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Posts Tagged ‘#hcmsymposium’

Last Friday, we held our second annual Western New England Healthcare Marketing Symposium. This was a one day conference in a region of New England that does not typically play host to this type of professional development event. Once again, the Symposium was a great success. It was wonderful to participate in a full day of learning and networking with peers from across New England. We had marketing professionals from as far away as Portland, Maine, drive to western Massachusetts to attend the event.

Another measure of success was the Twitter activity for this year’s Symposium (using the #HCMSymposium hashtag). As you can see from the analytics below (supplied by Symplur), this year’s Twitter activity more than doubled that of the prior year. I also have data below on the top influencers for the 2017 conference.

The influencer data below is for the 2017 Western New England Healthcare Marketing Symposium. The data was supplied by Symplur.

We published a Storify that curates most of the Tweets (in chronological order) from the event. Please feel free to check it out using this link. https://storify.com/dandunlop/2017-western-new-england-healthcare-marketing-symp. (Screen shot of the Storify appears below.)

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Tim Brennan, one of Jennings’ team members to attend the Western New England Healthcare Marketing Symposium last Friday, created this Storify of the event. The Storify curates many of the pertinent Tweets from the event – Tweets that used the event hashtag #HCMSymposium. The conference hashtag was registered with Symplur’s Healthcare Hashtags Project.

If you’d like to review the Tweets from the event, organized by presentaton, go to https://storify.com/jenningshealth/western-new-england-healthcare-marketing-symposium.

Here’s a review of the presentations and presenters: (If you click on any of the images below, you will get a larger version.)

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The first annual Western New England Healthcare Marketing Symposium was an unequivocal success. The presenters were terrific, presenters were on point, and attendees were engaged. There was an incredible sense of community among those in attendance. We will definitely do this again next year. So please let me know if you would like to be on our email list for notifications and updates.

Now, a review of the Twitter metrics! For a sold out, one day event with a capacity of 50 attendees, we had terrific Twitter activity at last Friday’s Western New England Healthcare Marketing Symposium. The data from Symplur shows more than 400 Tweets and 680,000+ impressions! (See charts below from Symplur.)

Congratulations to the teams from Jennings and Market Street Research who made it all possible.

The Numbers

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#HCMSymposium Influencers

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