Blogging & Tweeting This Week from CHPRMS 2014

 

Later this week, beginning Wednesday, I will be blogging and Tweeting from the annual conference of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS). Several of my good friends and colleagues will be speaking at this year’s conference including Brooke Hynes of Tufts Medical Center, Chad Campbell of SilverTech and Dean Browell of Feedback. Their presentations alone make this a promising conference!

On Friday morning, Jennifer Wilson (Lexington Medical Center) and I will present a rapid-fire Ignite Session on the strategy behind LMC’s Every Woman Blog. For the last couple of years the blog has been recognized by CHPRMS with Wallie Awards. Last year it won gold.

I hope to see you in Charleston later this week! If not, follow along on Twitter. I believe the hashtag for the conference is #CHPRMS14.

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#SHSMD14 Photos and Twitter Analytics

I’ve posted a number of photos from my experience #SHSMD14 below, but wanted to start this post (midway through Tuesday) with some Twitter analytics from Symplur. One thing to remember when looking at the Twitter activity is that the conversation has been somewhat fragmented because people have been able to have conversations online via the SHSMD mobile App, rather than Twitter. That has surely diminished these numbers, to some degree.

In short, 412 unique individuals have Tweeted over the last three days; there have been 2,286 Tweets; for a total of 2,996,564 potential impressions on Twitter. (You have to be careful when you talk about impressions on Twitter.)

Now for a few photos from my time at SHSMD (so far):

 

 

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10 People to Meet Today at #SHSMD14

SHSMD 2014 is in full swing! We kicked off the annual conference of the Society for Healthcare Strategy & Market Development in grand style yesterday. There was the San Diego Boy’s Choir singing the national anthem; Simon T. Bailey gave an amazing keynote – sandwiched between two cocktail receptions; all followed by the President’s reception offering amazing views of the San Diego waterfront.

So what’s next? Monday promises to be another hit with Magic Johnson giving the day’s opening keynote. Then the day will be packed with educational and professional development sessions. However, from my perspective, the real opportunity comes in the networking opportunities.

With approximately 1,400 attendees, there are lots of people to meet at #SHSMD14. As I’ve done in the past, I decided to share with you a list of 10 people I recommend connecting with at SHSMD 14. These are healthcare marketers and communicators that I respect, learn from and like! They are all very good people. I recommend that you look for these individuals and make a point of introducing yourself.

Here’s my list:

• Lyle Green – Associate VP, Physician Relations, MD Anderson Cancer Center
• Linda MacCracken – Healthcare Strategist and Consultant
• Paul Griffiths – Principal, MedTouch
• Karen McCall – Chief Communications and Marketing Officer, UNC School of Medicine and UNC Health Care
• Joel Cessna – VP Sales, Medicom Health Interactive. Joel’s firm has a booth in the exhibit hall, so you can often find him there.
• Sharon Bittner – Chief Communications Officer, Spirit of Women – The Spirit Team has a booth in the exhibit hall. Swing by and say hello.
• Ben Dillon – eHealth Evangelist at Geonetric and Co-Owner, Geonetric – They’ve got a booth in the exhibit hall.
• Anissa Davenport – Chief Marketing Officer, Vidant Health.
• Jim Rattray – VP, Bennett Group.
• Peggy Kane – Vice President Business Development, GLC Custom Media. You can stop by GLC’s  booth in the exhibit hall to track Peggy down.

Lyle Green, Mike Dowd & Dan Dunlop at #SHSMD14

Of course, if you see me wandering around the halls of the Hyatt, please come up and say hello. I’m Dan Dunlop and I’m here to reconnect with old friends and to make new ones. I welcome the opportunity to meet you.

Dan Dunlop & Jim Rattray at #SHSMD14

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#NESHCo14 Twitter Analytics

I’m sitting at the airport, waiting for my flight home after spending four days in Mystic, Connecticut attending the 2014 Spring Conference of the New England Society for Healthcare Communications. My hat is off once again to the conference planning committee and Kelly Woodsum, NESHCo’s executive director. The event was a great success due to their hard work. The theme of patient engagement was right on.

Below are the Twitter analytics for the conference as provided by Tweet Binder. (Click on any image to see it in a larger format.) A total of 75 people Tweeted at some point during the conference using the #neshco14 hashtag. This included people not attending the conference but simply sharing Tweets. 39 of those individuals only Tweeted once. Only 17 people Tweeted six or more times using the #neshco14 hashtag. You can get a good feel for which individuals were actively Tweeting by reviewing the “Contributor Rankings” chart below. It provides a count for original Tweets, most popular (based on # of followers), highest impact (based on total potential impressions), and most active (Tweets & Retweets). My takeaway is that this group of communications practitioners has not yet adopted Twitter as a tool for communicating with colleagues and industry peers, for better or worse.

