff Steblea, Market Street Research
  • John Bidwell, Baystate Health
  • Michael Esordi, Care New England Health System
  • Julia Sorensen, Cooley Dickinson Health Care
  • Laura Pierce, Tufts Medical Center
  • Brooke Hynes, Tufts Medical Center

I hope to see you at the conference. Here’s the link for conference information and registration.

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