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Posts Tagged ‘healthcare marketing conference’

I’ve been using Storify to curate Tweets and posts from the 2015 Spring Conference of the New England Society of Healthcare Communications. The Story begins with pre-conference Tweets and then is broken up into chapters covering various events. The Storify will grow as we travel through the rest of this conference. For now, I thought I’d share with you the content that I’ve aggregated to date. Enjoy! Here’s the link: https://storify.com/dandunlop/neshco2015-curated

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An incredible lineup of national speakers, all healthcare marketing thought leaders, will be presenting at the Annual Conference of the New England Society for Healthcare Communications, May 20-22 in Boston. The content will be out of this world. (As a bonus, Erica Ayotte of Hootsuite is doing a special workshop on Wednesday afternoon, May 20, on the nuts and bolts of social media. I am a big Hootsuite fan, and can’t wait to participate in the workshop.)

Check out some of the speakers. These are my friends and people I hold in high esteem as healthcare marketers.

  • Screen Shot 2015-04-30 at 9.39.33 AMChris Bevolo – Author of Joe Public Doesn’t Care About Your Hospital, and his latest book, Embracing the New Paradigm: A Strategic Guide to Digital and Content Marketing for Hospitals and Health Systems. I’ve known Chris for years and think he’s one of the smartest and most grounded people in healthcare marketing. Some of you may know Chris from his the Arrogant Healthcare Marketing Bastards podcast. I’ve been fortunate to be his guest on the podcast in the past. Chris is best known for helping healthcare organizations re-envision what their marketing could be, re-energizing management and inspiring staff to think bigger and act differently.
  • Screen Shot 2015-04-30 at 9.38.11 AMJamie Verkamp, Managing Partner and Chief Speaking Officer at (e)Merge – Jamie is an expert in helping physician practices and hospitals improve the patient experience and create measurable growth in customer service, referral volumes and bottom lines. I’m met Jamie years ago at the Mayo Clinic and have considered her a friend ever since. You can expect her presentation to be right on point! You’ll leave her presentation ready to put her ideas into action at your organization.
  • Screen Shot 2015-04-30 at 9.36.30 AMAhava Leibtag, AHA Media Group – Ahava will be talking about content strategy and developing winning content for your organization. She is the author of The Digital Crown: Winning at Content on the Web. When people contact me looking for a content development specialist in healthcare and its a project my firm can’t handle due to a client conflict, I usually refer them to Ahava.

The conference will also feature several speakers from hospitals and health systems across New England. (They are even letting me present, if you can believe that!) Below are a few of my favorites!

  • Jeff Steblea, Market Street Research
  • John Bidwell, Baystate Health
  • Michael Esordi, Care New England Health System
  • Julia Sorensen, Cooley Dickinson Health Care
  • Laura Pierce, Tufts Medical Center
  • Brooke Hynes, Tufts Medical Center

I hope to see you at the conference. Here’s the link for conference information and registration.

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Where does the time go? It is nearly April and Lyle Green and I are putting the finishing touches on our presentation for the 2015 Healthcare Marketing & Physician Strategies Summit. This will be part 2 (the rest of the story) of the presentation we delivered at last year’s Summit. The reaction to our presentation last year was overwhelmingly positive with lots of questions and discussion. It was perhaps the best conference presentation that either Lyle or I have been a part of.

This year, the Healthcare Marketing & Physician Strategies Summit takes place at the Cosmopolitan Hotel in Las Vegas, April 13-15. The hashtag for the event, for those of you planning to follow along via Twitter, is #HMPS15. I’ll definitely be Tweeting and blogging from the event. The Summit is co-chaired this year by one of my good friends, Chris Boyer, so I know the content should be good.

A number of people I know, like and respect will be presenting at the Summit. As you look through the conference brochure, look for presentations by Ed Bennett, David Marlowe, Chris Boyer, Cynthia Floyd Manley (she is doing a pre-conference strategy session facilitated by another friend of mine, Stephen Moegling), Chris Bevolo, Daniel Fell, Ben Dillon, Brain Whitman, Karen Corrigan, and Suzanne Hendery. This is an amazing collection of thought leaders and quality presenters. Judy Neiman and her team at the Healthcare Strategy Institute have done an incredible job putting together this conference lineup.

I hope to see you at the Summit. My presentation with Lyle Green will be on Tuesday. We are talking about Digital Physician Relations and will share our experience piloting a new program at MD Anderson Cancer Center. We will candidly share our successes and failures! I promise.

