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#SHSMD16 Attendees Participating in the #HCLDR Twitter Chat from Eataly Chicago on Tuesday Night

We have once again wrapped up another successful annual conference of the Society for Healthcare Strategy & Market Development. My thanks to the staff at SHSMD and the volunteers who worked so hard to make this event a success. For me, Ann Compton and Don Berwick were the stars of the show. Their keynote presentations were right on point. Lunch at Giordano’s was definitely another highlight! Finally, sitting in on the #HCLDR Twitter Chat on Tuesday night from SHSMD’s event at Eataly Chicago was an unexpected treat. It was so cool to have seven SHSMD attendees sitting around a large table and participating in the chat. For several of them, this was their first Twitter chat of any type. I really got a kick out of that!

I’ve been reporting the daily Twitter analytics from the conference. Here are the aggregate Twitter analytics for the entire #SHSMD16 conference (Sunday – Wednesday). The graphs are courtesy of Symplur. I’ve also shared information of the top influencers from the conference. Enjoy!

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Things slowed down a bit on Twitter at Day Three of the Annual Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association (#SHSMD16).  Impressions were down by more than 1 million compared to the prior day’s total, and Tweets were down as well. Interestingly, we had more people Tweeting on Day 3 than on Day 2.

Below are several graphics from Symplur that depict the Twitter analytics for the day (Tuesday, September 13th). Also check out the top Twitter influencers using the #SHSMD16 hashtag. It is rare that I appear on a list with Don Berwick, so this was a good day!

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It’s that time of year again – time for the annual SHSMD Connections Conference. The event kicks off this Sunday (September 11th) in Chicago and I’ll be there participating in four days of learning, networking, sharing and reconnecting. I look forward to attending sessions on marketing automation, customer relationship marketing, marketing metrics, physician reputation management, digital storytelling, patient experience and population health management.

The annual SHSMD Conference is always a great place for reconnecting with old friends and colleagues. That is perhaps my favorite aspect of the event. I see many of these people on Twitter, LinkedIn and Facebook on a daily basis throughout the year, but it is a special treat to connect with them in person at SHSMD. Usually there’s hugging involved. Really.

I’ll be Tweeting and blogging from SHSMD. Please feel free to follow along. If you are attending the conference, please seek me out and say hello. Or, even better, join me for deep dish pizza at Giordano’s – one of my favorite spots for eating my favorite food.

In the spirit of full disclosure and transparency, I serve on the SHSMD’s Digital Engagement Task Force and have done so for the last few years. And Dana Smith, one of my co-workers, chairs the Task Force. I’m not sure that impacts what I write about the organization, but I thought it was worth mentioning.

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It’s just a few days until the 2016 Conference of the New England Society for Healthcare Communications (NESHCo) at the Omni Hotel in Providence, Rhode Island. I hope I will see you there. This year we have an incredible lineup of national speakers along with experts from organizations across New England. For example, my friend and content marketing expert, Ahava Leibtag, will be delivering one of the keynote addresses. You can check out her book on Amazon.

As a NESHCo board member and conference sponsor, I thought I’d use my blog to pass along some information that may help to enrich the conference experience for anyone attending.

Here are my tips to a successful conference experience:

  • Prior to the conference, take a moment and “like” NESHCo’s Facebook Page. There you’ll meet other members of the organization and be able to track conference activities.
  • Please feel free to post photos and comments from your conference experience to the NESHCo Facebook page!
  • Follow @NESHCo on Twitter: https://twitter.com/NESHCo. We encourage you to Tweet throughout the conference. My Twitter handle is @DanDunlop and I will definitely be Tweeting. The official hashtag for the conference is #NESHCo16. My team will also be using the #LoveTheLamp hashtag on the evening of the Lamplighter Awards Gala.
  • Take advantage of the networking functions to meet peers from organizations across New England. This is a great group. You’ll find them to be welcoming and helpful. My firm, Jennings, is co-sponsoring the opening night reception with our digital partners from Silvertech. Please join us. It promises to be a fun evening.
  • Finally, please stop by the Jennings’ booth and introduce yourself.  I will be there, along with my colleagues, Tim Brennan and Meghan Lugo. We most certainly look forward to meeting you. Jason Stepanek, who heads up our video production division, will be attending the conference and shooting video throughout. We’ll be interviewing attendees getting their perspective on the conference and on the state of healthcare marketing.

If you can’t make it to the conference, I’ll be Tweeting from various sessions and sharing whatever insights I can gather. I also hope to write a blog post each day, highlighting the festivities. If I’m really ambitious, I’ll create a storify to curate Tweets from the conference!

I hope to see you in Providence.