 

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Live Today From The PRSA Health Academy

Today I’m attending and speaking at the PRSA Health Academy in Washington, DC. It is the second time in two weeks that David Meerman Scott and I are on the same slate of speakers. It’s pretty cool to be in his company. We had a chance to connect in Orlando last week prior to his keynote at the Healthcare Marketing and Physician Strategies Summit. Judy Neiman of the Healthcare Strategy Institute introduced us. His presentation was extraordinary, so the folks at #PRSAHealth are in for a treat. He’ll be doing the keynote tomorrow morning so I should be able to attend.

I present at 10:45am, together with Marie Gross, VP Business Development, Signature Healthcare. The title of our presentation is: “Once Upon a Niche: Using Storytelling to Build Online Health Care Communities.” Among other things (it will be an action packed presentation) we will share some of the initiatives Signature Healthcare has launched to engage niche audiences (Physicians, Patients, Community Members, etc.).

If you’re not familiar with PRSA Health Academy, the conference helps health care communicators sharpen their competitive edge by providing insights into emerging industry trends, tools and techniques. And I am fortunate to be presenting at the Academy for the second year in a row. If you’re in attendance, please come up and say hello!

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End of Day 2: Twitter Analytics for #HCMPS14

By the end of day two at the Healthcare Marketing and Physician Strategies Summit we’ve had 234 different people Tweet using the #HCMPS14 hashtag. We’ve achieved 3,336,676 potential impressions from 1,880 Tweets – averaging 41 Tweets per hour. Check out the information below from Symplur.

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My Healthcare Marketing Life: A Photo History

I take photos everywhere I go. Then I post some of them on Instagram and Facebook (via Instagram). I find it interesting to look back at the last several months of client and conference travel by scanning the photos I’ve taken along the way. In many ways, the photos tell the story – a story of hard work, long days on the road, brief respites in local taverns and the occasional good meal with friends. One thing I learned very early in my career about business travel is the value of getting out of the hotel room, avoiding room service and experiencing the local culture. When I’m traveling, no matter how tired I am, I try to connect with friends and take in the flavors of the city; it makes nights in hotels and the time away from family more tolerable.

October Video Shoot in Brockton, MA

Why do it if you’re not going to have fun?

On-Camera Physician Interviews – October

Touring Floating Hospital for Children in Boston

Dinner at one of my favorite restaurants in Boston – B&G Oysters

Dinner with Friends in Boston

Amazing fried oysters at B&G

Speaking at the Children’s Hospital Association Mtg – October

Speaking at SHSMD – October

Selfie with my friend Angie at SHSMD

Taking time for dinner with friends at Giordano’s.

Chicago Deep Dish Pizza While Attending SHSMD

Helping with Client PR Issues – September

Hospitalist Photo Shoot – Late August

Hospitalist Photoshoot

Scouting a new location for a Pediatric Specialty Center – September

Keynote Speaker at the NC Philanthropy Conference – August

Dinner with my friend Sharon Tripp at the NC Philanthropy Conference

Speaker at the Spirit of Women Conference in Vegas – July

Dinner at Bobby Flay’s Mesa Grill in Vegas

Posing with Dana Smith of Spirit of Women

Vidant Children’s Hospital Grand Opening – June

Provide your own caption here.

Physician Video Shoot (Brockton, MA) – July

Speaker at the NESHCo Conference (Newport, RI) – May

A Famous Watering Hole in Newport, RI

Another random watering hole in Newport, RI

NESHCo Board Meeting, Newport Rhode Island – May

Presenting at the Healthcare Marketing Strategies Summit, Scottsdale, AZ – May

Physician Relations Strategy Session at MD Anderson – May

Speaking at the PRSA Health Academy in Indianapolis – May

The sites of Indy

Presenting at the AAMC Professional Development Conference – April

Mommy Blogger dinner in Lowell, MA – April

Dressed up as Paul Revere. Don’t ask.

My rental car. Visiting Lawrence General Hospital, Lawrence, MA – March

Photoshoot at Tufts Medical Center – March

View from my hotel at Logan Airport/Boston

Mermaid in the lobby of the Hilton – Boston Logan

Speaking at the Pelvic Health Conference in Denver – March

Amazing dinner in Denver at Yamayo.

Speaking at the Executive Women in Healthcare Conference in Portsmouth, NH – March

Incredible Jalapeno & BBQ Chicken Pizza from Portsmouth Gas Light Company

Photoshoot in Lowell, MA – March

Speaking at the Physician Strategies Summit (Orlando) with Lyle Green and Tadd Pullin

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