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Later this week, beginning Wednesday, I will be blogging and Tweeting from the annual conference of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS). Several of my good friends and colleagues will be speaking at this year’s conference including Brooke Hynes of Tufts Medical Center, Chad Campbell of SilverTech and Dean Browell of Feedback. Their presentations alone make this a promising conference!

On Friday morning, Jennifer Wilson (Lexington Medical Center) and I will present a rapid-fire Ignite Session on the strategy behind LMC’s Every Woman Blog. For the last couple of years the blog has been recognized by CHPRMS with Wallie Awards. Last year it won gold.

I hope to see you in Charleston later this week! If not, follow along on Twitter. I believe the hashtag for the conference is #CHPRMS14.

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I’ve posted a number of photos from my experience #SHSMD14 below, but wanted to start this post (midway through Tuesday) with some Twitter analytics from Symplur. One thing to remember when looking at the Twitter activity is that the conversation has been somewhat fragmented because people have been able to have conversations online via the SHSMD mobile App, rather than Twitter. That has surely diminished these numbers, to some degree.

In short, 412 unique individuals have Tweeted over the last three days; there have been 2,286 Tweets; for a total of 2,996,564 potential impressions on Twitter. (You have to be careful when you talk about impressions on Twitter.)

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Now for a few photos from my time at SHSMD (so far):

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IMG_7740SHSMD 2014 is in full swing! We kicked off the annual conference of the Society for Healthcare Strategy & Market Development in grand style yesterday. There was the San Diego Boy’s Choir singing the national anthem; Simon T. Bailey gave an amazing keynote – sandwiched between two cocktail receptions; all followed by the President’s reception offering amazing views of the San Diego waterfront.

So what’s next? Monday promises to be another hit with Magic Johnson giving the day’s opening keynote. Then the day will be packed with educational and professional development sessions. However, from my perspective, the real opportunity comes in the networking opportunities.

With approximately 1,400 attendees, there are lots of people to meet at #SHSMD14. As I’ve done in the past, I decided to share with you a list of 10 people I recommend connecting with at SHSMD 14. These are healthcare marketers and communicators that I respect, learn from and like! They are all very good people. I recommend that you look for these individuals and make a point of introducing yourself.

Here’s my list:

  • Lyle Green – Associate VP, Physician Relations, MD Anderson Cancer Center
  • Linda MacCracken – Healthcare Strategist and Consultant
  • Paul Griffiths – Principal, MedTouch
  • Karen McCall – Chief Communications and Marketing Officer, UNC School of Medicine and UNC Health Care
  • Joel Cessna – VP Sales, Medicom Health Interactive. Joel’s firm has a booth in the exhibit hall, so you can often find him there.
  • Sharon Bittner – Chief Communications Officer, Spirit of Women – The Spirit Team has a booth in the exhibit hall. Swing by and say hello.
  • Ben Dillon – eHealth Evangelist at Geonetric and Co-Owner, Geonetric – They’ve got a booth in the exhibit hall.
  • Anissa Davenport – Chief Marketing Officer, Vidant Health.
  • Jim Rattray – VP, Bennett Group.
  • Peggy Kane – Vice President Business Development, GLC Custom Media. You can stop by GLC’s  booth in the exhibit hall to track Peggy down.
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Lyle Green, Mike Dowd & Dan Dunlop at #SHSMD14

Of course, if you see me wandering around the halls of the Hyatt, please come up and say hello. I’m Dan Dunlop and I’m here to reconnect with old friends and to make new ones. I welcome the opportunity to meet you.

Dan Dunlop & Jim Rattray at #SHSMD14

Dan Dunlop & Jim Rattray at #SHSMD14

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I’m sitting at the airport, waiting for my flight home after spending four days in Mystic, Connecticut attending the 2014 Spring Conference of the New England Society for Healthcare Communications. My hat is off once again to the conference planning committee and Kelly Woodsum, NESHCo’s executive director. The event was a great success due to their hard work. The theme of patient engagement was right on.

Below are the Twitter analytics for the conference as provided by Tweet Binder. (Click on any image to see it in a larger format.) A total of 75 people Tweeted at some point during the conference using the #neshco14 hashtag. This included people not attending the conference but simply sharing Tweets. 39 of those individuals only Tweeted once. Only 17 people Tweeted six or more times using the #neshco14 hashtag. You can get a good feel for which individuals were actively Tweeting by reviewing the “Contributor Rankings” chart below. It provides a count for original Tweets, most popular (based on # of followers), highest impact (based on total potential impressions), and most active (Tweets & Retweets). My takeaway is that this group of communications practitioners has not yet adopted Twitter as a tool for communicating with colleagues and industry peers, for better or worse.

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