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Alright. I flew from Washington, DC to Chicago Monday night in order to attend one of my absolute favorite conferences: The Healthcare Marketing & Physician Strategies Summit. These people at the Summit, both the attendees and the team who runs it, are like family. For me, it just feels good to interact with them. I spend a ton of time hugging people and reconnecting with old friends. It is awesome.

Screen Shot 2016-05-24 at 7.07.45 PMHaving just wrapped up a full day of conferencing in Chicago, I thought I’d share the Twitter analytics for the conference to date. This is based on people Tweeting using the official hashtag: #HMPS16. As you can see from the chart on the left (provided by Symplur), we had 326 people Tweeting using the hashtag. They generated 2,267 Tweets for a total of 5,226,729 potential impressions. This year the use of Twitter at this conference seems to have escalated. Last year we had approximately 182 people Tweeting at the same event. I believe that’s a 79% increase, year over year. Perhaps that is a sign that healthcare marketers and communicators are making the move to Twitter. This coincides with a great deal of the content at the conference dealing with the digital realm – from content marketing to social media and everything in between.

Below is one more set of graphics from Symplur that shows the various influencers from the conference based on Tweet volume, mentions and impressions. You’ll probably notice some familiar faces/names: Chris Boyer, Ed Bennett, Lee Aase, Dana Lewis, Christoph Trappe, Dana Smith (one of my co-workers), Jessica Levco and yours truly. But as the analytics demonstrate, there were 316 other folks Tweeting along. That’s where the rubber meets the road. And I’m encouraged by that activity. (Click on the image below to see an enlarged version.)

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Tim Brennan, one of Jennings’ team members to attend the Western New England Healthcare Marketing Symposium last Friday, created this Storify of the event. The Storify curates many of the pertinent Tweets from the event – Tweets that used the event hashtag #HCMSymposium. The conference hashtag was registered with Symplur’s Healthcare Hashtags Project.

If you’d like to review the Tweets from the event, organized by presentaton, go to https://storify.com/jenningshealth/western-new-england-healthcare-marketing-symposium.

Here’s a review of the presentations and presenters: (If you click on any of the images below, you will get a larger version.)

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I’m excited to share that on Friday, April 8, 2016, my firm (Jennings) and our friends at Market Street Research, are sponsoring the first ever Western New England Healthcare Marketing Symposium. It’s a one day event taking place in Northampton, Massachusetts, and it will be packed with informative presentations from healthcare marketers. Our presenters include well know industry marketing consultants and practitioners from area institutions including Lawrence General Hospital, Baystate Health, Cooley Dickinson Healthcare, and Lahey Health.

Jill McDonald, APR
Chief Marketing and Communications Officer, Lawrence General Hospital

Jeff Steblea
Vice President, Research Analysis & Management, Market Street Research

Suzanne Hendery
Vice President – Marketing & Public Affairs, Baystate Health

Julia Sorensen
Chief Marketing and Communications Officer, Cooley Dickinson Healthcare

John Looney
Executive Director of Marketing and Communications, Lahey Health

John Bidwell
Director – Marketing & Digital Strategy, Baystate Health

Dan Dunlop (Yes, they’re letting me present!)
Principal, Jennings Healthcare Marketing

This is a great opportunity to learn from your peers, without breaking the bank. The registration fee for the entire day is only $65. That includes breakfast and lunch. As sponsors of the event, our goal was to make this as cost effective as possible.

In my keynote, I plan to kick things off by challenging our notion of healthcare marketing. So much of healthcare marketing today is narcissistic and inwardly focused. So how do we break the mold? And what does the future of healthcare marketing look like? I’ll introduce my notion of healthcare marketing as online community building. It’s a model that works extremely well with our impending shift in focus to population health management. And it impact digital marketing, social media and traditional advertising. My hope is you’ll leave the presentation looking at your role (and perhaps our industry) in a different way. My presentation is based on an article I published in the November 2015 issue of eHealthcare Strategy & Trends magazine. I promise to give you $65 worth of content in my presentation alone! The rest of the day will be value added in a big way. You won’t be disappointed.

Here’s a quote I pulled from my Narcissism in Healthcare Marketing article:

“Patients value reliable, high quality health information. Marketers argue, aren’t we satisfying an important need with our marketing messages? Not exactly. Context matters. It is the difference between marketing “at” the individual versus marketing “with” the individual.

Healthcare marketing reminds me of that friend who only talks about himself. He never asks about you and how things are going in your life. Every time you get together it is all about him. Do you find people like that interesting? Yet this is how hospitals and health systems frequently come across in their marketing. Your content is far more likely to engage people if it invites conversations, questions, and sharing.” (eHealthcare Strategy & Trends, November 2015)

To review the agenda for the day, and to register for the event, use this link. Feel free to contact me if you have any questions. I hope to see you at the symposium!

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